Download or read book Database marketing A Clear and Concise Reference written by Gerardus Blokdyk and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Database Marketing a Clear and Concise Reference written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-04-16 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the key elements of your Database marketing performance improvement system, including your evaluation, organizational learning, and innovation processes? Does Database marketing analysis show the relationships among important Database marketing factors? How do we make it meaningful in connecting Database marketing with what users do day-to-day? What are your most important goals for the strategic Database marketing objectives? Has the direction changed at all during the course of Database marketing? If so, when did it change and why? This astounding Database marketing self-assessment will make you the accepted Database marketing domain assessor by revealing just what you need to know to be fluent and ready for any Database marketing challenge. How do I reduce the effort in the Database marketing work to be done to get problems solved? How can I ensure that plans of action include every Database marketing task and that every Database marketing outcome is in place? How will I save time investigating strategic and tactical options and ensuring Database marketing costs are low? How can I deliver tailored Database marketing advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Database marketing essentials are covered, from every angle: the Database marketing self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Database marketing outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Database marketing practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Database marketing are maximized with professional results. Your purchase includes access details to the Database marketing self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book.

Download or read book Optimal Database Marketing written by Ronald G Drozdenko and published by SAGE Publications. This book was released on 2002-03-26 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Destined to be the definitive guide to database marketing applications, analytical strategies and test design." - Brian Kurtz, Executive Vice President, Boardroom Inc., 2000 DMA List Leader of the Year and DMA Circulation Hall of Fame Inductee "This book is well written with interesting examples and case studies that both illustrate complex techniques and tie the chapters together. The level of detail and treatment of statistical tools and methods provides both understanding and enough detail to begin to use them immediately to target marketing efforts efficiently and effectively. It is perfect for a course in database marketing or as a handy reference for those in the industry. " - C. Samuel Craig, New York University, Stern School of Business "This book should be studied by all who aspire to have a career in direct marketing. It provides a thorough overview of all essential aspects of using customer databases to improve direct marketing results. The material is presented in a style that renders even the technical subjects understandable to the novice direct marketer" Kari Regan, Vice President, Database Marketing Services, The Reader′s Digest Association "Finally, practical information on database marketing that tackles this complex subject but makes it clear enough for the novice to understand. This book serves as more than a primer for any senior manager who needs to know the whole story. As one who has spent over 20 years of his career involved in publishing and database marketing, I have a real appreciation for how difficult it is to explain the finer points of this discipline, while keeping it understandable. This book does that admirably. Well done!" - Patrick E. Kenny, Executive Vice President, Qiosk.com "This book is especially effective in describing the breadth and impact of the database marketing field. I highly recommend this book to anyone who has anything to do with database marketing! -- works in or with this dynamic area." - Naomi Bernstein, Vice President, BMG Direct "Ron Drozdenko and Perry Drake have written a guide to database marketing that is thorough and that covers the subject in considerable depth. It presents both the concepts underlying database marketing efforts and the all-important quantitative reasoning behind it. The material is accessible to students and practitioners alike and will be an important contribution to improved understanding of this important marketing discipline. " Mary Lou Roberts, Boston University and author of Direct Marketing Management "I think it is a terrific database marketing book, it′s got it all in clear and logical steps. The benefit to the marketing student and professional is that complex database concepts are carefully developed and thoroughly explained. This book is a must for all marketing managers in understanding database issues to successfully manage and structure marketing programs and achieve maximum results. " - Dante Cirille, DMEF Board Member and Retired President, Grolier Direct Marketing "An excellent book on the principles of Direct Marketing and utilization of the customer database to maximize profits. It is one of the best direct marketing books I have seen in years in that it is broad with specific examples. I am going to require new hires to read this (book) to get a better understanding of the techniques used in Database Marketing." - Peter Mueller, Assistant Vice President of Analysis, Scholastic, Grolier Division "This is an amazingly useful book for direct marketers on how to organize and analyze database information. It′s full of practical examples that make the technical material easy to understand and apply by yourself. I strongly recommend this book to direct and interactive marketers who want to be able to perform professional database analyses themselves, or be better equipped to review the work of analysts. " - Pierre A. Passavant, Professor of Direct Marketing, Mercy College and Past Director, Center for Direct Marketing, New York University "The most useful database marketing reference guide published today. The authors do an excellent job of laying out all the steps required to plan and implement an effective database marketing strategy in a clear and concise manner. A must have for academics, marketing managers and business executives." - Dave Heneberry, Director, Direct Marketing Certificate programs, Western Connecticut State University and Past Chair, Direct Marketing Association "This book is essential for all direct marketers. It serves as a great introduction to the technical and statistical side of database marketing. It provides the reader with enough information on database marketing and statistics to effectively apply the techniques discussed or manage others in the environment " - Richard Hochhauser, President, Harte-Hanks Direct Marketing Ronald G. Drozdenko, Ph.D., is Professor and Chair of the Marketing Department, Ancell School of Business, Western Connecticut State University. He is also the founding Director of the Center for Business Research at the Ancell School. He has more than 25 years of teaching experience. The courses he teaches include Strategic Marketing Databases, Interactive/Direct Marketing Management, Product Management, Marketing Research, and Consumer Behavior. He is collaborating with the Direct Marketing Education foundation to develop a model curriculum for universities pursing the area of interactive or direct marketing. Working with an advisory board of industry experts, he co-developed the Marketing Database course in model curriculum. Dr. Drozdenko has co-directed more than 100 proprietary research projects since 1978 for the marketing and research and development of several corporations, including major multinationals. These projects were in the areas of strategic planning, marketing research, product development, direct marketing, and marketing database analysis. He also has published several articles and book chapters. He holds a Ph.D. in Experimental Psychology from the University of Missouri and is a member of the American Marketing Association, the Society for Consumer Psychology, and the Academy of Marketing Sciences. He is also the co-inventor on three U.S. patents. Perry D. Drake has been involved in the direct marketing industry for nearly 15 years. He is currently the Vice President of Drake Direct, a database marketing consulting firm specializing in response modeling, customer file segmentation, lifetime value analysis, customer profiling, database consulting, and market research. Prior to this, Perry worked for approximately 11 years in a variety of quantitative roles at The Reader′s Digest Association, most recently as the Director of Marketing Services. In addition to consulting, Perry has taught at New York University in the Direct Marketing Master′s Degree program since Fall, 1998, currently teaching "Statistics for Direct Marketers" and "Database Modeling." Perry was the recipient of the NYU Center for Direct and Interactive Marketing′s "1998-1999" Outstanding Master′s Faculty Award. Perry also lectures on testing and marketing financials for Western Connecticut State University′s Interactive Direct Marketing Certificate Program. Along with Ron, he is collaborating with the Direct Marketing Education Foundation to develop a model curriculum for universities pursuing the area of interactive or direct marketing. Perry earned a Masters of Science in Applied Statistics from the University of Iowa and a Bachelor of Science in Economics from the University of Missouri. The book evolved from an outlined developed by an advisory board of industry experts that was established by the Direct Marketing Educational Foundation. Contemporary direct marketing and e-commerce could not exist without marketing databases. Databases allow marketers to reach customers and cultivate relationships more effectively and efficiently. While databases provide a means to establish and enhance relationships, they can also be used incorrectly, inefficiently, and unethically. This book looks beyond the temptation of the quick sale to consider the long-term impact of database marketing techniques on the organization, customers, prospective customers, and society in general. Ron Drozdenko and Perry Drake help the reader gain a thorough understanding of how to properly establish and use databases in order to build strong relationships with customers. There is not another book on the market today that reveals the level of detail regarding database marketing applications - the how′s, why′s and when′s. Features/Benefits: Draws on numerous examples from real businesses Includes applications to all direct marketing media including the Internet Describes in step-by-step detail how databases are developed, maintained, and mined Considers both business and social issues of marketing databases Contains a sample database allowing the reader to apply the mining techniques Offers access to comprehensive package of academic support materials

Download or read book Optimal Database Marketing written by Ronald G Drozdenko and published by SAGE. This book was released on 2002-03-26 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: This informative book looks at the long-term impact of database marketing techniques on the organisation, customers, both actual and prospective, and society in general. The authors advise on how to use databases to build strong customer relationships.

Download or read book Concise Guide to Databases written by Peter Lake and published by Springer Science & Business Media. This book was released on 2013-11-22 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This easy-to-read textbook/reference presents a comprehensive introduction to databases, opening with a concise history of databases and of data as an organisational asset. As relational database management systems are no longer the only database solution, the book takes a wider view of database technology, encompassing big data, NoSQL, object and object-relational and in-memory databases. The text also examines the issues of scalability, availability, performance and security encountered when building and running a database in the real world. Topics and features: presents review and discussion questions at the end of each chapter, in addition to skill-building, hands-on exercises; introduces the fundamental concepts and technologies in database systems, placing these in an historic context; describes the challenges faced by database professionals; reviews the use of a variety of database types in business environments; discusses areas for further research within this fast-moving domain.

Download or read book Database Management Systems a Clear and Concise Reference written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-09-23 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: What will be the consequences to the stakeholder (financial, reputation etc) if Database Management Systems does not go ahead or fails to deliver the objectives? How does the Database Management Systems manager ensure against scope creep? What other organizational variables, such as reward systems or communication systems, affect the performance of this Database Management Systems process? What are the Key enablers to make this Database Management Systems move? What other jobs or tasks affect the performance of the steps in the Database Management Systems process? This powerful Database Management Systems self-assessment will make you the trusted Database Management Systems domain leader by revealing just what you need to know to be fluent and ready for any Database Management Systems challenge. How do I reduce the effort in the Database Management Systems work to be done to get problems solved? How can I ensure that plans of action include every Database Management Systems task and that every Database Management Systems outcome is in place? How will I save time investigating strategic and tactical options and ensuring Database Management Systems costs are low? How can I deliver tailored Database Management Systems advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Database Management Systems essentials are covered, from every angle: the Database Management Systems self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Database Management Systems outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Database Management Systems practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Database Management Systems are maximized with professional results. Your purchase includes access details to the Database Management Systems self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard, and... - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation ...plus an extra, special, resource that helps you with project managing. INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Download or read book Database Publishing a Clear and Concise Reference written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-04-16 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do we manage Database publishing Knowledge Management (KM)? Who will provide the final approval of Database publishing deliverables? Is Database publishing currently on schedule according to the plan? What is the purpose of Database publishing in relation to the mission? What tools and technologies are needed for a custom Database publishing project? This breakthrough Database publishing self-assessment will make you the entrusted Database publishing domain veteran by revealing just what you need to know to be fluent and ready for any Database publishing challenge. How do I reduce the effort in the Database publishing work to be done to get problems solved? How can I ensure that plans of action include every Database publishing task and that every Database publishing outcome is in place? How will I save time investigating strategic and tactical options and ensuring Database publishing costs are low? How can I deliver tailored Database publishing advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Database publishing essentials are covered, from every angle: the Database publishing self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Database publishing outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Database publishing practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Database publishing are maximized with professional results. Your purchase includes access details to the Database publishing self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book.

Download or read book Concise Guide to Databases written by Konstantinos Domdouzis and published by Springer Nature. This book was released on 2021-05-20 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern businesses depend on data for their very survival, creating a need for sophisticated databases and database technologies to help store, organise and transport their valuable data. This updated and expanded, easy-to-read textbook/reference presents a comprehensive introduction to databases, opening with a concise history of databases and of data as an organisational asset. As relational database management systems are no longer the only database solution, the book takes a wider view of database technology, encompassing big data, NoSQL, object and object-relational, and in-memory databases. Presenting both theoretical and practical elements, the new edition also examines the issues of scalability, availability, performance and security encountered when building and running a database in the real world. Topics and features: Presents review and discussion questions at the end of each chapter, in addition to skill-building, hands-on exercises Provides new material on database adaptiveness, integration, and efficiency in relation to data growth Introduces a range of commercial databases and encourages the reader to experiment with these in an associated learning environment Reviews use of a variety of databases in business environments, including numerous examples Discusses areas for further research within this fast-moving domain With its learning-by-doing approach, supported by both theoretical and practical examples, this clearly-structured textbook will be of great value to advanced undergraduate and postgraduate students of computer science, software engineering, and information technology. Practising database professionals and application developers will also find the book an ideal reference that addresses today's business needs.

Download or read book Database connection A Clear and Concise Reference written by Gerardus Blokdyk and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Contemporary Database Marketing written by Martin Baier and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Database Marketing - Concepts and Applications puts dynamic new information and training tools in the hands of marketing students and practitioners with its dramatic new approach to the world of database marketing. It explains technical concepts in an easy-to-read text, demonstrates those concepts in cases and interactive workshops, and, through an accompanying CD, enables the reader to manipulate a storehouse of real-world information to test and develop his or her expertise with a near infinite number of applications. For many years, while some would-be marketers got caught up in the confusion of technobabble and consultant-speak, cleaver marketers were using database marketing principles and techniques to increase their profitability and strengthen their customer relationships. They often didn't call it database marketing but they benefited from it never the less. Now every marketer can share in those benefits. Contemporary Database Marketing does what it teaches: it is a truly invaluable interactive teaching and learning tool that will guide its reader to more profitable marketing.

Download or read book Desktop Database Marketing written by Jack Schmid and published by McGraw Hill Professional. This book was released on 1998 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Desktop Database Marketing isn't just another "database book." It isn't even just another database marketing book. It is a marketing book written by businesspeople who give you the know-how to capitalize on desktop technology to market more effectively and efficiently. In straightforward language with a minimum of technical jargon, the authors show you how to improve all of your customer communications; make the economics of database marketing work for your organization, regardless of its size or type; build flexible operations and systems that work for your organization's specific needs; develop a marketing strategy that builds customer relationships, gives you useful information you can put to work, and tailors strategies and tactics to the special needs of your organization.

Download or read book Database Management with Web Site Development Applications written by Greg Riccardi and published by Prentice Hall. This book was released on 2003 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: *JX094-4, 0-201-74387-6, Riccardi, Greg; Database Management with Website Development Applications Covers the basic background needed to understand databases, but applies the material to a real-world context--a business going online--to make the material relevant to readers. The case studies about a business moving to the web helps readers learn about SQL, database design, the Entity-Relationship model. The book uses Access and Oracle to give readers experience with the most popular SQL tools today. The second-half of the book teaches readers how to design a website to interact with users; how to construct web pages with HTML and XML; organize information and applications for use in e-commerce sites; and develop software to support user interactions. MARKET" IS/IT database managers who want to learn about using the web with their databases.

Download or read book SQL Database Studio a Clear and Concise Reference written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-04-16 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: What role does communication play in the success or failure of a SQL Database Studio project? Who are the SQL Database Studio improvement team members, including Management Leads and Coaches? What may be the consequences for the performance of an organization if all stakeholders are not consulted regarding SQL Database Studio? Who will be responsible for documenting the SQL Database Studio requirements in detail? Is the scope of SQL Database Studio defined? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make SQL Database Studio investments work better. This SQL Database Studio All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth SQL Database Studio Self-Assessment. Featuring 702 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which SQL Database Studio improvements can be made. In using the questions you will be better able to: - diagnose SQL Database Studio projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in SQL Database Studio and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the SQL Database Studio Scorecard, you will develop a clear picture of which SQL Database Studio areas need attention. Your purchase includes access details to the SQL Database Studio self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.

Download or read book Database Marketing written by Robert Shaw and published by . This book was released on 1988 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Database Activity Monitoring a Clear and Concise Reference written by Gerardus Blokdyk and published by Createspace Independent Publishing Platform. This book was released on 2018-02-03 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have the types of risks that may impact Database activity monitoring been identified and analyzed? Are there recognized Database activity monitoring problems? When a Database activity monitoring manager recognizes a problem, what options are available? What are the top 3 things at the forefront of our Database activity monitoring agendas for the next 3 years? What may be the consequences for the performance of an organization if all stakeholders are not consulted regarding Database activity monitoring? Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role... In EVERY company, organization and department. Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Database activity monitoring investments work better. This Database activity monitoring All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Database activity monitoring Self-Assessment. Featuring 725 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Database activity monitoring improvements can be made. In using the questions you will be better able to: - diagnose Database activity monitoring projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Database activity monitoring and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Database activity monitoring Scorecard, you will develop a clear picture of which Database activity monitoring areas need attention. Your purchase includes access details to the Database activity monitoring self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.

Download or read book Database Marketing A Complete Guide 2020 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-10-10 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the definition of Database marketing excellence? Are you making progress, and are you making progress as Database marketing leaders? What are the top 3 things at the forefront of your Database marketing agendas for the next 3 years? What do you think about the privacy issue associated with database marketing? Are there competing Database marketing priorities? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Database Marketing investments work better. This Database Marketing All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Database Marketing Self-Assessment. Featuring 937 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Database Marketing improvements can be made. In using the questions you will be better able to: - diagnose Database Marketing projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Database Marketing and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Database Marketing Scorecard, you will develop a clear picture of which Database Marketing areas need attention. Your purchase includes access details to the Database Marketing self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Database Marketing Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Download or read book The Complete Database Marketer written by Arthur Middleton Hughes and published by Irwin Professional Publishing. This book was released on 1991 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: