Download or read book Customer Based Brand Equity in the Fast Moving Consumer Goods Industry in India written by Bijuna Mohan and published by . This book was released on 2016 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study identifies the significant antecedents of brand equity for the fast moving consumer goods (FMCG) industry in India (hereafter referred as FMCG in the paper). The study is based on the conceptualization of brand equity by Aaker (1991). Data was collected from 826 FMCG consumers in five major cities in India. Correlation and regression analysis were used for arriving at inferences. Findings indicated that consumer based brand equity for FMCG consists of four dimensions - brand association, brand loyalty, perceived quality and brand awareness. Brand association was by far the most important source of brand equity and the brand awareness had the least effect. While many studies have identified the importance of brand equity dimensions for individual products and services, few have tested the model with FMCG companies. Findings provide implications for brand managers to manage the brand equity of the Indian FMCG brands.
Download or read book Linking Customer Based Brand Equity with Business Performance A Conceptual Framework written by Bijuna Mohan and published by . This book was released on 2015 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study examines the relationship between brand equity and business performance in the Fast Moving Consumer Goods (FMCG) industry. By understanding the dimensions of brand equity, the study focuses on the important contributors to brand equity. The purpose of this paper is to identify and understand the relationship between brand equity and the business performance.Building on existing conceptual and empirical data, the study proposes a conceptual framework in which brand equity dimensions - that is, brand awareness, brand loyalty, perceived quality and brand associations are related to the business performance. The study would serve to be a brief Literature Survey in addition to proposing a conceptual model on the Subject.
Download or read book Brand Perception among Rural and Urban Consumers written by Dr. Pramod H. Patil and published by Ashok Yakkaldevi. This book was released on 2022-08-30 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fast Moving Consumer Goods (FMCG) sector is a cornerstone of the Indian economy and it touches every aspect of human life. It is the fourth largest sector and an important contributor to the Indian economy. This industry is volume-driven and characterized by low margins; it mainly deals with the production, distribution, and marketing of consumer packaged goods and is therefore alternatively called the CPG (Consumer Packaged Goods) industry. The industry is also engaged in the operations, supply chain, and general management of these goods. The FMCG industry provides a wide range of consumables and, therefore, the amount of money circulated against FMCG products is also very high.
Download or read book Increasing Supply Chain Performance in Digital Society written by Leon, Ramona Diana and published by IGI Global. This book was released on 2022-06-03 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Currently, the main operations of companies are either directly or indirectly interconnected in a global-world context. Competition has drifted from an individual to a supply chain basis, where digitalization plays a key role. Companies with better digital capabilities achieve sustainable competitive market advantages. In this context, companies must identify their current position in terms of digital capabilities, link these capabilities to supply chain performance, define their future desired competitive position and how their digital capabilities are going to help them to get there, and forecast their future desired performance not only at the individual company but also at the supply chain level. Increasing Supply Chain Performance in Digital Society considers innovative approaches to measure, manage, and project towards the future of the digital capabilities of both individual companies and supply chains. It also examines the relations these have with performance being a practical tool to identify not only where they are today in terms of digital capabilities but also where they should be long term and the resources needed to get them there. Covering a range of topics such as artificial intelligence and risk management, this reference work is ideal for practitioners, researchers, scholars, business owners, industry professionals, academicians, instructors, and students.
Download or read book Positioning FMCG Brands written by Subho Chattopadhyay and published by Createspace Independent Publishing Platform. This book was released on 2016-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the midst of advertisement clutter in an over-communicated society getting a brand noticed is a gargantuan task. The foremost desire of every brand manager in such a market is to create a distinctive identity and a pre-emptive position for the brand in the consumer's mind space. Finding a position that is meaningful for the consumer and assures him of a distinctive benefit offered by no other competitor ensures survival and sustainability for the brand. For a Multinational company, that finds itself in the midst of a culture and customs which are absolutely different from those of its home country, brand positioning may involve several critical decisions like whether or not to use a standardized strategy for all the markets, up to what extent to adapt to the local culture, what values to inculcate into the brand and what values to emphasise while positioning it, and whether to emphasise the country of origin of the brand or not. The Indian market is characterized by a unique blend of traditional values and modern approaches, and the evaluation criterion used by the consumer to judge a product or place value on a brand consists of a varying mix of such contrasting parameters. In this marketing environment marked by such psychographic characteristics of an average consumer it is interesting to get an insight into the strategies that are being used or can be used by the MNCs dealing in Fast Moving Consumer Goods to position their brands in the Indian market. The book is aimed at developing a broad understanding of the brand positioning strategies of multinational companies dealing in fast moving consumer goods in India and the factors affecting their positioning strategies.
Download or read book Customer Based Brand Equity of Oil Marketing Companies in India written by Rekha Attri and published by LAP Lambert Academic Publishing. This book was released on 2012-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a Brand to have value it must be valued by the customers.Brand equity is an asset of the company which is intangible and depends on customer brand association resulting to brand loyalty. India's oil market has so far been dominated by Public Sector Oil marketing Companies especially in the marketing of petroleum products. The customer behaviour that has intrigued the marketers and researchers for long, has been the indifferent behaviour exhibited by fuel consumers while making choice amongst these three public sector oil marketing to refuel their vehicles, one due to no price difference in the petrol marketed by oil marketing companies and secondly there is no perceived quality difference communicated to the customers. This research is an attempt to understand the customer based brand equity with the Public Sector Oil Marketing Companies with special reference to the city of Indore.The research highlights the level of brand awareness, perceived brand quality, brand association and brand loyalty expressed by the customers for each of the public sector oil marketing companies i.e. HPCL, BPCL and IOCL.
Download or read book Consumer Behaviour and Branding Concepts Readings and Cases The Indian Context written by S. Ramesh Kumar and published by Pearson Education India. This book was released on with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of Consumer Behaviour and Branding: Concepts, Readings and Cases-The Indian Context. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study, and this book focuses on the behavioural principles of marketing and its application to branding in the Indian context.
Download or read book Branding Paradigms And Prognostications written by Tapan K Panda and published by ICFAI Books. This book was released on 2005-04-30 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely collection of papers is a very welcome and an important step towards putting India on the worlds brand management knowledge map Samit Sinha, Managing partner, Alchemist Brand Consulting It is all about building the right brand. However re
Download or read book Building Customer based Brand Equity written by Kevin Lane Keller and published by . This book was released on 2001 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Peculiarities of Innovation on Consumer Packaged Goods Industry in the Indian Market written by Nashra Rafiq and published by GRIN Verlag. This book was released on 2024-03-26 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2019 in the subject Business economics - Economic and Social History, grade: A+, Coventry University (Faculty of Social Sciences), course: Business Management and Marketing, language: English, abstract: Fast-moving consumer goods, also known as consumer packaged goods include those products that are sold quickly and at comparatively low cost. To discuss the statement of innovation, it has been reviewed that today most fast moving companies are trying to achieve their vision, mission and objectives to meet profit, growth, gain. They achieve these factors by creating innovative products because the leading companies are known as innovators which try to keep changing their current environment and want to make it more effective. This study was conducted to find out the characteristics of innovation in an emerging economy (India). A theoretical model was developed and six factors were highlighted that can impact innovation in Indian FMCG sector positively or negatively. Data was gathered through surveys and interviews. Sample size for surveys was 200 and that of interviews was 5. Collected data was analysed using frequency distribution, descriptive statistics and regression analysis. It was found that entry of new firms, product market competition, investments in R&D, attitude towards behaviour, subjective norms and observability have positive impact on innovation in Indian consumer packaged goods sector. The study concluded that innovation is the heart of sustainability through which emerging economies can gain competitive advantage. Innovation is very important for the success of an economy.
Download or read book Marketing Strategies in Creating Brand Image of FMCG in India with Special Reference to Store Promotion written by Dr Astha Joshi Dr Geeta Nema and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand Equity Advertising written by David A. Aaker and published by Psychology Press. This book was released on 2013-10-31 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain insight into the new theories, measurement tools and empirical findings that are emerging, while academics are stimulated by the insights and experience that professionals describe and the research questions that they pose. This book consists of papers delivered by experts from academia and industry discussing issues regarding the role of advertising in the establishment and maintenance of brand equity -- making this volume of interest to advertising and marketing specialists, as well as consumer and social psychologists.
Download or read book Responsible Production and Consumption written by Pramod K. Mishra and published by CRC Press. This book was released on 2024-11-25 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Zero Hunger (SDG-2) and Responsible Consumption and Production (SDG-12) of the United Nations are very crucial aspects for any economy in the world. In terms of Agricultural Sustainability and Food Security, the world should see to it that agriculture is sustainable enough to ensure food security for all its people. While nobody should be deprived of food for whatever reasons and at the same time nobody should use the agricultural resources (both inputs and outputs) in a manner harmful to the society at large. The use of any resources in terms of production and consumption, and vice versa, should take into account the carbon-footprint and greenhouse gas emissions. While the producers have a major role in the optimum use of the resources, the consumers, for whatever items, should take into account the responsible consumption practices. Since production and consumption are like two sides of a coin, complementary to each other, any change in one of the aspects will have its repercussions on the other one. So, it is a collective responsibility of everyone to ensure that things are practiced the way they are supposed to.
Download or read book India and China written by Geeta Kochhar and published by Taylor & Francis. This book was released on 2020-07-19 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at the changing dynamics of diplomacy of the two emerging global powers – India and China. It examines trade relations, cultural ties and economic engagements of both countries and their shifting influence in the region surrounding them. This volume takes an in-depth look at the trade and economic strategies of India and China through the prism of soft power diplomacy. It reflects on the challenges the two countries face over bilateral trade negotiations, BRICS and China’s Silk Road project, along with other issues of foreign policy. The book underlines the decisive role of the soft power approach and greater people-to-people contact in the global strategies of India and China and in fostering greater cooperation in the region. The book will be of great interest to researchers and students of international relations, political science, public policy and international communications. It will also be useful for think tanks, policy makers and general readers who are interested in the India-China relationship and the politics of soft power diplomacy.
Download or read book FMCG The Power of Fast Moving Consumer Goods written by Greg Thain and published by First Edition Design Pub.. This book was released on 2014-07-11 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from backyard experiments to global research. It examines the most recent developments in these glittering trajectories and reveals the very DNA of the brands themselves. Is it mastery of absorbency, the virtuoso integration of acquisitions, developing incomparable consumer trust, the ability to think in decades? All is revealed. If you work in Retail, FMCG, Marketing or Consumer Goods, this is a must–read book. Keywords: FMCG , History, Manufactures, Brands, Innovation, Global, Consumer, Retail, Market, Emerging Markets, Coke, Colgate-Palmolive, Danone, Dean Foods, Estée Lauder, General Mills, Heinz, Henkel, Kellog, Kimberly-Clark, Kraft, L'Oréal, Mars, Nestlé, Procter & Gamble, Pepsi, Reckitt Benckiser, Unilever
Download or read book Towards Customer Equity should marketers shift focus from brand equity written by Malini Majumdar and published by GRIN Verlag. This book was released on 2009-11-23 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific Essay from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: A strong brand, having high brand equity generates higher revenue for the company. Brand Equity, as evidenced, results from a strong mental association that the customer links with the brand. It can be considered as the sum of customers’ assessments of a brand’s intangible qualities. Therefore, it cannot be a true measure of the marketing efforts of a company, though it was perceived so long to be so. Customer Equity, of late, has been identified as a basis to build powerful customer-centric marketing programs, which are more effective in highly competitive business scenario. There are three drivers of customer equity—value equity, brand equity, and relationship equity. Today's turbulent business environment is in requirement of maximizing the value of a company's customer assets. This stresses further the importance of focusing on Customer Equity as a customer-centric approach, rather than on Brand Equity, basically a product-centered approach.
Download or read book FMCG IDEA TO SHELF written by Ganesh Janarthanan and published by Ganesh Janarthanan. This book was released on 2023-12-09 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: “FMCG Idea to Shelf” is a comprehensive guide that takes aspiring entrepreneurs, business owners, and FMCG (Fast-Moving Consumer Goods) enthusiasts on an insightful journey towards successfully launching their own FMCG business. This book provides a practical, step-by-step approach to help readers navigate the complex landscape of the FMCG industry, offering valuable tools and real case studies to illustrate key concepts. In this book, readers will discover a wealth of knowledge on every stage of the FMCG business launch process. Starting with the initial ideation phase, the author emphasizes the importance of conducting thorough market research to identify potential gaps and consumer demands. Through detailed examples and case studies, readers learn how to develop a winning product idea and create a compelling brand identity. Once the product concept is established, FMCG Idea to Shelf walks readers through the intricacies of product development, including sourcing suppliers, managing production, and ensuring quality control. The author shares practical advice on packaging design, pricing strategies, and creating a strong distribution network. Crucial topics like supply chain management, inventory control, and regulatory compliance are covered briefly, empowering readers to tackle the operational challenges of an FMCG business. What sets this book apart is its emphasis on real case studies. Readers are provided with a collection of diverse examples of successful FMCG businesses, showcasing different strategies and approaches taken by entrepreneurs to overcome obstacles and achieve growth. These case studies offer invaluable insights and inspire readers to apply similar principles to their own ventures. Additionally, “FMCG Idea to Shelf” equips readers with practical tools and frameworks that can be readily applied to any FMCG business. From financial modelling to marketing strategies and customer acquisition tactics, readers gain access to a toolkit designed to maximize their chances of success. Whether you're a novice entrepreneur or an experienced professional looking to enter the FMCG industry, “FMCG Idea to Shelf” provides a comprehensive roadmap to guide you from the initial idea to successfully launching your own FMCG business. With its blend of theoretical knowledge, practical tools, and real-world case studies, this book is an indispensable resource for anyone passionate about FMCG entrepreneurship.
