Download or read book Cross Cultural Communication of Chinese Brands written by Jingyun Zhang and published by Springer Nature. This book was released on with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Doing business in China Negotiating cross cultural communication written by Hakime Isik-Vanelli and published by GRIN Verlag. This book was released on 2004-07-05 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2003 in the subject Business economics - Business Management, Corporate Governance, grade: Distinction, Bond University Australia, language: English, abstract: China is the most populous country in the world with a population of 1.25 billion and the third largest country after Russia and Canada is China. For many this is an opportunity. China is rich in culture and this guide is created to look specifically at cultural dimensions and assist companies with the cross-cultural aspects of doing business in China. As the culture varies from region to region this guide uses a holistic approach. It addresses how the Chinese culture is different from other cultures and demonstrates different situations to consider before doing business in China. This guide is an adventure divided into six major sections including cultural dimensions, communication cross culturally, negotiation cross culturally, team work in China, selection of expatriates, and business ethics for China. Recommendations are made within each section. The appendix enclosed is also very useful for further explanation of examples given within this guide. Although China is the largest market it is also is one of the greatest cultural challenges. Deeply rooted into the Chinese society is a partnership waiting to blossom. This guide is created to prepare companies for the cross-cultural aspect of the partnership. As the Chinese proverb says each journey begins with one single step.
Download or read book Cultural Impact on International Branding written by Zhenyi Li and published by . This book was released on 2001 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary in Chinese.
Download or read book Cultural Differences in Managing Cross Cultural Interaction between German and Chinese Employees written by Laura Schiffner and published by GRIN Verlag. This book was released on 2013-01-21 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2012 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 2,0, Technische Universität Carolo-Wilhelmina zu Braunschweig, Veranstaltung: Topics in Intercultural Communication, Sprache: Deutsch, Abstract: The Chinese market is one of the most successful developing regions of the world. Today, it offers enormous possibilities for (German) companies to invest in this market i. a. though the delegation employees to China as well as the integration of Chinese employees in Germany. Due to the skill shortages it will become more necessary than ever to recruit high potentials, to transfer and to share knowledge about a certain business unit.Integrity and commitment are the most essential factors for a successful cooperation and teamwork within the company as well as for company`s success. Therefore it will be necessary to have a cooperative atmosphere with a mutual cultural understanding. Every employee “must use cross-cultural skills” (Adler 2002: 136). As Adler mentioned, organizations consist of work groups which form the organization structure. The quality of these teams depends on cultural heterogeneities and its productivity and performance “depends on how well the team works together and uses its resources to accomplish the task” (Adler 2002: 139). This goal can only be reached by understanding foreign cultures and using diversity. Diversity implies differences in “preferences, habits, languages and cultures” (Guirdham 2005: 305). Multinational working groups und cultural diversity can be the key for a much higher effectiveness and success than homogenous teams. To develop an understanding for this purpose, Hofstede`s dimensions will be considered and analyzed, esp. against the background of Doing Business. Although, Hofstede`s concept of culture will be the basis for this work but moreover, the works of Adler, Guirdham, Beamer/Varner and Hall/Hall will play an additional role in this paper. This work will focus on multinational companies only, since the importance of intercultural business and cultural diversity is very high in contrast to domestic, multidomestic or multinational companies (cf. Adler 2002: 134). The following work shows the different cultural concepts in China and Germany and its relevance for a successful business, good collaboration and teamwork. Hofstede`s dimensions will be explained and applied in different contexts, by way of using different examples of employee participation, work-related behavioral patterns and conflict solving in organizations of different cultures. The examples refer to settings in organizations in Germany and China.
Download or read book Decoding China written by Diego Gilardoni and published by Createspace Independent Publishing Platform. This book was released on 2017-02-15 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: "It has worked before; it will work in China. Many entrepreneurs make this assumption that could not be further from the truth." --- Understanding Chinese business culture is one of the keys for success in the Chinese market. The book combines an intellectual analysis of Chinese Culture with a practical perspective on how it affects business and work relationships. Whether you are planning to operate in the Chinese market or you have to deal with Chinese companies in your home country, this book will provide you with a framework that will help you to prepare a culturally intelligent strategy. Many companies around the world are increasingly dealing with Chinese counterparts, and having a good knowledge of Chinese cultural codes is essential to avoid issues and pitfalls that can often derail a business.
Download or read book Chinese Culture in a Cross cultural Comparison written by Michael B. Hinner and published by Freiberger Beiträge zur interkulturellen und Wirtschaftskommunikation. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: China has become a very important market for many companies. In order to conduct business in a particular country, it is necessary to understand the culture of that country. The contributing authors help explain the various facets of Chinese culture revolving around communication, business negotiations, and conflict management.
Download or read book Business China written by Peggy Kenna and published by McGraw Hill Professional. This book was released on 1994 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide offers a smooth and problem-free transition between the American and Chinese business cultures. A concise, at-a-glance comparison of business styles, practices, and social customs, this book will bring readers up to speed on communication styles, business etiquette, body language, and more.
Download or read book Proceedings of the 3rd International Conference on Economic Development and Business Culture ICEDBC 2023 written by Shehnaz Tehseen and published by Springer Nature. This book was released on 2023-10-27 with total page 821 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book.The 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023) will be held in Dali on June 30–July 2, 2023. ICEDBC 2023 is annual conference since 2021. It was held in Xiamen, Dali from 2021 to 2022. Every year, there are many attendees from Asia, Europe, America, etc., and quite a few well-known experts give plenary speeches. Business culture is an organic and important part of the social culture system, it is the comprehensive reflection and expression of national culture and modern consciousness in business behavior, and is formed under the influence of national culture and modern consciousness with modern business characteristics and group consciousness as well as the behavior norms generated by this consciousness. For business, one hand on the economy, the other on culture, will certainly promote China's business towards modernization in a big step. The day when business culture is flourishing is the day when business economy is flourishing. Business culture plays a fundamental and decisive role in economic development, providing adequate basic support and supporting services for business activities. Business culture regulates business behavior, regulates business relationships, and influences the way of thinking in economic operation. Business culture promotes economic development through the shaping of people's pattern realm, entrepreneurship and integrity spirit. Business culture plays the role of "adhesive, catalyst and lubricant" for economic development by constructing and practicing value creation in business management and business transactions. ICEDBC2023 aims to explore the role of business culture in promoting economic development and to thoroughly analyze how to use its economic functions more effectively. ICEDBC 2023 warmly invite you to participate in and look forward to seeing you in Dali, China.
Download or read book On Aesthetic and Cultural Issues in Pragmatic Translation written by Xiuwen Feng and published by Routledge. This book was released on 2016-07-15 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the cross-cultural advertising communication and aesthetic issues of brands and brand slogans. Based on the pragmatic translating theories and case studies of a few classic brand translations, the book puts forward the Three Aesthetic Principles of translating brands. The book special features the cultural in addition to the business aspect of introducing China Time-honored Brands to foreign markets. Readers will learn about the great importance of the aesthetic issues and cultural communications in translating brands and brand slogans through this book.
Download or read book Business Cultural Differences between China and Germany written by Tom Praxenthaler and published by GRIN Verlag. This book was released on 2018-04-20 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2018 in the subject Communications - Intercultural Communication, grade: 1,7, Fresenius University of Applied Sciences Munich, language: English, abstract: China is one of the biggest markets worldwide and thus the objective of many expanding German companies. In order to enter a new market, socio-cultural conditions always have to be taken into consideration. Chinese particularities in the context of communication, relationships or Guanxi and social reputation were observed in this work. Subsequently, cultural differences between China and Germany were compared according to Hofstede’s cultural dimensions Power Distance, Individualism vs. Collectivism, Masculinity vs. Femininity, Uncertainty Avoidance and Long-Term vs. Short-Term Orientation. As shown in the course of this work, there are multiple differences in every dimension between these two cultures. In order to perform business in China, German companies have to adapt to the given circumstances. Only with careful handling of the cultural differences, economic success can be achieved.
Download or read book Global Dexterity written by Andy Molinsky and published by Harvard Business Review Press. This book was released on 2013-02-19 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: “I wrote this book because I believe that there is a serious gap in what has been written and communicated about cross-cultural management and what people actually struggle with on the ground.”—From the Introduction What does it mean to be a global worker and a true “citizen of the world” today? It goes beyond merely acknowledging cultural differences. In reality, it means you are able to adapt your behavior to conform to new cultural contexts without losing your authentic self in the process. Not only is this difficult, it’s a frightening prospect for most people and something completely outside their comfort zone. But managing and communicating with people from other cultures is an essential skill today. Most of us collaborate with teams across borders and cultures on a regular basis, whether we spend our time in the office or out on the road. What’s needed now is a critical new skill, something author Andy Molinsky calls global dexterity. In this book Molinsky offers the tools needed to simultaneously adapt behavior to new cultural contexts while staying authentic and grounded in your own natural style. Based on more than a decade of research, teaching, and consulting with managers and executives around the world, this book reveals an approach to adapting while feeling comfortable—an essential skill that enables you to switch behaviors and overcome the emotional and psychological challenges of doing so. From identifying and overcoming challenges to integrating what you learn into your everyday environment, Molinsky provides a guidebook—and mentoring—to raise your confidence and your profile. Practical, engaging, and refreshing, Global Dexterity will help you reach across cultures—and succeed in today’s global business environment.
Download or read book Advertising and Consumer Culture in China written by Hongmei Li and published by John Wiley & Sons. This book was released on 2016-09-06 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era. Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China. The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China.
Download or read book Cultural Influences on Consumer Goods Marketing in China written by Mark Fernandez and published by GRIN Verlag. This book was released on 2020-01-21 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, TU Bergakademie Freiberg (Professur für Englische Fachsprache der Wirtschaftswissenschaften und technischen Wissenschaften), language: English, abstract: In recent years, China has witnessed the most skyrocketing economic growth in history. For Germany, China has become the third most important trading partner. Especially for German key industries like the automotive branch and mechanical engineering, the Chinese market has become vitally important. The shift from a seller’s market to a buyer’s market in China with an excess of supply over demand is accompanied by extreme competition between countless suppliers, which forces competing companies to implement efficient and effective marketing strategies in order to acquire customers. Cultural factors in China and Germany differ so much that they affect the entire success of business. They act as invisible barriers that must be overcome, not only in order to build competitive advantages, but in order to be competitive at all. When entering the Chinese market, foreign firms must consider that they will operate in a completely different culture, in which perception, communication, norms, values and other aspects cannot be compared to their respective German counterparts. As this thesis will show, many foreign firms fail in the Chinese market due to their inadequate altercation with cultural specifics, an unwillingness to adapt their strategy to the cultural environment, or a product-market mismatch based on cultural dissimilarities. In order to implement marketing strategies flexibly and effectively in a completely different environment for a completely different target clientele, it is indispensable for German marketers to learn about Chinese culture mindfully. Therefore, the main objective of this work is to prepare German marketing professionals for conducting marketing activities in the Chinese market by demonstrating the impact of culture on marketing, making German marketers more familiar with Chinese culture, and by providing useful advice for their marketing strategies.
Download or read book Cross Cultural Differences written by Veronica Wellein and published by diplom.de. This book was released on 2008-10-24 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Introduction: We are living in an internationalized world; global trade keeps increasing and more companies from many countries around the world are going national at an astounding rate. This is a reflection of strong economic growth around the world and the globalization of the economy and corporations. Offices are spread from one continent to another and travel is essential to business. This is the reason why business travel is increasing, states Hubert Joly, president and chief executive officer of CWT. In today s business world, you might well find yourself as an international manager in a foreign subsidiary of an American firm, facing on a daily basis all aspects of international management. Or you could end up at the home office in Germany coordinating operations with foreign affiliates. Or you could travel to countries like Japan or China, negotiating export sales or dealing with suppliers, customers, or franchise parties. Many different kinds of positions are available in the global arena, and training in international and cross-cultural management and negotiation styles is becoming a critical ingredient in moving up to high-level positions in global organizations. In 2006, a record 30.1 million U.S. travelers visited overseas markets, an increase of five percent from 2005. One of the top five overseas markets visited by U.S. travelers in 2006 was Germany. China (if combining travel the PRC and Hong Kong) would have tied as second. Contributing to the new record for outbound travel, seven of the top 20 U.S. outbound destination markets posted records in 2006, including Japan and China. Hundreds of thousands of jobs in the Germany owe their existence and sustainment to business travel. In Germany, the effects of a growing European Union and worldwide business travel create a stable demand for modern transport infrastructures and services. The USA is one of the two most important business travel destinations for the German economy, closely followed by China. Two markets will dominate travel interests in the future: the USA and China. No other countries will be as important for business trips as these two different giants. China's economy still enjoys a huge growing potential although its gross domestic product (GDP) has maintained a double-digit growth for four straight years and hit a new high of 10.7 in the first three quarters of 2006. The growth rate of China's labor productivity stood at 9.5 percent last year, [...]
Download or read book Inside Chinese Business written by Ming-Jer Chen and published by Harvard Business Press. This book was released on 2001 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chen (management, Chinese University of Hong Kong and Imperial College of Science, Technology, and Medicine--England) offers Western managers advice on navigating the Chinese business world. He explains the cultural and social principles underlying Chinese business organizations and their dynamics, illustrating his analyses with examples drawn from Asian and North American businesses. Communication patterns, networking, negotiation, competition, and the structure of China's transition economy are all discussed. Annotation copyrighted by Book News Inc., Portland, OR
Download or read book Cross Cultural Communication written by B. Hurn and published by Springer. This book was released on 2013-05-07 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive survey of the key areas of research in cross-cultural communication, based on the authors' experience in organizing and delivering courses for undergraduate and postgraduate students and in business training in the UK and overseas.
Download or read book A Paradigm for Business Communication across Cultures Theoretical Highlights for Practice written by Dr. Yongqiang LIU _永_ and published by 清華大學出版社. This book was released on 2015-01-01 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: �Today’s global citizens operate business and management endeavors on a global scale. Globalization generates an increasing demand for effective communication in diverse cultural contexts and challenges the relevance of culture in operating businesses in the global village. Communication differences are apparent in many scenarios. Expatriates of international organizations operating abroad adopt their native cultural values to motivate employees of foreign cultures with an entirely different perspective. They use one culture’s motives to move people from other cultures. In global marketing communication, the communicators use values systems of their native culture to develop advertising for other cultures. They use categorizations of one culture to describe others. Such divergence in attitudes, perspectives and priorities of suppliers, and customers with different cultural backgrounds have led to many project failures in international organizations. An in-depth understanding of cultural backgrounds and the potential impact on communication of the people one is interacting with can increase the probability of business success among investors, managers, entrepreneurs and employees operating in diverse cultures. However, effective cross cultural business communication needs to recognize and adopt an interdisciplinary perspective in understanding the cultural forces (Leung, K. et al., 2005). Therefore, we need a multidisciplinary paradigm to carry on effective and successful business communication in our contemporary global village. 本_构建有效的跨文化商__通理_模型，__企_商__略、宏_社_文化、__文化在构建企__通_略中的作用与影_，研究_言与文化在信息__与解__程中的作用，以及_通中的有效_言策略和模糊_言策略。同_，本__合理_模型，提出了有效的跨文化___通_略、_告_通_略和_判_通_略，并提供了提高_通效率与效果的技能和方法。
