Download or read book Preformulating the News written by Geert Jacobs and published by John Benjamins Publishing. This book was released on 1999-05-15 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preformulating the News is a study of press releases and of how they anticipate the requirements of journalistic writing. Drawing from a large corpus (Dutch and English), it is argued that the genre’s peculiar audience-directedness can be related to a number of metapragmatic textual features and that this sheds light on the asymmetries of what can be termed the ‘newsmaking’ and ‘news management’ processes. In the first chapter the study of press releases is put in the context of institutional discourse and the details of a linguistic pragmatic research method are proposed. Chapter 2 looks at the complex receiver roles in press releases, which are characterized as indirectly targeted, i.e. ‘projected’, discourse. In chapters 3 to 6 a data analysis of the metapragmatics of press releases is presented: in particular, it is shown that self-reference, pseudo-quotation and explicit semi-performative play a ‘preformulating’ role in press releases. Chapter 7 offers a case study of the press releases that the American multinational Exxon issued in the wake of the 1989 Alaska oil spill. In the eighth and final chapter it is suggested that the study’s findings support a hegemonic view of the media. In analysing the much neglected genre of press releases, the book aims to contribute to the study of the language of the news. At the same time, it explores more general issues of participation and footing as well as reflexive language, including deixis, reported speech and performativity.

Download or read book Identities Across Media and Modes written by Giuliana Garzone and published by Peter Lang. This book was released on 2009 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The recognition that identity is mutable, multi-layered and subject to multiple modes of construction and de-construction has contributed to problematizing the issues associated with its representation in discourse, which has recently been attracting increasing attention in different disciplinary areas. Identity representation is the main focus of this volume, which analyses instances of multimedia and multimodal communication to the public at large for commercial, informative, political or cultural purposes. In particular, it examines the impact of the increasingly sophisticated forms of expression made available by the evolution of communication technologies, especially in computer-mediated or web-based settings, but also in more traditional media (press, cinema, TV). The basic assumption shared by all contributors is that communication is the locus where identities, either collective, social or individual, are deliberately constructed and negotiated. In their variety of topics and approaches, the studies collected in this volume testify to the criticality of representing personal, professional and organizational identities through the new media, as their ability to reach a virtually unlimited audience amplifies the potential political, cultural and economic impact of discursive identity constructions. They also confirm that new highly sophisticated media can forge identities well beyond the simply iconic or textual representation, generating deeply interconnected webs of meaning capable of occupying an expanding - and adaptable - discursive space.

Download or read book I Am Ruby Bridges written by Ruby Bridges and published by Scholastic Inc.. This book was released on 2022-09-06 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ruby Bridges tells her story as never before and shares the events of the momentous day in 1960 when Ruby became the first Black child to integrate the all-white William Franz Elementary as a six year old little girl -- a personal and intimate look through a child's lens at a landmark moment in our Civil Rights history. My work will be precious. I will bridge the "gap" between Black & white... ...and hopefully all people! I suppose some things in life are just meant to be. When Ruby Bridges was six years old, she became the first Black child to integrate the all-white William Frantz Elementary in Louisiana. Based on the pivotal events that happened in 1960 and told from her point of view, this is a poetic reflection on her experience that changed the face of history and the trajectory of the Civil Rights movement. I Am Ruby Bridges offers hope and confidence to all children. It is the perfect learning tool for schools and libraries to teach the story of Ruby Bridges and introduce this landmark story to young readers in a powerful new way. This story of innocence and courage is brought to life by NAACP-nominated artist, Nikkolas Smith through stunning and breath-taking illustrations. Embracing the meaning of her name, Bridges reflects with poignancy and heart on the way one brave little girl stood proud to help build a bridge between all people and pave the path for future generations.

Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2009 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

Download or read book Justices and Journalists written by Richard Davis and published by Cambridge University Press. This book was released on 2017-02-02 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comparative approach to judicial communication offering perspectives on the relationship between national supreme courts and the media covering them.

Download or read book Prioritizing Web Usability written by Jakob Nielsen and published by Pearson Education. This book was released on 2006-04-20 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2000, Jakob Nielsen, the world’s leading expert on Web usability, published a book that changed how people think about the Web— Designing Web Usability (New Riders). Many applauded. A few jeered. But everyone listened. The best-selling usability guru is back and has revisited his classic guide, joined forces with Web usability consultant Hoa Loranger, and created an updated companion book that covers the essential changes to the Web and usability today. Prioritizing Web Usability is the guide for anyone who wants to take their Web site(s) to next level and make usability a priority! Through the authors’ wisdom, experience, and hundreds of real-world user tests and contemporary Web site critiques, you’ll learn about site design, user experience and usability testing, navigation and search capabilities, old guidelines and prioritizing usability issues, page design and layout, content design, and more!

Download or read book Scaling Your Business 101 written by Eric Luechter and published by FGS PRIVATE LIMITED . This book was released on with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the blueprint for entrepreneurial success with "Scaling Your Business 101." This guide unveils the secrets to harnessing the power of press releases and Google Knowledge Panels for exponential growth. Craft compelling press releases that capture attention, and earn a coveted spot on Google's Knowledge Panels to enhance online visibility. But this book is more than just tools – it's a comprehensive roadmap. Learn additional growth strategies like content marketing and partnerships, and understand the delicate balance between expansion and stability. Dive into the future of scaling, from emerging trends to adapting to technological advancements. Empower your business's future by embracing opportunities and strategic growth. Whether you're a startup founder or a seasoned business owner, "Scaling Your Business 101" equips you with the knowledge to navigate the dynamic world of scaling. If you're ready to unlock your business's potential, this book is your guide to success.

Download or read book A Handbook of Corporate Communication and Public Relations written by Sandra Oliver and published by Routledge. This book was released on 2004-04-22 with total page 661 pages. Available in PDF, EPUB and Kindle. Book excerpt: A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing ne

Download or read book Brand Journalism written by Andy Bull and published by Routledge. This book was released on 2013-06-26 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher. Areas covered include: • Establishing the audience your brand wants to engage with • Identifying your organisation’s business goals • Developing a brand journalism strategy to help deliver those business goals • Measuring the results of your brand journalism strategy The book also features a wealth of case studies on the subject and offers an invaluable companion website - www.brand-journalism.co.uk.

Download or read book Working Backwards written by Colin Bryar and published by St. Martin's Press. This book was released on 2021-02-09 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Working Backwards is an insider's breakdown of Amazon's approach to culture, leadership, and best practices from two long-time Amazon executives—with lessons and techniques you can apply to your own company, and career, right now. In Working Backwards, two long-serving Amazon executives reveal the principles and practices that have driven the success of one of the most extraordinary companies the world has ever known. With twenty-seven years of Amazon experience between them—much of it during the period of unmatched innovation that created products and services including Kindle, Amazon Prime, Amazon Studios, and Amazon Web Services—Bryar and Carr offer unprecedented access to the Amazon way as it was developed and proven to be repeatable, scalable, and adaptable. With keen analysis and practical steps for applying it at your own company—no matter the size—the authors illuminate how Amazon’s fourteen leadership principles inform decision-making at all levels of the company. With a focus on customer obsession, long-term thinking, eagerness to invent, and operational excellence, Amazon’s ground-level practices ensure these characteristics are translated into action and flow through all aspects of the business. Working Backwards is both a practical guidebook and the story of how the company grew to become so successful. It is filled with the authors’ in-the-room recollections of what “Being Amazonian” is like and how their time at the company affected their personal and professional lives. They demonstrate that success on Amazon’s scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practices—shared here for the very first time. Whatever your talent, career or organization might be, find out how you can put Working Backwards to work for you.

Download or read book The Business of News written by Heiko Droste and published by BRILL. This book was released on 2021-05-25 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: The exchange of news belongs to the fabric of functional elites and affects institutionalisation processes in seventeenth century. The news market was part of the elite’s social economy. Investment in news resulted in participation and privilege.

Download or read book Record written by and published by . This book was released on 1986 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book No Standard Oil written by Deborah Gordon and published by Oxford University Press. This book was released on 2021-11 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: In No Standard Oil, environmental policy expert Deborah Gordon examines the widely varying climate impacts of global oils and gases, and proposes solutions to cut greenhouse gas emissions in this sector while making sustainable progress in transitioning to a carbon-free energy future. The next decade will be decisive in the fight against climate change. It will be impossible to hold the planet to a 1.5o C temperature rise without controlling methane and CO2 emissions from the oil and gas sector. Contrary to popular belief, the world will not run out of these resources anytime soon. Consumers will continue to demand these abundant resources to fuel their cars, heat their homes, and produce everyday goods like shampoo, pajamas, and paint. But it is becoming more environmentally damaging to supply energy using technologies like fracking oil and liquefying gas. Policymakers, financial investors, environmental advocates, and citizens need to understand what oil and gas are doing to our climate to inform decision-making. In No Standard Oil, Deborah Gordon shows that no two oils or gases are environmentally alike. Each has a distinct, quantifiable climate impact. While all oils and gases pollute, some are much worse for the climate than others. In clear, accessible language, Gordon explains the results of the Oil Climate Index Plus Gas (OCI+), an innovative, open source model that estimates global oil and gas emissions. Gordon identifies the oils and gases from every region of the globe-along with the specific production, processing, and refining activities-that are the most harmful to the planet, and proposes innovative solutions to reduce their climate footprints. Global climate stabilization cannot afford to wait for oil and gas to run out. No Standard Oil shows how we can take immediate, practical steps to cut greenhouse gas emissions in the crucial oil and gas sector while making sustainable progress in transitioning to a carbon-free energy future.

Download or read book Survey of Current Business written by and published by . This book was released on 1936 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Rhetoric in financial discourse written by Belinda Crawford Camiciottoli and published by Rodopi. This book was released on 2013-11-10 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial disclosure has become a crucial component of corporate communication. Through this process, companies aim to provide information and project an image of trustworthiness in response to on-going ethical concerns in the world of finance. Rhetoric in financial discourse provides new insights into how companies communicate with key stakeholders, not only to boost transparency, but also to attract investment. The book offers an in-depth linguistic analysis of the rhetorical dimension of financial communication. It focuses on two technology-mediated genres which are widely used, yet remain largely unexplored from a rhetorical perspective: earnings presentations and earnings releases. Using an innovative methodological approach, the book shows how corporate speakers and writers use distinctive rhetorical strategies to achieve their professional goals. It includes a practical discussion of how the findings can be exploited to develop state-of-the-art corporate communication courses and to improve the effectiveness of financial disclosure in professional settings. The book contributes to an enhanced understanding of the language of finance, representing a discourse community that involves and impacts the lives of many people around the world. It will be of interest to several communities of practice, including language researchers, discourse analysts, corpus linguists, finance and communication academics, students of business and finance, and professionals of financial communication. Belinda Crawford Camiciottoli is Associate Professor of English Language and Linguistics at the University of Pisa. Her research focuses on business discourse in both academic and corporate settings. She has published in leading journals, including Discourse & Communication, Business Communication Quarterly and English for Specific Purposes. She is the author of The Language of Business Studies Lectures (2007). She has taught business and organizational communication courses for universities based in Italy, the US and the UAE.

Download or read book Federal Register written by and published by . This book was released on 1998-12-04 with total page 860 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Investor Relations The Art and Philosophy of Effective Corporate Communications written by Thomas J. Lauria and published by Lulu.com. This book was released on 2008 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary objective of this handbook is to create a comprehensive knowledge base on the broad and sometimes misunderstood topic of investor relations, the center of most corporate communications programs. The approach taken was to first develop a thorough understanding of Wall Street itself. Having been a Fortune 25 Investor Relations Director as well as a Sr. Equity Analyst and Equity Research Director, the perception of what is needed by the financial community is quite different than what many investor relations officers believe. Driving a "hyperactive" Investor Relations program is the ultimate aim of this text. The author believes that the insight provided herein will enable new IROs to best understand their new profession and enable existing practitioners to add additional elements to their marketing programs that will enhance shareholder understanding and value. The author's website can be viewed at www.tomlauria.com.