Download or read book D AD the Copy Book written by D&ad and published by . This book was released on 2018 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redesigned edition with essays by 53 leading professionals from across the world. This book isn't just indispensable for marketing writers, but for anyone who needs to win people over online, on...
Download or read book How to Write Copy That Sells written by Ray Edwards and published by Morgan James Publishing. This book was released on 2016-02-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
Download or read book D AD The Copy Book written by D&AD and published by Taschen. This book was released on with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Copy Book written by British Design & Art Direction (Association) and published by Taschen. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling book remains an important reference work today--a bible for creative directors. Now D&AD presents an updated and redesigned edition of the publication, including works from the last 15 years.
Download or read book Copy This Book written by Paul J. Heald and published by Stanford University Press. This book was released on 2020-11-24 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Copy This Book!, Paul J. Heald draws on a vast knowledge of copyright scholarship and a deep sense of irony to explain what's gone wrong with copyright in the twenty-first century. Distilling extensive empirical data to clearly show the implications of copyright laws and doctrine for public welfare, he illustrates his findings with lighthearted references to familiar (and obscure) works and their creators (and sometimes their creators' oddball relations). Among the questions he tackles: How does copyright deter composers from writing new songs? Why are so many famous photographs unprotected orphans, and how does Getty Images get away with licensing them? What can the use of music in movies tell us about the proper length of the copyright term? How do publishers get away with claiming rights in public domain works and extracting unmerited royalties from the public? Heald translates piles of data, complex laws, and mysterious economics, equipping readers with the tools for judging past and future copyright law.
Download or read book What Would Be Different written by Iain Macdonald and published by . This book was released on 2019 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the intersection of metaphysics and social theory, this book presents and examines Adorno's unusual concept of possibility and aims to answer how we are to articulate the possibility of a redeemed life without lapsing into a vague and naïve utopianism.
Download or read book The Culture of the Copy written by Hillel Schwartz and published by MIT Press. This book was released on 2014-11-02 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: A novel attempt to make sense of our preoccupation with copies of all kinds—from counterfeits to instant replay, from parrots to photocopies. The Culture of the Copy is a novel attempt to make sense of the Western fascination with replicas, duplicates, and twins. In a work that is breathtaking in its synthetic and critical achievements, Hillel Schwartz charts the repercussions of our entanglement with copies of all kinds, whose presence alternately sustains and overwhelms us. This updated edition takes notice of recent shifts in thought with regard to such issues as biological cloning, conjoined twins, copyright, digital reproduction, and multiple personality disorder. At once abbreviated and refined, it will be of interest to anyone concerned with problems of authenticity, identity, and originality. Through intriguing, and at times humorous, historical analysis and case studies in contemporary culture, Schwartz investigates a stunning array of simulacra: counterfeits, decoys, mannequins, and portraits; ditto marks, genetic cloning, war games, and camouflage; instant replays, digital imaging, parrots, and photocopies; wax museums, apes, and art forgeries—not to mention the very notion of the Real McCoy. Working through a range of theories on biological, mechanical, and electronic reproduction, Schwartz questions the modern esteem for authenticity and uniqueness. The Culture of the Copy shows how the ethical dilemmas central to so many fields of endeavor have become inseparable from our pursuit of copies—of the natural world, of our own creations, indeed of our very selves. The book is an innovative blend of microsociology, cultural history, and philosophical reflection, of interest to anyone concerned with problems of authenticity, identity, and originality. Praise for the first edition “[T]he author... brings his considerable synthetic powers to bear on our uneasy preoccupation with doubles, likenesses, facsimiles, replicas and re-enactments. I doubt that these cultural phenomena have ever been more comprehensively or more creatively chronicled.... [A] book that gets you to see the world anew, again.” —The New York Times “A sprightly and disconcerting piece of cultural history” —Terence Hawkes, London Review of Books “In The Culture of the Copy, [Schwartz] has written the perfect book: original and repetitive at once.” —Todd Gitlin, Los Angeles Times Book Review
Download or read book Copy this Book written by Eric Schrijver and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An essential guide for navigating the new Commons and the old laws of copyright control." -Ellen Lupton This book is an artist's guide to copyright, written for makers. Both practical and critical, it will guide you through the concepts underlying copyright and how they apply in your practice. How do you get copyright? For what work? And for how long? How does copyright move across mediums, and how can you go about integrating the work of others? Copy This Book details the concepts of authorship and original creation that underlie our legal system, equipping the reader with the conceptual keys to participate in the debate on intellectual property today. "This sharp and useful book shines a light on the rights of all artists to protect--and share--their work. Eric Schrijver has produced an essential guide for navigating the new Commons and the old laws of copyright control." --Ellen Lupton
Download or read book Copy Copy Copy written by Mark Earls and published by John Wiley & Sons. This book was released on 2015-05-26 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways. But rather than this endless search for a brilliant and novel solution, why don't you just copy something that’s worked before? Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and shows that it can help us to rethink how we go about solving problems. By understanding what other people are doing and the choices they make, we can develop strategies to solve the challenges that we face inside and outside the organization. Based on extensive research and proven examples, Copy, Copy, Copy provides over 50 strategies that you can use right away to copy, borrow or steal as the basis for better ideas – faster. If it’s good enough for Elvis, Newton, Shakespeare, The British Olympic Cycling Team and Great Ormond Street Hospital, isn’t it good enough for you? ‘This delightful book argues convincingly that transferring ideas usually produces greater value than cooking them up from scratch. And then shows you how.’ — Rory Sutherland, Vice Chairman, Ogilvy London and the Spectator Magazine’s Wikiman ‘Yet another entertaining handbook from the acclaimed Herdmeister for anyone involved in marketing, behavioural change and understanding why we all make the choices we make. Earls convincingly disrupts convention about what is innovation – though "praxis". This is jammed with great case studies and 52 actionable strategies.’ — Stephen Maher, Chairman, The Marketing Society and CEO, MBA ‘Yet again this leading British business thinker has got us to see the world we inhabit today in fresh and mind-altering ways. A book which marries theory and practice better than the vast majority out there. Most of all his message of copying one’s way to greatness is entertaining, counter-intuitive and fun.’ — David Abraham, CEO Channel 4 PLC
Download or read book Copybook written by and published by . This book was released on 1820 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: A copybook in an unknown hand, including essays by Francis Bacon, Thomas Betterton, etc.
Download or read book How To Write Better Copy written by Steve Harrison and published by Pan Macmillan. This book was released on 2016-09-08 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, How To Write better Copy by Steve Harrison will help you write better copy. It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader. With examples at every stage, and explanations based on both the author's twenty-five years' experience and recent scientific research, this book will help hone your skills - whether you're writing websites or press ads, e-zines or direct mail, brochures or blogs, posters or landing pages, emails or white papers.
Download or read book Desert Redleg written by L. Scott Lingamfelter and published by University Press of Kentucky. This book was released on 2020-05-19 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Saddam Hussein's Iraq invaded Kuwait in August 1990, triggering the First Gulf War, a coalition of thirty-five countries led by the United States responded with Operation Desert Storm, which culminated in a one-hundred-hour coordinated air strike and ground assault that repelled Iraqi forces from Kuwait. Though largely forgotten in descriptions of the war, an eight-day barrage of artillery fire made this seemingly rapid offensive possible. At the forefront of this offensive were the brave field artillerymen known as "redlegs." In Desert Redleg: Artillery Warfare in the First Gulf War, a veteran and former redleg of the 1st Infantry Division Artillery (otherwise known as the "Big Red One"), Col. L. Scott Lingamfelter, recounts the logistical and strategic decisions that led to a coalition victory. Drawing on original battle maps, official reports, and personal journals, Lingamfelter describes the experience of the First Gulf War through a soldier's eyes and attempts to answer the question of whether the United States "got the job done" in its first sustained Middle Eastern conflict. Part military history, part personal memoir, this book provides a boots-on-the-ground perspective on the largest US artillery bombardment since World War II.
Download or read book Web Copy That Sells written by Maria Veloso and published by AMACOM. This book was released on 2013-02-15 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques. Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. In Web Copy That Sells, you’ll gain tips for: crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.
Download or read book Look to Windward written by Iain Banks and published by Simon and Schuster. This book was released on 2002 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eight hundred years after the most horrific battle of the Idiran war, light from its world-destroying detonations is about to reach the Masaq Orbital, home to the Culture. Major Quilan has supposedly come to take the exiled Composer Ziller back to their war-ravaged home world, Chel. But despite the major's civilized veneer, his true mission may be the death and destruction of an entire civilization.
Download or read book Fair copy Manuscripts of Shelley s Poems in European and American Libraries written by Percy Bysshe Shelley and published by Taylor & Francis. This book was released on 1997 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Makes key resources widely availableThese books provide the only complete record -- much fuller than that available through any other printed source -- of the major manuscripts of Lord Byron, Percy Bysshe Shelley, John Keats, and Mary Wollstonecraft Shelley.Valuable primary informationThese editions -- with their expensive facsimile reproductions, beta-radiographs of the watermarks, detailed bibliographical descriptions, transcriptions, textural notes, collations, bibliographies of relevant studies of the MSS, and indexes -- will remain repositories of primary information on the poems and prose of the younger Romantics for the next century.
Download or read book Carbon Copy written by Azarel and published by Life Changing Books. This book was released on 2013-09-09 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: By any means necessary, Dominque vows to get what she wants out of life...even if it means betraying someone she loves. With a status goal in mind, she lands a position as Rapheal's woman, the most sought after millionaire that Atlanta has to offer. The only problem is...Rapheal is already taken.
Download or read book The Merriam Webster Thesaurus written by Merriam-Webster, Inc and published by Merriam-Webster. This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Merriam-Webster Thesaurus features more than 150,000 word choices, including synonyms, related words, antonyms, and near antonyms. Each main entry provides the meaning shared by the synonyms listed, and abundant usage examples show words used in context"--
