Download or read book Content Everywhere written by Sara Wachter-Boettcher and published by Rosenfeld Media. This book was released on 2012-12-12 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Care about content? Better copy isn't enough. As devices and channels multiply—and as users expect to relate, share, and shift information quickly—we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.
Download or read book Learning Everywhere written by Chad Udell and published by Float Mobile Learning. This book was released on 2012-06-18 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once the decision to go mobile has been made in a learning organization, at first glance it may seem as though the hardest decision has been made. Soon after this path is chosen, though, reality sets in. There are a lot of things to consider as you work to build your initial learning content for the many varieties of mobile devices. From strategy and design, to development, delivery and beyond, every step along the way is crucial to your success. In Learning Everywhere, Chad Udell, a seasoned expert on mobile learning, demystifies the many choices involved in developing mobile learning content, and provides real-world experience on how to get down to the business of creating mobile learning. With an approachable and down to earth style, Chad gives the reader a wealth of detail. His goal is to explain mobile design and development to learning professionals in the context of creating best-of-breed mobile experiences, while leveraging superior user interface design and development techniques. A framework of four content types gives instructional designers, learning developers, and managers a solid grounding in the exciting possibilities for learning using mobile phones, tablets and other devices. Focused on creating solutions that increase organizational performance no matter the content type or instructional need, this book is truly about Learning Everywhere. Book foreword by Judy Brown, well known mobile learning analyst.
Download or read book Content Strategy at Work written by Margot Bloomstein and published by Elsevier. This book was released on 2012-01-25 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging through theory or buzzwords, there's no denying content strategy is coming of age. But what's in it for you? And if you're not a content strategist, why should you care? Because even if content strategy isn't your job, content's probably your problem—and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content... so where's the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists. The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences. - Presents a content strategy framework and ways to implement in both in-house marketing departments and consultancies - Includes case studies, interviews, and lessons learned from retail, apparel, network television, business-to-business, automotive, non-profit, and higher ed brands - Details practical sales techniques to sell content strategy and use content strategy processes to sell other services and larger projects
Download or read book Books Always Everywhere written by Jane Blatt and published by Random House Books for Young Readers. This book was released on 2014-05-27 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: Babies and toddlers join in an exuberant celebration of books of all shapes and sizes in this charming picture book. For little kids, books can be anything from a chair, to a tower, to a hat. But once little ones discover the magical world that can be found inside a book, the best thing a book can be—is a book! This joy of discovery is evident on the faces of these little kids as they open up a book and find a favorite story. In short, this book about books is so adorable and tempting, it will have toddlers and parents running to libraries and bookstores everywhere.
Download or read book Everything Everywhere written by Marc Martin and published by Chronicle Books. This book was released on 2018-10-09 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Hong Kong to Reykjavík, Ulaanbaatar to New York City, enjoy a lush and unexpected journey around the world to discover what makes each place unique. Sleepy sloths, colorful cows, staggering skylines, terrible traffic—countless surprises await! All you need is a good guide and a little curiosity . . . so, what are you waiting for? Let's go! From award-winning author and illustrator Marc Martin comes a quirky, fact-filled adventure for curious globe-trotters, young and old.
Download or read book From Solo to Scaled written by Natalie Marie Dunbar and published by Rosenfeld Media. This book was released on 2022-07-25 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content strategy is clearly critical to your organization, but where do you start, and how do you grow it into a true practice? Whether you're a lone content person tasked with creating a content strategy practice from scratch, or a leader struggling to scale one up, From Solo to Scaled is your blueprint for creating and managing a content strategy practice that is sustainable and successful. Who Should Read This Book? This book is for anyone who wants or needs to build a content strategy practice—for example, content writers, UX researchers and designers, Design Operations leaders and program managers, or any team that is focused on the user experience. Basically, it's for anyone who understands that content can make or break a digital experience. Takeaways Use this book to: Create a content strategy practice blueprint and make the business case for it to upper management in your organization. Show what success looks like and how to measure it. Learn how to create a sustainable practice and when to scale it—from solo to mid–sized to enterprise. Take an inventory of your existing tools to see if you need to repurpose or augment them as you prepare to scale your business. Learn how to present the content practice’s work to leadership in language that leaders understand. Use a handy checklist to audit and improve your own practice–building.
Download or read book Content DNA written by John Espirian and published by . This book was released on 2020-04-21 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can we compete in today's fast-moving market? There are more platforms, more users and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered and preferred? Content DNA provides the answers. By focusing on two key elements - consistency and congruence - you'll learn how to define a recognizable "shape" for your business. You'll discover the building blocks of your brand and get clarity on expressing your value through a short, memorable tagline. Finally, you'll understand how to create content that builds authority and establishes trust, based on the author's 10+ years of experience as an independent business writer and consultant. "John represents the cutting edge of content marketing reality." - Mark Schaefer "Content DNA provides the foundation and building blocks for creating great content." - Vicki O'Neil "Talk about relentlessly helpful! This is the content bible for anyone looking to build a business online." - Chloë Forbes-Kindlen
Download or read book Everywhere You Don t Belong written by Gabriel Bump and published by Algonquin Books. This book was released on 2020-02-04 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Book Review Notable Book of 2020 Winner of the Ernest J. Gaines Award for Literary Excellence “A comically dark coming-of-age story about growing up on the South Side of Chicago, but it’s also social commentary at its finest, woven seamlessly into the work . . . Bump’s meditation on belonging and not belonging, where or with whom, how love is a way home no matter where you are, is handled so beautifully that you don’t know he’s hypnotized you until he’s done.” —Tommy Orange, The New York Times Book Review In this alternately witty and heartbreaking debut novel, Gabriel Bump gives us an unforgettable protagonist, Claude McKay Love. Claude isn’t dangerous or brilliant—he’s an average kid coping with abandonment, violence, riots, failed love, and societal pressures as he steers his way past the signposts of youth: childhood friendships, basketball tryouts, first love, first heartbreak, picking a college, moving away from home. Claude just wants a place where he can fit. As a young black man born on the South Side of Chicago, he is raised by his civil rights–era grandmother, who tries to shape him into a principled actor for change; yet when riots consume his neighborhood, he hesitates to take sides, unwilling to let race define his life. He decides to escape Chicago for another place, to go to college, to find a new identity, to leave the pressure cooker of his hometown behind. But as he discovers, he cannot; there is no safe haven for a young black man in this time and place called America. Percolating with fierceness and originality, attuned to the ironies inherent in our twenty-first-century landscape, Everywhere You Don’t Belong marks the arrival of a brilliant young talent.
Download or read book Everywhere Everything Everyone written by Katy Warner and published by Hardie Grant Publishing. This book was released on 2019-08-01 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: A vivid, captivating contemporary YA novel about the power of resistance, from a stunning Australian debut author. Perfect for fans of The Handmaid’s Tale and Z for Zachariah. Even though she lives on the wrong side of town, 16-year-old Santee believes her world is like ours: that running late for curfew will only get you grounded, and that the government tries to keep its good citizens safe and secure. Until one night, everything changes. On her way home from school, Santee takes a detour to the outskirts of town with a boy that she likes – and then finds herself stranded overnight when his car breaks down. When she’s finally able to get a lift towards home the next morning, Santee discovers that everything has changed. A 'safety border' – a wall – has gone up around her part of town, imprisoning her family and trapping her on the outside... With its subtle familiarity and a tender, defiant teen romance at its core, Katy Warner’s powerful debut novel is about the importance of hope and standing up for what you believe in. From small cracks, big cracks grow. Longlisted for the 2020 ABDA Best Designed Young Adult Cover
Download or read book The Elements of Content Strategy written by Erin Kissane and published by Book Apart. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore content strategy's roots, and quickly learn not only how it's done, but how you can do it well.
Download or read book Superheroes Are Everywhere written by Kamala Harris and published by Penguin. This book was released on 2019-01-08 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Vice President Kamala Harris comes a picture book with an empowering message: Superheroes are all around us--and if we try, we can all be heroes too. A #1 New York Times bestseller! Before Kamala Harris was elected to the vice presidency and named the Democratic presidential nominee, she was a little girl who loved superheroes. And when she looked around, she was amazed to find them everywhere! In her family, among her friends, even down the street--there were superheroes wherever she looked. And those superheroes showed her that all you need to do to be a superhero is to be the best that you can be. In this empowering and joyful picture book that speaks directly to kids, Kamala Harris takes readers through her life and shows them that the power to make the world a better place is inside all of us. And with fun and engaging art by Mechal Renee Roe, as well as a guide to being a superhero at the end, this book is sure to have kids taking up the superhero mantle (cape and mask optional). Praise for Superheroes Are Everywhere: "This [book] offers a solid message: a superhero could be anyone, including you." --Booklist
Download or read book Love Grows Everywhere written by Barry Timms and published by Frances Lincoln Childrens Books. This book was released on 2021-12-07 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Love Grows Everywhere is a gentle and lyrical story that connects the love that nurtures plants with the love that nurtures our relationships with one another.
Download or read book Boy Everywhere written by A. M. Dassu and published by Tu Books. This book was released on 2021-03-23 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: What turns citizens into refugees and then immigrants? In this powerful middle-grade debut, Sami and his family embark on a harrowing journey to save themselves from the Syrian civil war. Sami loves his life in Damascus, Syria. He hangs out with his best friend playing video games; he's trying out for the football team; he adores his family and gets annoyed by them in equal measure. But his comfortable life gets sidetracked abruptly after a bombing in a nearby shopping mall. Knowing that the violence will only get worse, Sami's parents decide they must flee their home for the safety of the UK. Boy, Everywhere chronicles their harrowing journey and struggle to settle in a new land. Forced to sell all their belongings and leave their friends and beloved grandmother behind, Sami and his family travel across the Middle East to Turkey, where they end up in a smuggler's den. From there, they cross the treacherous waters of the Mediterranean and manage to fly to England, only to be separated and detained in an immigration prison for the crime of seeking asylum. Yet the transition from refugee to immigrant in a new life will be the greatest challenge Sami has ever faced. Based on the experiences of real Syrian refugees, this thoughtful middle-grade novel is the rare book to delve deeply into this years-long crisis. Portions of the proceeds of this book will be used to benefit Syrian refugees in the UK and to set up a grant to support an unpublished refugee or immigrant writer in the US. Sami's story is one of survival, of family and friendship, of bravery and longing ... Sami could be any one of us.
Download or read book The Map to Everywhere written by Carrie Ryan and published by Little, Brown Books for Young Readers. This book was released on 2014-11-04 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adventure, magic, and hilarity collide in New York Times bestselling author Carrie Ryan and John Parke Davis's first book in a fantastical series. To Master Thief Fin, an orphan from the murky pirate world of the Khaznot Quay, the Map is the key to finding his mother. To suburban schoolgirl Marrill, it's her only way home after getting stranded on the Pirate Stream, the magical waterway that connects every world in creation. With the help of a bumbling wizard and his crew, they must scour the many worlds of the Pirate Stream to gather the pieces of the Map to Everywhere--but they aren't the only ones looking. A sinister figure is hot on their tail, and if they can't beat his ghostly ship to find the Map, it could mean the destruction of everything they hold dear! Heart-pounding escapades and a colorful cast of characters will have readers setting sail through this wholly original and unforgettable tale.
Download or read book Content Strategy for Mobile written by and published by Ingram. This book was released on 2012-01-01 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Karen McGrane will teach you everything you need to get your content onto mobile devices (and more). Youll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Along the way, you'll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions.
Download or read book The Content Strategy Toolkit written by Meghan Casey and published by New Riders. This book was released on 2023-05-11 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Having The Content Strategy Toolkit at your side is like hiring your own personal consulting firm. You get a complete array of instructions, tools, and templates for most challenges you'll face. In this practical and relevant guide, you'll learn how to: Identify problems with your content and persuade your bosses it's worth the time and resources to do it right Assemble a stellar team for your content project Prepare your organization for content transformation Make sense of your business environment and understand your audience Align stakeholders on business goals and user needs Set a compass for your content and decide how to measure success Create, maintain, and govern on-strategy content You'll learn how to treat content like the strategic asset that it is. "Quality content increases value. Poor-quality content destroys value. It's as simple as that. Meghan's book has specific, practical, and immediately actionable ideas that will help you increase the quality of your content."—Gerry McGovern, CEO, Customer Carewords "This second edition goes deep into three integral topics for content leaders—assembling cross-disciplinary teams, evaluating processes, and building a content playbook. If you're looking to build a new practice or retool an existing one, this book will help you succeed.—Natalie Marie Dunbar, Author, From Solo to Scaled: Building a Sustainable Content Strategy Practice
Download or read book A Web for Everyone written by Sarah Horton and published by Rosenfeld Media. This book was released on 2014-01-15 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are in charge of the user experience, development, or strategy for a web site, A Web for Everyone will help you make your site accessible without sacrificing design or innovation. Rooted in universal design principles, this book provides solutions: practical advice and examples of how to create sites that everyone can use.
