Download or read book Contemporary Marketing Strategy in the Philippine Setting written by Josiah Go and published by . This book was released on 1992 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Pharmaceutical Marketing in the Philippine Setting written by Felix M. Lao and published by . This book was released on 2006 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Modules for Marketing 2003 Ed written by S. Mendoza and published by Rex Bookstore, Inc.. This book was released on 2003 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book ENTERPRISE DEVELOPMENT PLANNING BUDGETING written by REYNALDO B. ALMENARIO and published by Trafford Publishing. This book was released on 2014 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: On its second edition, this book is meant to help the Philippine local government units (i.e., barangays, municipalities, cities and provinces) formulate their economic/enterprise development plans as serious guideposts to achieving self-reliance or autonomy: the ultimate objective ordained by the Local Government Code of 1991. Intended for use principally by local economic planners and development managers, including college instructors of courses associated with socio-economic development, the book is so written to serve as a handy guide to the formulation and the writing of an economic/enterprise development plan solidly grounded, among others, on the human and natural resource base of the locality. Briefly, said plan provides answers to the following questions: * What local enterprises to promote and develop? * Why should these be promoted and developed? * Where should these be set up? * When should these be set up? * What support services, programs and facilities should be in place to raise the chances of these enterprises to survive, stabilize and grow? * How much would it cost to set these up and provide the support mechanisms? * Finally, where would the necessary funds come from?

Download or read book Contemporary Marketing and Consumer Behavior written by John F. Sherry and published by SAGE Publications. This book was released on 1995-05-02 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholarly and extensively footnoted, the book is meant to be used as a sourcebook for anthropological research. . . . The book′s primary audience should be marketing and anthropology researchers, and graduate students, faculty, and researchers. --P. G. Kishel in Choice "As a business person responsible for the development of advertising strategies and advertising campaigns, I was impressed with the contributors′ willingness and desire to apply anthropological principles to real world problems. John Sherry Jr.′s comment sums it up nicely, ′Anthropology is a practical discipline, anchoring the blue sky thinking it encourages firmly to the local ground it inhabits.′ We need to encourage blue sky thinking so we don′t repeatedly get the same answers to our inquiries. Anthropologists can help us with these issues. . . "This book gives me enormous hope that applied anthropology will help restore the tremendous value that can be gained through qualitative research techniques. Today in marketing and advertising, focus groups are grossly overused, misused, and underanalyzed. I was encouraged and excited about the authors′ discussions of good ethnographies and focus groups that, for example, instead of simply asking respondents whether or not EMF causes cancer, a far more creative and insightful exercise was performed with consumers, and then was intensely analyzed by anthropologists. All too often today, qualitative research is carelessly and quickly administered and the analysis consists of a 30-minute debriefing at the end of the last focus group. . . "In the last few years, the need for cross-cultural consumer understanding has grown rapidly. This phenomenon makes it imperative that not only must we fully understand the meanings of brands and products to our domestic consumers, but we must know which meanings are ′transportable′ to consumers in other cultures. John Sherry Jr.′s book suggests that anthropologists could and should have a major role in cross-cultural consumer understanding." --Patricia A. Cafferata, President and Chief Executive Officer, Young & Rubicam Chicago "John Sherry Jr. and his contributors bring ′marketplace anthropology′ out of the shadows and into the dazzling piazza of contemporary social thought. Wide-ranging, lively, and often witty, the sourcebook raises many intriguing questions about the trajectory of anthropology and social science in general for the 21st century. Though readers might not always agree with the approaches used, these chapters are pointed reminders of vast fields of anthropological neglect on subjects of huge importance for today′s world, yet inspirations for the work reach back to the foundations of modern anthropology, from Malinowski to W. Lloyd Warner. . . "This book makes a convincing case for the role of marketplace anthropology in basic research on humankind. While many anthropologists might approach this collection with some apprehensiveness, the editor does not shrink from the ethical issues of business anthropology. Applied anthropologists in many fields can benefit from the insights and ideas presented here. This book goes a long way toward replacing the pop-anthropology so rampant in corporate circles these days with substantive anthropological materials and sets of ideas on advertising, organizational behavior, buying and selling, profit-making, consumer relations, and much more." --J. Anthony Paredes, Florida State University "Anyone concerned with understanding the consumer will find John F. Sherry Jr.′s new book invaluable. In the past decade, the most important contributions to the meaning of products, brands, and advertising in consumers′ lives have come from anthropology. Sherry and the contributors to this volume have been in the forefront of that movement. The chapters in this volume, whether on shampoo, electric utilities, or life histories of brand behavior, capture the excitement and illumination of looking at marketing and advertising through the lens of anthropology." --Myra Stark, Saatchi & Saatchi Advertising "This book is long overdue; anthropologists as consumer researchers have been a powerful underground force for the past 15 years of innovative marketing. Major companies, as well as government and private institutions, have looked to anthropologists to help when other research has failed. John Sherry Jr. has collected outstanding anthropological practitioners in this volume, and they have written cutting-edge chapters on product symbolism, consumer culture, advertising efficacy, and international marketing. The power of this collection lies in the fresh insights to each of these themes and the ability to reframe old problems to reperceive what it means to live the life of a consumer as we approach the next century." --Steve Barnett, Managing Director, Global Business Network Containing original articles and empirical substance, Contemporary Marketing and Consumer Behavior responds to a growing demand for scholarship more tuned to the empirical and practical realities of consumer culture. Written by leading anthropologists who specialize in marketing and consumer research, it is intended as a sourcebook for readers interested in consumption and its managerial consequences. The topics and their treatments run a gamut of concerns including elements of the marketing mix (such as goods and services), advertising and promotion, relationship management, managerial intervention and development, class-and-gender-linked consumer behaviors, and the production of consumption. Anthropological perspectives and methods employed by the authors range from materialistic to semiotic and both qualitative and quantitative methods are employed. Contributors range across time, space, and topics in pursuit of understanding. The result is a multifaceted perspective of marketing and consumer behavior. Also, the remarks of eminent senior Fellows of the Association for Consumer Research, who have drawn upon anthropology to make their own seminal contributions to a number of disciplines, punctuate this exceptional volume. A remarkable and extraordinary text, Contemporary Marketing and Consumer Behavior is ideal for scholars, students and professionals in marketing, cultural studies, gender studies, psychology, sociology, anthropology, and communication.

Download or read book Contemporary Trade Strategies in the Philippines written by Norbert Dannhaeuser and published by . This book was released on 1983 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Official Gazette written by Philippines and published by . This book was released on 2001 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Mix written by Josiah Go and published by . This book was released on 1993 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Cases on Marketing Management in the Philippine Setting written by and published by . This book was released on 2002 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Men of Achievement written by and published by . This book was released on 1992 with total page 1064 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Management in the Philippine Setting written by Edgar P. Del Val and published by . This book was released on 1983 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing in the Third World written by Denise Martha Johnson and published by Psychology Press. This book was released on 1996 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Also described for the reader is the unique advertising practice in Papua New Guinea known as workabaut, in which a drama troupe travels from village to village and performs live commercials.

Download or read book Contemporary Business written by Louis E. Boone and published by John Wiley & Sons. This book was released on 2023-05-15 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enable students to evaluate and provide solutions to today's global business challenges and thrive in today's fast-paced business environment. Rooted in the basics of business, Contemporary Business, 4th Canadian Edition provides students a foundation upon which to build a greater understanding of current business practices and issues that affect their lives. Written with attention toward global technology trends, and Environmental, Social, and Governance (ESG), Contemporary Business, 4th Canadian Edition encourages learners to grow and leverage intercultural aptitude, real-world problem-solving, and data analytics skills.

Download or read book Contemporary Business written by Louis E. Boone and published by John Wiley & Sons. This book was released on 2021-08-10 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: Student-friendly, engaging, and accessible, Contemporary Business, 19e equips students with the skills to assess and solve today's global business challenges and succeed in a fast-paced environment. Designed to drive interest in business, our newest edition offers a comprehensive approach to the material, including a variety of resources to support today's students. Its modern approach, wealth of videos, relevant and up-to-date content, and career readiness resources keep your course current and engaging.

Download or read book A Complete Guide to Ensuring a Successful Business written by Dr Yubraj Giri and published by AuthorHouse. This book was released on 2019-12-02 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a well structured, comprehensive and clear overview of the core business components that helps readers especially those wishing to pursue a career in business. It begins with a general introduction of the business and identifies the process to establish, succeed, sustain and grow in the competitive market environment. It thoroughly guides a reader to be a successful entrepreneur. Also, it can be equally used in the academic sector by the business management students and professors as the reference book.

Download or read book Front Lines written by and published by . This book was released on 1992 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Principles of Marketing written by Gary M. Armstrong and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.