Download or read book Consumer Perspectives in Travel Choice and Interactive Travel Data Collection written by National Research Council (U.S.). Transportation Research Board and published by . This book was released on 1980 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Publications Catalog written by National Research Council (U.S.). Transportation Research Board and published by . This book was released on 1985 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Issues and Current Studies written by National Research Council (U.S.) and published by . This book was released on 1980 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Publication Index written by National Research Council (U.S.). Transportation Research Board. Special Technical Activities Division and published by . This book was released on 1986 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Publication Index Transportation Research Board written by National Research Council (U.S.). Transportation Research Board and published by . This book was released on 1978 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Issues and Studies written by National Research Council (U.S.) and published by . This book was released on 1981 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Handbook of Choice Modelling written by Stephane Hess and published by Edward Elgar Publishing. This book was released on 2024-06-05 with total page 797 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thoroughly revised second edition Handbook provides an authoritative and in-depth overview of choice modelling, covering essential topics range from data collection through model specification and estimation to analysis and use of results. It aptly emphasises the broad relevance of choice modelling when applied to a multitude of fields, including but not limited to transport, marketing, health and environmental economics.