Download or read book Colour written by David Hornung and published by Laurence King Publishing. This book was released on 2005 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demystifying its subject for professionals and students alike, this title inspires confidence in colour's application to graphic design, illustration, painting, textile art, and textile design.
Download or read book Colour Third Edition written by David Hornung and published by Laurence King Publishing. This book was released on 2020-08-24 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: A chronicle of the key ideas that have shaped the commercials we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever-changing and fast-moving business. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration, and the long-term evolutions that have shaped the industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioral economics. Illustrated with hundreds of examples of adverts and explaining their power to grab our attention, the book is an absorbing guide to a turbulent industry.
Download or read book Color written by David Hornung and published by McGraw-Hill Education. This book was released on 2004-07-28 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new text connects color theory with its practical application in two-dimensional visual disciplines--graphic design, illustration, painting, textile art, and textile design. Fundamental color concepts are explored in a series of sixteen painted studies that guide students through a variety of color experiences. The lesson sequence moves logically from basic structural concepts, through experiments with color applications, to scenarios that facilitate color unity and expression.
Download or read book Billmeyer and Saltzman s Principles of Color Technology written by Roy S. Berns and published by John Wiley & Sons. This book was released on 2019-04-09 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers detailed coverage of color, colorants, the coloring of materials, and reproducing the color of materials through imaging. It combines the clarity and ease of earlier editions with significant updates about the advancement in color theory and technology. Provides guidance for how to use color measurement instrumentation, make a visual assessment, set a visual tolerance, and select a formulation Supplements material with numerical examples, graphs, and illustrations that clarify and explain complex subjects Expands coverage of topics including spatial vision, solid-state lighting, cameras and spectrophotometers, and translucent materials
Download or read book Color Studies written by Edith Anderson Feisner and published by A&C Black. This book was released on 2013-11-21 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Color Studies is a complete introduction to color theory and application for students in a broad range of design disciplines.
Download or read book Color Appearance Models written by Mark D. Fairchild and published by John Wiley & Sons. This book was released on 2013-06-07 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential resource for readers needing to understand visual perception and for those trying to produce, reproduce and measure color appearance in various applications such as imaging, entertainment, materials, design, architecture and lighting. This book builds upon the success of previous editions, and will continue to serve the needs of those professionals working in the field to solve practical problems or looking for background for on-going research projects. It would also act as a good course text for senior undergraduates and postgraduates studying color science. The 3rd Edition of Color Appearance Models contains numerous new and expanded sections providing an updated review of color appearance and includes many of the most widely used models to date, ensuring its continued success as the comprehensive resource on color appearance models. Key features: Presents the fundamental concepts and phenomena of color appearance (what objects look like in typical viewing situations) and practical techniques to measure, model and predict those appearances. Includes the clear explanation of fundamental concepts that makes the implementation of mathematical models very easy to understand. Explains many different types of models, and offers a clear context for the models, their use, and future directions in the field.
Download or read book Color Theory written by Aaron Fine and published by Bloomsbury Publishing. This book was released on 2021-08-12 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Giving an overview of the history of color theory from ancient and classical cultures to contemporary contexts, this book explores important critical principles and provides practical guidance on the use of color in art and design. Going beyond a simple recitation of what has historically been said about color, artist and educator Aaron Fine provides an intellectual history, critiquing prevailing Western ideas on the subject and challenging assumptions. He analyses colonialist and gendered attitudes, materialist and romanticist perspectives, spiritualist approaches to color, color in the age of reproduction, and modernist and post-modernist color strategies. Highlighted throughout are examples of the ways in which attitudes towards color have been impacted by the legacy of colonialism and are tied up with race, gender, and class. Topics covered include color models, wheels and charts, color interaction and theories of perception, with over 150 images throughout. By placing under-examined tenets of color theory such as the color wheel and color primaries within the Western industrial context that generated them, Fine helps you to connect color choices to color meanings and apply theory to practice.
Download or read book Understanding Color written by Linda Holtzschue and published by John Wiley & Sons. This book was released on 2017-01-30 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE PERCEPTION, UNDERSTANDING, AND USES OF COLOR—EXPANDED AND REFRESHED Understanding Color is an essential resource for those needing to become proficient in color for business applications. The peerless treatment of this critical subject is beautifully illustrated with real-world examples. Designers have turned to this guide for nearly a generation for its authoritative and accessible instruction. The knowledge contained in this book sets you apart from other designers by enabling you to: Contribute more effectively to discussions on color harmony, complete with a vocabulary that enables in-depth understanding of hue, value, and saturation Apply the most-up-to-date information on digital color to your projects Address issues involved when colors must be translated from one medium to another Troubleshoot and overcome today's most common challenges of working with color Full-color images showcase real design examples and a companion website features a digital workbook for reinforcing color concepts. From theory and practical implementation to the business and marketing aspects, Understanding Color helps you gain a deep and discriminating awareness of color.
Download or read book Color Problems written by Emily Noyes Vanderpoel and published by . This book was released on 1902 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Color of Crime Third Edition written by Katheryn Russell-Brown and published by NYU Press. This book was released on 2021-11-23 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A powerful, engaging book that critiques the history of race, law, and justice by examining where race lives and breathes across the U.S. criminal-legal system"--
Download or read book What Color is Your Parachute for Teens written by Carol Christen and published by Random House Digital, Inc.. This book was released on 2010 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents advice for teenagers on landing a dream job.
Download or read book The Little Book of Colour written by Karen Haller and published by Penguin UK. This book was released on 2019-08-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A SUNDAY TIMES DESIGN BOOK OF THE YEAR _________________________________________ The definitive guide for harnessing the power of colour to improve your happiness, wellbeing and confidence Wouldn't you like to boost your confidence simply by slipping on 'that' yellow jumper? Or when you get home after a stressful day, be instantly soothed by the restful green of your walls? The colours all around us hold an emotional energy. Applied Colour Psychology specialist, Karen Haller, explains the inherent power of colour; for example, looking closely at the colours we love or those we dislike can bring up deeply buried memories and with them powerful feelings. A revolutionary guide to boosting your wellbeing, The Little Book of Colour puts you firmly in the driver's seat and on the road to changing the colours in your world to revamp your mood and motivation. Illuminating the science, psychology and emotional significance of colour, with key assessments for finding your own true colour compatibility, this book will help you to rediscover meaning in everything you do through the joy of colour. Get ready to join the colour revolution, and change your life for the better.
Download or read book Color Third Edition written by David Hornung and published by Laurence King Publishing. This book was released on 2020-08-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a practical approach to color, Color: A workshop for artists and designers is an invaluable resource for art students and professionals alike. With its sequence of specially designed assignments and in-depth discussions, it effectively bridges the gap between color theory and practice to inspire confidence and understanding in anyone working with color. This third edition is updated with more contemporary examples drawn not just from painting, but from textiles, graphic design, illustration and animation. An expanded discussion of digital techniques, new assignments and a refreshed design have all been brought together to create a highly readable and relevant text.
Download or read book Color Theory and Its Application in Art and Design written by George A. Agoston and published by Springer. This book was released on 2013-06-05 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book directly addresses a long-felt, unsatisfied need of modern color science - an appreciative and technically sound presentation of the principles and main offerings of colorimetry to artists and designers, written by one of them. With his unique blend of training and experience in engineering, with his lifelong interest and, latterly, career in art and art education, Dr. Agoston is unusually well prepared to convey the message of color science to art and design. His book fulfills the hopes I had when I first heard about him and his book. I foresee important and long-lasting impacts of this book, analogous to those of the epoch-making writings by earlier artist-scientists, such as Leonardo, Chevreul, Munsell, and Pope. Nearly all persons who have contributed to color science, recently as well as formerly, were attracted to the study of color by color in art. Use of objective or scientific methods did not result from any cold, detached attitude, but from the inherent difficulties of the problems concerning color and its use, by which they were intrigued. Modern education and experience has taught many people how to tackle difficult problems by use of scientific methods. Therefore - color science.
Download or read book Color Theory Made Easy written by Jim Ames and published by Watson-Guptill. This book was released on 1996 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional color theory can be confusing to artists, especially when they try to use inaccurate color wheels as guides to mixing their colors. Now, Color Theory Made Easy presents an alternative approach that cuts through the tangle of established but contradictory concepts that gives artists a universal theory that really applies to their work. Most artists have been taught that red, blue, and yellow are the primary colors hues that cannot be created from any combination of other colors. However, as a result of years of study, author and artist Jim Ames has concluded that the true primary colors are cyan (a greenish blue), magenta (a violet red), and a yellow that does not learn toward either cyan or magenta. In Color Theory Made Easy, Ames explains the importance of these three colors as the basis for all our thinking about color. Using friendly, clear language and colorful diagrams, the author lays the foundation in Chapter 1 for applying his color theory in art. He shows that all colors in nature are composed of varying percentages of cyan, magenta, and yellow. Chapter 2 builds on this with a survey of the pigment colors artists actually use. Here the author offers an essential education concerning paint selection, and he lists currently available tube colors that are the most accurate in terms of the true primaries. The final chapter explores color mixing principles based on cyan, magenta, and yellow, and applies these principles through a series of watercolor demonstrations. In this illuminating book, Jim Ames has broken new ground and given us a workable color theory that is both simple and indispensable."
Download or read book Applying Color Theory to Digital Media and Visualization written by Theresa-Marie Rhyne and published by CRC Press. This book was released on 2016-10-14 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an overview of the application of color theory concepts to digital media and visualization. It highlights specific color concepts like color harmony and shows how to apply the concept with case study examples and usage of actual online and mobile color tools. Color deficiencies are reviewed and discussed are color tools for examining how a specific color map design will look to someone with the deficiency. Other books on color examine artists' use of color, color management, or color science. This book applies fundamental color concepts to digital media and visualization solutions. It is intended for digital media and visualization content creators and developers. Presents Color Theory Concepts that can be applied to digital media and visualization problems over and over again Offers Comprehensive Review of the Historical Progression of Color Models Demonstrates actual case study implementations of color analyses tools Provides overview of Color Theory and Harmony Analytics in terms of online and mobile analysis tools Teaches the color theory language to use in interacting with color management professionals
Download or read book Color 2nd edition written by David Hornung and published by Laurence King Publishing. This book was released on 2012-09-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a practical approach to color, Color: A workshop for artists and designers is an invaluable resource for art students and professionals alike. With its sequence of specially designed assignments and in-depth discussions, it effectively bridges the gap between color theory and practice to inspire confidence and understanding in anyone who works with color. Generously illustrated—including all-new, contemporary examples—this book provides a unique set of tools that make the complex theory of color accessible and practical.
