Download or read book Citizen Brand written by Marc Gobe and published by Simon and Schuster. This book was released on 2006-09-02 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gobé argues that corporations need a new vision to survive in the present "emotional economy," challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, Quality to Preference, Identity to Personality, and Service to Relationship.
Download or read book Citizen Brands written by Michael Willmott and published by John Wiley & Sons. This book was released on 2010-07-13 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the most important issue facing business today? Globalization, the technological revolution, supply chain management, core competencies, staff retention, price competition? Important though all of these are, something else is emerging as an equally critical challenge facing companies in the technological, globalized, knowledge economy ahead. It is the concept of Citizen Brands. Its importance arises because it embodies not just one, but three crucial strategic issues for the business world: * Values (what the company stands for); * Corporate citizenship (playing an active role in society); * Branding (the tangible and intangible attributes that are encompassed in a name or trademark). This book is about how these three elements come together in an integrated way; about how they define a company's relationship with all the relevant people and institutions it has to deal with - customers, employees, shareholders, suppliers, government or whoever. Put another way, it is about achieving corporate success through putting society at the heart of the company. Companies through their direct actions (for example employment) and through their intermediaries - brands - are an integral part of the social and economic world in which they operate, needing to reflect the values and aspirations that exist; the differences and similarities. This is why corporate managers need to bring society into the company; why they need to turn their brands into citizen brands. In the emerging networked, post-industrial world, managing that relationship is one of the most important challenges that companies face. And companies that understand and embrace this are likely to be the ultimate winners in the future.
Download or read book The Company Citizen written by Tom Levitt and published by Routledge. This book was released on 2017-11-29 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business doing good is doing good business; this book learns from the era where governments ruled the world, pre-globalisation, and where business looked after itself, where issues like climate change, resource depletion and even poverty and hunger were not thought to be the responsibility of business. The Company Citizen concludes that not only are these key issues for business today but that the world will not be able to manage these issues without the active participation - even leadership - of business. Aware of the shortcomings of both government and civil society the author argues that environmental sustainability, economic and social inclusion and the better management of resources are all key issues for business and that it makes good business sense to manage them better. This book examines the case for the company citizen on a global, national and community level working alongside other. Never has the conscientious company citizen, as envisaged by 19th century Quaker philanthropists, been more needed; and never has that business case, one that justifies a long-term commitment to practical corporate behaviour for good, been more clear. Drawing attention both to the businesses that are taking the lead and those who are holding us back, the author concludes that only by involving business can we tackle the great issues of the day - and survive, as communities, nation and planet.
Download or read book Leveraging Digital Innovation for Governance Public Administration and Citizen Services Emerging Research and Opportunities written by Vij Mali, Nidhi and published by IGI Global. This book was released on 2019-08-16 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital innovations are often non-linear, non-incremental, and perhaps at times, disruptive processes that have transformed private as well as public service delivery. The rise of digitization has not only overhauled the governance system and enabled greater government-citizen engagement but has also revolutionized public administration. For public organizations to thrive, it is imperative to understand the challenges and applications that digitization can create for the development, deployment, and management of public service processes. Leveraging Digital Innovation for Governance, Public Administration, and Citizen Services: Emerging Research and Opportunities is a comprehensive research book that combines theory and practice, reflecting on public administrative governance and citizen engagement implications of digital innovations and strategies, and how and when they can make a difference in the area of digital application in public administration. Highlighting topics such as e-government, electronic payments, and text mining, this publication is ideal for public administrators, policymakers, government officials, executives, administrators, researchers, academicians, and practitioners in the fields of computer science, information technology, citizen engagement, public management, and governance.
Download or read book Generic Drug Entry Prior to Patent Expiration An FTC Study written by and published by DIANE Publishing. This book was released on with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Research Anthology on Citizen Engagement and Activism for Social Change written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-11-26 with total page 1611 pages. Available in PDF, EPUB and Kindle. Book excerpt: Activism and the role everyday people play in making a change in society are increasingly popular topics in the world right now, especially as younger generations begin to speak out. From traditional protests to activities on college campuses, to the use of social media, more individuals are finding accessible platforms with which to share their views and become more actively involved in politics and social welfare. With the emergence of new technologies and a spotlight on important social issues, people are able to become more involved in society than ever before as they fight for what they believe. It is essential to consider the recent trends, technologies, and movements in order to understand where society is headed in the future. The Research Anthology on Citizen Engagement and Activism for Social Change examines a plethora of innovative research surrounding social change and the various ways citizens are involved in shaping society. Covering topics such as accountability, social media, voter turnout, and leadership, it is an ideal work for activists, sociologists, social workers, politicians, public administrators, sociologists, journalists, policymakers, social media analysts, government administrators, academicians, researchers, practitioners, and students.
Download or read book The Networked Young Citizen written by Brian D. Loader and published by Routledge. This book was released on 2014-06-05 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: The future engagement of young citizens from a wide range of socio-economic, ethnic and cultural backgrounds in democratic politics remains a crucial concern for academics, policy-makers, civics teachers and youth workers around the world. At a time when the negative relationship between socio-economic inequality and levels of political participation is compounded by high youth unemployment or precarious employment in many countries, it is not surprising that new social media communications may be seen as a means to re-engage young citizens. This edited collection explores the influence of social media, such as YouTube, Facebook, and Twitter, upon the participatory culture of young citizens. This collection, comprising contributions from a number of leading international scholars in this field, examines such themes as the possible effects of social media use upon patterns of political socialization; the potential of social media to ameliorate young people’s political inequality; the role of social media communications for enhancing the civic education curriculum; and evidence for social media manifesting new forms of political engagement and participation by young citizens. These issues are considered from a number of theoretical and methodological approaches but all attempt to move beyond simplistic notions of young people as an undifferentiated category of ‘the internet generation’.
Download or read book The Citizen Marketer written by Joel Penney and published by Oxford University Press. This book was released on 2017 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Particularly among segments of the left that have identified neoliberal market logics and consumer capitalist structures as a major focus of political struggle -- .
Download or read book Citizen 2 0 Public and Governmental Interaction through Web 2 0 Technologies written by Kloby, Kathryn and published by IGI Global. This book was released on 2012-03-31 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book defines the role of Web 2.0 technologies in government and highlights a variety of strategies and tools public administrators can use to engage citizens, including suggestions for adoption and implementation based on the lessons learned by scholars and practitioners in the field"--Provided by publisher.
Download or read book Citizen Brands written by Michael Willmott and published by John Wiley & Sons. This book was released on 2001-06-08 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the most important issue facing business today? Globalization, the technological revolution, supply chain management, core competencies, staff retention, price competition? Important though all of these are, something else is emerging as an equally critical challenge facing companies in the technological, globalized, knowledge economy ahead. It is the concept of Citizen Brands. Its importance arises because it embodies not just one, but three crucial strategic issues for the business world: * Values (what the company stands for); * Corporate citizenship (playing an active role in society); * Branding (the tangible and intangible attributes that are encompassed in a name or trademark). This book is about how these three elements come together in an integrated way; about how they define a company's relationship with all the relevant people and institutions it has to deal with - customers, employees, shareholders, suppliers, government or whoever. Put another way, it is about achieving corporate success through putting society at the heart of the company. Companies through their direct actions (for example employment) and through their intermediaries - brands - are an integral part of the social and economic world in which they operate, needing to reflect the values and aspirations that exist; the differences and similarities. This is why corporate managers need to bring society into the company; why they need to turn their brands into citizen brands. In the emerging networked, post-industrial world, managing that relationship is one of the most important challenges that companies face. And companies that understand and embrace this are likely to be the ultimate winners in the future.
Download or read book The Branding Sutra written by Merry Carole Powers and published by Hillcrest Publishing Group. This book was released on 2016-05-10 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlike cornflakes and the thousands of other copycat creations enjoying notoriety and pulling in huge sums of money in our world, human beings are not parody products. We are one-of-a-kind, limited edition originals. Each one of us has come here to explore and express our invaluable uniqueness, making ourselves, and the world, richer for having done so. Merry Carole Powers, writer, creative director and corporate social responsibility consultant with more than 20 years of experience creatively stewarding global brands, has taken the six core building blocks every multi-billion-dollar brand is built upon and reapplied these success principles from products to people. Join her on the corner where business acumen meets spiritual insight and take a journey that transforms the discipline of branding from a sales tool into a life tool. One that can position you to pinpoint your unique value and put it into action to create a business, relationship and life that brings you success on the truest levels. After all, if a cornflake can do it, why not you? Book jacket.
Download or read book Public Relations Branding and Authenticity written by Sian Rees and published by Routledge. This book was released on 2020-01-31 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. This qualitative analysis explores the challenge of developing authentic brand narratives in the digital age, whilst questioning the problematic nature of authenticity itself. Case studies of public relations activity of successful brands, and those in crisis, are supplemented by interviews with senior public relations and branding practitioners. The book lays out three specific arguments. Firstly, a repositioning of the relationship between public relations and brand practice is explored. It is argued that public relations practitioners are well placed to facilitate brands in the digital age, because of the inherent acceptance of the value of relationship building, adaptation and boundary spanning embedded in PR practice and best practice theory. Secondly, the book introduces a new concept of riparian brands. Such brands are based on solid core values, but have an ability to atune, adjust and naturalise to the prevailing social, cultural and economic environment. Thirdly, the book presents an ontology of the riparian brand in the form of an authentic brand wheel and 15 real-time interaction success factors. Aimed at both academics and practitioners interested in the theoretical development of PR and its emerging relationship with branding, it will also be of interest to scholars of corporate communications, corporate reputation and branding.
Download or read book Fair Trade and the Citizen Consumer written by K. Wheeler and published by Springer. This book was released on 2012-10-23 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: As sales of fair-trade goods explode across the globe, Fair Trade and the Citizen-Consumer provides a timely analysis of the organizations, institutions and grassroots networks behind this growing movement. Drawing on examples from the UK, Sweden and USA, this book moves away from models of individualized consumer choice and instead explores the collective cultures and practices that motivate and sustain fair-trade consumer behaviour. Although the fair-trade citizen-consumer has been called to action and publicly represented as an individual 'voting' in the marketplace, this book reveals how market interventions are editing the choices available to consumers, at the same time as 'Fairtrade Town' consumer networks are flourishing. Offering new and critical insights into the fair-trade success story, this book also contributes to debates about sustainable consumption behaviour and the growth of 'new' forms of political participation and citizenship.
Download or read book BARONESS ORCZY Ultimate Collection 130 Action Adventure Novels Thrillers Detective Stories written by Emma Orczy and published by Good Press. This book was released on 2023-11-16 with total page 10884 pages. Available in PDF, EPUB and Kindle. Book excerpt: This meticulously edited collection contains 31 novels and over 100 short stories of Emma Orczy, including the complete Scarlet Pimpernel series and other historical novels, adventure and romance classics. Contents: The Scarlet Pimpernel Series: The Laughing Cavalier The First Sir Percy The Scarlet Pimpernel Sir Percy Leads the Band The League of the Scarlet Pimpernel I Will Repay The Elusive Pimpernel Lord Tony's Wife The Way of the Scarlet Pimpernel Eldorado Mam'zelle Guillotine Sir Percy Hits Back Adventures of the Scarlet Pimpernel The Triumph of the Scarlet Pimpernel A Child of the Revolution In the Rue Monge Pimpernel and Rosemary The Scarlet Pimpernel Looks at the World Other Novels: The Emperor's Candlesticks The Tangled Skein (In Mary's Reign) Beau Brocade The Nest of the Sparrowhawk Petticoat Rule (Petticoat Government) The Heart of a Woman (A True Woman) Unto Caesar A Bride of the Plains The Bronze Eagle Leatherface His Majesty's Well-Beloved The Honourable Jim The Celestial City Marivosa A Joyous Adventure The Uncrowned King Short Stories: The Old Man in the Corner Unravelled Knots The Khaki Tunic The Ingres Masterpiece The Pearl Necklace The Russian Prince The Mysterious Tragedy in Bishop'S Road The Dog'S Tooth Cliff The Tytherton Case The Brudenell Court The White Carnation The Montmartre Hat The Miser of Maida Vale The Fulton Gardens Mystery A Moorland Tragedy Lady Molly of Scotland Yard The Ninescore Mystery The Frewin Miniatures The Irish-Tweed Coat The Fordwych Castle Mystery A Day's Folly A Castle in Brittany A Christmas Tragedy The Bag of Sand The Man in the Inverness Cape The Woman in the Big Hat Sir Jeremiah's Will The End The Man in Grey Silver-leg The Spaniard The Mystery of Marie Vaillant The Emeralds of Mademoiselle Philipa The Bourbon Prince The Mystery of a Woman's Heart The League of Knaves The Arrow Poison The Last Adventure Castles in the Air A Roland For His Oliver A Fool's Paradise On The Brink Carissimo The Toys Honour Among –– An Over-Sensitive Heart Skin o' My Tooth
Download or read book Brand Management written by Paolo Popoli and published by BoD – Books on Demand. This book was released on 2017-11-08 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. The 10 selected chapters are referred, with original contents and rigorous research methodologies, to some important challenges the brand management has to face in the current competitive contexts, characterized by the dominance of the intangible resources and the new information and communication technologies. Written by leading academics, this book is dedicated not only to marketing and management scholars but also to students wanting to investigate the knowledge concerning special fields and special brand management themes. As well to the practitioners who can find a wide reference also to the managerial implication from the strategic and operative perspectives.
Download or read book The Citizen s Guide to Planning written by Christopher Duerksen and published by Routledge. This book was released on 2017-11-08 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: APA's popular primer for citizens is all new! For decades, planning officials and engaged citizens have relied on this book for a better understanding of the basics of planning. Now the authors have revised this perennial bestseller into a 21st-century guide for anyone who wants to make his or her community a better place. This book describes the land-use planning process, the key players in that process, and the legal framework in which decisions are made. The authors advocate principles and disciplines that will help those involved in the process make good decisions. In easy-to-understand language, they offer nuts-and-bolts information about different types of plans and how they are implemented. Chapters cover the goals and values of planning, the history of planning, the different people and organizations involved, the creation and implementation of a comprehensive plan, sustainability, the application review process, and legal and ethical questions.
Download or read book Economic World written by and published by . This book was released on 1993 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt:
