Download or read book Choice Hacking written by Jennifer L. Clinehens and published by Jennifer L. Clinehens. This book was released on 2020-06-16 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences. Discover a framework for designing experiences that doesn't just show you what principles to apply, but introduces a new way of thinking about customer behavior. You'll finish Choice Hacking feeling confident and ready to transform your experience with science. In Choice Hacking, you'll discover: - How to make sure your customer experience is designed for what people do (not what they say they'll do) - How to increase the odds that customers will make the "right choice" in any environment - How to design user experiences that drive action and engagement - How to create retail experiences that persuade and drive brand love - How brands like Uber, Netflix, Disney, and Starbucks apply these principles in their customer and user experiences Additional resources included with the book: - Access to free video Companion Course - Access to exclusive free resources, tools, examples, and use cases online Who will benefit from reading Choice Hacking? This book was written for anyone who wants to better understand customer and user decision-making. Whether you're a consultant, strategist, digital marketer, small business owner, writer, user experience designer, student, manager, or organizational leader, you will find immediate value in Choice Hacking. About the Author Jennifer Clinehens is currently Head of Experience at a major global experience agency. She holds a Master's degree in Brand Management as well as an MBA from Emory University's Goizueta School. Ms. Clinehens has client-side and consulting experience working for brands like AT&T, McDonald's, and Adidas, and she's helped shape customer experiences across the globe. A recognized authority in marketing and customer experience, she is also the author of CX That Sings: An Introduction To Customer Journey Mapping. To learn more about this book or contact the author, please visit ChoiceHacking.com

Download or read book Hacking Work written by Bill Jensen and published by Penguin. This book was released on 2010-09-23 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why work harder than you have to? One manager kept his senior execs happy by secretly hacking into the company's database to give them the reports they needed in one third of the time. Hacking is a powerful solution to every stupid procedure, tool, rule, and process we are forced to endure at the office. Benevolent hackers are saving business from itself. It would be so much easier to do great work if not for lingering bureaucracies, outdated technologies, and deeply irrational rules and procedures. These things are killing us. Frustrating? Hell, yes. But take heart-there's an army of heroes coming to the rescue. Today's top performers are taking matters into their own hands: bypassing sacred structures, using forbidden tools, and ignoring silly corporate edicts. In other words, they are hacking work to increase their efficiency and job satisfaction. Consultant Bill Jensen teamed up with hacker Josh Klein to expose the cheat codes that enable people to work smarter instead of harder. Once employees learn how to hack their work, they accomplish more in less time. They cut through red tape and circumvent stupid rules. For instance, Elizabeth's bosses wouldn't sign off on her plan to improve customer service. So she made videotapes of customers complaining about what needed fixing and posted them on YouTube. Within days, public outcry forced senior management to reverse its decision. Hacking Work reveals powerful technological and social hacks and shows readers how to apply them to sidestep bureaucratic boundaries and busywork. It's about making the system work for you, not the other way around, so you can take control of your workload, increase your productivity, and help your company succeed-in spite of itself.

Download or read book Hacking Capitalism written by Johan Söderberg and published by Routledge. This book was released on 2015-12-22 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hacking Capitalism examines the Free and Open Source Software (FOSS) movement, giving exceptional insight into the struggle by hackers over technological development and legislation.

Download or read book Hands on Hacking written by Matthew Hickey and published by John Wiley & Sons. This book was released on 2020-09-16 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fast, hands-on introduction to offensive hacking techniques Hands-On Hacking teaches readers to see through the eyes of their adversary and apply hacking techniques to better understand real-world risks to computer networks and data. Readers will benefit from the author's years of experience in the field hacking into computer networks and ultimately training others in the art of cyber-attacks. This book holds no punches and explains the tools, tactics and procedures used by ethical hackers and criminal crackers alike. We will take you on a journey through a hacker’s perspective when focused on the computer infrastructure of a target company, exploring how to access the servers and data. Once the information gathering stage is complete, you’ll look for flaws and their known exploits—including tools developed by real-world government financed state-actors. An introduction to the same hacking techniques that malicious hackers will use against an organization Written by infosec experts with proven history of publishing vulnerabilities and highlighting security flaws Based on the tried and tested material used to train hackers all over the world in the art of breaching networks Covers the fundamental basics of how computer networks are inherently vulnerable to attack, teaching the student how to apply hacking skills to uncover vulnerabilities We cover topics of breaching a company from the external network perimeter, hacking internal enterprise systems and web application vulnerabilities. Delving into the basics of exploitation with real-world practical examples, you won't find any hypothetical academic only attacks here. From start to finish this book will take the student through the steps necessary to breach an organization to improve its security. Written by world-renowned cybersecurity experts and educators, Hands-On Hacking teaches entry-level professionals seeking to learn ethical hacking techniques. If you are looking to understand penetration testing and ethical hacking, this book takes you from basic methods to advanced techniques in a structured learning format.

Download or read book Hacking Web Apps written by Mike Shema and published by Newnes. This book was released on 2012-08-29 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: HTML5 -- HTML injection & cross-site scripting (XSS) -- Cross-site request forgery (CSRF) -- SQL injection & data store manipulation -- Breaking authentication schemes -- Abusing design deficiencies -- Leveraging platform weaknesses -- Browser & privacy attacks.

Download or read book Spirit Hacking written by Shaman Durek and published by St. Martin's Essentials. This book was released on 2019-10-15 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This guy does next level stuff. I have worked with him and I have no idea how or why he is able to do some of the things I have witnessed. Science is just catching up with biohacking. It’s time to start studying spirit hacking and how Shaman Durek can achieve the tangible results he achieves.” —Dave Asprey, author of the New York Times bestseller, The Bulletproof Diet, Silicon Valley investor and technology entrepreneur In Spirit Hacking: Shamanic Keys to Reclaim Your Personal Power, Transform Yourself, and Light Up the World, Shaman Durek, a sixth-generation shaman, shares life altering shamanic keys allowing you to tap into your personal power. Through new information you will banish fear and darkness from your life in favor of light, positivity, and strength. Shaman Durek’s bold and sometimes controversial wisdom shakes loose our assumptions about ourselves and the very world around us. He ultimately teaches us how to step fearlessly out of this Blackout (the age of darkness we are currently experiencing) and access a place of fierce empowerment by use of tools and techniques of timeless Shamanic tradition. This transformation is both personal and collective; as individuals step out of darkness and begin to experience the light, we bring our loved ones and communities out of the shadows as well. Shaman Durek inherited a rich legacy of ancient wisdom and now shares this knowledge for a modern context. He advises everyone from celebrities like Gwyneth Paltrow and Nina Dobrev to innovative executives such as Bullet-Proof Coffee founder Dave Asprey. Spirit Hacking shatters readers’ complacency, giving them tools to navigate the tumultuous times in which we find ourselves. We will emerge from this period happier, lighter, and more vibrant than ever before.

Download or read book HACK TILL END BOOK written by Devesh Dhoble | देवेश ढोबले and published by Devesh Dhoble. This book was released on 2023-07-05 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: 😍 Affordable Price ✅ 📛 Easy to Understand ✅ 🌝 Problem Solving ✅ 👽 Competative Approch ✅ All In One 🃏 India's first talking 🗣️ book 📕 with kaleidoscope patterns. Readers can read any chapter in any order. 😍 Published on 5th July 🥳 on Google Play Book 🤩 Note : This book is presented as a suggestion, the purpose of the book is not to mislead anyone.

Download or read book Cognitive Hack written by James Bone and published by CRC Press. This book was released on 2017-02-24 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores a broad cross section of research and actual case studies to draw out new insights that may be used to build a benchmark for IT security professionals. This research takes a deeper dive beneath the surface of the analysis to uncover novel ways to mitigate data security vulnerabilities, connect the dots and identify patterns in the data on breaches. This analysis will assist security professionals not only in benchmarking their risk management programs but also in identifying forward looking security measures to narrow the path of future vulnerabilities.

Download or read book Hacking Life written by Joseph M. Reagle, Jr. and published by MIT Press. This book was released on 2020-02-18 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an effort to keep up with a world of too much, life hackers sometimes risk going too far. Life hackers track and analyze the food they eat, the hours they sleep, the money they spend, and how they're feeling on any given day. They share tips on the most efficient ways to tie shoelaces and load the dishwasher; they employ a tomato-shaped kitchen timer as a time-management tool.They see everything as a system composed of parts that can be decomposed and recomposed, with algorithmic rules that can be understood, optimized, and subverted. In Hacking Life, Joseph Reagle examines these attempts to systematize living and finds that they are the latest in a long series of self-improvement methods. Life hacking, he writes, is self-help for the digital age's creative class. Reagle chronicles the history of life hacking, from Benjamin Franklin's Poor Richard's Almanack through Stephen Covey's 7 Habits of Highly Effective People and Timothy Ferriss's The 4-Hour Workweek. He describes personal outsourcing, polyphasic sleep, the quantified self movement, and hacks for pickup artists. Life hacks can be useful, useless, and sometimes harmful (for example, if you treat others as cogs in your machine). Life hacks have strengths and weaknesses, which are sometimes like two sides of a coin: being efficient is not the same thing as being effective; being precious about minimalism does not mean you are living life unfettered; and compulsively checking your vital signs is its own sort of illness. With Hacking Life, Reagle sheds light on a question even non-hackers ponder: what does it mean to live a good life in the new millennium?

Download or read book Classifying Psychopathology written by Harold Kincaid and published by MIT Press. This book was released on 2023-10-31 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholars question the extent to which current psychiatric classification systems are inadequate for diagnosis, treatment, and research of mental disorders and offer suggestions for improvement. In this volume, leading philosophers of psychiatry examine psychiatric classification systems, including the Diagnostic and Statistical Manual of Mental Disorders (DSM), asking whether current systems are sufficient for effective diagnosis, treatment, and research. Doing so, they take up the question of whether mental disorders are natural kinds, grounded in something in the outside world. Psychiatric categories based on natural kinds should group phenomena in such a way that they are subject to the same type of causal explanations and respond similarly to the same type of causal interventions. When these categories do not evince such groupings, there is reason to revise existing classifications. The contributors all question current psychiatric classifications systems and the assumptions on which they are based. They differ, however, as to why and to what extent the categories are inadequate and how to address the problem. Topics discussed include taxometric methods for identifying natural kinds, the error and bias inherent in DSM categories, and the complexities involved in classifying such specific mental disorders as “oppositional defiance disorder” and pathological gambling. Contributors George Graham, Nick Haslam, Allan Horwitz, Harold Kincaid, Dominic Murphy, Jeffrey Poland, Nancy Nyquist Potter, Don Ross, Dan Stein, Jacqueline Sullivan, Serife Tekin, Peter Zachar

Download or read book Digital Dictionary written by Marie Cauli and published by John Wiley & Sons. This book was released on 2022-09-21 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Digital age", "digital society", “digital civilization”: many expressions are used to describe the major cultural transformation of our contemporary societies. Digital Dictionary presents the multiple facets of this phenomenon, which was born of computers and continues to permeate all human activity as it progresses at a rapid pace. In this multidisciplinary work, experts, academics and practitioners invite us to discover the digital world from various technological and societal perspectives. In this book, citizens, trainers, political leaders or association members, students and users will find a base of knowledge that will allow them to update their understanding and become stakeholders in current societal changes.

Download or read book Hacking Connected Cars written by Alissa Knight and published by John Wiley & Sons. This book was released on 2020-02-25 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: A field manual on contextualizing cyber threats, vulnerabilities, and risks to connected cars through penetration testing and risk assessment Hacking Connected Cars deconstructs the tactics, techniques, and procedures (TTPs) used to hack into connected cars and autonomous vehicles to help you identify and mitigate vulnerabilities affecting cyber-physical vehicles. Written by a veteran of risk management and penetration testing of IoT devices and connected cars, this book provides a detailed account of how to perform penetration testing, threat modeling, and risk assessments of telematics control units and infotainment systems. This book demonstrates how vulnerabilities in wireless networking, Bluetooth, and GSM can be exploited to affect confidentiality, integrity, and availability of connected cars. Passenger vehicles have experienced a massive increase in connectivity over the past five years, and the trend will only continue to grow with the expansion of The Internet of Things and increasing consumer demand for always-on connectivity. Manufacturers and OEMs need the ability to push updates without requiring service visits, but this leaves the vehicle’s systems open to attack. This book examines the issues in depth, providing cutting-edge preventative tactics that security practitioners, researchers, and vendors can use to keep connected cars safe without sacrificing connectivity. Perform penetration testing of infotainment systems and telematics control units through a step-by-step methodical guide Analyze risk levels surrounding vulnerabilities and threats that impact confidentiality, integrity, and availability Conduct penetration testing using the same tactics, techniques, and procedures used by hackers From relatively small features such as automatic parallel parking, to completely autonomous self-driving cars—all connected systems are vulnerable to attack. As connectivity becomes a way of life, the need for security expertise for in-vehicle systems is becoming increasingly urgent. Hacking Connected Cars provides practical, comprehensive guidance for keeping these vehicles secure.

Download or read book The Hack Is Back written by Jesse Varsalone and published by CRC Press. This book was released on 2024-08-15 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you wondered how hackers and nation-states gain access to confidential information on some of the most protected systems and networks in the world? Where did they learn these techniques and how do they refine them to achieve their objectives? How do I get started in a career in cyber and get hired? We will discuss and provide examples of some of the nefarious techniques used by hackers and cover how attackers apply these methods in a practical manner. The Hack Is Back is tailored for both beginners and aspiring cybersecurity professionals to learn these techniques to evaluate and find risks in computer systems and within networks. This book will benefit the offensive-minded hacker (red-teamers) as well as those who focus on defense (blue-teamers). This book provides real-world examples, hands-on exercises, and insider insights into the world of hacking, including: Hacking our own systems to learn security tools Evaluating web applications for weaknesses Identifying vulnerabilities and earning CVEs Escalating privileges on Linux, Windows, and within an Active Directory environment Deception by routing across the TOR network How to set up a realistic hacking lab Show how to find indicators of compromise Getting hired in cyber! This book will give readers the tools they need to become effective hackers while also providing information on how to detect hackers by examining system behavior and artifacts. By following the detailed and practical steps within these chapters, readers can gain invaluable experience that will make them better attackers and defenders. The authors, who have worked in the field, competed with and coached cyber teams, acted as mentors, have a number of certifications, and have tremendous passions for the field of cyber, will demonstrate various offensive and defensive techniques throughout the book.

Download or read book Hacking Leadership written by Mike Myatt and published by John Wiley & Sons. This book was released on 2013-11-26 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hacking Leadership is Mike Myatt's latest leadership book written for leaders at every level. Leadership isn't broken, but how it's currently being practiced certainly is. Everyone has blind spots. The purpose of Hacking Leadership is to equip leaders at every level with an actionable framework to identify blind spots and close leadership gaps. The bulk of the book is based on actionable, topical leadership and management hacks to bridge eleven gaps every business needs to cross in order to create a culture of leadership: leadership, purpose, future, mediocrity, culture, talent, knowledge, innovation, expectation, complexity, and failure. Each chapter: Gives readers specific techniques to identify, understand, and most importantly, implement individual, team and organizational leadership hacks. Addresses blind spots and leverage points most leaders and managers haven’t thought about, which left unaddressed, will adversely impact growth, development, and performance. All leaders have blind-spots (gaps), which often go undetected for years or decades, and sadly, even when identified the methods for dealing with them are outdated and ineffective – they need to be hacked. Showcases case studies from the author’s consulting practice, serving as a confidant with more than 150 public company CEOs. Some of those corporate clients include: AT&T, Bank of America, Deloitte, EMC, Humana, IBM, JP Morgan Chase, Merrill Lynch, PepsiCo, and other leading global brands. Hacking Leadership offers a fresh perspective that makes it easy for leaders to create a roadmap to identify, refine, develop, and achieve their leadership potential--and to create a more effective business that is financially solvent and professionally desirable.

Download or read book Hack the SAT written by Eliot Schrefer and published by Penguin. This book was released on 2008-07-17 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: A top SAT coach—whose high-scoring strategies earned him $300 an hour from Manhattan’s elite private-school students —now makes his unique, proven secrets available to all. Money can buy academic success, and the SAT is no exception. Harvard honors graduate Eliot Schrefer discovered this lucrative truth when he took a job at the nation’s most exclusive test-prep firm. He has helped hundreds of his clients raise their scores an average of 300 points and reel in admission to exclusive colleges. Now, in a guide that is as unique as his tricks, Schrefer brings his extraordinary pointers to every anxious applicant. This user-friendly rescue manual delivers such scoreboosting features as: a killer vocabulary list, including words the SAT has repeated for decades (and why reading Vanity Fair magazine is smart test prep) cheap tricks to master the math section (surprise! you learned all you needed to know about SAT math by the eighth grade) how to be a grammar genius without cracking another book (bonus: discover the tiny subset of grammar rules that is the SAT’s secret lover) Schrefer writes in a snappy, conversational tone, dishing gossipy anecdotes about former clients while presenting advice not found in competing books. With a design that is as vibrant as a gamer’s virtual world, this is the ultimate weapon in the quest for test-score triumph.

Download or read book The Adversity Hack written by Meg Poag and published by Greenleaf Book Group. This book was released on 2021-10-05 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you could experience more joy in your life and work through your challenges, so you wouldn’t have to keep repeating the same mistakes over and over again? In The Adversity Hack, CEO and leadership coach Meg Poag shares a powerful and effective personal development tool to help you shed the old beliefs that are holding you back and learn how to work to create real and positive change in your life. The system she introduces, called The Adversity Cycle, shows you how to begin to look at your circumstances with a fresh perspective and find a new way of moving through the world. This book offers practical, down-to-earth lessons that will take you on a journey of self-discovery and personal growth. As you practice and apply the steps of The Adversity Cycle, you’ll start to see changes right away: Things that used to bother you suddenly lose their importance. You have increased capacity for other ideas and points of view. And old patterns and mindsets that have kept you back in the past no longer seem to have a hold on you. The Adversity Hack teaches you how to find balance and flow in your life by confronting the hard truths about your relationships, unfulfilled dreams, bad habits, and, ultimately, your ego-self. In using this essential life hack, you’ll make better decisions, get less upset by events throughout your day, and experience more joy and less pain—and you’ll know exactly how you want to live and what you need to do to get there.

Download or read book Screenwriting Tips You Hack written by Xander Bennett and published by Taylor & Francis. This book was released on 2013-05-02 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Screenwriting Tip #99 Voice-over usually feels like scaffolding. You know-something you left in there when you were constructing the first draft, but really should have torn out after it served its purpose. Screenwriting Tip #120 Always remember that funny trumps everything. Your script could be written in crayon with your name spelled wrong on the cover, but if it's genuinely funny, none of that matters. Screenwriting Tip #156 The easiest way to write kick-ass protagonists is to make them incredibly good at what they do. Confused at the outline stage? Stuck in the swamp of Act Two? Don't know who your protagonist is or where she's going? You might feel like a hack. But don't worry-you're not alone. Even the most experienced writers feel like this at times. Sometimes we just need a few short pointers and reminders to set us on the path again. Xander Bennett worked as a script reader in the trenches of Hollywood, reading and covering hundreds of mediocre screenplays. After months of reading about heroic Sea World trainers, transgendered circus detectives and crime-fighting chupacabras, he couldn't take it any more. Xander started a blog called 'Screenwriting Tips, You Hack', a place designed to provide short, witty tips on screenwriting for amateur writers all the way up to journeymen scribes. This book is the evolution of that blog. Dozens of the best scripts (along with many brand-new ones) have been expanded into bite-sized chapters full of funny, insightful, highly usable advice. Let Xander's pain be your gain as you learn about the differences between film and television structure, how to force yourself to write when you really don't want to, and why you probably shouldn't base your first spec script around an alien invasion.