Download or read book Social Networks in China written by Xianhui Che and published by Chandos Publishing. This book was released on 2017-09-29 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Networks in China provides an in-depth guide to Chinese social networks, covering behaviors, usage, key issues, and future developments. Chinese scholarship and cultural idiosyncrasies in technology remain a relatively under-researched area. While such issues may be sporadically reported in popular media, it is often difficult to obtain a true understanding of authentic Chinese behaviors and practices. One such study area delves into whether Chinese users utilize technology to socialize in the same ways as people from western societies. As no book currently exists to address issues concerning Chinese social networks, this book takes on that shortage and opportunity. - Offers an exploration of Chinese social networks and Chinese online social behavior - Addresses issues concerning Chinese social networks and their development - Presented by authors with extensive experience working in China

Download or read book The Internet Social Media and a Changing China written by Jacques deLisle and published by University of Pennsylvania Press. This book was released on 2016-04-05 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet and social media are pervasive and transformative forces in contemporary China. The Internet, Social Media, and a Changing China explores the changing relationship between China's Internet and social media and its society, politics, legal system, and foreign relations.

Download or read book The Internet Social Networks and Civic Engagement in Chinese Societies written by Wenhong Chen and published by Routledge. This book was released on 2016-04-14 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet in China reflects many contradictions and complexities of the society in which it is embedded. Despite the growing significance of digital media and communication technologies, research on their contingent, non-linear, and sometimes paradoxical impact on civic engagement remains theoretically underdeveloped and empirically understudied. As importantly, many studies on the internet’s implications in Chinese societies have focused on China. This book draws on a variety of theoretical and methodological approaches to advance a balanced and context-rich understanding of the effects of digital media and communication technologies, especially social media, for state legitimacy, the rise of issue-based networks, the growth of the public sphere, and various forms of civic engagement in China, Taiwan, and the global Chinese diaspora. Using ethnography, interview, experiment, survey, and the big data method, scholars from North America, Europe, and Asia show that the couture and impacts of digital activism depend on issue and context. This book was originally published as a special issue of Information, Communication & Society.

Download or read book Unlocking the World s Largest E market A Guide To Selling on Chinese Social Media written by Ashley Dudarenok and published by Alarice International Limited. This book was released on with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring. What Every Marketer Needs to Know about ChinaHow Your Business Can Harness Chinese Social MediaWeChat: China’s Operating SystemWeibo: China’s Online HotspotThe Future: Get Ready for New Retail Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, “Unlocking the World’s Largest E-market” offers practical advice about selling on Chinese social media from someone who has seen the transformation in China’s online world firsthand.

Download or read book Social Network Computing written by Jiang Wu and published by Springer Nature. This book was released on with total page 643 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Soft Power With Chinese Characteristics written by Ying Zhu and published by Routledge. This book was released on 2019-12-05 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the Chinese Communist Party’s attempts to improve China’s image around the world, thereby increasing its "soft power." This soft, attractive form of power is crucial if China is to avoid provoking an international backlash against its growing military and economic might. The volume focuses on the period since Xi Jinping came to power in 2012, and is global in scope, examining the impact of Chinese policies from Hong Kong and Taiwan to Africa and South America. The book explains debates over soft power within China and delves into case studies of important policy areas for China’s global image campaign, such as film, news media and the Confucius Institutes. The most comprehensive work of its kind, the volume presents a picture of a Chinese leadership that has access to vast material resources and growing global influence but often struggles to convert these resources into genuine international affection. With a foreword by Joseph Nye, Soft Power With Chinese Characteristics will be invaluable to students and scholars of Chinese politics and Chinese media, as well as international relations and world politics more generally.

Download or read book Proceedings of the 5th International Conference on IS Management and Evaluation 2015 written by Ruidong Zhang and published by Academic Conferences Limited. This book was released on 2015-05-28 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete proceedings of the 5th International Conference on IS Management and Evaluation - Shaanxi, China Published by Academic Conferences and Publishing International Limited

Download or read book Web 2 0 Social Media Social Networks written by Nicolae Sfetcu and published by Nicolae Sfetcu. This book was released on with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web 2.0 is the evolution of the Web towards greater simplicity (requiring no technical knowledge or computer for users) and interactivity (allowing everyone, individually or collectively, to contribute, share and collaborate in various forms). The term "social media" is increasingly used and tends to replace the term Web 2.0 and covers the various activities that integrate technology, social interaction, and content creation. Social media uses collective intelligence in a spirit of online collaboration. Social media uses a lot of techniques, such as RSS feeds and other web syndication feeds, blogs, wikis, photo sharing (Flickr), video sharing (YouTube), podcasts, social networks (Facebook ), collaborative bookmarking, mashups, virtual worlds or microblogs (Twitter). A social network is a set of brands, such as individuals or organizations, interconnected by links created during social interactions. It is represented by a structure or a dynamic form of a social group. The analysis of social networks is based on network theory, the use of graphs, and sociological analysis. It is the field that studies social networks. DOI: 10.58679/MM52438

Download or read book The Effects of Social Media Advertising in China written by Changchun Xuan and published by Taylor & Francis. This book was released on 2022-09-30 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book aims to evaluate social media users’ attitude towards social media advertising in mainland China. By conducting a large-scale national survey in China (N = 4,172), the author systematically and comprehensively examines factors that influence social media users’ attitude towards social media advertising. Integrating the perspectives of sociology, psychology, communication and advertising, the author discusses the influencing factors from the standpoints of consumers, social media platforms, and culture, and the mechanisms among them. Moreover, this book demonstrates the heterogeneity among mainland Chinese consumers, as well as their similarities and differences from American consumers. The book appeals to scholars and postgraduate students in the fields of marketing and advertising, and those advertising practitioners who are interested in the Chinese market.

Download or read book Research Anthology on Strategies for Using Social Media as a Service and Tool in Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-05-28 with total page 1865 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.

Download or read book Digital Online Networks in Everyday Life During Pandemics written by Pilar Lacasa and published by Frontiers Media SA. This book was released on 2022-04-18 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Chinese Social Media written by Mike Kent and published by Routledge. This book was released on 2017-09-27 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together scholars from a variety of disciplines to address critical perspectives on Chinese language social media, internationalizing the state of social media studies beyond the Anglophone paradigm. The collection focuses on the intersections between Chinese language social media and disability, celebrity, sexuality, interpersonal communication, charity, diaspora, public health, political activism and non-governmental organisations (NGOs). The book is not only rich in its theoretical perspectives but also in its methodologies. Contributors use both qualitative and quantitative methods to study Chinese social media and its social–cultural–political implications, such as case studies, in-depth interviews, participatory observations, discourse analysis, content analysis and data mining.

Download or read book Cyber Security written by Wei Lu and published by Springer Nature. This book was released on 2022 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book constitutes the refereed proceedings of the 17th International Annual Conference on Cyber Security, CNCERT 2021, held in Beijing, China, in AJuly 2021. The 14 papers presented were carefully reviewed and selected from 51 submissions. The papers are organized according to the following topical sections: data security; privacy protection; anomaly detection; traffic analysis; social network security; vulnerability detection; text classification.

Download or read book Internet Mercenaries and Viral Marketing The Case of Chinese Social Media written by Wu, Mei and published by IGI Global. This book was released on 2013-09-30 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese “pushing hand” operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.

Download or read book Asia and China in the Global Era written by Adrian J. Bailey and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-01-18 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: China's strong economic growth occurring alongside modernization across the great majority of Asian societies has created what many see as a transnational space through and by which not only economic, social and cultural resources, but also threats and crises flow over traditional political boundaries. The first section of the work lays out a clear conceptual framework. It draws on arguments about nation no longer being the only container of society, about trans-disciplinary thinking, and about knowledge being context-bound. It identifies and discusses distinctive features of China and Asia in the global era. These include population, urbanization and climate change; the continuing reach of Orientalist shadows; cultural politics of knowledge. It closes by arguing how global studies adds value to existing accounts. The second, and longer, section applies this framework through a series of original empirical case-studies in three areas: migration/poverty/gender; culture/education; well-being. Both the conceptual framework and case-studies are drawn from research presented at HKBU since 2011 under the auspices of the Global Social Sciences Conference Series and supplemented by additional papers.

Download or read book New Media Users in China I written by Peng Lan and published by Taylor & Francis. This book was released on 2023-09-29 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the first volume of a two-volume set on new media users in China, this book approaches the subject from a macro level by regarding users as constructive nodes within networks, thereby giving insights into the interaction between users and new media and among individuals within the ambit of new media. The author revisits the roles of the typical new media user that has changed from that of a passive "audience member" to a basic unit of the network itself, acting as both a node in the communication network, social network, and service network and also a link between the three. In viewing users as nodes functioning in communication networks and social networks, this volume unravels the new landscapes of communication of the new media era and the consequent profound changes in social relationships, interpersonal connection modes and different methods of interaction. In terms of their role in service networks resting upon the network economy, new media users not only are consumers with personalized needs, but also serve as service guides, resource contributors, and even major productive forces. This title will be a must-read for scholars, students and media professionals interested in the topics of internet communication, new media usage, and media and society as a whole.

Download or read book Contemporary Issues in Social Media Marketing written by Bikramjit Rishi and published by Routledge. This book was released on 2017-07-28 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This new text expertly bridges that void. Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. Topics include: • The consumer journey in a social media world • Social media and customer relationship management (CRM) • Social media marketing goals and objectives • Social media and recruitment • Microblogging strategy And many more. The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing. The book will also become a reference resource for those organizations which want to use social media marketing for their brands.