Download or read book Campaigns that Shook the World written by Danny Rogers and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects.The book examines Thatcherism, New Labour, Britain's royal family, the Rolling Stones, David Beckham, the London 2012 Olympics, Product (RED), Obama for America and Dove's Campaign for Real Beauty. In addition, Campaigns that Shook the World:- contains exclusive interviews with campaign gurus such as Alastair Campbell, Matthew Freud, Simon Fuller and Lord Tim Bell- investigates the relationship between communication techniques, the media and evolving public opinion, using real-world examples- features campaigns by Saatchi & Saatchi, Edelman, Bell Pottinger, Ogilvy, Freuds and other well-known marketing consultanciesCampaigns that Shook the World grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change. It contains insights from Alan Edwards, Paddy Harverson and many others.
Download or read book Campaigns that Shook the World written by Danny Rogers and published by Kogan Page Publishers. This book was released on 2015-10-03 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects. The book examines Thatcherism, New Labour, Britain's royal family, the Rolling Stones, David Beckham, the London 2012 Olympics, Product (RED), Obama for America and Dove's Campaign for Real Beauty. In addition, Campaigns that Shook the World: - contains exclusive interviews with campaign gurus such as Alastair Campbell, Matthew Freud, Simon Fuller and Lord Tim Bell - investigates the relationship between communication techniques, the media and evolving public opinion, using real-world examples - features campaigns by Saatchi & Saatchi, Edelman, Bell Pottinger, Ogilvy, Freuds and other well-known marketing consultancies Campaigns that Shook the World grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change. It contains insights from Alan Edwards, Paddy Harverson and many others.
Download or read book Campaigns that Shook the World written by Danny Rogers and published by . This book was released on 2015 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Campaigns that Shook the World examines the most extraordinary PR campaigns from the 1970s to the present day showcasing the impact of PR excellence.
Download or read book Summary of Campaigns That Shook the World the Evolution of Public Relations by Danny Rogers written by BestPrint and published by . This book was released on 2021-08-09 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Campaigns that Shook the World (2015) tells the history of public relations through a series of groundbreaking campaigns, work that inspired a revolutionary shift in communications. These blinks will show you how to create a campaign that packs a serious punch and leads your company to success.
Download or read book Twenty Ads That Shook the World written by James Twitchell and published by Crown. This book was released on 2001-12-26 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.
Download or read book Creative Advertising written by Mario Pricken and published by . This book was released on 2004 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Time to create ideas - The Kickstart catalogue - Wit an humour in the copy - Creative techniques - Vizualization - Interviews and resources.
Download or read book Carnival Campaign written by Ronald Shafer and published by Chicago Review Press. This book was released on 2016-09-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Carnival Campaign tells the fascinating story of the pivotal 1840 presidential campaign of General William Henry Harrison and John Tyler—"Tippecanoe and Tyler Too." Pulitzer Prize–nominated former Wall Street Journal reporter Ronald Shafer relates in a colorful, entertaining style how the campaign marked a series of "firsts" that changed politicking forever: the first campaign as mass entertainment; the first "image campaign," in which strategists portrayed Harrison as a poor man living in a log cabin sipping hard cider (he lived in a mansion and drank only sweet cider); the first time big money was a factor; the first time women could openly participate; and more. While today's electorate has come to view campaigns that emphasize style over substance as a matter of course, this book shows voters how it all began.
Download or read book The Best Digital Marketing Campaigns in the World II written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2014-03-03 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new campaigns from 40 different agencies/brands around the world, 16 in the UK, 5 in the US/Canada, and the rest from Europe, Australia, the Middle East and North Africa, South Africa and South America. Full of behind-the-scenes insights into campaign strategy, implementation and results, The Best Digital Marketing Campaigns in the World II explores how businesses and agencies, large and small, have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia, Red Bull, Heinz, Harley Davidson, O2, Peugeot, Nike, Samsung, and UEFA, and agencies including Tribal DDB, Scholz and Volkmer, Red Bee, Bell Pottinger Wired, We Are Social and Symbio Digital, this is an inspirational must-read for everyone working in marketing and advertising.
Download or read book All Too Human written by George Stephanopoulos and published by Back Bay Books. This book was released on 2008-08-01 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: All Too Human is a new-generation political memoir, written from the refreshing perspective of one who got his hands on the levers of awesome power at an early age. At thirty, the author was at Bill Clinton's side during the presidential campaign of 1992, & for the next five years he was rarely more than a step away from the president & his other advisers at every important moment of the first term. What Liar's Poker did to Wall Street, this book will do to politics. It is an irreverent & intimate portrait of how the nation's weighty business is conducted by people whose egos & idiosyncrasies are no sturdier than anyone else's. Including sharp portraits of the Clintons, Al Gore, Dick Morris, Colin Powell, & scores of others, as well as candid & revelatory accounts of the famous debacles & triumphs of an administration that constantly went over the top, All Too Human is, like its author, a brilliant combination of pragmatic insight & idealism. It is destined to be the most important & enduring book to come out of the Clinton administration.
Download or read book Fear and Loathing written by Hunter S. Thompson and published by Grand Central Publishing. This book was released on 2006-10-20 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "gonzo" political journalist presents his frankly subjective observations on the personalities and political machinations of the 1972 presidential campaign, in a new edition of the classic account of the dark side of American politics. Reprint.
Download or read book Breakout From Juno written by Mark Zuehlke and published by Douglas & McIntyre. This book was released on 2011-11-08 with total page 1 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ninth book in the Canadian Battle Series, Breakout from Juno, is the first dramatic chronicling of Canada's pivotal role throughout the entire Normandy Campaign following the D-Day landings. On July 4, 1944, the 3rd Canadian Infantry Division won the village of Carpiquet but not the adjacent airfield. Instead of a speedy victory, the men faced a bloody fight. The Canadians advanced relentlessly at a great cost in bloodshed. Within 2 weeks the 2nd Infantry and 4th Armoured divisions joined coming together as the First Canadian Army. The soldiers fought within a narrow landscape extending a mere 21 miles from Caen to Falaise. They won a two-day battle for Verrières Ridge starting on July 21, after 1,500 casualties. More bloody battles followed, until finally, on August 21, the narrowing gap that had been developing at Falaise closed when American and Canadian troops shook hands. The German army in Normandy had been destroyed, only 18,000 of about 400,000 men escaping. The Allies suffered 206,000 casualties, of which 18,444 were Canadians. Breakout from Juno is a story of uncommon heroism, endurance and sacrifice by Canada's World War II volunteer army and pays tribute to Canada's veterans.
Download or read book Great Battles of the Hellenistic World written by Joseph Pietrykowski and published by Casemate Publishers. This book was released on 2009 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pietrykowski analyses the Macedonian art of war from its development under Philip II, perfection under Alexander the Great, and further adaptation under the Successor States. Focussing on twenty battles spanning the era of Macedonian primacy, we see the evolving just the forces, strategies and tactics employed by Hellenistic generals and gain an understanding of their successes and ultimate failures when facing new foes such as the Romans. Clear diagrams make the action easy to follow.
Download or read book Condom Nation written by Alexandra M. Lord and published by Johns Hopkins University Press+ORM. This book was released on 2010-01-01 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: An award-winning history of the U.S. Public Health Service’s haphazard efforts to educate Americans about sex for more than a century. Since launching its first sex ed program during World War I, the Public Health Service has dominated federal sex education efforts. Alexandra M. Lord draws on medical research, news reports, the expansive records of the Public Health Service, and interviews with former surgeons general to examine these efforts, from early initiatives through the administration of George W. Bush. Giving equal voice to many groups in America—middle class, working class, black, white, urban, rural, Christian and non-Christian, scientist and theologian—Lord explores how federal officials struggled to create sex education programs that balanced cultural and public health concerns. She details how the Public Health Service left an indelible mark on federally and privately funded sex education programs through partnerships and initiatives with community organizations, public schools, foundations, corporations, and religious groups. With engaging and insightful analysis, Lord explains how tensions among these organizations exacerbated existing controversies about sexual behavior. She also discusses why the Public Health Service’s promotional tactics sometimes fueled public fears about the federal government’s goals in promoting, or not promoting, sex education. Award for the Public Understanding of Science, 2010, British Medical Association’s Board of Science First Prize, Popular Medicine, British Medical Association 2010 Book Awards
Download or read book You Shook Me All Campaign Long written by Eric T. Kasper and published by University of North Texas Press. This book was released on 2018-11-15 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Music has long played a role in American presidential campaigns as a mode of both expressing candidates’ messages and criticizing the opposition. The relevance of music in the 2016 campaign for the White House took various forms in a range of American media: a significant amount of popular music was used by campaigns, many artist endorsements were sought by candidates, ever changing songs were employed at rallies, instances of musicians threatening legal action against candidates burgeoned, and artists and others increasingly used music as a form of political protest before and after Election Day. The 2016 campaign was a game changer, similar to the development of music in the 1840 campaign, when “Tippecanoe and Tyler Too” helped sing William Harrison into the White House. The ten chapters in this collection place music use in 2016 in historical perspective before examining musical messaging, strategy, and parody. The book ultimately explores causality: how do music and musicians affect presidential elections, and how do politicians and campaigns affect music and musicians? The authors explain this interaction from various perspectives, with methodological approaches from several fields, including political science, legal studies, musicology, cultural studies, rhetorical studies, and communications and journalism. These chapters will help the reader understand music in the 2016 election to realize how music will be relevant in 2020 and beyond.
Download or read book The Best Digital Marketing Campaigns in the World written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2011-06-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.
Download or read book Ten Days that Shook the World written by John Reed and published by Books Explorer. This book was released on 1919 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Account of the November Revolution in Russia.
Download or read book Poltava 1709 written by Angus Konstam and published by . This book was released on 2005 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:
