Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Download or read book Buy ology written by Martin Lindstrom and published by . This book was released on 2008 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Slide ology written by Nancy Duarte and published by "O'Reilly Media, Inc.". This book was released on 2008-08-07 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of best practices for creating slide presentations. It changes your approach, process and expectations for developing visual aides. It makes the difference between a good presentation and a great one.
Download or read book The Ology written by Marty Machowski and published by New Growth Press. This book was released on 2015-10-01 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: This beautifully illustrated storybook ushers children into a story of adventure, mystery, and wonder in which they discover life-changing truths about God, themselves, and the world around them.
Download or read book Loveology written by John Mark Comer and published by Zondervan. This book was released on 2014-02-04 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally--a theology of love that will help you navigate the confusing waters of modern relationship. In the beginning, God created Adam. Then he made Eve. And ever since we've been picking up the pieces. With an autobiographical thread that turns a book into a story, pastor and speaker John Mark Comer shares about what is right in male/female relationships--what God intended in the Garden. And about what is wrong--the fallout in a post-Eden world. Loveology starts with marriage and works backward. Comer deals with sexuality, romance, singleness, and what it means to be male and female; ending with a raw, uncut, anything goes Q and A dealing with the most asked questions about sexuality and relationships. This is a book for singles, engaged couples, and the newly married--both inside and outside the church--who want to learn what the Scriptures have to say about sexuality and relationships. For those who are tired of Hollywood's propaganda, and the church's silence. And for people who want to ask the why questions and get intelligent, nuanced, grace-and-truth answers, rooted in the Scriptures.
Download or read book Value ology written by Simon Kelly and published by Springer. This book was released on 2017-01-19 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor and commercial experience of the authors in both Europe and North America. It has never been easier to produce great marketing content and sales collateral. And yet, 90% of the content that marketing produces is NEVER used by sales. Why not? Because it’s not relevant to the audience or the prospect doesn’t even know the content exists. Furthermore 58% of deals end up in “no decision” because Sales has not presented value effectively. Companies are creating lots of noise but failing to resonate with the customers. So what? The danger, aside from marketing wasting tens of millions of dollars on ineffective content and tools, is that customers will disengage. 94% of prospects say they have completely disengaged with vendors because of irrelevant content. In order to grow fast, the authors argue, Sales and Marketing teams need to slow down. They need to work together to truly understand their customers’ needs, wants, motivations and pain points so that they can offer customized “value”. The book sets out how to establish a formal program to continuously capture customer intelligence and insights – the shiny gems of understanding that help prospects to connect the dots – so that value can be consistently articulated in marketing and sales conversations. By integrating the best ideas and practice from commercial experience and academic research the authors show how to create value across the entire marketing and sales value chain – not only get a new customer, but to continue to create value for future purchases by creating “post-sales” value.
Download or read book Wizardology written by Dugald Steer and published by Candlewick Press. This book was released on 2005-09-13 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: Merlin the wizard challenges readers to become wizards like himself by deciphering clues hidden in his guide to wizardry.
Download or read book Audience ology written by Kevin Goetz and published by Simon and Schuster. This book was released on 2022-11 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the often secretive process of audience testing Hollywood movies and how it can help shape movies, with first-hand accounts from directors such as Ron Howard, Cameron Crowe, Drew Barrymore and Ed Zwick.
Download or read book Doctor Who Who ology written by Cavan Scott and published by HarperCollins. This book was released on 2018-05-29 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: How many planets has the TARDIS visited? Can you name the Doctor’s favorite Gallifreyan bedtime stories? What’s the best way to defeat a Sontaran? Put your Time Lord knowledge to the test with an extraordinary journey through fifty-five years of Doctor Who. Now fully updated to take in the Twelfth Doctor’s final episode, this unique tour of space and time is packed with facts, figures, and stories from the show’s entire run. Peek inside the inner workings of the TARDIS, trace the Doctor’s family tree, and learn how to defeat his most fearsome enemies. I imagine you have many questions. Fire away. I might answer some of them…
Download or read book Consumerology New Edition written by Philip Graves and published by . This book was released on 2013-01-24 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Philip Graves explores the “mind gap” between conscious and unconscious thought – and behavior
Download or read book She ology written by Sherry A. Ross and published by Simon and Schuster. This book was released on 2017-04-25 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: "She-ology describes the state of the vagina at every age and stage of a woman's life"--
Download or read book Zoo Ology written by Joelle Jolivet and published by Macmillan. This book was released on 2003-10-03 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brief text and illustrations introduce over three hundred animals, from aardvark to zebu.
Download or read book Brand Sense written by Martin Lindstrom and published by Simon and Schuster. This book was released on 2010-02-02 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.
Download or read book Marriageology written by Belinda Luscombe and published by Random House. This book was released on 2019-05-21 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: A smart and concise guide to staying together that draws on scientific findings, expert advice, and years in the marital trenches to explain why marriage is better for your health, your finances, your kids, and your happiness Like you, probably, Belinda Luscombe would rather have had her eyes put out than read a book about marriage; they all seemed full of advice that was obvious, useless, or bad. Plus they were boring. But after covering the relationship beat for Time magazine for ten years, she realized there was a surprisingly upbeat and little-known story to tell about the benefits of staying together for the long haul. Casting a witty, candid, and probing eye on the latest behavioral science, Luscombe has written a fresh and persuasive report on the state of our unions, how they’ve changed from the marriages of our parents’ era, and what those changes mean for the happiness of this most intimate and important of our relationships. In Marriageology Luscombe examines the six major fault lines that can fracture contemporary marriages, also known as the F-words: familiarity, fighting, finances, family, fooling around, and finding help. She presents facts, debunks myths, and provides a fascinating mix of research, anecdotes, and wisdom from a wide range of approaches—from how properly dividing up chores can result in a better sex life to the benefits of fighting with your spouse (though not in the car) to whether or not to tell your partner that you lost $70,000. (The last one is from firsthand experience.) Marriageology offers simple, actionable, maybe even borderline fun techniques and tips to try, whether the relationship in question is about to conk out or just needs a little grease and an oil change. The best news of all is that sticking together is easier than it looks. Praise for Marriageology “Drawn from what she learned covering the relationship beat for Time, Luscombe’s how-not-to-split-up manual is witty and wise.”—People “People are still getting married, and this book is here to help. . . . A warm and companionable volume . . . [Luscombe has a] wry touch, a gift for scene-setting, and an endearingly even temper.”—The New Yorker “Few things are more important than the quality of our relationships—and especially the one we build with our life partners. Belinda Luscombe has written a smart and funny book to help anyone work toward a stronger and more fulfilling marriage.”—Sheryl Sandberg, COO of Facebook and founder of LeanIn and OptionB
Download or read book Why We Buy written by Paco Underhill and published by Simon and Schuster. This book was released on 2009 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guide to ever-evolving consumer culture, offering advice on how to keep current customers and attract new ones.
Download or read book Giftology written by John Ruhlin and published by . This book was released on 2016-06-20 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does it feel like you work in a "red ocean filled with sharks?" Eat or be eaten. Fierce competition. Continual battling over scarce resources. What if there was another path? What if you could create your own blue oasis where profits are higher, marketing is as natural as breathing, and competition is nearly nonexistent? This nirvana can be a reality when you practice the principles of Giftology. In this unusual un-marketing resource you'll discover... *Why Giftology isn't an expense...it's an investment that can pay off with huge dividends. *How to practice Giftology on a tight budget... it's easy and very effective. *How Giftology turns existing clients into your best salespeople. *Why (and how) gifts with a relatively low value can trump something expensive. *When is the best time to send gifts? (The answer may surprise you.) *How to unleash a "Referral Factory," a small army of influencers vouching for you--no gimmicks, no catches. *Find out how Giftology can transform your supply chain. *The ten worst gifts... definitely avoid these. (This info's available in the expanded bonus resource. Just click the link inside! It's my gift to you.) The average person is hit with at least thirty thousand messages a day, courtesy of that "red ocean filled with sharks." Giftology neutralizes that deadly philosophy and equips you with every tool you need to make your message a priority. Every time. Get your copy today!
Download or read book Clickology written by Graham Jones and published by Hachette UK. This book was released on 2013-12-09 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential toolkit for businesses chasing success in an increasingly fickle yet wildly profitable e-marketplace.
