Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Download or read book Buy ology written by Martin Lindstrom and published by . This book was released on 2008 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Buyology by Martin Lindstrom Summary written by QuickRead and published by QuickRead.com. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. Discover the truth and lies about why we buy. Think about your last shopping trip. Did you go to the grocery store? The mall? Perhaps you purchased a few things online. Think about the items you purchased; more importantly, think about why you purchased them. Can you even remember? What was the rationale behind your purchase? If you’re like most people, you can likely admit that your purchase was a gut-level decision you probably can’t explain. So what motivated you to buy it? Throughout Buyology, you’ll learn the science behind why we make purchases and even why we prefer some brands over others, like Pepsi vs. Coke or Apple vs. Samsung. You’ll find that science reveals that our brains are incredibly complex and companies have long tried to understand our buying habits to sell us their products. However, many companies have gotten it all wrong. In fact, neuromarketing has revealed some surprising facts about advertising. For instance, sex doesn’t actually sell and antismoking ads make smokers want to smoke even more. So if you’re looking to produce a marketing strategy that sells or if you simply want to control your impulse purchases, keep reading to find out how neuromarketing has changed the way marketing will be done forever.
Download or read book Slide ology written by Nancy Duarte and published by "O'Reilly Media, Inc.". This book was released on 2008-08-07 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of best practices for creating slide presentations. It changes your approach, process and expectations for developing visual aides. It makes the difference between a good presentation and a great one.
Download or read book Wizardology written by Dugald Steer and published by Candlewick Press. This book was released on 2005-09-13 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: Merlin the wizard challenges readers to become wizards like himself by deciphering clues hidden in his guide to wizardry.
Download or read book The Ology written by Marty Machowski and published by New Growth Press. This book was released on 2015-10-01 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: This beautifully illustrated storybook ushers children into a story of adventure, mystery, and wonder in which they discover life-changing truths about God, themselves, and the world around them.
Download or read book She ology The She quel written by Sherry A. Ross MD and published by Savio Republic. This book was released on 2020-02-04 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: With She-ology—Dr. Sherry Ross’s bestselling book about the questions, answers, and misunderstandings that women have about their vaginas—the proverbial floodgates were opened. After hearing from countless women across the country—from all ages and stages of life—Dr. Sherry realized the necessity to address the topics not covered in her first book. With the same compassion, expertise, and humor she used to answer some of the most probing questions about the care and maintenance of the vagina, Dr. Sherry continues her dialogue to further her vagina revolution…a revolution that’s essential for women in embracing their sexuality, identity, and sense of selves.
Download or read book Doctor Who Who ology written by Cavan Scott and published by Random House. This book was released on 2013-06-07 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Test your knowledge of the last Time Lord and the worlds he’s visited in Who-ology, an unforgettable journey through over 50 years of Doctor Who. Packed with facts, figures and stories from the show’s galactic run, this unique tour of space and time takes you from Totters Lane to Heaven itself, taking in guides to UNIT call signs, details of the inner workings of sonic screwdrivers, and a reliability chart covering every element of the TARDIS. Now fully updated to cover everything through to the 12th Doctor's final episode, and with tables, charts and illustrations dotted throughout, as well as fascinating lists and exhaustive detail, you won’t believe the wonders that await.
Download or read book Bear Ology written by Sylvia Dolson and published by Get Bear Smart Society. This book was released on 2010-04 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumerology New Edition written by Philip Graves and published by Hachette UK. This book was released on 2013-01-24 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Philip Graves explores the “mind gap” between conscious and unconscious thought – and behavior
Download or read book Audience ology written by Kevin Goetz and published by Simon and Schuster. This book was released on 2022-11 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the often secretive process of audience testing Hollywood movies and how it can help shape movies, with first-hand accounts from directors such as Ron Howard, Cameron Crowe, Drew Barrymore and Ed Zwick.
Download or read book She ology written by Sherry A. Ross and published by Simon and Schuster. This book was released on 2017-04-25 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: "She-ology describes the state of the vagina at every age and stage of a woman's life"--
Download or read book Value ology written by Simon Kelly and published by Springer. This book was released on 2017-01-19 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor and commercial experience of the authors in both Europe and North America. It has never been easier to produce great marketing content and sales collateral. And yet, 90% of the content that marketing produces is NEVER used by sales. Why not? Because it’s not relevant to the audience or the prospect doesn’t even know the content exists. Furthermore 58% of deals end up in “no decision” because Sales has not presented value effectively. Companies are creating lots of noise but failing to resonate with the customers. So what? The danger, aside from marketing wasting tens of millions of dollars on ineffective content and tools, is that customers will disengage. 94% of prospects say they have completely disengaged with vendors because of irrelevant content. In order to grow fast, the authors argue, Sales and Marketing teams need to slow down. They need to work together to truly understand their customers’ needs, wants, motivations and pain points so that they can offer customized “value”. The book sets out how to establish a formal program to continuously capture customer intelligence and insights – the shiny gems of understanding that help prospects to connect the dots – so that value can be consistently articulated in marketing and sales conversations. By integrating the best ideas and practice from commercial experience and academic research the authors show how to create value across the entire marketing and sales value chain – not only get a new customer, but to continue to create value for future purchases by creating “post-sales” value.
Download or read book Why We Buy written by Paco Underhill and published by Simon and Schuster. This book was released on 2009 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guide to ever-evolving consumer culture, offering advice on how to keep current customers and attract new ones.
Download or read book Spyology written by Spencer Blake and published by Candlewick Press. This book was released on 2008-10-28 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers all aspects of espionage, including such topics as secret operations, disguises, funding, surveillance, codes and ciphers, cameras, moles, double agents, interrogation, forgery, and black propaganda, presented in a training manual format.
Download or read book Giftology written by John Ruhlin and published by . This book was released on 2016-06-20 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does it feel like you work in a "red ocean filled with sharks?" Eat or be eaten. Fierce competition. Continual battling over scarce resources. What if there was another path? What if you could create your own blue oasis where profits are higher, marketing is as natural as breathing, and competition is nearly nonexistent? This nirvana can be a reality when you practice the principles of Giftology. In this unusual un-marketing resource you'll discover... *Why Giftology isn't an expense...it's an investment that can pay off with huge dividends. *How to practice Giftology on a tight budget... it's easy and very effective. *How Giftology turns existing clients into your best salespeople. *Why (and how) gifts with a relatively low value can trump something expensive. *When is the best time to send gifts? (The answer may surprise you.) *How to unleash a "Referral Factory," a small army of influencers vouching for you--no gimmicks, no catches. *Find out how Giftology can transform your supply chain. *The ten worst gifts... definitely avoid these. (This info's available in the expanded bonus resource. Just click the link inside! It's my gift to you.) The average person is hit with at least thirty thousand messages a day, courtesy of that "red ocean filled with sharks." Giftology neutralizes that deadly philosophy and equips you with every tool you need to make your message a priority. Every time. Get your copy today!
Download or read book Treating ADHD ADD in Children and Adolescents written by Gene Carroccia and published by Charles C Thomas Publisher. This book was released on 2019-02-26 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Treating ADHD/ADD in Children and Adolescents: Solutions for Parents and Clinicians was written for parents, clinicians, and teachers to learn a deeper understanding of ADHD and implement specific, clear, and effective ways to successfully evaluate and treat ADHD problems at home and school. Readers will learn not only research-based and traditional approaches for treating ADHD, but also proven newer and alternative methods. This book provides the tools for readers to feel more informed and competent in addressing the many challenges that children and adolescents with ADHD experience. Whether new or previously exposed to ADHD, readers should find the information to be very useful and effective in transforming ADHD. This book is comprehensive in addressing the complete range of challenges that ADHD presents to children, teens, and families, including accurately diagnosing ADHD and identifying the frequent co-existing conditions, better understandings of the condition, powerful parental behavioral management skills for home and school difficulties, ways to improve family and peer challenges, enhancing homework and learning problems, obtaining appropriate school services and addressing classroom issues, better partnerships with physicians for effective ADHD medication treatments, and utilizing a number of additional and alternative approaches to decrease and treat ADHD. The book has three main aims. The first is to provide a deeper understanding of ADHD. Without accurate perspectives, families may not address the difficulties and challenges appropriately, and treatment approaches may not be as successful or can fail. The second goal is to learn the fundamentals about managing and treating the many ADHD challenges at home and school. The third is for readers to learn a number of additional and alternative approaches to help treat ADHD symptoms and challenges. Some of these proven approaches are newer, while others have a history of effectiveness.
