Download or read book Business Storytelling from Hype to Hack Unlock the Software of the Mind written by Jyoti Guptara and published by Pippa Rann Books. This book was released on 2020-10-29 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in a clear and conversational style, Business Storytelling from Hype to Hack explains how stories can help you hack 7 key areas of life and business : Interest: Hack Conversation & Influence Meetings. Empathy: Hack Trust. Agreement: Pitch an Idea and Hack Buy-In. Alignment: Hack Strategy with a strategic narrative. Desire: Hack Sales with stories that sell. Destiny: Hack Yourself by reframing personal narratives. And finally, how to hack Storytelling itself with a simple but powerful narrative structure. With plenty of storytelling tools, this booklet can be used as your personal public speaking workbook or as soft skills training materials. Universally applicable lessons that show how stories are making business more human and can boost employee and stakeholder engagement. Understanding the importance of narratives in business and effective leadership communication begins here!
Download or read book Business Storytelling from Hype to Hack written by Jyoti Guptara and published by . This book was released on 2020 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in a clear and conversational style, Business Storytelling from Hype to Hack explains how stories can help you hack 7 key areas of life and business : Interest: Hack Conversation & Influence Meetings. Empathy: Hack Trust. Agreement: Pitch an Idea and Hack Buy-In. Alignment: Hack Strategy with a strategic narrative. Desire: Hack Sales with stories that sell. Destiny: Hack Yourself by reframing personal narratives. And finally, how to hack Storytelling itself with a simple but powerful narrative structure. With plenty of storytelling tools, this booklet can be used as your personal public speaking workbook or as soft skills training materials. Universally applicable lessons that show how stories are making business more human and can boost employee and stakeholder engagement. Understanding the importance of narratives in business and effective leadership communication begins here!
Download or read book Business Storytelling from Hype to Hack written by Jyoti Guptara and published by . This book was released on 2022-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business Storytelling For Dummies written by Karen Dietz and published by John Wiley & Sons. This book was released on 2013-12-04 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready to hone your storytelling skills and craft a compelling business narrative? Professionals of all types -- marketing managers, sales reps, senior leaders, supervisors, creatives, account executives -- have to write. Whether you're writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your intended audience. Storytelling is an art, but there’s a method behind it that anyone can learn. Full of practical advice and real-world case studies, Business Storytelling For Dummies is a friendly, no-nonsense guide that will help you tell more engaging stories in your business presentations, internal communications, marketing collateral, and sales assets. Connecting with customers through storytelling can help you build trust with your audience, strengthen your brand, and increase sales. Look to Business Storytelling For Dummies to Learn the elements of storytelling and how to use them effectively Become a better listener to become a better storyteller Make your stories come to life with relatable details Back up your story with data points Use the power of storytelling to effect change Choose the perfect format to tell your story Startups, small businesses, creative agencies, non-profits, and enterprises all have a story to tell. Get the book to explore examples, templates, and step-by-step instruction and create your own compelling narrative to tell your story to the world.
Download or read book How to Hack Humans written by Seth Erickson and published by Independently Published. This book was released on 2021-10-14 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The brain is a computer. Stories are the programs-storytelling is how you write the code. If you want to hack humans, you need to understand how to write in the language best suited for the human-computer." No, you're not holding the latest collection of recipes for cannibals. How to Hack Humans is the business book you didn't know you needed, a unicorn in a world of publishing that is too often dry and emotionless. Are you looking to get investment for your Startup? Have an idea you know is going to sell? It can be a daunting prospect in an industry with a 90% failure rate, so how do you stand out from the crowd? Start by picking up a copy of How to Hack Humans, reading it, and realizing, hey, this Seth Erickson guy might be on to something. Learn how to use the ancient and organic art of storytelling to tap into the human brain and connect with others more efficiently. Discover how you can use the effect a story has on the brain to your advantage. Make yourself and your product memorable by using patterns. Brains love repetition! Seth guides readers on a journey through the neuroscience behind storytelling, how to use it to make yourself clear in a world full of noise, how to work around bias, how to craft an impactful story, and much more. Seth has written a business book for the entertainment generation. Can you educate yourself AND chuckle as you turn page after page? How to Hack Humans proves you can.
Download or read book The UnNoticed Entrepreneur Book 2 written by Jim James and published by John Wiley & Sons. This book was released on 2024-04-22 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE UNNOTICED ENTREPRENEUR THE VISIBILITY TOOLBOX: ESSENTIAL TOOLS FOR GETTING NOTICED If you don’t want to waste any more money on marketing guru’s, this book is for you. Stacked with 50 real-world case studies, entrepreneurs explain in their words how they are getting noticed. Each article is concise, short, and can be read stand alone or taken as a holistic approach. Discover the mindset, tools and techniques that business owners are using to: Craft stories that resonate emotionally with customers. Maintain genuine connections, even as they scale. Create engaging content to drive lead generation. Amplify their message with easy-to-use tech. Communicate with their teams. Includes special insights on podcasting, AI, and measurement. This is the book that the guru’s don’t want you to read. The UnNoticed Entrepreneur is the marketing toolbox that you need.
Download or read book Everyday Business Storytelling written by Janine Kurnoff and published by John Wiley & Sons. This book was released on 2021-02-17 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical, easy-to-use guide to transform business communications into memorable narratives that drive conversations—and your career—forward In Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience, visual communication and storytelling experts Janine Kurnoff and Lee Lazarus leverage decades of experience helping executives at the world's top brands—including Colgage-Palmolive, Nestlé, T-Mobile, Medtronic and Meta—bring clarity and meaning to their business communications. Whether you're building a presentation, crafting a high-stakes email, or need to influence the conversation in your next meeting with an executive, or have to communicate with data, Everyday Business Storytelling offers an insightful exploration of how to develop compelling business narratives that meet diverse audience needs. You'll discover how to use a simple, repeatable framework to transform your ideas, data, and insights into an authentic, persuasive story. Within this professional development book, you'll also find clever data visualization and visual display techniques to help humanize your stories and build an audience connection, leading to improved presentation skills and better data literacy. Whether you're looking to enhance your executive presence, align teams, become an expert at converting data analysis into data insights, or want to communicate change and influence audiences, Everyday Business Storytelling is for you. Everyday Business Storytelling is an indispensable guide to making your communications stick in the minds of your audience and drive change. It enables you to display confidence and communicate with clarity regardless of how complex your message is. If you're a busy, talented businessperson looking for tactics to improve your executive presentations, one-pagers, emails, or virtual meetings, this communication book is for you.
Download or read book Roulette written by Thomas Locke and published by Down & Out Books. This book was released on 2023-10-30 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don’t trip. It could cost your life… They call it Roulette because there’s no way of knowing what kind of ecstasy awaits. A rollercoaster ride through any one of seven heavens—or straight to hell. A new and dangerous substance has suddenly appeared at the rave scene of Gainesville, Florida. When former special agent Eric Bannon comes to investigate, the local sheriff doesn’t know whether to be relieved someone is finally taking the rave issue seriously, or disturbed about who has answered the call. The inquiry must be kept quiet. But why are senior government officials turning a blind eye to such a dangerous drug? As the county hospital’s senior ER nurse, Carol Steen has seen her share of small-town trouble. Her greatest concern is the snobbish new doctor. Stacie Swann is everything Carol detests: fresh out of med school, too many years her junior, drop-dead gorgeous—and with a bad attitude. Why did Stacie, an upcoming surgical star, leave her prestigious residency at the University of Florida medical center and take up station in their remote clinic? To Stacie, the nosey nurse is only a bitter reminder of what the medical establishment took from her, landing her in Middle of Nowhere, Florida. But when the night’s emergencies are rushed in, the two ladies begin to bond over a common challenge. What appears to be a simple case of overdose turns into an ER nightmare. Patients seem to be suffering symptoms from multiple drugs. None are detectable. Eric arrives at the clinic in time to witness the victims’ transformation from near-coma to bestial strength and ferocity. Eric and the ladies track the drug’s origin to clandestine operations based within the university student body. These young people both finance the production and facilitate the human trials of the world’s most exciting new high. Roulette makes you feel like your best self, times ten. Because it’s no longer the old you. Carol and Stacie’s patients belong to the 1% of consumers exposed to Roulette’s true purpose, a purpose so heinous it will rewrite not just history, but the human genome. As opposition mounts from within his own government, Eric must face off with experimental science and the question: In the battle to control the future of humanity, do they really want to fight fire with fire? Critical Acclaim for ROULETTE: “Roulette sets a new bar for intrigue. I could not set this book down. Bottom line: Roulette is for you if you love conspiracy thrillers moving with the speed of an air boat and a mind-blowing, animalistic bite.” —TG Wolff, author and co-creator of Mysteries to Die For Podcast “In their atmospheric new mystery-thriller Roulette, Locke and Guptara grab the reader's attention instantly with an appalling scenario in bucolic north Florida. The authors place their sympathetic crime-fighters in a deceptively benign rural atmosphere where, nonetheless, time is running out and death and destruction beckon.” —Patrick H. Moore, author of 27 Days and Setting the Record Straight “Great writing!” —Andrew F. Gulli, Managing Editor, The Strand Magazine
Download or read book Putting Stories to Work written by Shawn D. Callahan and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Shawn Callahan is a master at telling stories, applying stories and coaching others in the art of storytelling. This is a delightful book that is hard to put down.' --Gary Klein, world-leading psychologist and author of Intuition at Work 'A wonderful book that's both practical and fun to read. As we've experienced, Shawn's training programs are phenomenal, and now everyone has access to his techniques in Putting Stories to Work.' --Gerry Lynch, General Manager, Mars New Zealand 'Putting Stories to Work really helps you notice stories and bring them to life in your business in a way that's simple, practical and compelling. This book is full of interesting stories that are so relatable. It's a must-read.' --Lisa Mills, International Head of TESCO Academy The most successful leaders are storytellers. By mastering business storytelling, they achieve extraordinary business results. As a modern-day leader, you know you should develop this skill, but you don't have the time to do this in an ad-hoc way. What you need is a practical, reliable method to follow, one that will allow your business to reap the benefits of storytelling as soon as possible. In Putting Stories to Work, Shawn Callahan gives you a clear process for mastering business storytelling. He demolishes the thinking that storytelling has no place at work, reminding us that sharing stories is what we all do naturally, every day, and that it's one of the most powerful tools for getting things done. You just need to adapt this natural superpower to boost your business. Shawn's story mastery process of Discover, Remember, Share and Refresh is based on over two decades' work with high-achieving global companies. In Putting Stories to Work, each step is spelled out in detail, backed up by research, and, needless to say, illustrated by plenty of great stories. Learn how to find and share stories to connect with new people. How to explain why change is needed. How to influence opinions and promote success. And much more. Most importantly, learn how to take the latent skill of storytelling and turn it into a potent business habit. Imagine your colleagues telling the story of how you took the most diverse and opinionated group of experts and had them all working towards the same goal. Or the one about how you persuaded the executive team to change their minds and got a great result for the business. Or the one where everyone got inspired and turned things around. Imagine that your people all know exactly what the company strategy is and how they're making a difference to the organisation. As the successful film executive Peter Guber put it: 'Storytelling is not show business. It's good business'.
Download or read book What s Your Story written by Marybeth Sandell and published by India Portfolio. This book was released on 2021-12 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fortune s Favor written by Thomas Locke and published by Down & Out Books. This book was released on 2022-11-07 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s what you don’t know that kills you. Shara Desai left India to escape a dark past. Unfortunately, it has followed her to Florida in the form of murderous brother-in-law Vihan, who will stop at nothing to destroy her family and control a source of power they are unwilling to use. Her one hope lies in the man she once rejected. Disgraced analyst Crystal Dumont gets her break when an Indian billionaire hires her to scrutinise a competitor’s shady operations. The investigation shatters her logical world and leads her to unravel a mystery that has kept Asia’s elites in power for centuries. Now, Vihan plans to use the same illicit power to build a criminal empire in the States. To stop him, unlikely allies will have to escape hitmen, outwit an intelligence agency, and outrun time itself. The key to accomplishing all this is Jeremy Spade, a consummate adventurer who has every reason not to trust the system. Brimming with action, intrigue and romance, Fortune’s Favor is the first joint effort by internationally bestselling, inter-cultural, inter-generational author duo Thomas Locke and Jyoti Guptara.
Download or read book Everyday Business Storytelling written by Janine Kurnoff and published by Wiley. This book was released on 2021-02-17 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical, easy-to-use guide to transform business communications into memorable narratives that drive conversations—and your career—forward In Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience, visual communication and storytelling experts Janine Kurnoff and Lee Lazarus leverage decades of experience helping executives at the world's top brands—including Facebook, Nestle, Accenture, and Marriot—bring clarity and meaning to their business communications. Whether you're building a presentation, crafting a high-stakes email, or need to influence decisions in your next meeting with an executive, Everyday Business Storytelling offers an insightful exploration of how to develop compelling business narratives. You'll discover how to use a simple, repeatable framework to choreograph your ideas, data, and insights into an authentic, persuasive story. You'll also find clever visual techniques to help humanize your stories and build an emotional connection with your audience, leading to improved presentation skills and effective data storytelling. Just a few of the things you'll learn from this business book include: The science behind why storytelling is the most effective way to trigger emotion in an audience and how to craft a business narrative that makes your ideas engaging The four signposts of storytelling and how to identify and weave in your BIG idea to capture attention How to craft expert headlines that guide your audience and advance your story Everyday Business Storytelling is an indispensable guide to making your communications stick in the minds of your audience and drive change. If you're a busy, talented businessperson responsible for executive presentations, one-pagers, emails, or virtual meetings, this communication book is for you.
Download or read book How Business Storytelling Works written by Sandeep Das and published by Sage Publications Pvt. Limited. This book was released on 2022-10-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are you alive today and reading this book? How will you, a corporate professional, be relevant in the future? The #1 answer to both is storytelling. Business storytelling is the #1 skill you need to succeed in your professional lives amidst all the noise, competition and massive technological disruption. In this book, Sandeep looks at human evolution, behavioural psychology and the world of movies to identify the golden principles of storytelling. Whether you are a corporate professional, an entrepreneur, a tech guru, a marketer, a strategy consultant, a social media influencer or a student, the book tells you how to succeed in the REAL world. Sandeep brings in nuggets from his numerous storytelling workshops at leading corporates and business schools and intersperses it with illustrations and hordes of popular culture references, making the book as engaging as a good story. So, what are you waiting for? Head to the checkout counter.
Download or read book A World Scientific Encyclopedia of Business Storytelling Set 1 in 5 Volumes written by David M. Boje and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Stories at Work written by Indranil Chakraborty and published by Portfolio/Penguin. This book was released on 2018 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is there a way to send out impactful messages that people remember for days? Is there a way to influence people without pushing data and analysis on them? Is there an effective way to drive change in an organization? Yes, through stories. Storytelling in business is different from telling stories to friends in a bar. It needs to be based on facts. Stories at Work will teach you how to wrap your stories in context and deliver them in a way that grabs your audience's attention. The special tools, techniques and structures in this book will help you bring the power of stories into your day-to-day business communication. They will enable you to connect, engage and inspire, and ensure that everything you share has a lasting impression on your listeners.
Download or read book Profit First written by Mike Michalowicz and published by Penguin. This book was released on 2017-02-21 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.
Download or read book A World Scientific Encyclopedia of Business Storytelling Set 1 Corporate and Business Strategies of Business Storytelling a 5 Volume Set written by David M. Boje and published by World Scientific Publishing Company. This book was released on 2023-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This set of multi-reference works is meant to be read together as the five volumes interlace one another like the laces of a shoe in the famous painting by Vincent van Gogh. Who will wear the shoes is a question long debated in art history and philosophy. If we take these five volumes from different points of view on the theory and practice of business storytelling then we have a crisscrossing, a new and impressive dialogue for the reader. This set is presented as a new way to lace up the laces of business storytelling.Volume 1 aims to recount narratives in a variety of ways so that the precepts of entrepreneurial storytelling can be made accessible to a variety of audiences -- academic, practitioner, student, and community member. Entrepreneurship has a long history and tradition but there are disputed ways of doing business storytelling in entrepreneurship that the next four volumes articulate.Volume 2 provides insights into stories fostering the idea of business (and not necessarily business itself). It focuses specifically on history -- contributing to the current debates within management and organizational history around the idea of 'the historic turn'. It reflects on the idea of business and beyond; could there be more to history and business storytelling than what has previously been accepted in the field? This book sets out to explore a diverse array of alternative modes and multiple ways of storying organizations. The editors intentionally sought to involve an international network of authors with diverse storytelling accounts of history as a way of helping build out this new storytelling paradigm in a diverse and inclusive ethic. As a result, this volume showcases a broad spectrum of critical storytelling from geographically diverse authors working in universities, small businesses, and public service throughout Brazil, Canada, Finland, the United Kingdom, and the United States. To reflect these dynamics, and for the stories in this volume to fit together, chapters were organized into three themes: stories of processing history, tales of history-as-method, and narratives of history through a business opportunity.Volume 3 features stories that reflect the exacerbated inequalities of race, gender, and income across the world. These inequalities and power relations remain continuously con-tested, particularly in these trying times, despite being captive to a particular economic ideology built on the premise of exploitation and subjugation. The stories told in this volume tell against the orthodoxy, the colonizer, and the (seemingly) powerful. They are organized as stories of resistance, emancipation, and transformation. They invite us to rethink the multiple ways to (re)structure power relations between the colonizer and the colonized, and open up spaces for the marginalized underprivileged voices.Volume 4 is designed to create a new business storytelling paradigm that critically approaches business narratives that have historically privileged a corporate agenda. It explores the various ways that images of the other in business are developed, presented, and accounted for through powerful and dominant narratives. The stories in this volume, collectively, help readers to understand, resist, and provide strategies for change through various analyses of how business narratives come to develop, get written, are legitimized, are challenged, and get changed over time.Volume 5 brings together the practices specific to the socioeconomic approach to management (SEAM). SEAM is a method of change management developed through research interventions carried out in more than 2,000 companies and organizations since 1975. This method is systemic, it considers the whole company, and tends to simultaneously increase social and economic performance by focusing mainly on the development of human skills and behaviors, making it possible to reduce dysfunctions and recycle hidden costs into added value.
