Download or read book Building Brand Communities written by Carrie Melissa Jones and published by Berrett-Koehler Publishers. This book was released on 2020-06-09 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Smart organizations know that creating communities is the key to unlocking unprecedented outcomes. But too many mistakenly rely on superficial transactional relationships as a foundation for community, when really people want something deeper. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be. Jones and Vogl present practices used by global brands like Yelp, Etsy, Twitch, Harley Davidson, Salesforce, Airbnb, Sephora, and others to connect in a meaningful way with the people critical for their success. They articulate how authentic communities can serve organizational goals in seven different areas: innovation, talent recruitment, customer retention, marketing, customer service, building transformational movements, and creating community forums. They also reveal principles to grow a new brand community to critical mass. This is the first comprehensive guide to a crucial differentiator that gives organizations access to untapped enthusiasm and engagement.

Download or read book Get Together written by Bailey Richardson and published by Stripe Press. This book was released on 2019-08-20 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical and heartfelt guide to cultivating a community, online or IRL. Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people, not for them. In Get Together, Bailey Richardson, Kevin Huynh, and Kai Elmer Sotto of People & Company share true stories of everyday people who have created thriving communities, both in person and online. They provide clear steps to untangle the challenge of getting passionate people together, helping individuals and organizations navigate the intricacies of leading a community, including: - How to rally the first people - How to get people talking - How to attract new, authentic folks - How to develop leaders and expand globally. The People & Company team reminds us that we each hold the potential to spark a community. Get Together shows readers that if we join forces—as company and customers, artist and fans, organizer and advocates—we’ll do more together than we ever could alone.

Download or read book Community Building on the Web written by Amy Jo Kim and published by Peachpit Press. This book was released on 2006-07-19 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's the point of creating a great Web site if no one goes there-or worse, if people come but never return? How do some sites, such as America Online, EBay, and GeoCities, develop into Internet communities with loyal followings and regular repeat traffic? How can Web page designers and developers create sites that are vibrant and rewarding? Amy Jo Kim, author of Community Building on the Web and consultant to some of the most successful Internet communities, is an expert at teaching how to design sites that succeed by making new visitors feel welcome, rewarding member participation, and building a sense of their own history. She discusses important design strategies, interviews influential Web community-builders, and provides the reader with templates and questionnaires to use in building their own communities.

Download or read book The Business of Belonging written by David Spinks and published by John Wiley & Sons. This book was released on 2021-03-23 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A tactical primer for any business embarking on the critical work of actively building community."—Seth Godin, Author, This is Marketing "This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years. David Spinks is the master of this craft."—Nir Eyal, bestselling author of Hooked and Indistractable The rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the GameStop trading revolution, engaged communities have shown the ability to transform industries. Businesses need to harness that power. As business community expert David Spinks shows in The Business of Belonging: How to Make Community your Competitive Advantage, the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecedented scale as a result. In his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental concepts—including how community drives measurable business value and what the appropriate metrics are—to high-level community design and practical engagement techniques, The Business of Belonging is an epic journey into the world of community building. This book is for decision makers who want to better understand the value and opportunity of community, and for community professionals who want to level up their strategy. Featuring a foreword by Startup Grind and Bevy cofounder Derek Andersen, it will give you a step-by-step model for strategically planning, creating, facilitating, and measuring communities that drive business growth. Attracting and retaining community members who are also loyal customers, brand evangelists, and leaders—that’s the goal for today’s connected businesses, and this book is the map to getting there.

Download or read book Startup Communities written by Brad Feld and published by John Wiley & Sons. This book was released on 2012-09-06 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential guide to building supportive entrepreneurial communities "Startup communities" are popping up everywhere, from cities like Boulder to Boston and even in countries such as Iceland. These types of entrepreneurial ecosystems are driving innovation and small business energy. Startup Communities documents the buzz, strategy, long-term perspective, and dynamics of building communities of entrepreneurs who can feed off of each other's talent, creativity, and support. Based on more than twenty years of Boulder-based entrepreneur turned-venture capitalist Brad Feld's experience in the field?as well as contributions from other innovative startup communities?this reliable resource skillfully explores what it takes to create an entrepreneurial community in any city, at any time. Along the way, it offers valuable insights into increasing the breadth and depth of the entrepreneurial ecosystem by multiplying connections among entrepreneurs and mentors, improving access to entrepreneurial education, and much more. Details the four critical principles needed to form a sustainable startup community Perfect for entrepreneurs and venture capitalists seeking fresh ideas and new opportunities Written by Brad Feld, a thought-leader in this field who has been an early-stage investor and successful entrepreneur for more than twenty years Engaging and informative, this practical guide not only shows you how startup communities work, but it also shows you how to make them work anywhere in the world.

Download or read book City Making written by Gerald E. Frug and published by Princeton University Press. This book was released on 2001-02-20 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: American metropolitan areas today are divided into neighborhoods of privilege and poverty, often along lines of ethnicity and race. City residents traveling through these neighborhoods move from feeling at home to feeling like tourists to feeling so out of place they fear for their security. As Gerald Frug shows, this divided and inhospitable urban landscape is not simply the result of individual choices about where to live or start a business. It is the product of government policies--and, in particular, the policies embedded in legal rules. A Harvard law professor and leading expert on urban affairs, Frug presents the first-ever analysis of how legal rules shape modern cities and outlines a set of alternatives to bring down the walls that now keep city dwellers apart. Frug begins by describing how American law treats cities as subdivisions of states and shows how this arrangement has encouraged the separation of metropolitan residents into different, sometimes hostile groups. He explains in clear, accessible language the divisive impact of rules about zoning, redevelopment, land use, and the organization of such city services as education and policing. He pays special attention to the underlying role of anxiety about strangers, the widespread desire for good schools, and the pervasive fear of crime. Ultimately, Frug calls for replacing the current legal definition of cities with an alternative based on what he calls "community building"--an alternative that gives cities within the same metropolitan region incentives to forge closer links with each other. An incisive study of the legal roots of today's urban problems, City Making is also an optimistic and compelling blueprint for enabling American cities once again to embrace their historic role of helping people reach an accommodation with those who live in the same geographic area, no matter how dissimilar they are.

Download or read book Creating Cohousing written by Kathryn McCamant and published by New Society Publishers. This book was released on 2011-05-17 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: The cohousing ?bible” by the US originators of the concept.

Download or read book People Powered written by Jono Bacon and published by HarperCollins Leadership. This book was released on 2019-11-12 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers? Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven tangible value, and effectively measured their return on investment (ROI) like Salesforce.com, Star Citizen via Kickstarter, and Red Hat. Companies such as PayPal, Facebook, Bosch, Microsoft, CapitalOne, and Google, have also built communities inside their organizations, which have fostered innovation, broken down silos, and helped their organizations to operate more efficiently and collaboratively. People Powered helps C-suite leaders, founders, marketers, customer advocates, and community leaders gain a competitive advantage by answering the following questions: What is the key value proposition of building a community? What kind of community do we need and how do we build and integrate it into our organization? How do we incentivize and encourage people to get involved, build reliable growth, and keep community members engaged? How do we develop authentic, productive relationships with community members both online and in person? How do we get departmental buy-in, hire effectively, and create consistent, reliable community engagement skills in our organization? What are the strategic and tactical pitfalls and roadblocks we need to avoid? How do we make sure that our community continues to grow with us—and more importantly, how do we make sure that we continue to grow with them? People Powered pulls together over 20 years of pragmatic experience into a clear, simple methodology and blueprint to not just answer these questions, but deliver results. Don’t get left behind—become an industry trailblazer and ensure your company’s longevity by tapping into the most dynamic force both outside and inside your organization: the people.

Download or read book Communities of Commerce written by Stacey E. Bressler and published by McGraw-Hill Companies. This book was released on 2000 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation.

Download or read book Deepening Community written by Paul Born and published by Berrett-Koehler Publishers. This book was released on 2014-03-10 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Community shapes our identity, quenches our thirst for belonging, and bolsters our physical, mental, emotional, and economic health. But in the chaos of modern life, community ties have become unraveled, leaving many feeling afraid or alone in the crowd, grasping at shallow substitutes for true community. In this thoughtful and moving book, Paul Born describes the four pillars of deep community: sharing our stories, taking the time to enjoy one another, taking care of one another, and working together for a better world. To show the role each of these plays, he shares his own stories—as a child of refugees and as a longtime community activist. It’s up to us to create community. Born shows that the opportunity is right in front of us if we have the courage and conviction to pursue it.

Download or read book Building a Vibrant Community How Citizen Powered Change Is Reshaping America written by Quint Studer and published by Be the Bulb Publishing. This book was released on 2018-04-10 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every community wants to become a great place to live and work. The why is no mystery: We want to create a place our children and grandchildren will want to be. We also know the what: We need to attract investments, provide good jobs, and create lively downtowns where citizens will want to work, live, shop and play. What s usually missing is the how. In Building a Vibrant Community, Quint Studer addresses all three aspects, but mainly focuses on the last one. How can your community get from where it is now to where it wants to be?

Download or read book The Art of Community written by Jono Bacon and published by "O'Reilly Media, Inc.". This book was released on 2009-08-17 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online communities offer a wide range of opportunities today, whether you're supporting a cause, marketing a product or service, or developing open source software. The Art of Community will help you develop the broad range of talents you need to recruit members to your community, motivate and manage them, and help them become active participants. Author Jono Bacon offers a collection of experiences and observations from his decade-long involvement in building and managing communities, including his current position as manager for Ubuntu, arguably the largest community in open source software. You'll discover how a vibrant community can provide you with a reliable support network, a valuable source of new ideas, and a powerful marketing force. The Art of Community will help you: Develop a strategy, with specific objectives and goals, for building your community Build simple, non-bureaucratic processes to help your community perform tasks, work together, and share successes Provide tools and infrastructure that let contributors work quickly Create buzz around your community to get more people involved Track the community's work so it can be optimized and simplified Explore a capable, representative governance strategy for your community Identify and manage conflict, including dealing with divisive personalities

Download or read book Building Successful Communities of Practice written by Emily Webber and published by Blurb. This book was released on 2016-02-23 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connecting with other people, finding a sense of belonging and the need for support are natural human desires. Employees who don't feel supported at work don't stay around for long - or if they do, they quickly become unmotivated and unhappy. At a time when organisational structures are flattening and workforces are increasingly fluid, supporting and connecting people is more important than ever. This is where organisational communities of practice come in. Communities of practice have many valuable benefits. They include accelerating professional development; breaking down organisational silos; enabling knowledge sharing and management; building better practice; helping to hire and retain staff; and making people happier. In this book, Emily Webber shares her learning from personal experiences of building successful communities of practice within organisations. And along the way, she gives practical guidance on creating your own.

Download or read book Building Communities Together written by and published by . This book was released on with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Building Community in Buildings written by Ken Baker and published by Bloomsbury Publishing USA. This book was released on 2006-11-30 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building Community in Buildings takes us on a fascinating journey through workplaces large and small, old and new, traditional and contemporary, to explore the dynamic relationships between people and the structures in which they work. Noting that a child born today will spend 90 percent of his or her life inside, Jana Kemp and Ken Baker integrate insights from management and building design to reveal new understandings about workplace productivity and performance. Showcasing dozens of examples—from office buildings to libraries to hospitals—the authors highlight innovative practies that utilize space to promote creativity and collaboration, improve morale and motivation, and ensure employee health and safety. Featuring over a dozen photographs, practical recommendations, and the tools to conduct a workplace design survey in your own organization, Building Community in Buildings ultimately demonstrates that by investing in spaces that support people needs, companies will strengthen bottom-line results. Building Community in Buildings takes us on a fascinating journey through workplaces large and small, old and new, traditional and contemporary, to explore the dynamic relationships between people and the structures in which they work. Consider that in the 1950s, average North Americans spent approximately 50 percent of their time in buildings, compared to a child born today, who will spend 90 percent of his or her life inside. Clearly and increasingly, our social and cultural relationships are deeply influenced by the physical spaces in which they are created. Jana Kemp and Ken Baker integrate insights from management and building design to reveal new understandings about workplace productivity and performance. Showcasing dozens of examples—from the redesign of the Hood River Library in Oregon (with input from front-line employees) to the creation of open, naturally-lit spaces in Lockheed Building 157 (increasing employee productivity by 15%), the authors highlight innovative practices that utilize space to promote creativity and collaboration, improve morale and motivation, and ensure employee health and safety. They also explore the pros and cons of virtual workplaces, in which people are connected electronically but not physically, and trace the impact and influences of such trends as the green building movement. Featuring over a dozen photographs, practical recommendations, and the tools to conduct a workplace design survey in your own organization, Building Community in Buildings ultimately demonstrates that by investing in spaces that support people needs, companies will strengthen bottom-line results.

Download or read book The Arts Build Communities written by and published by . This book was released on 1996 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Blueprint for Building Community written by John Perry and published by Author House. This book was released on 2010-04-13 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: American cities are a basic part of the fabric of our democratic traditions. Many of these cities are served by professional city managers and administrators. Cities that succeed at an outstanding level often employ professionals. Yet the average American knows little about the role of these professionals. City managers have seldom written about their experiences. Blueprint for Building Community is a rare look at the career of a city manager. This career portrait is set in two Illinois communities --Park Forest and Woodridge--communities which hold high aspirations for their residents. City managers, partnering with elected leaders and citizens in these communities, have worked to fulfill those aspirations. This book highlights the values and relationships that must be cultivated by the city manager to successfully build community. Although the focus is on the role of the city manager, other key participants such as elected officials, citizens, and employees can gain from the insights. Community building requires connecting the key groups in the community to the mission and sacred things dear to residents. Harnessing the energy of all the players produces tremendous results. For the many people who worked to build Park Forest and Woodridge, and so many communities across this country, this book is a tribute to their efforts. This book is written to encourage the next generation of city managers to pursue the challenge of building communities. The author chronicles the lessons and principles that add to success as a city manager. He conveys the inspiration, passion and excitement to those who consider public service.