Download or read book Bud s Inclusive Marketing Backlash written by Kelsey Lawrence and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A recent social media campaign featuring a transgender influencer landed Budweiser and its parent company, Anheuser-Busch, in some controversy after conservative consumers called for a boycott of the brand. Anheuser-Busch responded by placing two of its marketing executives on leave, which led to backlash from the LGBTQ+ community. This case looks at the controversy and the company's response, and asks students to discuss it from the lens of inclusive marketing.
Download or read book Beyond Symbolic Diversity Equity and Inclusion written by William J. Rothwell and published by CRC Press. This book was released on 2024-06-28 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book extends strategic diversity work beyond internal organization efforts toward social engagement and accountability and supports organizations to ground social impact across both business and employee interests, the first of which is ethics, covered in the initial chapter. Organizations around the world are committed to increasing the racial diversity of their employees. Simultaneously, there is also greater interest in creating more welcoming and psychologically safe environments for people of color within organizations. As the workforce demographics shift because of these initiatives, the interests and needs of the employee population have also shifted. This shift presents a challenge for organizations to move beyond symbolic diversity, equity, and inclusion (DE&I) work, of which increasing racial representation is chief, to helping organizations understand how to determine which issues to support of concern, value, and importance to their employees and society. Essentially, this book, a venture into the field called transorganization development, also moves beyond the traditional view of corporate social responsibility to take the position that businesses have a responsibility to make the world a better place by taking proactive stances on the many challenges facing the world today, including DE&I and accessibility. Many employees today expect their employers to take positions that will lead to making the world a better place.
Download or read book ESG Mindset written by Matthew Sekol and published by Kogan Page Publishers. This book was released on 2024-04-03 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses who take environmental, social and corporate governance (ESG) seriously can transform their companies, industries and economies worldwide. Learn how to think critically about ESG to ensure your company remains resilient with sustainable growth in the long term. ESG goes beyond decarbonization commitments, corporate goals and industry awards to core business issues, stakeholders and the balance sheet. Managing these risks and opportunities requires courage, imagination and careful analysis to improve and innovate around what is and isn't working at a company. It requires mainstreaming a consistent definition of ESG so key decision-makers are empowered to act across the business and their value chains, including in daily business practices, communication with stakeholders, financial considerations, and the integration of new technologies and products. ESG Mindset guides business leaders, ESG specialists and CSR strategists through the nuanced and most thoughtful ways to focus on these core business issues. Equipping readers with an enhanced way to think through complex business decisions and interconnected crises, the book provides accessible perspectives and real-world examples from companies around the world that have implemented a meaningful approach to ESG and learned lessons along the way. Readers will learn how to think about pressing ESG challenges from a new perspective and build defensibility in their efforts to future-proof a business and potentially save the world as only they can.
Download or read book Responsible Marketing for Well being and Society written by Michael Saren and published by Taylor & Francis. This book was released on 2024-04-09 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book. It brings together diverse perspectives from contributors at Birmingham University, leading the academic development of knowledge of the subject, to contribute to the learning curriculum and reach out to those interested in improving marketing practices and standards. Responsible Marketing for Well-being and Society draws together a rich and diverse body of scholarly research from a variety of perspectives from individual to global, macro and micro, producer and consumer, environmental, stakeholder, supply chain, and other intermediary viewpoints. The embryonic research in this field involves different philosophical and methodological positions, theoretical approaches, and research communities including aspects of corporate social responsibility, marketing ethics, critical marketing, consumer culture theory, and macromarketing. The book takes a predominantly organisational or enterprise-level perspective in order to understand and explain how individuals and organisations can manage their marketing activities and relationships responsibly. The actions of other stakeholders are also a crucial component in achieving responsible outcomes; therefore, a broader perspective on the impacts of marketing decisions and actions on other stakeholders, such as consumers, employees, the environment, and society, is also taken as a basis for analysis and discussion. The book provides an authoritative overview for the academic market, including university libraries, research teams, PhD students, and independent researchers. The topics and contents of responsible marketing are relevant to several disciplinary fields of study including, marketing, advertising, retailing and other business subjects, consumer studies, sustainability, ethics, public policy, media studies, psychology, economics, and other social sciences.
Download or read book The Book of Dust The Secret Commonwealth Book of Dust Volume 2 written by Philip Pullman and published by Knopf Books for Young Readers. This book was released on 2019-10-03 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 New York Times Bestseller! Return to the world of His Dark Materials—now an HBO original series starring Dafne Keen, Ruth Wilson, Andrew Scott, and Lin-Manuel Miranda—in the second volume of Philip Pullman’s new bestselling masterwork The Book of Dust. The windows between the many worlds have been sealed and the momentous adventures of Lyra Silvertongue’s youth are long behind her—or so she thought. Lyra is now a twenty-year-old undergraduate at St. Sophia’s College and intrigue is swirling around her once more. Her daemon Pantalaimon is witness to a brutal murder, and the dying man entrusts them with secrets that carry echoes from their past. The more Lyra is drawn into these mysteries, the less she is sure of. Even the events of her own past come into question when she learns of Malcolm Polstead’s role in bringing her to Jordan College. Now Lyra and Malcolm will travel far beyond the confines of Oxford, across Europe and into the Levant, searching for a city haunted by daemons, and a desert said to hold the truth of Dust. The dangers they face will challenge everything they thought they knew about the world, and about themselves. Praise for The Book of Dust “It’s a stunning achievement, this universe Pullman has created and continues to build on.” —The New York Times “Pullman’s writing is simple, unpretentious, beautiful, true. The conclusion to The Book of Dust can’t come soon enough.”—The Washington Post
Download or read book Known written by Mark Schaefer and published by . This book was released on 2017-01-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more. With amazing case studies, dozens of exercises, and inspiring stories, KNOWN is the first book its kind, providing a path to personal business success in the digital age.
Download or read book The Rational Optimist written by Matt Ridley and published by Harper Collins. This book was released on 2011-06-07 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: For two hundred years the pessimists have dominated public discourse, insisting that things will soon be getting much worse. But in fact, life is getting better—and at an accelerating rate. Food availability, income, and life span are up; disease, child mortality, and violence are down all across the globe. Africa is following Asia out of poverty; the Internet, the mobile phone, and container shipping are enriching people's lives as never before. In his bold and bracing exploration into how human culture evolves positively through exchange and specialization, bestselling author Matt Ridley does more than describe how things are getting better. He explains why. An astute, refreshing, and revelatory work that covers the entire sweep of human history—from the Stone Age to the Internet—The Rational Optimist will change your way of thinking about the world for the better.
Download or read book The New Jim Crow written by Michelle Alexander and published by The New Press. This book was released on 2020-01-07 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of the most important nonfiction books of the 21st century by Entertainment Weekly‚ Slate‚ Chronicle of Higher Education‚ Literary Hub, Book Riot‚ and Zora A tenth-anniversary edition of the iconic bestseller—"one of the most influential books of the past 20 years," according to the Chronicle of Higher Education—with a new preface by the author "It is in no small part thanks to Alexander's account that civil rights organizations such as Black Lives Matter have focused so much of their energy on the criminal justice system." —Adam Shatz, London Review of Books Seldom does a book have the impact of Michelle Alexander's The New Jim Crow. Since it was first published in 2010, it has been cited in judicial decisions and has been adopted in campus-wide and community-wide reads; it helped inspire the creation of the Marshall Project and the new $100 million Art for Justice Fund; it has been the winner of numerous prizes, including the prestigious NAACP Image Award; and it has spent nearly 250 weeks on the New York Times bestseller list. Most important of all, it has spawned a whole generation of criminal justice reform activists and organizations motivated by Michelle Alexander's unforgettable argument that "we have not ended racial caste in America; we have merely redesigned it." As the Birmingham News proclaimed, it is "undoubtedly the most important book published in this century about the U.S." Now, ten years after it was first published, The New Press is proud to issue a tenth-anniversary edition with a new preface by Michelle Alexander that discusses the impact the book has had and the state of the criminal justice reform movement today.
Download or read book Advertising in America written by Danielle Sarver Coombs and published by Bloomsbury Publishing USA. This book was released on 2024-06-27 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms. Advertising has become a ubiquitous force in American life, penetrating almost every aspect of our daily routines. Additionally, as technology has evolved throughout American history, so too has advertising proliferated as media has become increasingly sophisticated and ever-present, whether it takes the form of algorithms governing your social media feed, television commercials, paid influencers, or stadiums branded with the names of corporate sponsors/owners. This authoritative one-stop resource provides a rich overview of the evolution and present state of advertising in all its forms, as well as the multitude of connected issues-data collection, privacy, consumerism, technology, and others-regarding advertising and its role as both a shaper and reflector of American culture. It surveys various advertising media, discusses the social and cultural contexts in which it is consumed, and highlights key moments in the history of advertising in the United States. In addition, the book is supplemented with carefully curated primary sources, personal essays, a glossary of advertising terms, and other resources to provide readers with a full picture of advertising as both an industry and a shaper of American culture.
Download or read book Sexuality in Marketing and Consumption written by Athanasia Daskalopoulou and published by Taylor & Francis. This book was released on 2024-08-09 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides an in-depth examination of the role of sexuality in consumers’ life course and in the marketing of products and services. Leading scholars in the field define the most up-to-date picture of theories of sexuality in marketing and consumer research, mapping the topic through diverse theoretical lenses, addressing queer and feminist research, and putting sexuality and consumption in context. The book brings together leading international marketing scholars to build on the growing interest in theories of sexuality, queer theory, and intersectionality, which are gaining more interest among institutions and researchers interested in equality and diversity. While this book builds on existing expertise in consumer culture scholarship, it is the first time a marketing book focuses on sexuality, adding value to the existing repertoire in gender and feminist literature. The chapters are organised into three key sections: Part 1 maps the marketing and consumer research field, discussing how sexuality can be studied through different lenses; Part 2 focuses on queer and feminist theorising, drawing on LGBTQIA+ theory, queer theory, and theories of intersectionality to analyse how overlapping social categories interact to influence consumer behaviour, identity, and experiences in the marketplace; and Part 3 explores the personal and social aspects of sexuality, offering a broad overview of issues of gender and sexuality, digitalisation, and the sexual body. This text will be of direct interest to scholars and researchers within the fields of marketing, consumer research, sociology, and media studies. The aim of this book is to help scholars and students to develop a broader understanding about the interplay between sexuality, society, and the market.
Download or read book Digital Luxury written by Wided Batat and published by SAGE. This book was released on 2019-04-29 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.
Download or read book The Hollow Hope written by Gerald N. Rosenberg and published by University of Chicago Press. This book was released on 2008-09-15 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: In follow-up studies, dozens of reviews, and even a book of essays evaluating his conclusions, Gerald Rosenberg’s critics—not to mention his supporters—have spent nearly two decades debating the arguments he first put forward in The Hollow Hope. With this substantially expanded second edition of his landmark work, Rosenberg himself steps back into the fray, responding to criticism and adding chapters on the same-sex marriage battle that ask anew whether courts can spur political and social reform. Finding that the answer is still a resounding no, Rosenberg reaffirms his powerful contention that it’s nearly impossible to generate significant reforms through litigation. The reason? American courts are ineffective and relatively weak—far from the uniquely powerful sources for change they’re often portrayed as. Rosenberg supports this claim by documenting the direct and secondary effects of key court decisions—particularly Brown v. Board of Education and Roe v. Wade. He reveals, for example, that Congress, the White House, and a determined civil rights movement did far more than Brown to advance desegregation, while pro-choice activists invested too much in Roe at the expense of political mobilization. Further illuminating these cases, as well as the ongoing fight for same-sex marriage rights, Rosenberg also marshals impressive evidence to overturn the common assumption that even unsuccessful litigation can advance a cause by raising its profile. Directly addressing its critics in a new conclusion, The Hollow Hope, Second Edition promises to reignite for a new generation the national debate it sparked seventeen years ago.
Download or read book Marijuana Federalism written by Jonathan H. Adler and published by Brookings Institution Press. This book was released on 2020-03-17 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: On marijuana, there is no mutual federal-state policy; will this cause federalism to go up in smoke? More than one-half the 50 states have legalized the use of marijuana at least for medical purposes, and about a dozen of those states have gone further, legalizing it for recreational use. Either step would have been almost inconceivable just a couple decades ago. But marijuana remains an illegal “controlled substance” under a 1970 federal law, so those who sell or grow it could still face federal prosecution. How can state and federal laws be in such conflict? And could federal law put the new state laws in jeopardy at some point? This book, an edited volume with contributions by highly regarded legal scholars and policy analysts, is the first detailed examination of these and other questions surrounding a highly unusual conflict between state and federal policies and laws. Marijuana Federalism surveys the constitutional issues that come into play with this conflict, as well as the policy questions related to law enforcement at the federal versus state levels. It also describes specific areas—such as banking regulations—in which federal law has particularly far-reaching effects. Readers will gain a greater understanding of federalism in general, including how the division of authority between the federal and state governments operates in the context of policy and legal disputes between the two levels. This book also will help inform debates as other states consider whether to jump on the bandwagon of marijuana legalization.
Download or read book World on Fire written by Amy Chua and published by Anchor. This book was released on 2004-01-06 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The reigning consensus holds that the combination of free markets and democracy would transform the third world and sweep away the ethnic hatred and religious zealotry associated with underdevelopment. In this revelatory investigation of the true impact of globalization, Yale Law School professor Amy Chua explains why many developing countries are in fact consumed by ethnic violence after adopting free market democracy. Chua shows how in non-Western countries around the globe, free markets have concentrated starkly disproportionate wealth in the hands of a resented ethnic minority. These “market-dominant minorities” – Chinese in Southeast Asia, Croatians in the former Yugoslavia, whites in Latin America and South Africa, Indians in East Africa, Lebanese in West Africa, Jews in post-communist Russia – become objects of violent hatred. At the same time, democracy empowers the impoverished majority, unleashing ethnic demagoguery, confiscation, and sometimes genocidal revenge. She also argues that the United States has become the world’s most visible market-dominant minority, a fact that helps explain the rising tide of anti-Americanism around the world. Chua is a friend of globalization, but she urges us to find ways to spread its benefits and curb its most destructive aspects.
Download or read book Brands of Faith written by Mara Einstein and published by Routledge. This book was released on 2007-09-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.
Download or read book Sex and Gender Effects on Power Status Dominance and Leadership An Interdisciplinary Look at Human and Other Mammalian Societies written by and published by Frontiers Media SA. This book was released on 2024-02-20 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unequal power and status between the sexes usually translates into one sex monopolizing valuable resources and exercising control at the expense of the other. These inequalities not only have negative consequences for the fitness and wellbeing of the underpowered sex but also hinder the path to peaceful and prosperous societies. Intersexual power refers to an asymmetry in the degree of control that one sex exerts over the other. It can arise, for example, from sex differences in social dominance (i.e., imposed by threat or force), leverage (i.e., conferred by the possession of a resource that cannot be taken by force such as knowledge or fertilizable eggs), motivation, and (in humans in particular) social norms and privileged positions in society.
Download or read book Building an Inclusive Development Community written by Karen Heinicke-Motsch and published by Kumarian Press. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: * An essential resource for all development agencies seeking to include people with disabilities* User-friendly tools and practical advice from experienced practitionersThere are four hundred million people with disabilities living in developing countries today. All too often they live in poverty and isolation. If development is to truly address the needs of the poor and marginalized, the inclusion of people with disabilities is crucial. Building an Inclusive Development Community is a toolkit for development agencies and others concerned with the participation of people with disabilities at all levels and in all areas of the international development process. The manual is organized into issues and includes helpful worksheets, best practice examples, resources and much more.
