Download or read book That s the Way It Is written by Charles L. Ponce de Leon and published by University of Chicago Press. This book was released on 2016-09-09 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever since Newton Minow taught us sophisticates to bemoan the descent of television into a vast wasteland, the dyspeptic chorus of jeremiahs who insist that television news in particular has gone from gold to dross gets noisier and noisier. Charles Ponce de Leon says here, in effect, that this is misleading, if not simply fatuous. He argues in this well-paced, lively, readable book that TV news has changed in response to broader changes in the TV industry and American culture. It is pointless to bewail its decline. "That s the Way It Is "gives us the very first history of American television news, spanning more than six decades, from Camel News Caravan to Countdown with Keith Oberman and The Daily Show. Starting in the latter 1940s, television news featured a succession of broadcasters who became household names, even presences: Eric Sevareid, Walter Cronkite, David Brinkley, Peter Jennings, Brian Williams, Katie Couric, and, with cable expansion, people like Glenn Beck, Jon Stewart, and Bill O Reilly. But behind the scenes, the parallel story is just as interesting, involving executives, producers, and journalists who were responsible for the field s most important innovations. Included with mainstream network news programs is an engaging treatment of news magazines like "60 Minutes" and "20/20, " as well as morning news shows like "Today" and "Good Morning America." Ponce de Leon gives ample attention to the establishment of cable networks (CNN, and the later competitors, Fox News and MSNBC), mixing in colorful anecdotes about the likes of Roger Ailes and Roone Arledge. Frothy features and other kinds of entertainment have been part and parcel of TV news from the start; viewer preferences have always played a role in the evolution of programming, although the disintegration of a national culture since the 1970s means that most of us no longer follow the news as a civic obligation. Throughout, Ponce de Leon places his history in a broader cultural context, emphasizing tensions between the public service mission of TV news and the quest for profitability and broad appeal."

Download or read book Broadcasting the Local News written by Lynn Boyd Hinds and published by Penn State Press. This book was released on 2010-11-01 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television came to Pittsburgh in 1949 when WDTV (the forerunner of KDKA-TV) went on the air. Whereas many television stations in the United States began reading news on the air only to comply with FCC requirements, WDTV treated news seriously from day one with its first regular program, a local news show called "Pitt Parade." Today KDKA is still highly regarded among journalists for its news programming. Although television news may seem familiar to us, it was anything but familiar to the men and women of early television. Hinds shows how they borrowed liberally from newspapers, radio, motion picture newsreels, theater, and even magazines to create, by trial and error, suitable ways to present the news. Rather than instantly replacing radio, television news moved slowly from the "rip and read" radio-style format, which simply duplicated what came over the wire services and was in the newspapers, to the conventions of local newscasts we take for granted today--live remotes, lead and feature stories, sports and weather, all brought together by an in-studio anchor. Pittsburghers will recognize many familiar names in Hinds's account--Bill Burns, Paul Long, Florence Sando, Eleanor Schano, and others--veterans of Pittsburgh broadcasting whom Hinds has interviewed for this book. The story they tell is the story of dozens of other stations across the country. In the process, they tell us much about the early history of television in America. Lynn Boyd Hinds spent over twenty years in Pittsburgh television and radio before moving to Penn State University where he was an affiliate producer for WPSX-TV, the public broadcasting station in Central Pennsylvania. There he created and hosted the popular quiz show, "The Pennsylvania Game." Today he is Associate Professor of Broadcast News in the Perley Isaac Reed School of Journalism at West Virginia University.

Download or read book News is People written by Craig M. Allen and published by Wiley-Blackwell. This book was released on 2001-02-16 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: "News Is People is the first in-depth account of local TV news that takes readers behind the scenes of more than 50 years of broadcasting." "As local stations continue to invest resources in meeting their audiences' needs, local newscasts continue to expand and gain public approval, giving them an edge over network news. At the same time, viewers continue to lose confidence in network news. News Is People reveals the power of public opinion to shape mass media." "Media students, professionals, and viewers will benefit from this account of the history behind the primary source of news for an estimated 150 million Americans."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Download or read book A Newscast for the Masses written by Tim Kiska and published by Wayne State University Press. This book was released on 2009 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the chief source of information for many people and a key revenue stream for the country's broadcast conglomerates, local television news has grown from a curiosity into a powerful journalistic and cultural force. In A Newscast for the Masses, Tim Kiska examines the evolution of television news in Detroit, from its beginnings in the late 1940s, when television was considered a "wild young medium," to the early 1980s, when cable television permanently altered the broadcast landscape. Kiska shows how the local news, which was initially considered a poor substitute for respectable print journalism, became the cornerstone of television programming and the public's preferred news source. Kiska begins his study in 1947 with the first Detroit television broadcast, made by WWJ-TV. Owned by the Evening News Association, the same company that owned the Detroit News, WWJ developed a credible broadcast news operation as a cross-promotional vehicle for the newspaper. Yet by the late 1960s WWJ was unseated by newcomers WXYZ-TV and WJBK-TV, whose superior coverage of the 1967 Detroit riots lured viewers away from WWJ. WXYZ-TV would eventually become the most powerful news outlet in Detroit with the help of its cash-rich parent company, the American Broadcasting Corporation, and its use of sophisticated survey research and advertising techniques to grow its news audience. Though critics tend to deride the sensationalism and showmanship of local television news, Kiska demonstrates that over the last several decades newscasts have effectively tailored their content to the demands of the viewing public and, as a result, have become the most trusted source of information for the average American and the most lucrative source of profit for television networks. A Newscast for the Masses is based on extensive interviews with journalists who participated in the development of television in Detroit and careful research into the files of the McHugh & Hoffman consulting firm, which used social science techniques to discern the television viewing preferences of metro Detroiters. Anyone interested in television history or journalism will appreciate this detailed and informative study.

Download or read book Broadcast News Producing written by Brad Schultz and published by SAGE. This book was released on 2005 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brad Schultz follows the process of news production from the creation of story ideas to presentation on air, in television, radio & on the Internet. He also discusses issues facing producers, such as newsroom leadership, resource management & newsroom relationships.

Download or read book Broadcast Journalism written by Andrew Boyd and published by Butterworth-Heinemann. This book was released on 1994 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Broadcast Journalism offers a vivid insight into the world of electronic reporting, taking you behind the scenes at ITN and the BBC World Service. Join camera crews on a stakeout at the High Court, and capture the atmosphere in the studios of the world's largest news organisation. All the essential skills are covered, with step-by-step instruction in reporting, recording and editing using the latest equipment. Coverage for radio and TV includes: - Newswriting- Newsgathering- Newsreading- Interviewing- Programme-making The digital revolution is transforming the news, and this fifth edition explores the new opportunities emerging for journalists and online reporters using the Internet. Essential guidance is also given on how you can break into a career in journalism. A practical manual containing all the aspiring reporter needs to knowIncludes electronic and online reportingOffers career advice

Download or read book Inside Local Television News written by Richard J. Goedkoop and published by . This book was released on 1988 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Known World of Broadcast News written by Stanley Baran and published by Routledge. This book was released on 2003-09-02 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Radio and television news are expanding everywhere, often at the expense of print media. Developments in global communications, in theory at least, have made the world smaller. An event anywhere can theoretically be reported anywhere else on radio within minutes; on television within hours. But theory and practice are often far apart. Broadcast News has become a global business, almost like the music industry, with its own 'Top 10' and an inevitable streamlining of taste. A few major organisations control the newsflow. Syndicators guarantee that more and more of us get to see or hear the same stories. This is typified by the growth of independent or local news stations, and cable suppliers, competing mercilessly with the traditional giants of the news airwaves (the US Networks, the BBC and other Public Service Broadcasters, etc.). But does this development satisfy the democratic demands of enlightened society and of informed citizens? This book presents a catalogue of worries, but also some rays of hope. It looks in detail at news broadcasters on both sides of the Atlantic. It also covers the international broadcasting scene as well as third world countries and recent developments in Glasnost's USSR. A major empirical study of what we get from broadcast news (taking the case of the USA, Britain and Sweden) is also presented. Models useful for understanding both the present and the future are suggested.

Download or read book Local Journalism and Local Media written by Bob Franklin and published by Routledge. This book was released on 2006-09-27 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: The local media - local newspapers and radio, regional television, cable television and local news on the internet - represents a diverse and rapidly-changing sector of the British media landscape. Bringing together media academics, local journalists and other media professionals, this text presents a thorough, up-to-date and authoritative account of recent developments and future prospects for Britain's local newspapers, local media and local journalism. Drawing on current research and relevant literature, the book covers: *key developments in the local media scene *the distinctive editorial format of local newspapers *news sources and other sources available to local journalists *recent developments in media policy *online journalism *ethics and regulations *the impact of new technology. Situating the study within the context of local, national and multi-national media networks, this unique text provides students with a well-written and wide-ranging assessment of all aspects of the local media in the UK and as such, will be a welcome addition to the current literature.

Download or read book Broadcast News in the Digital Age written by Faith M Sidlow and published by Routledge. This book was released on 2022-01-26 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by two award-winning broadcast journalists, this book offers a practical, hands-on guide to the modern digital TV newsroom. Pulling from extensive industry experience, the authors provide a comprehensive look at the key journalistic skills needed to excel in broadcast news today, including storytelling, writing, story pitching, video production, interviewing and managing social media. The textbook is organized into five sections: building a foundation, storytelling and writing, producing, live performance, and ethics and career progression. The authors also provide step-by-step instructions on how to efficiently multitask while staying true to journalist ethics. Each chapter includes clear learning objectives, review questions and practical assignments, making it ideal for classroom use. QR codes integrated in the text allow students to easily see and hear examples of the stories they are learning to write. Broadcast News in the Digital Age is an engaging, student-friendly guide for those seeking to become successful writers, producers, anchors and journalists in today’s newsrooms, both on-air and online.

Download or read book Broadcasting Journalism written by Jacoby Barrera and published by Scientific e-Resources. This book was released on 2019-03-19 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising. Advertising and media research explains the complexities of planning in a fast-moving non-complex style. As we enter the new century of transformed advertising techniques and marketing challenges. Research is to find out something new, and advertising research is to find out how advertising works effectively and guide in making effective advertising decisions. There are various kinds of advertising research, and these include pre-testing, post-testing, campaign research, and measuring advertising effectiveness. Advertising follows logically after listening to consumer requirements, introducing productive conditions, distributing the goods. However, the actual sequence - and emphasis deriving from the diverse sub-cultures - can be quite differentiated. The effects of the different mass media on social, psychological and physical aspects. Research survey that segments the people based on what television programs they watch, radio they listen and magazines they read. Media research makes use of scientific methods of research. It aims at providing an objective, unbiased evaluation of data. First the research problem is identified, and then a prescribed set of procedures of research is followed to investigate the problem. Only thereafter comes report of the findings. This book is more catered to readers who have no background on the media. It is more informational than instructional. It's great if you are looking into learning about how the media works per se but not if you are concerned about effectively positioning your products in the market.

Download or read book Broadcast News and Writing Stylebook written by Robert A Papper and published by Routledge. This book was released on 2020-07-14 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Broadcast News and Writing Stylebook is the go-to resource for writing broadcast news, offering readers the know-how to write excellent stories for television, radio, podcasts and online media. Through clear and concise chapters, this text provides the fundamental rules of broadcast news writing, teaching readers how to craft stories on government, crime, weather, education, health, sports and more. It covers the necessary mechanics news writers need to know, including the nuances of reporting, grammar, style and usage. This new seventh edition is updated with the latest on how stations incorporate online and social media strategies, as well as insights into the directions local news is headed. Author Robert A. Papper has over a quarter century of broadcast news and industry research experience and once again updates this vital text with the information necessary for being a successful news writer today. Also available for this edition is an Instructor’s Guide, found on the book’s webpage. Whether you’re a student seeking to learn the mechanics of successful broadcast news writing or a working professional looking for a definitive reference for your desk, Broadcast News and Writing Stylebook offers a comprehensive guide to writing for television, audio and beyond.

Download or read book Broadcast Journalism written by Andrew Boyd and published by Taylor & Francis. This book was released on 2012-11-12 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newest edition of Broadcast Journalism continues its long tradition of covering the basics of broadcasting from gathering news sources, interviewing, putting together a programme, news writing, reporting, editing, working in the studio, conducting live reports, and more. Two new authors have joined forces in this new edition to present behind the scenes perspectives on multimedia broadcast news, where it is heading, and how you get there. Technology is meshing global and local news. Constant interactivity between on-the-scene reporting and nearly instantaneous broadcasting to the world has changed the very nature of how broadcast journalists must think, act, write and report on a 24/7 basis. This new edition takes up this digital workflow and convergence. Students of broadcast journalism and professors alike will find that the sixth edition of Broadcast Journalism is completely up-to-date. Includes new photos, quotations, and coverage of convergent journalism, podcasting, multimedia journalism, citizen journalism, and more!

Download or read book Making the Local News written by Bob Franklin and published by Psychology Press. This book was released on 1998 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1998. Routledge is an imprint of Taylor & Francis, an informa company.

Download or read book Broadcast News Handbook written by C. A. Tuggle and published by McGraw-Hill Humanities/Social Sciences/Languages. This book was released on 2010-04-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Broadcast News Handbook enables students and professionals to become better writers and better broadcast journalists. Backed by 50 years of combined broadcast journalism experience, the authors provide helpful discussions on crafting language and becoming an effective storyteller. Topics addressed include "Deadly Copy Sins and How to Avoid Them"; "Interviewing: Getting the Facts and the Feelings"; "Producing TV News"; and "Writing Sports."

Download or read book Broadcast Journalism written by Andrew Boyd and published by Taylor & Francis. This book was released on 2000-10-27 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.

Download or read book Writing News for Broadcast written by Edward Bliss and published by Columbia University Press. This book was released on 1994 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authoritative guide to writing for the broadcast medium.