Download or read book Branding The Fast Easy Way To Create a Successful Brand That Connects Sells Stands Out From The Crowd written by Thomas Swain and published by Thomas Swain. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: They cheated… Have you ever thought about why no gives a s**t about your business or why you keep losing business to your competitors? Hmm, well imagine going to buy your product. Would you buy it? Does it even stand out? Yeah, probably not, which is why you’ve come here. If your customers don’t remember you, they will simply go to another business. So how do you stop that from happening and instead have tons of hot customers? The Future is Branding! Stop wasting your time and money on advertising. It is no longer enough. Nowadays the brand is what sells. And if you don’t want to be a loser you’ll need a decent brand to set you apart from the crowd. Now I’m sure you’ve seen tons of articles, books and videos about branding. Blah, blah, blah, just a bunch of hype and more confusion lol. However inside this book you will find practical and clear insights with no fluff or filler. Whether you are starting out or you have an existing brand that needs to shake things up you’re going to find value here. At the end you will have a brand that stands out with tons of happy customers. BUT YOU WILL NEED TO WORK ON IT! Now if you don’t brand properly then no one will ever know you, you will lose time, money and yeah your brand will just disappear down the toilet. Don’t let that happen! Read this book

Download or read book Branding written by Thomas Swain and published by . This book was released on 2021-08-05 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: They cheated... Have you ever thought about why no gives a s**t about your business or why you keep losing business to your competitors? Hmm, well imagine going to buy your product. Would you buy it? Does it even stand out? Yeah, probably not, which is why you've come here. If your customers don't remember you, they will simply go to another business. So how do you stop that from happening and instead have tons of hot customers? The Future is Branding! Stop wasting your time and money on advertising. It is no longer enough. Nowadays the brand is what sells. And if you don't want to be a loser you'll need a decent brand to set you apart from the crowd. Now I'm sure you've seen tons of articles, books and videos about branding. Blah, blah, blah, just a bunch of hype and more confusion lol. However inside this book you will find practical and clear insights with no fluff or filler. Whether you are starting out or you have an existing brand that needs to shake things up you're going to find value here. At the end you will have a brand that stands out with tons of happy customers. BUT YOU WILL NEED TO WORK ON IT! Now if you don't brand properly then no one will ever know you, you will lose time, money and yeah your brand will just disappear down the toilet. Don't let that happen! Read this book

Download or read book Sprint written by Jake Knapp and published by Random House. This book was released on 2016-03-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A NEW YORK TIMES and WALL STREET JOURNAL bestseller 'A must read for entrepreneurs of all stripes' - Eric Ries, author of The Lean Startup From three partners at Google Ventures, a unique five-day process for solving tough business problems, proven at more than 100 companies. What’s the most important place to focus your effort? How many meetings and discussions does it take before you can be sure you have the right solution? What will your idea look like in real life? How do you start? Now there’s a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than one hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.

Download or read book Brand Naming written by Rob Meyerson and published by Business Expert Press. This book was released on 2021-12-14 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.

Download or read book Success Secrets of the Online Marketing Superstars written by Mitch Meyerson and published by Entrepreneur Press. This book was released on 2015-03-04 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eager business owners gain access to the playbooks of 23 of today’s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media brand, build a total online presence, and create a social media strategy that increases traffic. They also discover how to develop and use content that converts visitors into buyers and ultimately loyal customers, succeed with SEO, pay-per-click, and linking strategies that get websites ranked. Also included is information on leveraging social networking apps, including Facebook, online video, and Instagram, and avoiding the mistakes made by new online businesses.

Download or read book A Quick Start Guide to Social Media Marketing written by Neil Richardson and published by Kogan Page Publishers. This book was released on 2010-09-03 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fragmented markets, hyper-competition and over-supply means companies must add customer value. Using social networks as a key marketing tool can lead to improved customer satisfaction, better professional relationships and increased effectiveness. A Quick Start Guide to Social Media Marketing applies relevant marketing theory to the fast changing world of social networking. Written by experienced professionals, it covers all aspects of social media marketing, including the benefits of social media marketing, how to apply advertising, PR and sales promotion, ethical behaviour, how to add value for customers, how to use social networking sites to acquire, retain and satisfy customers and crucially, the future of social media marketing. For anybody who wants to learn about high-impact, low-cost social network marketing that works, this Quick Start Guide provides an understanding of the key concepts and principles as well as insights into how theories and tools work in actual business scenarios.

Download or read book Quick Steps to Direct Selling Success written by Gary Spirer and published by Morgan James Publishing. This book was released on 2011-02-01 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quick Steps to Direct Selling Success tells you everything you need to know about direct selling, including network marketing. Discover how Jimmy Smith, a former butcher of 40 years earning $10,000 a year, at age 74, transformed his life. Now, at 82, Jimmy earns $15,000 a day and has a downline of 400,000 people growing at 400 plus people a day. In Jimmy’s rags-to-riches story, you learn Jimmy’s secrets of network marketing success that has made him over $5 million per year and over $20 million in the last 4 years. You are shown step-by-step how he followed the same path of other top successes. What you’ll hear will tear down conventional wisdom on how to make money, especially in direct selling. Gary Spirer, the author, compares Jimmy’s strategies and techniques to other great wealth builders, revealing how achieving wealth is predictable and achievable. Discover the steps to the 7 Steps to Wealth all successful entrepreneurs take, Choose the right direct selling company, Implement top distributors’ secrets, Reach a worldwide audience who wants to buy what you have, Expand your downline using the Internet, social media, and vague connections, Pick 5 superstar sellers who’ll explode the growth of your downline, Choose companies with the best compensation plans, and Master the Jimmy Smith 3-Step System to close any sale.

Download or read book CRAVED written by Keli Hammond and published by B Classic. This book was released on 2019-04-09 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it take to stand out from the crowd? How do you build a brand people notice, connect with, and trust? What does it really take to get (and keep) a constant flow of incoming and loyal customers and opportunities? In CRAVED, Keli Hammond walks you through the ins and outs of building a brand that is not only noticed, but sought-after and profitable. She uncovers the key elements needed to craft cohesive and clever marketing campaigns and demystifies the components needed to gain influence and be memorable. In this book, Hammond combines decades of award-winning industry knowledge with helpful stories and advice that illustrates what not to do in brand building. She walks you through how to build a loyal tribe that advocates for you and endorses you. Because marketing rules change quickly, the things that worked five years ago are now outdated and old-fashioned. The guidance you get from CRAVED will help you elevate your profile, attract more people to you, monetize your influence, and set the stage for long-term profit for your personal brand or business. Whether you’re just starting out or you’ve been at this for a while, this is the resource you need to help make your entrepreneurial dreams a reality. Transform your life by strategically creating a brand people CRAVE.

Download or read book Brand Against the Machine written by John Michael Morgan and published by John Wiley & Sons. This book was released on 2011-11-22 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters—because it creates a stronger bond with those who love you Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.

Download or read book Marketing Communications written by PR Smith and published by Kogan Page Publishers. This book was released on 2019-12-03 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." Dave Chaffey, Co-founder and Content Director, Smart Insights This book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA. Compared to the competition that too often uses a bolts-on approach to integration, this book is essential for giving students the precise skills employers will look for - to be able to implement genuinely integrated marketing campaigns. This new, seventh edition combines professional and academic expertise to ground big picture theory into real-world case studies, drawing from cutting-edge global companies like Snapchat and Spotify, that will teach students the why behind the how. With increased focus on social media and the latest digital technologies, this new edition will teach students: - How AI, the Internet of Things, Big Data, AR/VR and marketing automation can be used successfully in campaigns - The opportunity and risks of social media - How to navigate ethical and data management challenges - How to use the current preferred digital marketing tools and technology Covering the key themes of customer engagement, experience and journey, this book will allow students to become truly confident working in an environment of ongoing technological transformation.

Download or read book Enterprise written by Robin Lowe and published by Routledge. This book was released on 2006 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors here discuss the factors that should be taken into account when starting up a new business. However, a key factor of this book is the emphasis on the learning and decision-making processes of entrepreneurs.

Download or read book Authority Marketing written by Noah and published by 大賢者外語. This book was released on with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to increase your sales and expand your outreach, you need to position yourself as an authority in your market. Authority marketing is about positioning your business in a way that you become the logical choice when someone is making the decision who to turn to for help, advice, products or services. Your goal is to become the go-to person in your niche, or at the very least, one of the first names that come to mind when someone thinks about who to turn to for help with specific topics. In this report you will learn best tips and strategies to gain the upper hand in your market by positioning yourself as an authority. Topics covered: Know Your Audience Be Where Your Audience Is Identify Pain Points Share-Worthy Content Join ProfNet or HARO Create an Authority Blog Create Webinars & Training Create an Online Course

Download or read book Affiliate Marketing eBook written by GURMEET SINGH DANG and published by GURMEETWEB TECHNICAL LABS. This book was released on with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book PC Mag written by and published by . This book was released on 2004-12-14 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.

Download or read book Stand Out written by Aaron N. Fletcher and published by Turner Publishing Company. This book was released on 2013-07-02 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beat Your Competition - Increase Sales - Get More Customers in 90 Days Online marketing expert Aaron Fletcher shows you how to gain more customers in this simple guide to marketing your small business, with quick and easy solutions for creating a successful marketing plan. In today’s technology-driven marketplace, every small business owner is looking for an effective marketing plan to increase online visibility and ultimately grow their business. Many have already taken the basic steps in launching a website, creating a Facebook page, and maybe even hiring a so-called SEO expert, but now find themselves dismayed by the lack of results. In Stand Out, online marketing expert and Geek-Free Marketing founder Aaron Fletcher shows every small business owner—no matter their skills or budget—how to create a simple, proven, and easy-to-follow road map to increase online visibility, bring more traffic to their sites, generate more leads, increase profit, and grow! Stand Out includes clear, step-by step instructions opn how to: 1. Build a solid marketing foundation using the 5 M’s of Marketing (Mindset, Market, Message, Media, and Metrics) and the basic Online Marketing Funnel 2. Launch a simple but powerful website that creates an ideal user experience 3. Complete a “Google 101” crash course on understanding search engines (SEO), optimizing your website, and increasing your online visibility 4. Create compelling content that speaks directly to your clients’ needs 5. Become a “digital citizen,” with tools to help you connect with your audience wherever they hang out online

Download or read book The Art of Successful Brand Collaborations written by Géraldine Michel and published by Routledge. This book was released on 2020-03-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the process of brand collaborations and explains the key factors of success to build specific forms of collaborations between diverse partners. The Art of Successful Brand Collaborations gives tangible examples of partnerships between various kinds of internationally renowned artists, celebrities, brands and companies such as Coca-Cola, Louis Vuitton, Puma, David Beckham and Pharrell Williams. In this vivid study, the academic and practitioner author team outline deep knowledge about the advantages and economic benefits of this marketing strategy. This includes additional meaning, improvement of the brand image, attracting new customers within different target groups and the development of the brand in new markets. Filled with interviews from practitioners and vital academic and professional insights, this book is an essential guide for brand managers, professors and students to better understand and successfully implement the process of brand collaborations.

Download or read book Digital Storytelling 4e written by Carolyn Handler Miller and published by CRC Press. This book was released on 2019-11-04 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fourth edition of Digital Storytelling: A creator's guide to interactive entertainment dives deeply into the world of interactive storytelling, a form of storytelling made possible by digital media. Carolyn Handler Miller covers both the basics – character development, structure and the use of interactivity – and the more advanced topics, such as AI (Artificial Intelligence), narratives using AR and VR, and Social Media storytelling. The fourth edition also includes a greatly expanded section on immersive media, with chapters on the exciting new world of the world of XR (AR, VR, and mixed reality), plus immersion via large screens, escape rooms and new kinds of theme park experiences. This edition covers all viable forms of New Media, from video games to interactive documentaries. With numerous case studies that delve into the processes and challenges of developing works of interactive narrative, this new edition illustrates the creative possibilities of digital storytelling. The book goes beyond using digital media for entertainment and covers its employment for education, training, information and promotion, featuring interviews with some of the industry’s biggest names. Key Features: A large new section covering various forms of immersive media, including VR, AR and Mixed Reality Breakthroughs in interactive TV and Cinema The use of VR, AR and mixed reality in gaming New forms of voice-enabled storytelling and gaming Stories told via mobile apps and social media Developing Digital Storytelling for different types of audiences