Download or read book Brand Protection in the Online World written by David N. Barnett and published by Kogan Page Publishers. This book was released on 2016-12-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of the Internet has had a profound effect on the way business is carried out, and has provided an unprecedented opportunity for third-party individuals and organisations to attack brands with relative ease. These changes have resulted in the birth of a significant and rapidly-growing new industry: that of online brand protection, consisting of specialist service providers which can be employed by brand owners to monitor and prevent potential attacks on their brand. Brand Protection in the Online World explains the full scope of Internet infringement, and associated monitoring and enforcement options that are most relevant to brand owners and managers. Covering crucial topics such as brand abuse, counterfeiting, fraud, digital piracy and more, Brand Protection in the Online World provides a clear and in-depth exploration of the importance of, and ideas behind, the brand-protection industry.
Download or read book Domain Names Rewired written by Jennifer C. Wolfe and published by John Wiley & Sons. This book was released on 2012-11-06 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential guide to navigating the shifting Internet landscape The Internet is about to profoundly change when it explodes from a 21 top level domain world to a 500 to a 1,000 .anything top level domain universe. How will you evolve your .com strategy? How will you keep your brands safe in the changing global Internet landscape? In an economic time where global brand protection is more important than ever and budgets are leaner, project leaders inside corporations will welcome the strategies revealed in Domain Names Rewired. Written for executives and branding professionals, this timely book equips you with the tools to address important issues your company will face when creating new brands or derivative brands, as well as protecting your existing brands and .com in a global changing Internet landscape. With this book, authors Jennifer C. Wolfe and Anne H. Chasser skillfully show branding executives and intellectual property lawyers how to increase the value and success of their initiatives within the next generation of the Internet. Features interviews with executives from the world's leading companies, including Procter & Gamble, Microsoft, Time Warner, Yahoo!, Neustar, AUS Registry, ICANN, Remax, the International Trademark Association, Verizon, and many others Looks at relevant situations your corporation may deal with in creating new brands Provides expert guidance for protecting your existing .com and brand in an exponentially changing Internet world Offers ideas to consider disruptive innovation in expanding .com into .anything The rapidly changing new regime of the Internet is impacting the hundreds of millions of Internet users around the globe, not to mention every business that already has a .com. Maximize your opportunities in the changing digital world and stay ahead of the competitors with the visionary strategies found in Domain Names Rewired.
Download or read book Brand Protection Online written by Jeremy Blum and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Protection Online is a go-to guide for any user or adviser in need of strategies to combat IP infringement in the digital world or to get up to speed with the latest developments affecting brand holders online. Online channels offer unprecedented growth opportunities for businesses. But as brands become increasingly accessible online, so too do they become more susceptible to trademark infringement, anti-competitive behaviour and hijacking by cybersquatters, phishers and scammers. With the potential to divert business, or even irreparably tarnish brand reputation, it is important that companies do everything in their power to protect against IP infringement online. Boasting contributions from a host of leading experts in the field, this new and practically-focused title tackles the core issues of infringement and abuse online, analysing key trademark issues that businesses face on the Internet. Part I considers overarching brand issues, applicable worldwide - including, how to get started, domain name registration and protection, tools at brand owners' disposal to prevent counterfeiting and dealing with popular platforms. Part II offers comparative analysis of the hottest topics and issues facing brands online - including AdWords, injunctions against intermediaries, enforcement and issues of jurisdiction. Brand Protection Online is edited by brand protection specialists Jeremy Blum and Theo Savvides of Bristows, London.
Download or read book Digital Brand Protection written by Steven Ustel and published by . This book was released on 2019-11-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Brand Protection: Investigating Brand Piracy & Intellectual Property Abuse provides a framework for rightsholders to protect and commercialise assets in the digital economy. Digital brand protection is a mindset, not a narrow discipline; an approach which emboldens brands and creativity. When it comes to digital brand protection, this book invites you to consider the bigger picture encapsulating all elements of brand IP, brand building and digital culture. Brand piracy is charted across the major areas and platforms which concern brand owners, with over 40 Case Studies included to illuminate the discussion with practical insight, tips and best practices in implementing a successful brand protection strategy. The book bridges the gap between brand protection and brand strategy, enabling decision-makers to contextualise infringements and take appropriate steps which maximise the overall impact of digital brand protection activities. With the digitisation of society has come the rise of brands. Brands are one of the most powerful and long-lasting ways of creating value for a company. The internet enables small and medium businesses to access a wider market than ever before, directly connect with customers and build brands with purpose. Social networks, smartphones, cyber-libertinism, the growth of digital entrepreneurship, the explosion of E-Sports and the constantly connected lifestyle have led to an irreversible transformation in how consumers engage with a brand. The direct-to-consumer channel is rapidly evolving; individuals are becoming brands, including content creators, influencers and key opinion leaders; and even 'causes' have become branded. With this in mind, brand protection cannot be blind to digital culture. The investigation techniques in this book are woven with an appreciation of the online world, digital norms and hyper-connectivity of cyberspace. Combining technical proficiency with cultural understanding is vital in developing a modern brand protection strategy; not only to remove infringements, but proactively prevent future abuses.Intellectual property law can be controversial. Especially when applied online. An entrenched pro-piracy movement has grown with a conceptual belief that everything on the internet is, or should be, free of charge. Support for piracy grew in large part due to overly strong-arm tactics used by some industries in defending their own interests. Unfortunately, digital IP debates tend to pitch the rights of individuals against the rights of large industries. These industries are populated by a shrinking number of organisations which have grown to dominate the digital economy. Intellectual property, at its heart, protects imagination and creativity. A smart IP regime inspires inventiveness and rewards ingenuity. Intellectual property law is intended to protect individual creatives and SMEs just as much as large rightsholders. Scale is merely relative. Fairness is the issue at stake. This book has been written with action in mind, a reference guide prior to an investigation or to stimulate new ideas when all the current lines of enquiry seem to be exhausted. Investigators tend to go deep into the rabbit hole when conducting their research, opening hundreds of tabs in their browser of choice and following the untrodden path. This work is essential reading for content creators, digital entrepreneurs, influencers, inventors, practitioners and brand owners of all sizes. Online resource centre: https://www.ustels.com/digital-brand-protection/
Download or read book Law for Online Entrepreneurs written by Joanne Fisher and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Registered Trademark written by Cheryl Lorraine Hodgson and published by Brandaide Press. This book was released on 2019-10-08 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Registered trademarks provide online security for valuable intangible brand assets. A registered trademark stakes out your exclusive rights for the goods and services you sell. Up to 50% of the purchase price paid to acquire a business is for the brand and other intangibles. Business good will is a real asset, the most valuable asset your business will create and own. A plan to protect your brand is more than a smart business move, it can make the difference in the life and health of your business. A strong trademark registration serves to bullet proof your brand against cyber theft and third-party infringements. It is an essential weapon to protect products in today's online market places, and safeguard rights of service brands being marketed online. A strong portfolio of trademarks become valuable business assets that insure the good will of your business, and form the cornerstone upon which to leverage wealth and create a legacy for your business and your family.For the first time, a leading trademark attorney has developed a simple, easy to follow the three-step process to secure a registered trademark. This consumer guide will allow you to Select. Secure. Sustain.a brand that achieves outstanding results and makes an impact upon your clients and those you serve.The author has carefully reimagined tried and proven trademark registration principles brought to life with real life examples, designed to empower business owners and entrepreneurs with the tools necessary to develop and sustain a best in class brand. Learn how the major brands use registered trademarks to leverage business value, and build a portfolio of that increases the bottom line and grow business value.In this integrity driven guide, you will learn:What is a trademark, and why and when you should register your brand names.The types of brand names that qualify for a registered trademark, and which do not.The steps to success when registering a trademark.Reasons your application will be refused and how to avoid the rejection.How to avoid being misled or scammed. Side-step bad advice and find and expert you can trust.
Download or read book Registered Trademark written by Cheryl Hodgson and published by . This book was released on 2017-04-10 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential tool for start ups and entrepreneurs to understand trademarks, the trademark registration process, and whether your brand names qualify. Avoid pitfalls leading to rejection as well costly consumer scams in the marketplace
Download or read book Brand Protection and the Global Risk of Product Counterfeits written by Wilson, Jeremy M. and published by Edward Elgar Publishing. This book was released on 2022-07-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and their customers. Grounded in field research and practice, this book presents a total business solution approach to brand protection that enables firms to prevent infringement from occurring and respond efficiently when it does.
Download or read book Brand Protection written by and published by . This book was released on 2001 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Stop Brand Stealing Thieves Now written by Letonya Faye Moore and published by R. R. Bowker. This book was released on 2019-09-02 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can DIY lots of things but Brand Protection should not be one of them! Often budding entrepreneurs and some experienced ones, choose Google as their counselor and some random online platform for their guide when first starting out. Whether it is because they devalue the counsel of experts or have little capital to hire a team, their brand is at risk of being hijacked. But there is a way to position your brand for success by arming yourself with the proper information in a clear, concise, easy to follow blueprint, attorney-entrepreneur and master business strategist LeTonya F. Moore, Esq. can show you how.How to Stop Brand Stealing Thieves: Your Brand Protection Playbook is an excellent tool to help side hustlers, newbies, and established brands alike. In this easy to follow playbook, Moore walks business owners through the first simple steps to Stop Brand Stealing Thieves in their tracks. From repositioning their mindset to protecting ideas, to building the RIGHT team and implementing good legal strategies. By constructing the right building blocks of fortifying your brand, without the intimidation of a daunting task or process, How to Stop Brand Stealing Thieves provides proven success strategies that gives you the tools to insulate your brand from thieves. Your brand is your ticket to leaving a tangible legacy and one that can span generations. How to Stop Brand Stealing Thieves is the playbook you need to make that a reality.
Download or read book Registered Trademark written by Cheryl Hodgson and published by Brandaide Press. This book was released on 2019-05-09 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: This consumer driven owners' guide is your three-step path to secure a registered trademark for valuable brand names. Select. Secure. Sustain.(TM) Follow these easy steps to safeguard your online brands in Amazon Brand Registry, Social Media, domain registrations and more. Business owners face complex business and legal challenges on the path to a profitable business. One of those challenges is to identify and protect intangible assets that increase the bottom line. Registered trademarks not only add business value, they also provide essential cyber security for valuable brand assets in today's online environment.For the first time, a leading trademark attorney shares three proven steps to help insure you create a strong and legally protected brand. The author has carefully reimagined tried and proven trademark principles presented in easy to understand language. You will have the tools to create a significant, memorable brand so that you can market your business with a strength and integrity that makes a greater impact in the world, and upon those you serve.This integrity driven guide provides business owners and entrepreneurs the keys that unlock the door to greater business and financial success.You will learn: -What is a trademark and when should you seek to register your brand names?-The types of brand names that qualify for a registered trademark, and which do not.-The process to successfully secure a registered trademark-Reasons your application will be refused and ways you can avoid rejection.-How to avoid being misled or scammed by dishonest opportunists.-How to side step bad advice and find and expert you can trust.
Download or read book Why Brand Protection Matters written by L a Perkins and published by . This book was released on 2024-04-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unveil the Secrets to Safeguarding Your Business's Future When time is of the essence, ignorance is not bliss-it's a liability. Enter L.A. Perkins, an acclaimed brand protection strategist and top-rated intellectual property attorney ready to arm you with the knowledge that could save your business from costly mistakes and legal nightmares. In Why Brand Protection Matters, Perkins distills over 27 years of legal practice and courtroom litigation experience into a must-have resource for business owners, C-Suite executives, and entrepreneurs alike. With clarity and charisma, she unveils the critical steps necessary to shield your company's most valuable assets and secure exclusive trademark rights in the United States. From the beginning stages of entrepreneurship to the seasoned realms of business ownership, Why Brand Protection Matters illuminates the common pitfalls that can spell disaster for any unprepared business. Inside, you'll learn about: The types of IP protection available Identifying your brand assets Navigating the intricate web of brand protection Mitigating litigation risks Applying for U.S. federal trademark registration Through vivid anecdotes and real-world examples, Perkins demonstrates not only her seasoned legal experience but also her passion for business success. With her guidance, you'll gain a profound understanding of the importance of timely action and the transformative power of a legally fortified brand. Don't let uncertainty dictate your destiny; it's time to empower yourself with the knowledge to protect your brand assets and make your business's future bright.
Download or read book Trademark Counterfeiting written by George W. Abbott and published by Aspen Publishers. This book was released on 1999 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt: An insider's analysis on the law and enforcement of trademarks from developing an effective anticounterfeiting program to using customs enforcement to stop counterfeit goods from entering the marketplace to punishing counterfeiters in the courtroom. You'll find comprehensive coverage of trademark counterfeiting law written by legal and enforcement IACC members, from seasoned attorneys to corporate counsel. You'll also find all the tools you need to enforce your trademark. Coverage includes: expert analysis of the law of trademark protection the use of technology for security how to use investigators public relations issues custom enforcement agencies structure courtroom strategies and more You'll find practical discussions and comprehensive analysis on trademark counterfeiting brought together by a team of experience legal and enforcement experts to help you protect and enforce trademark rights-through federal and state criminal and civil laws, through the U.S. Customs Service, and through internal corporate procedures. This unique guide brings you up-to-date coverage of the laws And The procedures you must follow to prevent trademark counterfeiting. it is a one-stop resource of valuable practice aids at your fingertips. You'll also find analysis of case law and statutes, sample forms and documents, and other tools to save you research and drafting time. Always Current TRADEMARK COUNTERFEITING is completely up-to-date. But to make sure you're always abreast of the latest legal developments, you will automatically receive -- risk-free with no obligation to purchase -- updates and/ or new editions. You will be billed separately at the then-current price. Upon receipt, you will have 30 days to purchase or return. Of course, you may cancel this automatic supplementation program at any time simply by notifying Aspen Publishers in writing.
Download or read book Stop Brand Stealing Thieves Now written by Letonya Faye Moore and published by R. R. Bowker. This book was released on 2019-09-03 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can DIY lots of things but Brand Protection should not be one of them! Often budding entrepreneurs and some experienced ones, choose Google as their counselor and some random online platform for their guide when first starting out. Whether it is because they devalue the counsel of experts or have little capital to hire a team, their brand is at risk of being hijacked. But there is a way to position your brand for success by arming yourself with the proper information in a clear, concise, easy to follow blueprint, attorney-entrepreneur and master business strategist LeTonya F. Moore, Esq. can show you how.In How to Stop Brand Stealing Thieves: Your Brand Protection Playbook Workbook is THE blueprint to help side hustlers, newbies, and established brands alike take the necessary steps to protect their brand. In this easy to follow workbook, Moore walks business owners through the first simple steps to registering trademarks and copyrights; properly vetting lawyers, accountants, bankers, and more. By constructing the right building blocks of fortifying your brand, without the intimidation of a daunting task or process, How to Stop Brand Stealing Thieves Workbook is a handy tools to help guide the success conversation.
Download or read book Brand Protection Actions and Their Impacts on Stock Market Reactions written by Xiaoyun Zheng and published by . This book was released on 2021 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Counterfeiting and brand protection issues are important, but under-investigated in the marketing literature. Much of prior literature on counterfeiting and brand protection so far examine these topics from the consumers' perspective. However, companies and their managers need guidance to understand how to strategically allocate resources to better protect their brands, and how these brand protection activities are associated with firms' financial performance. My dissertation comprises of two essays that provide an in-depth and comprehensive investigation of this topic from a financial perspective. Specifically, building on a systematic and extensive literature review of the literature on anti-counterfeits and brand protection actions, I study the effects of various types of firm actions to counterfeits from a marketing perspective focusing on brand protection actions (i.e., marketing-mix responses to the brand infringement). Specifically, in essay one, building on signaling theory I focus on how firms' brand protection actions affect stock market returns, as well as the boundary conditions for these effects. Specifically, I explore the links between different types of marketing action that managers implement to protect their brands on short-term and long-term stock market returns. In addition, I identify several key contingencies that affect the strength of the relationship between brand protection actions and firm value. The results shows that brand protection actions are associated with both a positive short-term stock market reaction and positive long-term carryover effects on firm value. Importantly, the study demonstrates that investors seem to favor marketing actions over legal actions in the long run. This essay also finds that promotion-related actions have stronger effects compared to non-promotion-related actions. Finally, the findings indicate that, compared with other types of brand protection actions, promotion-related actions are associated with higher stock market prices when host countries' intellectual property rights protection is stronger; however, brand protection commitment weakens the effect of promotion-related marketing actions on firm value. Moreover, brand threat context (online versus offline) also impacts the firms' marketing brand protection actions on firm value. In essay two, I aim to further explore the impact of firms' brand protection actions on stock market reactions with a specific focus on the signaling environment. Specifically, this essay provides a detailed examination of the relationship between brand protection actions and firm risk, as well as the moderators of this relationship. I incorporate the idea of the country institutional profile to theorize and test a series of hypotheses that predict the contingency effects of regulatory, cognitive, and normative components of the country institutional profile, on explaining the variability of the main effect strength. In particular, my study demonstrates that brand protection actions do have a significant impact on firm-idiosyncratic risk, such that promotion-related brand protection actions are considered less risky compared to other types of marketing actions. In terms of the moderating effects, three interrelated but distinct aspects of a country institutional profiles exert different influences in this scenario. The results suggest that when the host country's IPR protection is stronger, the risk mitigation effect of promotion-related actions would be stronger compared to other types of actions. For the other two components, the effect is opposite and also significant. The higher the host country's long-term orientation and regulatory quality, the fewer advantages promotion-related actions would possess compared to other types of actions in terms of risk reduction. Overall, this dissertation offers both theoretical and managerial insights to researchers and practitioners.
Download or read book Brand Protection Security Labeling and Packaging written by Jeremy Plimmer and published by Tarsus Exhibitions & Publishing Limited. This book was released on 2016-08-25 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Labels and packaging communicates vitally important product information, such as usage, care, quantity, provenance and authenticity. When the market is infiltrated with counterfeit goods supported by genuine looking labels and packaging, this essential connection between consumers and producers is broken. Consumers are deceived, producers are defrauded and lives can be, quite literally, put at risk. Hundreds of brand protection and security labeling solutions are detailed and explained in the book, including the latest hi-tech methods, such as RFID, taggants, electronic article surveillance (EAS) techniques and holograms. Guidance on developing brand protection and security labeling systems and procedures is also provided. This book is an invaluable resource and training aid, a must read for anyone involved in producing or using labels or packaging of all kinds. Chapters include: Introduction to security and product protection Brand protection - the role of security labeling and packaging The importance of printing substrates in brand security Inks, coatings and varnishes - safety explored Building the foundations - origination Applications for print security Foiling, embossing and 2D, 3D holographic solutions Adding intelligence to labels - barcodes, RFID and beyond Working with the brand owner to enhance and secure the brand Managing security issues as they affect products in the print business
Download or read book Trademarks Advertising and Brand Protection written by Rodney D Ryder and published by . This book was released on 2006-02-01 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands have become the single most important asset of many business organisations today. The need to protect them from unauthorised copying, imitation and unfair competition is therefore all the more necessary. But what can be done? Trademarks, Advertisin
