Download or read book Brand Protection Actions and Their Impacts on Stock Market Reactions written by Xiaoyun Zheng and published by . This book was released on 2021 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Counterfeiting and brand protection issues are important, but under-investigated in the marketing literature. Much of prior literature on counterfeiting and brand protection so far examine these topics from the consumers' perspective. However, companies and their managers need guidance to understand how to strategically allocate resources to better protect their brands, and how these brand protection activities are associated with firms' financial performance. My dissertation comprises of two essays that provide an in-depth and comprehensive investigation of this topic from a financial perspective. Specifically, building on a systematic and extensive literature review of the literature on anti-counterfeits and brand protection actions, I study the effects of various types of firm actions to counterfeits from a marketing perspective focusing on brand protection actions (i.e., marketing-mix responses to the brand infringement). Specifically, in essay one, building on signaling theory I focus on how firms' brand protection actions affect stock market returns, as well as the boundary conditions for these effects. Specifically, I explore the links between different types of marketing action that managers implement to protect their brands on short-term and long-term stock market returns. In addition, I identify several key contingencies that affect the strength of the relationship between brand protection actions and firm value. The results shows that brand protection actions are associated with both a positive short-term stock market reaction and positive long-term carryover effects on firm value. Importantly, the study demonstrates that investors seem to favor marketing actions over legal actions in the long run. This essay also finds that promotion-related actions have stronger effects compared to non-promotion-related actions. Finally, the findings indicate that, compared with other types of brand protection actions, promotion-related actions are associated with higher stock market prices when host countries' intellectual property rights protection is stronger; however, brand protection commitment weakens the effect of promotion-related marketing actions on firm value. Moreover, brand threat context (online versus offline) also impacts the firms' marketing brand protection actions on firm value. In essay two, I aim to further explore the impact of firms' brand protection actions on stock market reactions with a specific focus on the signaling environment. Specifically, this essay provides a detailed examination of the relationship between brand protection actions and firm risk, as well as the moderators of this relationship. I incorporate the idea of the country institutional profile to theorize and test a series of hypotheses that predict the contingency effects of regulatory, cognitive, and normative components of the country institutional profile, on explaining the variability of the main effect strength. In particular, my study demonstrates that brand protection actions do have a significant impact on firm-idiosyncratic risk, such that promotion-related brand protection actions are considered less risky compared to other types of marketing actions. In terms of the moderating effects, three interrelated but distinct aspects of a country institutional profiles exert different influences in this scenario. The results suggest that when the host country's IPR protection is stronger, the risk mitigation effect of promotion-related actions would be stronger compared to other types of actions. For the other two components, the effect is opposite and also significant. The higher the host country's long-term orientation and regulatory quality, the fewer advantages promotion-related actions would possess compared to other types of actions in terms of risk reduction. Overall, this dissertation offers both theoretical and managerial insights to researchers and practitioners.
Download or read book Intellectual Property Law written by Terence P. Ross and published by Law Journal Press. This book was released on 2000 with total page 970 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses two crucial concerns of intellectual property owners--how to recover monetary compensation when an infringement has occurred and how to prevent further infringement.
Download or read book Research Handbook on the Law and Economics of Trademark Law written by Glynn S. Lunney Jr. and published by Edward Elgar Publishing. This book was released on 2023-12-11 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: This discerning and detailed Research Handbook examines the law of trademarks, unfair competition, and dilution from a variety of law and economics perspectives. With a comprehensive exploration of trademarks and trademark law, it provides an excellent illustration of the analytical diversity that the law and economics approach can bring to legal issues.
Download or read book Life Cycle of a Security written by Virginia B. Morris and published by Lightbulb Press, Inc.. This book was released on 2010-11 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Marketing Decision Models written by Berend Wierenga and published by Springer Science & Business Media. This book was released on 2008-09-05 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.
Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Download or read book Liquidity Markets and Trading in Action written by Deniz Ozenbas and published by Springer Nature. This book was released on 2022 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book addresses four standard business school subjects: microeconomics, macroeconomics, finance and information systems as they relate to trading, liquidity, and market structure. It provides a detailed examination of the impact of trading costs and other impediments of trading that the authors call rictions It also presents an interactive simulation model of equity market trading, TraderEx, that enables students to implement trading decisions in different market scenarios and structures. Addressing these topics shines a bright light on how a real-world financial market operates, and the simulation provides students with an experiential learning opportunity that is informative and fun. Each of the chapters is designed so that it can be used as a stand-alone module in an existing economics, finance, or information science course. Instructor resources such as discussion questions, Powerpoint slides and TraderEx exercises are available online.
Download or read book The Valuation of Intangible Assets written by Philipp Sandner and published by Springer Science & Business Media. This book was released on 2010-12-01 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intangible assets such as knowledge or brands are increasingly important to companies. Such assets are essentially needed to develop new innovative products and to introduce them to the market. Philipp Sandner is one of the first researchers to approach the valuation of both technology- and market-based intangibles simultaneously by relying on portfolios of intellectual property (IP) derived from patents and trademarks.
Download or read book Handbook of Research on Changing Dynamics in Responsible and Sustainable Business in the Post COVID 19 Era written by Popescu, Cristina Raluca Gh. and published by IGI Global. This book was released on 2022-01-07 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic has shocked every part of society. The rise of businesses to the important task of improving sustainability and responsibility has been interrupted by the stress of the pandemic. In its wake, organizational leaders must reassess the best strategies considering the changes made by the “new normal.” The Handbook of Research on Changing Dynamics in Responsible and Sustainable Business in the Post-COVID-19 Era provides valuable insight of the significant changes caused by the COVID-19 pandemic in terms of defining, characterizing, presenting, and understanding the meaning, challenges, and implications of responsible and sustainable business. Covering topics such as consumerism, supply chain management, and sustainable organizational performance, this major reference work is an excellent resource for academicians, scientists, researchers, students, business specialists, business leaders, consultants, government institutions, and policymakers.
Download or read book Financial Trading and Investing written by John L. Teall and published by Academic Press. This book was released on 2012-11-27 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: A former member of the American Stock Exchange introduces trading and financial markets to upper-division undergraduates and graduate students who are planning to work in the finance industry. Unlike standard investment texts that cover trading as one of many subjects, Financial Trading and Investing gives primary attention to trading, trading institutions, markets, and the institutions that facilitate and regulate trading activities—what economists call "market microstructure." The text will be accompanied by a website that can be used in conjunction with TraderEx, Markit, StocklinkU, Virtual Trade, Vecon Lab Experiment, Tradingsim, IB Student Trading Lab, Brenexa, Stock Trak and How the Market Works. Introduces the financial markets and the quantitative tools used in them so students learn how the markets operate and gain experience with their principal tools Helps students develop their skills with the most popular trading simulation programs so they can reuse the book to solve day-to-day problems Stretches from investor behavior to hedging strategies and noise trading, capturing recent advances in an up-to-date reference source
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book The Federal Reserve System Purposes and Functions written by Board of Governors of the Federal Reserve System and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an in-depth overview of the Federal Reserve System, including information about monetary policy and the economy, the Federal Reserve in the international sphere, supervision and regulation, consumer and community affairs and services offered by Reserve Banks. Contains several appendixes, including a brief explanation of Federal Reserve regulations, a glossary of terms, and a list of additional publications.
Download or read book The Technology Management Handbook written by Richard C. Dorf and published by CRC Press. This book was released on 1998-07-27 with total page 1190 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are not already in a management position, chances are you soon will be. According to the Bureau of Statistics, the fastest growing areas of employment for engineers are in engineering/science management. With over 200 contributing authors, The Technology Management Handbook informs and assists the more than 1.5 million engineering managers in the practice of technical management. Written from the technical manager's perspective and written for technologists who are managers, The Technology Management Handbook presents in-depth information on the science and practice of management. Its comprehensive coverage encompasses the field of technology management, offering information on: Entrepreneurship Innovations Economics Marketing Product Development Manufacturing Finance Accounting Project Management Human Resources International Business
Download or read book Handbook of Marketing written by Barton A Weitz and published by SAGE. This book was released on 2006-08-11 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Download or read book Managing Brand Equity written by David A. Aaker and published by Simon and Schuster. This book was released on 2009-12-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty. Moreover in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name. Although several companies, such as Canada Dry and Colgate-Palmolive, have recently created an equity management position to be guardian of the value of brand names, far too few managers, Aaker concludes, really understand the concept of brand equity and how it must be implemented. In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. The author opens each chapter with a historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating Ivory soap story; the transformation of Datsun to Nissan; the decline of Schlitz beer; the making of the Ford Taurus; and others. Finally, citing examples from many other companies, Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting each of the five assets in turn
Download or read book Internet Stock Trading and Market Research for the Small Investor written by Amy Steele and published by iUniverse. This book was released on 2012-06-22 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet Stock Trading and Market Research for the Small Investor presents a fresh perspective on online trading that eliminates the prerequisite of technical charting, and simplifies the formulation of buying and selling positions down to a fundamental interpretation of corporate news that drives the market. The first part of the book introduces novice traders to basic market dynamics and terminologies, and exposes them to online trade regulations and web resources where market information can be accessed to formulate short-term daily trading positions. The investment strategies recommended in this book target the growing trend of online investors, including short-term and first-time traders who dont employ technical analysis as a trading compass. In the second part, Internet Stock Trading and Market Research for the Small Investor offers individual market researchers an alternative software tool to financial database subscriptions called SMART, which provides free access to discrete-time market data necessary for technical analysis. This combination of the trading and research aspects of the stock market leaves you with an encompassing introduction to the market dynamics, and to the sensible investment strategies that maximize profit from short-term positions in an environment of financial volatility.
Download or read book Market 2000 written by United States. Securities and Exchange Commission. Division of Market Regulation and published by . This book was released on 1994 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:
