Download or read book Brand Names and Product Dynasties written by Barrie Blake-Coleman and published by . This book was released on 2009-06 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating and well-illustrated book traces the origins, enterprise and branding rationale behind the naming and promotion of more than two hundred famous brands. In the context of modern branding, product packaging, promotion and marketing, it comes as no surprise that it has all been done before! But, curiously, history teaches that the choice of successful brand names owes more to intuition, misplaced belief and naivety than to meticulous strategic planning. In this intriguing book is a wealth of highly instructive material covering famous brands, marks and products-all dealing with the origins, development and achievement of two hundred well-known brands, product dynasties and corporate giants. You will find strange stories about hugely popular products ranging from Alka-Seltzer and Aspirin, Dr. Pepper and Pepsi-Cola, Harley Davidson and Rolls Royce, IBM and Intel, and Yo-Yo and Zipper. They are all here along with many more is this fanatic resource that will provide both entertainment and information to all who read it. This is for anyone fascinated about our commercial heritage and the names of everyday products all around us. It is a great book for at home, the office, when traveling, or as a gift.
Download or read book Brand Names and Product Dynasties written by Barrie Charles Blake-Coleman and published by . This book was released on 2005 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Farmall Dynasty written by Lee Klancher and published by 671 Press. This book was released on 2008 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: The developmental history of the tractors built by the dominant agricultural manufacturer of the early 20th Century, International Harvester, is dramatically told in The Farmall Dynasty. The book traces the evolution of the Farmall tractor from the early Titans and Moguls through to modern times.The book includes well-researched accounts of the development of the original Farmall, the Letter Series, 4100, Cub, and other legendary IHC tractors, with first-hand accounts from factory engineers describing the challenges they faced. --Lee Klancher
Download or read book Korean Dynasty written by Donald Kirk and published by Routledge. This book was released on 2016-09-16 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study focuses on a single Korean "chaebol", the business conglomerate which dominates the Korean economy. Hyundai, the largest chaebol, is examined in the context of Korean history, ancient and modern, and the Confucian value system that permeates all Korean life.
Download or read book The Economic History of Remote Antiquity Period and The Three Dynasties Xia Shang and Zhou Dynasty written by Li Shi and published by DeepLogic. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is the volume of “The Economic History of Remote Antiquity Period and The Three Dynasties (Xia, Shang and Zhou Dynasty) ” among a series of books of “Deep into China Histories”. The earliest known written records of the history of China date from as early as 1250 BC, from the Shang dynasty (c. 1600–1046 BC) and the Bamboo Annals (296 BC) describe a Xia dynasty (c. 2070–1600 BC) before the Shang, but no writing is known from the period The Shang ruled in the Yellow River valley, which is commonly held to be the cradle of Chinese civilization. However, Neolithic civilizations originated at various cultural centers along both the Yellow River and Yangtze River. These Yellow River and Yangtze civilizations arose millennia before the Shang. With thousands of years of continuous history, China is one of the world's oldest civilizations, and is regarded as one of the cradles of civilization.The Zhou dynasty (1046–256 BC) supplanted the Shang and introduced the concept of the Mandate of Heaven to justify their rule. The central Zhou government began to weaken due to external and internal pressures in the 8th century BC, and the country eventually splintered into smaller states during the Spring and Autumn period. These states became independent and warred with one another in the following Warring States period. Much of traditional Chinese culture, literature and philosophy first developed during those troubled times.In 221 BC Qin Shi Huang conquered the various warring states and created for himself the title of Huangdi or "emperor" of the Qin, marking the beginning of imperial China. However, the oppressive government fell soon after his death, and was supplanted by the longer-lived Han dynasty (206 BC – 220 AD). Successive dynasties developed bureaucratic systems that enabled the emperor to control vast territories directly. In the 21 centuries from 206 BC until AD 1912, routine administrative tasks were handled by a special elite of scholar-officials. Young men, well-versed in calligraphy, history, literature, and philosophy, were carefully selected through difficult government examinations. China's last dynasty was the Qing (1644–1912), which was replaced by the Republic of China in 1912, and in the mainland by the People's Republic of China in 1949.Chinese history has alternated between periods of political unity and peace, and periods of war and failed statehood – the most recent being the Chinese Civil War (1927–1949). China was occasionally dominated by steppe peoples, most of whom were eventually assimilated into the Han Chinese culture and population. Between eras of multiple kingdoms and warlordism, Chinese dynasties have ruled parts or all of China; in some eras control stretched as far as Xinjiang and Tibet, as at present. Traditional culture, and influences from other parts of Asia and the Western world (carried by waves of immigration, cultural assimilation, expansion, and foreign contact), form the basis of the modern culture of China.
Download or read book The Scramble for Africa in the 21st Century written by Paul Hacourt and published by Primedia E-launch LLC. This book was released on 2017-07 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Bling Dynasty written by Erwan Rambourg and published by John Wiley & Sons. This book was released on 2014-10-13 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury demand is on the cusp of becoming dominant. This book contains the research and expert views companies need to understand and address the new challenges posed by this dominance. Each chapter brings a different perspective, covering complex aspects of luxury consumption, with illustrations and real-world examples that support the research. Readers will gain insights through interviews with brand executives, retailers, experts, and consumers. As an economic heavyweight, China is fast realizing its role in the luxury market. Chinese consumers should be accounting for more than a third of the global luxury market today, and half, if not more, in ten year's time. The Bling Dynasty runs counter to the conventional wisdom that expanding sectors become more global. Luxury is actually becoming over-dependent on Chinese sales. Readers will: Understand how Western brands developed in Asia and the challenges they are met with, notably ubiquity Learn why Chinese are purchasing luxury items abroad and what it means for the future of the sector Gain insights on why there are no Chinese luxury brands challenging Western models Realize that Chinese consumers are becoming similar to their American peers and that luxury competition goes way beyond pre-conceptions China's big spenders are increasingly mobile and this is affecting key markets. The Bling Dynasty provides new research and a comprehensive look at the booming business of luxury and the Chinese wallet.
Download or read book Radiant General Knowledge written by and published by Allied Publishers. This book was released on with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dynasties written by David S. Landes and published by Penguin. This book was released on 2007-09-25 with total page 499 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the New York Times bestseller The Wealth and Poverty of Nations, a fascinating look at the crossroads of kin and coin David S. Landes has earned a reputation as a brilliant writer and iconoclast among economic historians. In his latest acclaimed work, he takes a revealing look at the quality that distinguishes a third of today's Fortune 500 companies: family ownership. From the banking fortunes of Rothschild and Morgan to the automobile empires of Ford and Toyota, Landes explores thirteen different dynasties, revealing what lay behind their successes-and how extravagance, bad behavior, and poor enterprise brought some of them to their knees. A colorful history that is full of surprising conclusions, Dynasties is an engrossing mix of ambition, eccentricity, and wealth.
Download or read book The Cooper Hewitt Dynasty of New York written by Polly Guérin and published by Arcadia Publishing. This book was released on 2012-11-20 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peter Cooper believed that he owed a debt to the city that had made him a rich man. During the nineteenth century, he made his fortune in industry and his name in politics, and he always felt a strong compulsion to give back to New York. His greatest achievement was the establishment of The Cooper Union, which allowed students from all walks of life to study science and art and is still providing those opportunities today. Cooper instilled this sense of obligation in his children and his business partner and son-in-law, Abram Hewitt. Abram's daughters--remarkable women ahead of their time--fulfilled their grandfather's dream of opening a museum, which became the Cooper-Hewitt National Design Museum, today part of the Smithsonian Institution. Discover this amazing story of wealth and generosity, politics and integrity and family and community that could have only unfolded in New York.
Download or read book Jay Z and the Roc A Fella Dynasty written by Jake Brown and published by Amber Books Publishing. This book was released on 2005 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a biography of rap musician, Shawn Carter, also known as Jay-Z, and chronicles his life and works.
Download or read book A History of Maritime Trade in Northern Vietnam 12th to 18th Centuries written by Yuriko Kikuchi and published by Springer Nature. This book was released on 2021-10-21 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the role of Đại Việt (Vietnam) in the maritime Asian trading network of the thirteenth through the eighteenth centuries as it systematically integrates the results of archaeological investigations. The first half of the book consolidates reports from excavations conducted at Vân Đồn and Phố Hiến, trading ports of Đại Việt, incorporating sophisticated archaeological techniques distinctive of Japan in the presentations of the data. These are accompanied by precise scale drawings, detailed classifications, and quantitative analyses of unearthed artifacts. The latter half of the book discusses the materials discovered in archaeological investigations, specifically ceramics and coins, in terms of the relations among sites and networks of production, distribution, and consumption, from a broader Asian geohistorical perspective. To this end, the diplomatic policies and trading activities of each era in Vietnam are discussed, integrating the results of archaeological investigations with studies of historical documents. Expanding beyond Vietnam, results of the archaeological investigations in other maritime Asian countries, such as Japan, Indonesia, Laos, and the Philippines, are introduced, to inform a comparative study that combines all such data from both archaeology and history in a single volume as materials for broader discussion. This book is expected to contribute to international academic discourse on the history of maritime Asia and help open a new phase of scholarly endeavor in this field.
Download or read book China Listed Companies Handbook Vol 1 written by and published by Javvin Technologies Inc.. This book was released on 1900 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book History of Customs in the Yuan Dynasty written by Li Shi and published by DeepLogic. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is the volume of “History of Customs in the Yuan Dynasty” among a series of books of “Deep into China Histories”. The earliest known written records of the history of China date from as early as 1250 BC, from the Shang dynasty (c. 1600–1046 BC) and the Bamboo Annals (296 BC) describe a Xia dynasty (c. 2070–1600 BC) before the Shang, but no writing is known from the period The Shang ruled in the Yellow River valley, which is commonly held to be the cradle of Chinese civilization. However, Neolithic civilizations originated at various cultural centers along both the Yellow River and Yangtze River. These Yellow River and Yangtze civilizations arose millennia before the Shang. With thousands of years of continuous history, China is one of the world's oldest civilizations, and is regarded as one of the cradles of civilization.The Zhou dynasty (1046–256 BC) supplanted the Shang and introduced the concept of the Mandate of Heaven to justify their rule. The central Zhou government began to weaken due to external and internal pressures in the 8th century BC, and the country eventually splintered into smaller states during the Spring and Autumn period. These states became independent and warred with one another in the following Warring States period. Much of traditional Chinese culture, literature and philosophy first developed during those troubled times.In 221 BC Qin Shi Huang conquered the various warring states and created for himself the title of Huangdi or "emperor" of the Qin, marking the beginning of imperial China. However, the oppressive government fell soon after his death, and was supplanted by the longer-lived Han dynasty (206 BC – 220 AD). Successive dynasties developed bureaucratic systems that enabled the emperor to control vast territories directly. In the 21 centuries from 206 BC until AD 1912, routine administrative tasks were handled by a special elite of scholar-officials. Young men, well-versed in calligraphy, history, literature, and philosophy, were carefully selected through difficult government examinations. China's last dynasty was the Qing (1644–1912), which was replaced by the Republic of China in 1912, and in the mainland by the People's Republic of China in 1949.Chinese history has alternated between periods of political unity and peace, and periods of war and failed statehood – the most recent being the Chinese Civil War (1927–1949). China was occasionally dominated by steppe peoples, most of whom were eventually assimilated into the Han Chinese culture and population. Between eras of multiple kingdoms and warlordism, Chinese dynasties have ruled parts or all of China; in some eras control stretched as far as Xinjiang and Tibet, as at present. Traditional culture, and influences from other parts of Asia and the Western world (carried by waves of immigration, cultural assimilation, expansion, and foreign contact), form the basis of the modern culture of China.
Download or read book American Dynasty written by Kevin Phillips and published by Penguin. This book was released on 2004-09-07 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bushes are the family nobody really knows, says Kevin Phillips. This popular lack of acquaintance—nurtured by gauzy imagery of Maine summer cottages, gray-haired national grandmothers, July Fourth sparklers, and cowboy boots—has let national politics create a dynasticized presidency that would have horrified America's founding fathers. They, after all, had led a revolution against a succession of royal Georges. In this devastating book, onetime Republican strategist Phillips reveals how four generations of Bushes have ascended the ladder of national power since World War One, becoming entrenched within the American establishment—Yale, Wall Street, the Senate, the CIA, the vice presidency, and the presidency—through a recurrent flair for old-boy networking, national security involvement, and political deception. By uncovering relationships and connecting facts with new clarity, Phillips comes to a stunning conclusion: The Bush family has systematically used its financial and social empire—its "aristocracy"—to gain the White House, thereby subverting the very core of American democracy. In their ambition, the Bushes ultimately reinvented themselves with brilliant timing, twisting and turning from silver spoon Yankees to born-again evangelical Texans. As America—and the world—holds its breath for the 2004 presidential election, American Dynasty explains how it happened and what it all means.
Download or read book General History Of China s Foreign Trade A Volume 1 written by Yuqin Sun and published by World Scientific. This book was released on 2024-02-08 with total page 499 pages. Available in PDF, EPUB and Kindle. Book excerpt: China boasts a long history of foreign trade. As early as the pre-Qin period, residents of the country began to ship silk and other merchandise on outbound voyages. From the 2nd century BCE on, China has been connected to the rest of the world via the Overland Silk Road and the Maritime Silk Road initiated in the reign of Emperor Wu of the Western Han Dynasty.Trade relations between China and other regions in the world have been developing gradually and continuously. Trade has contributed to deepening economic and cultural exchanges between China and other countries. While benefiting the whole of humankind, Chinese civilization has also absorbed the achievements of other civilizations, allowing China and other countries to experience mutual benefits and advance together.This is the first volume in a series of books retelling the arduous development of China's foreign trade. It covers ancient times, recording China's foreign trade from the pre-Qin period to the early period of the Qing Dynasty.
Download or read book Du Pont Dynasty written by Gerard Colby and published by Open Road Media. This book was released on 2014-09-16 with total page 727 pages. Available in PDF, EPUB and Kindle. Book excerpt: Award-winning journalist Gerard Colby takes readers behind the scenes of one of America’s most powerful and enduring corporations; now with a new introduction by the author Their name is everywhere. America’s wealthiest industrial family by far and a vast financial power, the Du Ponts, from their mansions in northern Delaware’s “Chateau Country,” have long been leaders in the relentless drive to turn the United States into a plutocracy. The Du Pont story in this country began in 1800. Éleuthère Irénée du Pont, official keeper of the gunpowder of corrupt King Louis XVI, fled from revolutionary France to America. Two years later he founded the gunpowder company that called itself “America’s armorer”—and that President Wilson’s secretary of war called a “species of outlaws” for war profiteering. Du Pont Dynasty introduces many colorful characters, including “General” Henry du Pont, who profited from the Civil War to build the Gunpowder Trust, one of the first corporate monopolies; Alfred I. du Pont, betrayed by his cousins and pushed out of the organization, landing in social exile as the powerful “Count of Florida”; the three brothers who expanded Du Pont’s control to General Motors, fought autoworkers’ right to unionize, and then launched a family tradition of waging campaigns to destroy FDR’s New Deal regulatory reforms; Governor Pete du Pont, who ran for president and backed Newt Gingrich’s 1994 Republican Revolution; and Irving S. Shapiro, the architect of Du Pont’s ongoing campaign to undermine effective environmental regulation. From plans to force President Roosevelt from office, to munitions sales to warlords and the rising Nazis, to Freon’s damage to the planet’s life-protecting ozone layer, to the manufacture of deadly gases and the covered-up poisoning of Du Pont workers, to the reputation the company earned for being the worst polluter of America’s air and water, the Du Pont reign has been dappled with scandal for centuries. Culled from years of painstaking research and interviews, this fully documented book unfolds like a novel. Laying bare the bitter feuds, power plays, smokescreens, and careless unaccountability that erupted in murder, Colby pulls back the curtain on a dynasty whose formidable influence continues to this day. Suppressed in myriad ways and the subject of the author’s landmark federal lawsuit, Du Pont Dynasty is an essential history of the United States.
