Download or read book Brand Enigma written by Duncan Bruce and published by John Wiley & Sons. This book was released on 2010-12-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Enigma provides a refreshing antidote to tired, conventional approaches to business development, marketing and innovation. The premise for this book is that the brand embodies the spirit of the business and, properly understood, can enable the enterprise to raise innovation, business development and performance to new levels. Based on a proven method for deconstructing and rebuilding brands, the book outlines an alternative but stimulating, and highly effective method of putting the brand at the centre of the business. At the heart of this approach is the Brand Dream Model. Developed and perfected over several years, the model has helped to generate breakthroughs for many of the world’s leading brands and corporations. It has also been applied to educational establishments and as part of a strategy development programme for a government department. Using deceptively simple methods based on experiential, as opposed to analytical, techniques, the Brand Dream Process reveals the past strengths of the brand, its current characteristics and future potential. When the process involves everyone from the board to the marketing department and front line staff, it also generates a shared understanding of the business, its values and goals. Brand Enigma gives you the tools to put your brand and business in a class apart from the competition. "... for breaking the norm and looking at a brand from a team perspective, this is one of the best. There's no breakthrough point with more conventional approaches to brand development. This immerses you. It's a still-hidden gem that many other companies should try." --Chris Priest, VP Marketing Europe Digital Appliances, LG "What an extraordinary learning experience for our company. The Brand Dream let us express ourselves and get to a meaningful result unlike any other event that I have ever been a part of." --Kenny Kahn, Chief Strategic Officer, Iverify "We have never done anything like this before! We found the experience enlightening, our objective was our brand image, which we feel we achieved admirably. However the unexpected benefit was an emotional and adrenalin-filled roller coater of a team-building exercise." --Andrew Jankel, Managing Director, Jankel Armouring "It brought people together in a way that other brand development approaches would not ... If you have a brand in the doldrums, it’s an outstanding tool to reinvigorate it." --Nick Shepherd, former senior marketing executive, Kraft Foods "When you give anyone a mechanism for analysing the world, you empower them. It’s partly because the model is so simple that it is blindingly successful." --David Bott, Director of Innovation Platforms, the Technology Strategy Board

Download or read book Brand it Purple written by Zykia L. McCoy and published by Brand it Purple Pty Ltd. This book was released on 2009 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business branding is big business - but the biggest growth area of branding and marketing today is personal branding. In this highly competitve business landscape it's easy to get lost in a field of red poppies.

Download or read book Brand Engagement written by I. Buckingham and published by Springer. This book was released on 2016-06-03 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.

Download or read book The Enigma of Enigmas written by Daniel F. Owsley and published by Booktango. This book was released on 2012-04-24 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Complete Idiot s Guide to Spies and Espionage written by Rodney P. Carlisle and published by Penguin. This book was released on 2003 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete Idiot's Guide to Spies & Espionage is a a fascinating look at spies and espionage of the 20th century. Covers the Zimmerman note in World War I, Pearl Harbor's impact on U.S. intelligence planning, the role of the OSS in World War II, atomic spies and American moles in Washington, McCarthy and the professional anti-Communists, intelligence in the Gulf War, Robert Hanssen and Wen Ho Lee, and intelligence in the War on Terror. Offers a comprehensive look as well as fascinating details, from surveillance techniques and espionage equipment to the myths and realities.

Download or read book How To Start Your Own Shoe Company written by Wade Motawi and published by Walid Motawi. This book was released on 2021-02-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: How To Start Your Own Shoe Company is for anyone with the dream of starting a shoe company of their own. The book follows the launch of two small start-up shoe companies. Each company has its own style of shoes and business plan. In each chapter we will describe a requirement or process, then we will take some time to explain how each new shoe brand will tackles the challenges. How To Start Your Own Shoe Company covers many important topics such as; how to go about creating your shoe brand identity, how to legally set-up your shoe company, how to register trademarks and apply for patents, how to get your shoes designed, built, paid for, and how to go about selling your shoes. We will also cover topics like how to import shoes, international distribution, how to pay overseas vendors and capital requirements. 8.5x 11 Soft Cover 12 Chapters, 170 Pages.

Download or read book Julieta and the Diamond Enigma written by Luisana Duarte Armendáriz and published by Tu Books. This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Mixed-Up Files of Mrs. Basil E. Frankweiler meets Merci Suarez in this smart young middle-grade mystery about a diamond gone missing from the Louvre and the sweet and spunky girl who cracks the case.

Download or read book The Cambridge Companion to Ibsen written by James McFarlane and published by Cambridge University Press. This book was released on 1994-02-25 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the history of modern theatre, Ibsen is one of the dominating figures. The sixteen chapters of this 1994 Companion explore his life and work, providing an invaluable reference work for students. In chronological terms they range from an account of Ibsen's earliest pieces, through the years of rich experimentation, to the mature 'Ibsenist' plays that made him famous towards the end of the nineteenth century. Among the thematic topics are discussions of Ibsen's comedy, realism, lyric poetry and feminism. Substantial chapters account for Ibsen's influence on the international stage and his challenge to theatre and film directors and playwrights today. Essential reference materials include a full chronology, list of works and essays on twentieth-century criticism and further reading.

Download or read book The Cambridge Companion to Ibsen written by James Walter McFarlane and published by Cambridge University Press. This book was released on 1994 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the history of modern theatre, Ibsen is one of the dominating figures. The sixteen chapters of this 1994 Companion explore his life and work, providing an invaluable reference work for students. In chronological terms they range from an account of Ibsen's earliest pieces, through the years of rich experimentation, to the mature 'Ibsenist' plays that made him famous towards the end of the nineteenth century. Among the thematic topics are discussions of Ibsen's comedy, realism, lyric poetry and feminism. Substantial chapters account for Ibsen's influence on the international stage and his challenge to theatre and film directors and playwrights today. Essential reference materials include a full chronology, list of works and essays on twentieth-century criticism and further reading.

Download or read book The Family Herald written by and published by . This book was released on 1865 with total page 850 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Bold Knight s Path A 100 Startup Journey to Unicorn Mindset written by Naveen Kumar Bandaru and published by Blue Rose Publishers. This book was released on 2024-02-24 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Naveen Kumar Bandaru, a seasoned entrepreneur, TEDx speaker, and visionary founder of BOLD KNIGHT, unveils a transformative guide in his upcoming book. With over a decade of expertise in retail and engineering, Naveen has empowered numerous small-scale business owners for enduring success. As the CEO of BOLD KNIGHT, he pioneers cutting-edge technology, including AI-based virtual trial rooms like DHARPAN, revolutionizing the retail landscape. Certified in Six Sigma, PMP, and ISO 9001, Naveen's commitment to quality and process excellence shines through. Stay tuned for his upcoming book, a beacon for aspiring entrepreneurs, offering profound insights into the journey of entrepreneurship and leadership.

Download or read book Secret Weapons of World War II written by William B. Breuer and published by Turner Publishing Company. This book was released on 2007-08-24 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critical Acclaim for Secret Weapons of World War II "Breuer has produced yet another collection of rip-roaring tales. . . . A delightful addition to the niche that Breuer has so successfully carved out." -Publishers Weekly "It is Breuer's portrayal of the competition for technological superiority between the Allies and the Nazis that grabs the reader and shows the significance of each wartime discovery and invention." -State Journal-Register, Springfield, Illinois In the fast-paced, suspenseful Secret Weapons of World War II, noted military historian William Breuer chronicles the clandestine battle that occurred between the brilliant scientists and codebreakers of the Allies and the Axis powers. Re-creating the covert missions, hoaxes, spying, conspiracies, and electronic sleuthing, Breuer deftly uncovers the spectacular feats of the fascinating men and women who determined the outcome of the war-providing an unprecedented look at the least-known operations and plots conducted by both sides.

Download or read book Billboard written by and published by . This book was released on 1996-11-23 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Download or read book Famous Cryptographers written by Jeri Freedman and published by The Rosen Publishing Group, Inc. This book was released on 2016-12-15 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: The stories of some of the individuals who have shaped cryptography are engagingly told in this narrative. Readers consider Polybius and his cipher (the Polybius square), Julius Caesar and his secret military ciphers, diplomat Blaise de Vigenère and his polyalphabetic cipher, Antoine Rossignol, the “Black Chamber,” and the Great Cipher he developed for Louis XIV, Anson Stager and Civil War cryptography, and cryptanalyst Agnes Meyer Driscoll, codenamed Madame X, who decrypted radio codes for the US government during both world wars. Elizebeth Friedman, Alan Turing, Whitfield Diffie, Martin Hellman, and Ralph Merkle and their cryptographic methods are also examined.

Download or read book Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices written by Akel, Gökhan and published by IGI Global. This book was released on 2022-06-24 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.

Download or read book The Dream Cafe written by Duncan Bruce and published by John Wiley & Sons. This book was released on 2015-02-02 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get out of the office and dream! To keep your brand innovative you need to feed your creative spirit and the office is not the place to do that. So get out, disrupt and reimagine the status quo, get into a café and dream. Recreating the convivial, collaborative, creative world of the avant-garde the guys at The Dream Café have developed a fresh, new approach which is being used by major brands and businesses to great success. They create actual Dream Café locations – settings which encourage freedom of thought and collaboration. Explaining how space and process can be harnessed to produce the kind of unanticipated multicultural and interdisciplinary encounters that lead to unpredictable outcomes. Now, for the first time, the innovation consultants at The Dream Café have made their model and methods available to us all in this exciting new book. Focuses on the urgent need to enable major brand businesses to formulate, refine, and deliver the big brand idea that will disrupt and redefine the market Shows how to innovate and stand out by embracing risk and innovation Equal parts inspiration and practical implementation The concept covered is currently being used extensively by major global brands and companies

Download or read book TikTok Guru A Guide To Explosive TikTok Marketing written by Dack Douglas and published by Icon Publications Limited. This book was released on with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: "TikTok Guru: A Guide To Explosive TikTok Marketing" equips marketers and business owners with original and never-before-seen strategies to conquer the TikTok realm. By leveraging the platform's unique features and engaging with the audience authentically, you can unlock the full potential of TikTok as a marketing powerhouse. Let this book be your guide to achieve TikTok marketing success, while standing out from the crowd with fresh, innovative ideas that have never been plagiarized or used before. Get ready to take your brand's TikTok journey to new heights! This book also contains a lifetime 10% off coupon.