Download or read book Beer and the Young Adult Market written by Continental Can Company and published by . This book was released on 1964 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Alcohol No Ordinary Commodity written by Thomas F. Babor and published by Oxford University Press. This book was released on 2022-10-31 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol: No Ordinary Commodity is a collaborative effort by an international group of addiction scientists to improve the linkages between addiction science and alcohol policy. It presents, in a comprehensive, practical, and readily accessible form, the accumulated scientific knowledge on alcohol research that has a direct relevance to the development of alcohol policy on local, national, and international levels. It provides an objective basis on which to build relevant policies globally and informs policy makers who have direct responsibility for public health and social welfare. By locating alcohol policy primarily within the realm of public health, this book draws attention to the growing tendency for governments, both national and local, to consider alcohol misuse as a major determinant of ill health, and to organize societal responses accordingly. The scope of the book is comprehensive and global. The authors describe the conceptual basis for a rational alcohol policy and present new epidemiological data on the global dimensions of alcohol misuse. The core of the book is a critical review of the cumulative scientific evidence in seven general areas of alcohol policy: pricing and taxation, regulating the physical availability of alcohol, modifying the environment in which drinking occurs, drinking-driving countermeasures, marketing restrictions, primary prevention programs in schools and other settings, and treatment and early intervention services. The final chapters discuss the current state of alcohol policy in different parts of the world and describe the need for a new approach to alcohol policy that is evidence-based, global, and coordinated. A valuable resource for those involved in addiction science and drug policy, as well as those in the wider fields of public health, health policy, epidemiology, and practising clinicians.
Download or read book Alcohol Advertising and Young People s Drinking written by B. Gunter and published by Springer. This book was released on 2010-10-13 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is widespread and growing concern about the use of alcohol in society, especially by young people. Although overall volumes of alcohol consumption may be levelling off, the occurrences of excessive or 'binge' drinking, especially among teenagers and young adults, are increasingly commonplace. Tackling irresponsible drinking, which is linked to other antisocial behaviour and health problems, has focused attention on the promotion of alcohol by its producers as an important causal factor. This has led to calls for tougher regulation of alcohol marketing, including restrictions on where it can occur and the form it is allowed to take. Empirical research evidence, often emanating from government funded enquiries and endorsed by health lobbies, has been cited in support of an allegedly primary role played by advertising in triggering interest in and the onset of alcohol consumption among young people and in encouraging regular and heavy drinking. Close examination of this evidence, however, reveals that the research is not always as cut and dried as it may first appear. Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing and the significance specifically of advertising as an agent that shapes young people's alcohol consumption could be weaker than often thought. This book sets out a review and critique of the evidence on alcohol advertising and marketing effects on young people and considers this evidence in relation to codes of advertising and marketing practice.
Download or read book Up for Air written by Laurie Morrison and published by Abrams. This book was released on 2019-05-07 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thirteen-year-old Annabelle struggles in school, no matter how hard she tries. But as soon as she dives into the pool, she’s unstoppable. She’s the fastest girl on the middle school swim team, and when she’s asked to join the high school team over the summer, everything changes. Suddenly, she’s got new friends, and a high school boy starts treating her like she’s somebody special—and Annabelle thinks she’ll finally stand out in a good way. She’ll do anything to fit in and help the team make it to the Labor Day Invitational, even if it means blowing off her old friends. But after a prank goes wrong, Annabelle is abandoned by the older boy and can’t swim. Who is she without the one thing she’s good at? Heartwarming and relatable, Up for Air is a story about where we find our self-worth.
Download or read book Every Shiny Thing written by Cordelia Jensen and published by Abrams. This book was released on 2018-04-17 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this beautifully constructed middle-grade novel, told half in prose and half in verse, Lauren prides herself on being a good sister, and Sierra is used to taking care of her mom. When Lauren’s parents send her brother to a therapeutic boarding school for teens on the autism spectrum and Sierra moves to a foster home in Lauren’s wealthy neighborhood, both girls are lost until they find a deep bond with each other. But when Lauren recruits Sierra to help with a Robin Hood scheme to raise money for autistic kids who don’t have her family’s resources, Sierra has a lot to lose if the plan goes wrong. Lauren must learn that having good intentions isn’t all that matters when you battle injustice, and Sierra needs to realize that sometimes, the person you need to take care of is yourself.
Download or read book Young Adult Drinking Styles written by Dominic Conroy and published by Springer Nature. This book was released on 2019-11-30 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together cutting-edge contemporary research and discussion concerning drinking practices among young adults (individuals aged approximately 18-30 years old). Its chapters showcase an interdisciplinary range of perspectives from psychology, sociology, criminology, geography, public health and social policy. The contributors address themes including how identity becomes involved in young adult drinking practices; issues relating to the non-consumption of alcohol within friendship groups; and the role of social context, religious and ethnic orientation, gender identity, and social media use. In doing so, they highlight changing trends in alcohol consumption among young people, which have seen notably fewer young adults consuming alcohol over the last two decades. In acknowledging the complex nature of drinking styles among young adults, the contributors to this collection eschew traditional understandings of young adult drinking which can pathologise and generalise. They advocate instead for an inclusive approach, as demonstrated in the wide range of disciplinary backgrounds, cultural perspectives, methods and international settings represented in this book, in order to better understand the economic, socio-cultural and pharmacological crossroads at which we now stand. This book will appeal in particular to researchers, theorists, practitioners and policy makers working in the alcohol and drugs field, public health and health psychology, in addition to students and researchers from across the social sciences.
Download or read book Delaware Beer written by Tony Russo and published by Arcadia Publishing. This book was released on 2016-05-09 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boasting a brewing history older than the United States, Delaware packs an outsized punch in the craft beer scene with its landmark breweries and bold flavors. In 1873, the German lagers of Wilmington's Diamond State brewing rose to dominance. After Prohibition and the bust of the first craft beer bubble, entrepreneurial homebrewers resurrected the industry. Sam Calagione of Dogfish Head led the charge by rewriting the state's beer legislation, and the field opened to other brewpubs like Stewart's and Iron Hill to pair savory bites with their brews. By 2009, production breweries like 16 Mile and Fordham & Dominion were on the rise, changing the arc of Delaware beer. Beer writer Tony Russo tells a story of big risks and innovative brewers and proves that there has never been a better time to drink local.
Download or read book Reducing Underage Drinking written by Institute of Medicine and published by National Academies Press. This book was released on 2004-03-26 with total page 761 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol use by young people is extremely dangerous - both to themselves and society at large. Underage alcohol use is associated with traffic fatalities, violence, unsafe sex, suicide, educational failure, and other problem behaviors that diminish the prospects of future success, as well as health risks â€" and the earlier teens start drinking, the greater the danger. Despite these serious concerns, the media continues to make drinking look attractive to youth, and it remains possible and even easy for teenagers to get access to alcohol. Why is this dangerous behavior so pervasive? What can be done to prevent it? What will work and who is responsible for making sure it happens? Reducing Underage Drinking addresses these questions and proposes a new way to combat underage alcohol use. It explores the ways in which may different individuals and groups contribute to the problem and how they can be enlisted to prevent it. Reducing Underage Drinking will serve as both a game plan and a call to arms for anyone with an investment in youth health and safety.
Download or read book Alcohol Marketing and Young People written by Corinne Dobson and published by . This book was released on 2012 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book New Meanings for Marketing in a New Millennium written by Melissa Moore and published by Springer. This book was released on 2014-11-10 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2001 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California, entitled New Meaning for Marketing in a New Millennium.
Download or read book Advances in National Brand and Private Label Marketing written by Juan Carlos Gázquez-Abad and published by Springer Nature. This book was released on 2023-05-19 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers. The two-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. The conference addressed diverse areas of application such as branding strategies, innovation in private labels, private label consumers, customer databases, Covid-19 consequences, loyalty programs, sustainability, and online grocery retailing, among others. A wide variety of theoretical and methodological approached have been used in these areas. This volume presents the proceedings of this 2023 NB&PL marketing conference in a collection of original, rigorous, and relevant contributions.
Download or read book Communication Yearbook 36 written by Charles T. Salmon and published by Routledge. This book was released on 2012 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers state-of-the-art communication research, representing media, interpersonal, intercultural and other areas of communication. It is an important reference on current research for scholars and students in the social sciences.
Download or read book GCSE English for OCR written by John Reynolds and published by Heinemann. This book was released on 2002 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is tailored to the OCR English GCSE specification so you can be sure all aspects are covered.
Download or read book Beer and Wine Advertising written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications, Consumer Protection, and Finance and published by . This book was released on 1985 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Beer in Maryland written by Maureen O’Prey and published by McFarland. This book was released on 2018-03-05 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: This history begins with the earliest brewers in the colony--women--revealing details of the Old Line State's brewing families and their methods. Stories never before told trace the effects of war, competition, the Industrial Revolution, Prohibition and changing political philosophies on the brewing industry. Some brewers persevered through crime, scandal and intrigue to play key roles in building their communities. Today's craft brewers face a number of very different challenges, from monopolistic macro breweries and trademark quandaries to hop shortages, while attempting to establish their own legacies.
Download or read book Optimizing Growth written by Jason Green and published by John Wiley & Sons. This book was released on 2018-04-16 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leverage big data and demand into sustainable profitable growth Optimizing Growth is a handbook for how to succeed in the age of big data. Today’s business environment looks dramatically different than it did even a decade ago, and it continues to evolve at an increasing rate; macroeconomic shifts, consumer trends, technological advances, and changing competitive dynamics are accelerating the pace of change, and businesses are struggling to grow amidst the turbulence. This book provides insightful guidance, real-world success stories and practical tools to achieve growth in this new era, utilizing big data to achieve a deeper understanding of demand, customers, competitors, and opportunity. With disruption around every corner, growth now demands innovative new approaches and an improved capacity to meet customer needs; by gaining a stronger grasp of demand, businesses can elevate performance from “survive” to “thrive.” This book provides the approaches, analytics, frameworks, and organizational capabilities required to gain competitive advantage, and describes the new mindset required to leverage these tools into sustainable growth. Develop a deeper understanding of your business’s growth factors Re-sync your thinking to gain greater leverage against disruption Delve deeper into demand, and boost fulfillment capabilities Capture more growth opportunities using precision analytics frameworks The one thing that will never change about business is the goal of growth—but the paths to growth change continuously. New opportunities forge new routes to the top, while others become obsolete—does your company know the difference? The ability to differentiate between fads and genuine evolution is more critical than ever before. Optimizing Growth provides deep knowledge of what’s out there, and a clear framework for forging ahead.
Download or read book The Marketing Matrix written by Gerard Hastings and published by Routledge. This book was released on 2013-05-02 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the hands of the corporate sector, marketing has turned us into spoilt, consumption-obsessed children who are simultaneously wrecking our bodies, psyches and planet. Given the fiduciary duties of the corporation, notions like consumer sovereignty, customer service and relationship building are just corrosive myths that seduce us into quiescence, whilst furnishing big business with unprecedented power. Corporate Social Responsibility, the ultimate oxymoron, and its country cousin, Cause Related Marketing, are just means of currying favour amongst our political leaders and further extending corporate power. So it is time to fight back. As individuals we have enormous internal strength; collectively we have, and can again, change the world (indeed marketing itself is a function of humankind’s capacity to cooperate to overcome difficulties and way predates its co-option by corporations). From the purpose and resilience Steinbeck’s sharecroppers (‘we’re the people – we go on’), through Eisenhower’s ‘alert and knowledgeable citizenry’ to Arundhati Roy’s timely reminder about the wisdom of indigenous people ‘are not relics of the past, but the guides to our future’, there are lots of reasons for optimism. If these talents and strengths can be combined with serious moves to contain the corporate sector, it is possible to rethink our economic and social priorities. The book ends with a call to do just this. This compelling and accessible book will be of interest across the social sciences and humanities – and indeed to anyone who has concerns about the current state of consumer society. It will also be particularly useful reading for those marketing students who'd prefer a critical perspective to the standard ritualization of their discipline.
