Download or read book Baidu SEO written by Véronique Duong and published by John Wiley & Sons. This book was released on 2017-06-29 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: SEO practices for Baidu and other Chinese search engines are little known in the Western world. However, in order for a company to promote itself successfully in the Middle Kingdom, it is absolutely necessary to go online in China. Chinese SEO is not only about working on the on-site and off-site aspects of a site, there are also many administrative tasks to take into account: the creation of a site in China can pose governmental problems (obtaining a Chinese mobile line, applying for an ICP license, proving that the company is well established in China, etc.) In order for readers to understand how SEO and web-marketing works in China, tips, advice and case studies are presented throughout this book.

Download or read book SEO Management written by Véronique Duong and published by John Wiley & Sons. This book was released on 2020-01-02 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Search Engine Optimization (SEO) is arguably the most significant tool that marketeers have to push online content. As the hub of the computational engineering fields, SEO encompasses technical, editorial and link-building strategies, and is an integral part of our daily lives. As important as it is ubiquitous, SEO is needed for the development of a brands website and online reputation. When a website is live, one of its priorities is to drive organic traffic towards it, in order to attract visibility. In order to achieve such an aim, many proactive measures must be put in place, advice followed and tips implemented. There should also be an understanding of the holistic connection between a websites HTML sources, content management system and its relationship with external websites too (SEO off-site). There are many different search engines in the world and depending on the international boundary, one web browser usually dominates the landscape. Google features prominently in SEO Management, but this book also goes into detail regarding Baidu SEO (China), Yandex SEO (Russia) and Naver SEO (South Korea). There is also guidance given on how to manage a SEO project.

Download or read book End Of Competition The The Impact Of The Network Economy written by C N A Molenaar and published by World Scientific. This book was released on 2020-05-14 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The frictions that we experience when doing business, and in fact also in society, result from the impact of technology. There is a transition period from 'doing digital' to 'being digital'. This affects every aspect of our lives, both private and professional. Merely observing the changes, reading about conflicts of the old model in relation to the new model, is confusing. The current developments and frictions require more in-depth examination. Insights into these developments will be necessary in order to achieve success. Many more partnerships will develop; organisations will come together and combine forces and borders will disappear. This will lead to the changes from order entry to new digital business ecosystems, or rather from 'doing digital to 'being digital'.In the book, The End of Competition: The Impact of the Network Economy, the author explores the indicators of change, the motives for change, and the changes that are yet to come. Concrete plans provide clarity regarding the steps that can be taken, and they indicate who is already going down that road. This book will cover the similarities and differences in the approach and developments in both the Western and Asian worlds. We are at the beginning of a new age: the age of 'being digital', and closing our eyes to this is to deny ourselves a future.

Download or read book B2B Marketing written by Uwe G. Seebacher and published by Springer Nature. This book was released on 2021-05-03 with total page 754 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book. The book not only builds on the existing classic literature for industrial goods marketing but also – and much more importantly – finally closes the gap towards the rapidly growing ecosystem of modern B2B marketing terms, instruments, products, and topics. Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation. The book as a whole reflects the B2B marketing journey so that the readers can directly connect the content to their own experience and use the book as a guide in their day-to-day work for years to come.

Download or read book Artificial intelligence A new Vista of Marketing written by DR. PRIYA SACHDEVA and published by Clever Fox Publishing. This book was released on 2022-08-06 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence has emerged as a miracle which has transformed lives and communication from the core. AI technologies have enabled the brands to make automated decisions based on data collection, data analysis and trends which has significantly impacted brand marketing.The AI techniques is a new dimension which has paved an unprecedented path to shape businesses to deepen brand-consumer relationship. This book has showcased that how AI has seeped in and transformed brand performance, can scale customer personalization and precision in ways,fuels the consumer need of interactivity and impacted content creation, strategizing brand and its assessment.AI is a new tomorrow as it is touching consumer behaviour in infinite ways. This book has highlighted through case studies that how AI has converged a virtual reality platform providing immersive brand experiences to its users, can create simulation models and personalized purchasing processes through recommendations based on machine learning technologies and interaction with virtual assistants which has made many brands adopting AI to stay ahead and sustain in future. This book is strongly recommended for brand managers, researchers, brand professionals, academicians, students and organizations as it unknots the role of AI in augmenting branding and affecting human life in a substantial way.

Download or read book China the Future of Travel written by Roy Graff and published by Lulu.com. This book was released on 2019-07-09 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since it was first published in 2005 and through the subsequent updated editions in 2008 and 2015, China, the Future of Travel has been a vital, practical handbook for the tourism industry. With this 2019 edition, we have reviewed, revised, and expanded the entire content and included brand new case studies and interviews with leading industry experts. As tourism from China grew six-fold from 32 million in 2005 to 180 million trips projected for 2019, so too did the complexity and diversity of the sector. Online and mobile travel now dominates, and independent travel has overtaken group tourism.

Download or read book Research Handbook on Intellectual Property and Digital Technologies written by Tanya Aplin and published by Edward Elgar Publishing. This book was released on 2020-01-31 with total page 607 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook provides a scholarly and comprehensive account of the multiple converging challenges that digital technologies present for intellectual property (IP) rights, from the perspectives of international, EU and US law. Despite the fast-moving nature of digital technology, this Handbook provides profound reflections on the underlying normative legal dilemmas, identifying future problems and suggesting how digital IP issues should be dealt with in the future.

Download or read book Baidu SEO written by Véronique Duong and published by John Wiley & Sons. This book was released on 2017-07-06 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: SEO practices for Baidu and other Chinese search engines are little known in the Western world. However, in order for a company to promote itself successfully in the Middle Kingdom, it is absolutely necessary to go online in China. Chinese SEO is not only about working on the on-site and off-site aspects of a site, there are also many administrative tasks to take into account: the creation of a site in China can pose governmental problems (obtaining a Chinese mobile line, applying for an ICP license, proving that the company is well established in China, etc.) In order for readers to understand how SEO and web-marketing works in China, tips, advice and case studies are presented throughout this book.

Download or read book Search Engine Marketing written by Andreas Ramos and published by McGraw Hill Professional. This book was released on 2008-09-14 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revolutionize Your Internet Marketing Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide. Track and measure both digital and traditional marketing with analytics Define and use KPIs to manage campaigns and channels for maximum profitability Employ SEO strategies to increase leads, conversions, and sales Understand how website architecture, keywords, tags, and sitemaps affect search results Use PPC to place ads in search engines, radio, TV, and newspapers Get hands-on strategies for maximizing Google Analytics and Google AdWords

Download or read book The Art of SEO written by Eric Enge and published by "O'Reilly Media, Inc.". This book was released on 2009-10-21 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides.

Download or read book The Complete Social Media Community Manager s Guide written by Marty Weintraub and published by John Wiley & Sons. This book was released on 2013-01-22 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique approach to today's hottest new job in social media Today's social community managers use social media platforms and act as brand evangelists and community advocates. From creating viral content to crisis communication to leveraging community content, social managers manage online social communities and deal with what comes. Luckily, The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is the perfect resource for how to do this increasingly high-profile and crucial job. The book features proven tactics and techniques for effective management and includes more than 40 field-tested tools and templates. If you're a social community manager, learn how to grow a community and achieve the results you need. Topics include a detailed guide to today's social media platforms, how to organize and successfully share content, using metrics and reporting, and more. Helps social media community managers develop, cultivate, and convert their social media communities Does a deep dive into today's crucial social media platforms Provides a complete toolkit of over 40 field-tested tools and templates on everything from how to craft a plan to developing an editorial calendar, tracking results, and more Explains how you can organize and successfully share content among your target community and how to leverage that content to further amplify your message The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is a must-have resource for one of the hottest new careers in today's social world.

Download or read book Product Led SEO written by Eli Schwartz and published by Houndstooth Press. This book was released on 2021-03-30 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nothing can take your business to the next level like great search engine optimization (SEO). Unfortunately, it's not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic. Maybe you're a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.

Download or read book Unlocking the World s Largest E market A Guide To Selling on Chinese Social Media written by Ashley Dudarenok and published by Alarice International Limited. This book was released on with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring. What Every Marketer Needs to Know about ChinaHow Your Business Can Harness Chinese Social MediaWeChat: China’s Operating SystemWeibo: China’s Online HotspotThe Future: Get Ready for New Retail Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, “Unlocking the World’s Largest E-market” offers practical advice about selling on Chinese social media from someone who has seen the transformation in China’s online world firsthand.

Download or read book SEO Warrior written by John I Jerkovic and published by "O'Reilly Media, Inc.". This book was released on 2009-11-09 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of search engine optimization (SEO) theory, the importance of keyword strategy, and how to avoid and remedy search engine traps. You'll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Ideal for web developers, savvy marketers, webmasters, and anyone else interested in SEO, this book serves not only as an SEO tutorial, but also as a reference for implementing effective SEO techniques. Create compelling sites with SEO that can stand the test of time Optimize your site for Google, Yahoo!, Microsoft's Bing, as well as search engines used in different parts of the world Conduct keyword research to find the best terms to reach your audience--and the related terms they'll respond to Learn what makes search engines tick by utilizing custom scripts Analyze your site to see how it measures up to the competition

Download or read book Search Marketing Benchmark Guide 2005 2006 written by and published by . This book was released on 2005 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Googling Security written by Greg Conti and published by Addison-Wesley Professional. This book was released on 2009 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Does Google Know about You? And Who Are They Telling? When you use Google's "free" services, you pay, big time-with personal information about yourself. Google is making a fortune on what it knows about you...and you may be shocked by just how much Google does know. Googling Security is the first book to reveal how Google's vast information stockpiles could be used against you or your business-and what you can do to protect yourself. Unlike other books on Google hacking, this book covers information you disclose when using all of Google's top applications, not just what savvy users can retrieve via Google's search results. West Point computer science professor Greg Conti reveals the privacy implications of Gmail, Google Maps, Google Talk, Google Groups, Google Alerts, Google's new mobile applications, and more. Drawing on his own advanced security research, Conti shows how Google's databases can be used by others with bad intent, even if Google succeeds in its pledge of "don't be evil." Uncover the trail of informational "bread crumbs" you leave when you use Google search How Gmail could be used to track your personal network of friends, family, and acquaintances How Google's map and location tools could disclose the locations of your home, employer, family and friends, travel plans, and intentions How the information stockpiles of Google and other online companies may be spilled, lost, taken, shared, or subpoenaed and later used for identity theft or even blackmail How the Google AdSense and DoubleClick advertising services could track you around the Web How to systematically reduce the personal information you expose or give away This book is a wake-up call and a "how-to" self-defense manual: an indispensable resource for everyone, from private citizens to security professionals, who relies on Google. Preface xiii Acknowledgments xix About the Author xxi Chapter 1: Googling 1 Chapter 2: Information Flows and Leakage 31 Chapter 3: Footprints, Fingerprints, and Connections 59 Chapter 4: Search 97 Chapter 5: Communications 139 Chapter 6: Mapping, Directions, and Imagery 177 Chapter 7: Advertising and Embedded Content 205 Chapter 8: Googlebot 239 Chapter 9: Countermeasures 259 Chapter 10: Conclusions and a Look to the Future 299 Index 317

Download or read book Python for Everyone written by Cay S. Horstmann and published by John Wiley & Sons. This book was released on 2019-08-20 with total page 754 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction -- Programming with numbers and strings -- Decsions -- Loops -- Functions -- Lists -- Files and exceptions -- Sets and dictionaries -- Objects and classes -- Inheritance -- Recursion -- Sorting and searching.