Download or read book Astro Turf written by M. G. Lord and published by Bloomsbury Publishing USA. This book was released on 2009-05-26 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A daughter's journey to rediscover her father and understand the culture of space engineers During the late 1960s, while M. G. Lord was becoming a teenager in Southern California and her mother was dying of cancer, Lord's father-an archetypal, remote, rocket engineer- disappeared into his work at the Jet Propulsion Laboratory in Pasadena, building the space probes of the Mariner Mars 69 mission. Thirty years later, Lord found herself reporting on the JPL, triggering childhood memories and a desire to revisit her past as a way of understanding the ethos of rocket science. Astro Turf is the brilliant result of her journey of discovery. Remembering her pain at her father's absence, yet intrigued by what he did, Lord captures him on the page as she recalls her own youthful, eccentric fascination with science and space exploration. Into her family's saga she weaves the story of the legendary JPL- examining the complexities of its cultural history, from its start in 1936 to the triumphant Mars landings in 2004. She illuminates its founder, Frank Malina, whose brilliance in rocketry was shadowed by a flirtation with communism, driving him from the country even as we welcomed Wernher von Braun and his Nazi colleagues. Lord's own love of science fiction becomes a lens through which she views a profound cultural shift in the male-dominated world of space. And in pursuing the cause of her father's absence she stumbles on a hidden guilt, understanding "the anguish his proud silence caused both him and me, and how rooted that silence was in the culture of engineering."

Download or read book Astroturf written by Matthew Sperling and published by riverrun. This book was released on 2019-05-14 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'I loved Matthew Sperling's sly, subversive novel, a wickedly funny tale of how to come out on top in a fake news world.' Olivia Laing, author of The Lonely City 'Outrageous, sexy and funny. Sperling writes with the caustic economy of Waugh or Spark, but his characters have more heart, including the sock-puppets.' Luke Kennard, author of The Transition 'A tale about steroids which seems to be on steroids itself: sleek, muscular and just slightly too real.' Kate Clanchy, author of Meeting the English Good things can happen when you do bad things At thirty, Ned is in a rut. His girlfriend has dumped him, his job is boring and he lives in a dismal bedsit. While others around him climb the property ladder and get ahead, he seems destined to remain one of life's plodders. Encouraged by a friend to try using steroids to bulk up his frame, Ned is pleased to discover a new vitality within himself. Physical changes are only the beginning: his mental state is clearer, he feels more confident and, most thrillingly of all, friends and lovers alike seem compelled by this new improved Ned. Using his knowledge of the murky yet surprising online world of steroids, Ned begins to build a business and discovers that his talents can take him further than he ever thought possible. But when is new life is threatened, he finds himself doing things he never would have dared to do before. And it all seems to be going fine . . .

Download or read book New Media Campaigns and the Managed Citizen written by Philip N. Howard and published by Cambridge University Press. This book was released on 2006 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A critical assessment of the role that information technologies have come to play in contemporary campaigns.

Download or read book Big Hair and Plastic Grass written by Dan Epstein and published by Macmillan. This book was released on 2012-06-05 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Epstein takes readers on a funky ride through baseball and America in the swinging '70s in this wild pop-culture history of baseball's most colorful and controversial decade. Includes 8-page photo insert.

Download or read book Beyond the Scoreboard written by Rick Horrow and published by Human Kinetics. This book was released on 2011-07-29 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go behind the scenes with your insider’s access to the high-pressure, high-stakes business of professional sport. In Beyond the Scoreboard, Rick Horrow, sport business analyst for Fox Sports, Bloomberg TV, Bloomberg Businessweek, and the BBC and host of PBS Nightly Business Report’s “Beyond the $coreboard,” and Horrow Sports Ventures’ vice president Karla Swatek take you to the boardrooms, negotiating tables, and executive suites of sport’s most influential powerbrokers. Beyond the Scoreboard tackles sport’s hot-button topics head on. You’ll see • how sponsors measure return on investment with sport organizations; • how pro teams negotiate with governments to make a stadium deal; • the effect of the sport facility building boom on teams’ bottom lines; • how sport agents try to maximize the value of their in-demand clients; and • the effect on teams and fans of revolutionary changes in modern ticket selling. Whether you are one of the millions of people who play fantasy sports or you just want to know more about how your favorite teams determine their strategies, you’ll learn how the experts make deals happen. And with engaging sidebars and exclusive interviews from the most powerful figures in sport, including Roger Goodell, David Stern, Brian France, and Gary Bettman, you’ll gain expert analysis from people who have played leadership roles in some of the most intense negotiations and lucrative business deals in sport history. There’s nobody better equipped to explain what it takes to be a success in sport marketing, sponsorships, facility financing, or generating media coverage than Rick Horrow, the Sports Professor. In Beyond the Scoreboard, Horrow and Swatek provide you with an all-access pass to the multibillion-dollar world of professional sport.

Download or read book Echinoderms in a Changing World written by Craig Johnson and published by CRC Press. This book was released on 2012-10-30 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Echinoderms are an ancient and diverse group of marine animals with a rich fossil record. They occur abundantly in all modern oceans and at all depths, where they contribute importantly to patterns in biodiversity and to the structure and functioning of marine systems. It is therefore vital to understand how they will respond to a rapidly cha

Download or read book Small Acts of Repair written by Stephen Bottoms and published by Routledge. This book was released on 2013-04-03 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Goat Island are one of the world’s leading contemporary performance ensembles. Their intimate, low-tech, intensely physical performances represent a unique hybrid of strategies and techniques drawn from live art, experimental theatre and postmodern dance. Small Acts of Repair: Performance, Ecology and Goat Island, is the first book to document and critique the company’s performances, processes, politics, aesthetics, and philosophies. It reflects on the company’s work through the critical lens of ecology – an emerging and urgent concern in performance studies and elsewhere. This collage text combines and juxtaposes writing by company members and arts commentators, to look in detail at Goat Island’s distinctive collaborative processes and the reception of their work in performance. The book includes a section of practical workshop exercises and thoughts on teaching drawn from the company’s extensive experience, providing an invaluable classroom resource. By documenting the creative processes of this extraordinary company, this book will make an important contribution to the critical debates surrounding contemporary performance practices. In so doing, it pays compelling tribute to committed art-making, creativity, collaboration, and the nature of the possible.

Download or read book Business Week written by and published by . This book was released on 1970 with total page 1188 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Social and Environmental Issues in Advertising written by Sukki Yoon and published by Routledge. This book was released on 2018-10-11 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, services, and actions that enhance consumer well-being and social welfare through socially and environmentally responsible advertising, for example, recycling promotions. Critics argue, however, that for-profit advertisers who endorse social responsibility are inherently serving commercial purposes and diluting the value of socially responsible advertising. Scholars in many fields—advertising, marketing, communications, and psychology—explore ways to encourage consumers, companies, and policymakers to adopt socially responsible behaviours, and to provide theoretical and practical insights regarding effective applications of pro-social and pro-environmental marketing messages. This book comprises ten chapters that contribute to advertising theory, research, and practice by providing an overview of current and diverse research that compares, contrasts, and reconciles conflicting views regarding social and environmental advertising; uncovering individual differences in perception of advertising messages and their consequences for social and environmental behaviours; reconciling societal and business interests; identifying a message factor that determines eco-friendly behaviours; and identifying source factors that enhance and weaken advertising effectiveness. This book was originally published as a special issue of the International Journal of Advertising.

Download or read book Keeping the Republic written by Christine Barbour and published by CQ Press. This book was released on 2020-12-10 with total page 865 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keeping the Republic gives students the power to examine the narrative of what′s going on in American politics, distinguish fact from fiction and balance from bias, and influence the message through informed citizenship. Keeping the Republic, Brief Edition, draws students into the study of American politics, showing them how to think critically about "who gets what, and how" while exploring the twin themes of power and citizenship. The thoroughly updated Ninth Edition analyzes not only the 2020 election results and Supreme Court rulings, but also examines the activism of the Black Lives Matter movement, political outsiders in campaigns and party nominations, the federal government′s response to the COVID-19 pandemic, and the presidency of Donald Trump. With students living through one of the most challenging periods in American life, Keeping the Republic, Brief Edition, is there to be a much-needed resource to help them make sense of politics in America today and become savvy consumers of political information. Carefully condensed from the full 10th edition by authors Christine Barbour and Gerald C. Wright, Keeping the Republic, Brief Edition, gives your students the same continuity and crucial content in a more concise, value-oriented package. This title is accompanied by a complete teaching and learning package. Digital Option / Courseware SAGE Vantage is an intuitive digital platform that delivers this text’s content and course materials in a learning experience that offers auto-graded assignments and interactive multimedia tools, all carefully designed to ignite student engagement and drive critical thinking. Built with you and your students in mind, it offers simple course set-up and enables students to better prepare for class. Assignable Video with Assessment Assignable video (available with SAGE Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. CQ Press Lecture Spark: Designed to save you time and ignite student engagement, these free weekly lecture launchers focus on current event topics tied to key concepts in American Government. “/li>

Download or read book The Eighth Wonder of the World written by Robert C. Trumpbour and published by U of Nebraska Press. This book was released on 2016-09-01 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it opened in 1965, the Houston Astrodome, nicknamed the Eighth Wonder of the World, captured the attention of an entire nation, bringing pride to the city and enhancing its reputation nationwide. It was a Texas-sized vision of the future, an unthinkable feat of engineering with premium luxury suites, theater-style seating, and the first animated scoreboard. Yet there were memorable problems such as outfielders’ inability to see fly balls and failed attempts to grow natural grass—which ultimately led to the development of Astroturf. The Astrodome nonetheless changed the way people viewed sports, putting casual fans at the forefront of a user-experience approach that soon became the standard in all American sports. The Eighth Wonder of the World tears back the facade and details the Astrodome’s role in transforming Houston as a city while also chronicling the building’s pivotal fifty years in existence and the ongoing debate about its preservation.

Download or read book Word of Mouth in Contemporary Hollywood written by Simon Hewitt and published by Taylor & Francis. This book was released on 2023-07-26 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Word-of-Mouth in Contemporary Hollywood provides a unique insight into the potential for online communication to enable audiences to exert a greater impact on film industrial practices than ever before. In an overarching analysis of contemporary Hollywood film financing, marketing, distribution, and exhibition practices, Simon Hewitt recontextualises word-of-mouth in light of social media and examines the growing impact of audience participation. Using a ‘Bourdieuconomic’ approach, he applies qualitative research methods to better understand the contemporary Hollywood film audience, the contemporary Hollywood film industry, and the mechanisms that connect the two. The book explores new film financing mechanisms that incorporate fans into the packages used to secure production funds. It assesses the role of ‘Grassroots Intermediaries’ in contemporary film marketing campaigns. It critiques ‘democratic’ crowdsourced methods of film distribution, and finally, it considers the possible future of Hollywood film exhibition. By helping to bridge the gap between the gift economy and commodity culture, this book will appeal to students and scholars of media industry studies, media finance and economics, fan and audience studies, film studies, film history, and media marketing.

Download or read book Major Hat Company V Monsanto Company written by and published by . This book was released on 1992 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Handbook of Global Media Ethics written by Stephen J.A. Ward and published by Springer Nature. This book was released on 2021-09-02 with total page 1450 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook is one of the first comprehensive research and teaching tools for the developing area of global media ethics. The advent of new media that is global in reach and impact has created the need for a journalism ethics that is global in principles and aims. For many scholars, teachers and journalists, the existing journalism ethics, e.g. existing codes of ethics, is too parochial and national. It fails to provide adequate normative guidance for a media that is digital, global and practiced by professional and citizen. A global media ethics is being constructed to define what responsible public journalism means for a new global media era. Currently, scholars write texts and codes for global media, teach global media ethics, analyse how global issues should be covered, and gather together at conferences, round tables and meetings. However, the field lacks an authoritative handbook that presents the views of leading thinkers on the most important issues for global media ethics. This handbook is a milestone in the field, and a major contribution to media ethics.

Download or read book Official NCAA Football Records Book 2000 2001 written by National Collegiate Athletic Association Staff and published by Triumph Books (IL). This book was released on 2000-09 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Researched and compiled by the NCAA and used by the sports media nationwide, this book is the only authoritative reference on college football.

Download or read book Hybrida Poems written by Tina Chang and published by W. W. Norton & Company. This book was released on 2019-05-14 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: “One of the most important books of poetry to come along in years.” —Craig Morgan Teicher, NPR Named a Best Book of 2019 by NPR and Publishers Weekly, Hybrida is a stirring and confident examination of mixed-race identity, violence, and history skillfully rendered through the lens of motherhood. In an agile blend of zuihitsu, ghazal, mosaic poems, and lyric essays, Tina Chang “evokes the bottomless love and terror of motherhood as she describes raising her mixed-race son” (New York Times). Ambitious and revelatory, Hybrida establishes Chang as one of the most vital voices of her generation.

Download or read book A Season in the Sun written by Roger Kahn and published by U of Nebraska Press. This book was released on 2000-01-01 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1976 Roger Kahn spent an entire baseball season, from spring training through the World Series, with players of every stripe and competence. The result is this book, in which Kahn reports on a small college team?s successes and hopes, a young New England ball club, a failing major league franchise, and a group of heroes on the national stage.