Download or read book Analysis of Digital Marketing in NCAA Division I and NCAA Division II Colleges of Education and Colleges of Business written by Jason Vranes and published by . This book was released on 2017 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Higher education institutions have become big businesses that must thrive in the open marketplace to stay viable for the upcoming generation of students. As Generation Z students begin to populate campuses around the country, senior leaders need to possess tools to effectively solicit them. Reaching these online “digital natives” equates to having a digital presence. The purpose of this study was to examine how senior leaders of National Collegiate Athletic Association (NCAA) Division I and NCAA Division II Colleges of Education and Colleges of Business used digital platforms to market themselves and if any observable differences occur. Specifically, this study focused on how senior leaders of Colleges of Education and Colleges of Business relied on digital marketing platforms to promote their respective organizations. This study contained a comprehensive review of the literature regarding characteristics of prospective students, the College-Choice Process, current marketing practices in higher education, and institutional marketing plans. The researcher developed a theoretical framework to show how organizations go through change. Technology changes daily and some higher education institutions are quicker than others to adopt these advancements into their marketing schemes. The researcher developed and distributed a survey to senior leaders of Colleges of Education and Colleges of Business to determine which digital marketing platforms they used to communicate with prospective students and to discover if any differences occurred between them. Through descriptive statistics, the researcher concluded that the primary digital marketing platforms that both Colleges of Education and Colleges of Business used were Facebook, websites, and email. The researcher discovered that most senior leaders had been in their position for less than five years and were more apt to incorporate the available platforms. The researcher discovered that some platforms are used, but others such as texting, digital publications, and videos are not. Regarding differences, the researcher used a Pearson chi-square test of independence and discovered there were no statistically significant differences between NCAA Division I and NCAA Division II Colleges of Business. Within the Colleges of Education, the only statistically significant difference between NCAA Division I and NCAA Division II schools was in the use of text messages. The study concluded with a summary of the findings, implications, and recommendations for further research.
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book The Complete Book of Colleges 2012 Edition written by Princeton Review (Firm) and published by Princeton Review. This book was released on 2011-08-15 with total page 1442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a comprehensive guide to 1,571 colleges and universities, and includes information on academic programs, admissions requirements, tuition costs, housing, financial aid, campus life, organizations, athletic programs, and student services.
Download or read book The Complete Book of Colleges 2013 Edition written by Princeton Review and published by Princeton Review. This book was released on 2012-08-07 with total page 1418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profiles every four-year college in the United States, providing detailed information on academic programs, admissions requirements, financial aid, services, housing, athletics, contact names, and campus life.
Download or read book Complete Book of Colleges written by Princeton Review (Firm) and published by Princeton Review. This book was released on 2009-08-04 with total page 1599 pages. Available in PDF, EPUB and Kindle. Book excerpt: Target the schools that best match your interests and goals! TheComplete Book of Collegesprofiles all of the four-year colleges in the U.S. (more than 1,600!) and is the key to a successful college search. Complete Book of Collegesis packed with all of the information that prospective applicants need to know, including the details on: ·Academics ·Admissions requirements ·Application procedures ·Tuition and fees ·Transferring options ·Housing ·Financial Aid ·Athletics …and much, much more! Fully updated for 2010, theComplete Book of Collegescontains all of the latest information about each school. Its unique “Admissions Wizard” questionnaire is designed to help you find schools that meet your individual needs. With competition for college admission at an all-time high, count on The Princeton Review to provide you with the most thorough and accurate guidance on the market.
Download or read book Complete Book of Colleges 2011 Edition written by Princeton Review (Firm) and published by Princeton Review. This book was released on 2010-08-03 with total page 1418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lists more than 1,600 colleges and universities and provides information about admissions and academic programs.
Download or read book The Commercialisation of Sport written by Trevor Slack and published by Psychology Press. This book was released on 2004 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport has become increasingly commercialised and there are many examples of close links that have developed between sport and business. This collection examines five of them in a global context.
Download or read book Complete Book of Colleges 2005 Edition written by Princeton Review (Firm) and published by The Princeton Review. This book was released on 2004-07-20 with total page 1548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Up-to-date information on 1,780 colleges and universities.
Download or read book Undergraduate Guide Two Year Colleges 2011 written by Peterson's and published by Peterson's. This book was released on 2010-08-24 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peterson's Two-Year Colleges 2011 includes information on nearly 2,000 accredited two-year undergraduate institutions in the United States and Canada, as well as some international schools. It also includes scores of detailed two-page descriptions written by admissions personnel. College-bound students and their parents can research two-year colleges and universities for information on campus setting, enrollment, majors, expenses, student-faculty ratio, application deadline, and contact information. SELLING POINTS: Helpful articles on what you need to know about two-year colleges: advice on transferring and returning to school for adult students; how to survive standardized tests; what international students need to know about admission to U.S. colleges; and how to manage paying for college State-by-state summary table allows comparison of institutions by a variety of characteristics, including enrollment, application requirements, types of financial aid available, and numbers of sports and majors offered Informative data profiles for nearly 2,000 institutions, listed alphabetically by state (and followed by other countries) with facts and figures on majors, academic programs, student life, standardized tests, financial aid, and applying and contact information Exclusive two-page in-depth descriptions written by college administrators for Peterson's Indexes offering valuable information on associate degree programs at two-year colleges and four-year colleges-easy to search alphabetically
Download or read book 2010 2011 College Admissions Data Sourcebook West Edition written by and published by Wintergreen Orchard House. This book was released on 2010-09 with total page 899 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book American Universities and Colleges written by Praeger Publishers and published by Bloomsbury Publishing USA. This book was released on 2010-04-16 with total page 1661 pages. Available in PDF, EPUB and Kindle. Book excerpt: For well over a half century, American Universities and Colleges has been the most comprehensive and highly respected directory of four-year institutions of higher education in the United States. A two-volume set that Choice magazine hailed as a most important resource in its November 2006 issue, this revised edition features the most up-to-date statistical data available to guide students in making a smart yet practical decision in choosing the university or college of their dreams. In addition, the set serves as an indispensable reference source for parents, college advisors, educators, and public, academic, and high school librarians. These two volumes provide extensive information on 1,900 institutions of higher education, including all accredited colleges and universities that offer at least the baccalaureate degree. This essential resource offers pertinent, statistical data on such topics as tuition, room and board; admission requirements; financial aid; enrollments; student life; library holdings; accelerated and study abroad programs; departments and teaching staff; buildings and grounds; and degrees conferred. Volume two of the set provides four indexes, including an institutional Index, a subject accreditation index, a levels of degrees offered index, and a tabular index of summary data by state. These helpful indexes allow readers to find information easily and to make comparisons among institutions effectively. Also contained within the text are charts and tables that provide easy access to comparative data on relevant topics.
Download or read book Resources in Education written by and published by . This book was released on 1998 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book College Admissions Data Sourcebook Northeast Edition Bound 2010 11 written by and published by Wintergreen Orchard House. This book was released on 2010-09 with total page 931 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book 440 Great Colleges for Top Students written by and published by Peterson's. This book was released on with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book 2012 2013 College Admissions Data Sourcebook West Edition written by and published by Wintergreen Orchard House. This book was released on with total page 880 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book College Admissions for the Other 95 written by Lawrence M. Rich and published by Xlibris Corporation. This book was released on 2013-10-21 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is written to be a user-friendly guide to the school counselors office. Like the first tour of the school library, it is meant to show the user how to find information on any subject they need to be successful in the college admissions process. The reader can select the topic(s) of most interest to them as they need them, or they can read the entire book. Most college admissions books are geared for those 5 percent of students interested in the most competitive colleges. This book is focused on the other 95 percent who are looking at an array of colleges.
Download or read book Ebony written by and published by . This book was released on 2004-09 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBONY is the flagship magazine of Johnson Publishing. Founded in 1945 by John H. Johnson, it still maintains the highest global circulation of any African American-focused magazine.
