Download or read book Western Advertising written by and published by . This book was released on 1919 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Movement West written by E. J. Murphy and published by . This book was released on 1958 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Movement West Advertising s Impact on the Building of the West and the Years Ahead With Plates written by E. J. MURPHY (formerly President, Advertising Association of the West.) and published by . This book was released on 1958 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Products the West Can Produce and Advertising s Part in Marketing Them written by Pacific Advertising Association. Market Study Committee and published by . This book was released on 1944 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Art and Advertising in Buffalo Bill s Wild West written by Michelle Delaney and published by University of Oklahoma Press. This book was released on 2019-10-24 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: William F. “Buffalo Bill” Cody, star of the American West, began his journey to fame at age twenty-three, when he met writer Ned Buntline. The pulp novels Buntline later penned were loosely based on Cody’s scouting and bison-hunting adventures and sparked a national sensation. Other writers picked up the living legend of “Buffalo Bill” for their own pulp novels, and in 1872 Buntline produced a theatrical show starring Cody himself. In 1883, Cody opened his own show, Buffalo Bill’s Wild West, which ultimately became the foundation for the world’s image of the American frontier. After the Civil War, new transcontinental railroads aided rapid westward expansion, fostering Americans’ long-held fascination with their western frontier. The railroads enabled traveling shows to move farther and faster, and improved printing technologies allowed those shows to print in large sizes and quantities lively color posters and advertisements. Cody’s show team partnered with printers, lithographers, photographers, and iconic western American artists, such as Frederic Remington and Charles Schreyvogel, to create posters and advertisements for Buffalo Bill’s Wild West. Circuses and other shows used similar techniques, but Cody’s team perfected them, creating unique posters that branded Buffalo Bill’s Wild West as the true Wild West experience. They helped attract patrons from across the nation and ultimately from around the world at every stop the traveling show made. In Art and Advertising in Buffalo Bill’s Wild West, Michelle Delaney showcases these numerous posters in full color, many of which have never before been reproduced, pairing them with new research into previously inaccessible manuscript and photograph collections. Her study also includes Cody’s correspondence with his staff, revealing the showman’s friendships with notable American and European artists and his show’s complex, modern publicity model. Beautifully designed, Art and Advertising in Buffalo Bill’s Wild West presents a new perspective on the art, innovation, and advertising acumen that created the international frontier experience of Buffalo Bill’s Wild West.
Download or read book Advertising Art in the West written by Art Directors Club of Los Angeles. Annual Exhibition of Advertising and Editorial Art, 18th and published by . This book was released on 1964 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Culture And The Ad written by William M. O'Barr and published by Westview Press. This book was released on 1994-06-13 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for both the student and the general reader, this book provides the tools for an interpretation and understanding in historical perspective of how the American advertising industry portrays anyone other than the White American mainstream in its print media.
Download or read book Western Advertising written by and published by . This book was released on 1957 with total page 826 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertisers Guide written by Western Advertising and published by . This book was released on 1947 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Products the West Can Produce and Advertising s Part in Marketing Them written by Pacific Advertising Association and published by . This book was released on 1944 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Routledge Companion to Advertising and Promotional Culture written by Emily West and published by Routledge. This book was released on 2013-02-11 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical roots and their relationship to recent changes of contemporary advertising and promotional practice. Political Economy examines how market forces, corporate ownership, and government policies shape the advertising and media promotion environment. Globalization presents work on advertising and marketing as a global, intercultural, and transnational practice. Audiences as Labor, Consumers, Interpreters, Fans introduces how people construct promotional meaning and are constructed as consumers, markets, and labor by advertising forces. Identities analyzes the ways that advertising constructs images and definitions of groups -- such as gender, race and the child -- through industry labor practices, marketing, as well as through representation in advertising texts. Social Institutions looks at the pervasiveness of advertising strategies in different social domains, including politics, music, housing, and education. Everyday Life highlights how a promotional ethos and advertising initiatives pervade self image, values, and relationships. The Environment interrogates advertising’s relationship to environmental issues, the promotional efforts of corporations to construct green images, and mass consumption’s relationship to material waste. With chapters written by leading international scholars working at the intersections of media studies and advertising studies, this book is a go-to source for those looking to understand the ways advertising has shaped consumer culture, in the past and present.
Download or read book Western Advertising Week of written by and published by . This book was released on 1961 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business Winners of the West written by Western Advertising Company and published by . This book was released on 1927 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Selling written by and published by . This book was released on 1920 with total page 1442 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Flower of Capitalism written by Olga Fedorenko and published by University of Hawaii Press. This book was released on 2022-07-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An ethnography of advertising in postmillennial South Korea, Flower of Capitalism: South Korean Advertising at a Crossroads details contests over advertising freedoms and obligations among divergent vested interests while positing far-reaching questions about the social contract that governs advertising in late-capitalist societies. The term “flower of capitalism” is a clichéd metaphor for advertising in South Korea, bringing resolutely positive connotations, which downplay the commercial purposes of advertising and give prominence to its potential for public service. Historically, South Korean advertising was tasked to promote virtue with its messages, while allocation of advertising expenditures among the mass media was monitored and regulated to curb advertisers’ influence in the name of public interest. Though this ideal was often sacrificed to situational considerations, South Korean advertising had been remarkably accountable to public scrutiny and popular demands. This beneficent role of advertising, however, came under attack as a neoliberal hegemony consolidated in South Korea in the twenty-first century. Flower of Capitalism examines the clash of advertising's old obligations and new freedoms, as it was navigated by advertising practitioners, censors, audiences, and activists. It weaves together a rich multi-sited ethnography—at an advertising agency and at an advertising censorship board—with an in-depth exploration of advertising-related controversies—from provocative advertising campaigns to advertising boycotts. Advertising emerges as a contested social institution whose connections to business, mass media, and government are continuously tested and revised. Olga Fedorenko challenges the mainstream notions of advertising, which universalize the ways it developed in Transatlantic countries, and offers a glimpse of what advertising could look like if its public effects were taken as seriously as its marketing goals. A critical and innovative intervention into the studies of advertising, Flower of Capitalism breaks new ground in current debates on the intersection of media, culture, and politics.
Download or read book Profitable Advertising written by and published by . This book was released on 1892 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Art and Advertising in Buffalo Bill s Wild West written by Michelle Delaney and published by University of Oklahoma Press. This book was released on 2019-10-24 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: William F. “Buffalo Bill” Cody, star of the American West, began his journey to fame at age twenty-three, when he met writer Ned Buntline. The pulp novels Buntline later penned were loosely based on Cody’s scouting and bison-hunting adventures and sparked a national sensation. Other writers picked up the living legend of “Buffalo Bill” for their own pulp novels, and in 1872 Buntline produced a theatrical show starring Cody himself. In 1883, Cody opened his own show, Buffalo Bill’s Wild West, which ultimately became the foundation for the world’s image of the American frontier. After the Civil War, new transcontinental railroads aided rapid westward expansion, fostering Americans’ long-held fascination with their western frontier. The railroads enabled traveling shows to move farther and faster, and improved printing technologies allowed those shows to print in large sizes and quantities lively color posters and advertisements. Cody’s show team partnered with printers, lithographers, photographers, and iconic western American artists, such as Frederic Remington and Charles Schreyvogel, to create posters and advertisements for Buffalo Bill’s Wild West. Circuses and other shows used similar techniques, but Cody’s team perfected them, creating unique posters that branded Buffalo Bill’s Wild West as the true Wild West experience. They helped attract patrons from across the nation and ultimately from around the world at every stop the traveling show made. In Art and Advertising in Buffalo Bill’s Wild West, Michelle Delaney showcases these numerous posters in full color, many of which have never before been reproduced, pairing them with new research into previously inaccessible manuscript and photograph collections. Her study also includes Cody’s correspondence with his staff, revealing the showman’s friendships with notable American and European artists and his show’s complex, modern publicity model. Beautifully designed, Art and Advertising in Buffalo Bill’s Wild West presents a new perspective on the art, innovation, and advertising acumen that created the international frontier experience of Buffalo Bill’s Wild West.
