Download or read book Adcreep written by Mark Bartholomew and published by Stanford University Press. This book was released on 2017-05-23 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, "adcreep"—modern marketing's march to create a world where advertising can be expected anywhere and anytime—has come, transforming not just our purchasing decisions, but our relationships, our sense of self, and the way we navigate all spaces, public and private. Adcreep journeys through the curious and sometimes troubling world of modern advertising. Mark Bartholomew exposes an array of marketing techniques that might seem like the stuff of science fiction: neuromarketing, biometric scans, automated online spies, and facial recognition technology, all enlisted to study and stimulate consumer desire. This marriage of advertising and technology has consequences. Businesses wield rich and portable records of consumer preference, delivering advertising tailored to your own idiosyncratic thought processes. They mask their role by using social media to mobilize others, from celebrities to your own relatives, to convey their messages. Guerrilla marketers turn every space into a potential site for a commercial come-on or clandestine market research. Advertisers now know you on a deeper, more intimate level, dramatically tilting the historical balance of power between advertiser and audience. In this world of ubiquitous commercial appeals, consumers and policymakers are numbed to advertising's growing presence. Drawing on a variety of sources, including psychological experiments, marketing texts, communications theory, and historical examples, Bartholomew reveals the consequences of life in a world of non-stop selling. Adcreep mounts a damning critique of the modern American legal system's failure to stem the flow of invasive advertising into our homes, parks, schools, and digital lives.
Download or read book Promoting Health and Emotional Well Being in Your Classroom written by Randy Page and published by Jones & Bartlett Learning. This book was released on 2010-10-25 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promoting Health and Emotional Well-Being in Your Classroom, Fifth Edition provides pre-service and current teachers all the tools and up-to-date information needed for effectively promoting healthy life choices. Framed around the National Health Education Standards and the Centers for Disease Control and Prevention’s six risk behaviors, this practical text facilitates instructional planning, allows for easy adaptation into various curricular frameworks, and ensures that the most essential health education content is addressed.
Download or read book Promoting Health and Emotional Well Being in Your Classroom written by Randy M. Page and published by Jones & Bartlett Publishers. This book was released on 2014-01-09 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Newly redesigned with easy-to-hand in worksheets and activity sheets, the Sixth Edition of Promoting Health and Emotional Well-Being in Your Classroom provides pre-service and current teachers with all the tools and up-to-date information needed for effectively promoting healthy life choices in and out of the classroom. Framed around the latest National Health Education Standards and the Centers for Disease Control and Prevention’s six risk behaviors, this practical text facilitates instructional planning, allows for easy adaptation into various curricular frameworks, and ensures that the most essential health education content is addressed. New and Key Features: - Newly redesigned with perforated pages allow students to easily turn in assignments and activities. - Includes more than 275 interactive assessments and learning activities, many of which are new or revised. Each risk behavior chapter includes activities for advocacy, family and community involvement, and integration into core subjects including math, language arts, and social studies. - Case studies and stories open each chapter and provide an introduction to chapter material. - National Health Education Standards (NHES) are highlight throughout. - Instructor's resources include: PowerPoint Lecture Outlines, Test Bank Questions, Sample Course Syllabi, and Assignment/Activity Ideas.
Download or read book Influence of Radiation on Material Properties written by F. A. Garner and published by ASTM International. This book was released on 1987 with total page 806 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book BizzWords written by Gregory Bergman and published by Simon and Schuster. This book was released on 2008-06-01 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: There's language...and then there is the language of business. In today's offices, you're as likely to hear kitchen-sinked or sticker shock as capitalization and balance sheet. With the international marketplace and the prevalence of text messaging, the vocabulary of business is constantly evolving. This evolution has left many a step behind, wondering: Should you blush if your boss tells you to put some pants on it? Could you be fired for frazzing? What's the correct reaction to a bozo explosion? How does a dot snot act around the office? You will find answers to these questions and more in BizzWords, defining the new buzzwords of business. Written in a sophisticated and slightly irreverent style, BizzWords is an engaging guide to today's essential, edgy business terms and expressions.
Download or read book Big Media Big Money written by Ronald V. Bettig and published by Rowman & Littlefield Publishers. This book was released on 2012-05-04 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big Media, Big Money is a lively and scathing critique of the contemporary communications industry, examining how media ownership and the profit-making motive affect the messages we receive in alarming ways. Through close readings of recent news events and critical examination of corporate influence, Bettig and Hall conclude that current interconnections among media, big business, government, and education pose a serious threat to democratic communications. The second edition includes three new chapters, covering the contemporary Hollywood film industry; the changing landscape of the music industry; and “ad creep,” the proliferation of advertising into previously ad-free venues such as schools and children’s television programming.
Download or read book The Complete Idiot s Guide to a Smart Vocabulary written by Paul McFedries and published by Penguin. This book was released on 2001 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defines over 1,000 words in subject areas such as people, computers, business, law, culture, and government, as well as foreign terms and new words.
Download or read book The Authenticity Industries written by Michael Serazio and published by Stanford University Press. This book was released on 2023-11-07 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent decades, authenticity has become an American obsession. It animates thirty years' worth of reality TV programming and fuels the explosive virality of one hot social media app after another. It characterizes Donald Trump's willful disregard for political correctness (and proofreading) and inspires multinational corporations to stake activist claims in ways that few "woke" brands ever dared before. It buttresses a multibillion-dollar influencer industry of everyday folks shilling their friends with #spon-con and burnishes the street cred of rock stars and rappers alike. But, ironically, authenticity's not actually real: it's as fabricated as it is ubiquitous. In The Authenticity Industries, journalist and scholar Michael Serazio combines eye-opening reporting and lively prose to take readers behind the scenes with those who make "reality"—and the ways it tries to influence us. Drawing upon dozens of rare interviews with campaign consultants, advertising executives, tech company leadership, and entertainment industry gatekeepers, the book slyly investigates the professionals and practices that make people, products, and platforms seem "authentic" in today's media, culture, and politics. The result is a spotlight on the power of authenticity in today's media-saturated world and the strategies to satisfy this widespread yearning. In theory, authenticity might represent the central moral framework of our time: allaying anxieties about self and society, culture and commerce, and technology and humanity. It infects and informs our ideals of celebrity, aesthetics, privacy, nostalgia, and populism. And Serazio reveals how these pretenses are crafted, backstage, for audiences, consumers, and voters.
Download or read book Consuming Schools written by Trevor Norris and published by University of Toronto Press. This book was released on 2011-01-01 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: The increasing prevalence of consumerism in contemporary society often equates happiness with the acquisition of material objects. Consuming Schools describes the impact of consumerism on politics and education and charts the increasing presence of commercialism in the educational sphere through an examination of issues such as school-business partnerships, advertising in schools, and corporate-sponsored curriculum. First linking the origins of consumerism to important political and philosophical thinkers, Trevor Norris goes on to closely examine the distinction between the public and the private sphere through the lens of twentieth-century intellectuals Hannah Arendt and Jean Baudrillard. Through Arendt's account of the human activities of labour, work, and action, and the ensuing eclipse of the public realm and Baudrillard's consideration of the visual character of consumerism, Norris examines how school commercialism has been critically engaged by in-class activities such as media literacy programs and educational policies regulating school-business partnerships.
Download or read book Word Spy written by Paul McFedries and published by Crown. This book was released on 2004-02-17 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Language wears many hats, but its most important job is to help us name or describe what's in the world. Words define us, our actions, even our existence. And just when you think that you have all the words you need, you discover new ones, hear new uses for old ones or see them mutate right before your eyes—a neologism is born. Those neologisms are actually one of the best ways of keeping tabs on the way our world and culture are changing. One of the people who's been keeping tabs is Paul McFedries, the president of Logophilia Limited (logophilia is Greek for "the love of words"). His scorecard is Word Spy, a daily newsletter that has been reporting from the neological frontier since 1998 and that has more than 100,000 visitors a month and more than 12 million page views. In Word Spy, McFedries demonstrates how new words both reflect and illuminate not only the subcultures that coin them but also the larger culture in which these groups exist. Neologisms give us insight into the way things are even as they act as linguistic harbingers of what's to come. Each chapter of Word Spy is a cultural snapshot, a slice of the zeitgeist that focuses on a specific idea or sociological phenomenon, with an emphasis on the words and phrases that it has generated. These snapshots cover various aspects of modern life, including relationships, business, technology, war, aging, multiculturalism, and even fast food, all the while introducing us to hybrid words: If your kids can't seem to get away from their computers, they may be addicted to "fritterware" (time-wasting game software). If you're a new mother with a passion for petitioning, you may be a "lactivist" (breast-feeding activist). And if you keep finding yourself staying way later at the office than you ever imagined, you may be suffering from "presenteeism." Word Spy is an exciting and informative travelogue through the evolving landscape of our language and, consequently, the cultures and subcultures that continually mold and shape not just the language but all of us who speak it.
Download or read book Digital Sport for Performance Enhancement and Competitive Evolution Intelligent Gaming Technologies written by Pope, Nigel and published by IGI Global. This book was released on 2009-05-31 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an overview of the increasing level of digitization in sport including areas of gaming and athlete training.
Download or read book Privacy in Context written by Helen Nissenbaum and published by Stanford University Press. This book was released on 2009-11-24 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Privacy is one of the most urgent issues associated with information technology and digital media. This book claims that what people really care about when they complain and protest that privacy has been violated is not the act of sharing information itself—most people understand that this is crucial to social life —but the inappropriate, improper sharing of information. Arguing that privacy concerns should not be limited solely to concern about control over personal information, Helen Nissenbaum counters that information ought to be distributed and protected according to norms governing distinct social contexts—whether it be workplace, health care, schools, or among family and friends. She warns that basic distinctions between public and private, informing many current privacy policies, in fact obscure more than they clarify. In truth, contemporary information systems should alarm us only when they function without regard for social norms and values, and thereby weaken the fabric of social life.
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 4291 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Download or read book OBD Obsessive Branding Disorder written by Lucas Conley and published by Public Affairs. This book was released on 2008-06-03 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conley offers an investigation into our culture of obsession, and requires us to consider the grave ramifications of our branded world.
Download or read book Encyclopedia of Business Ethics and Society written by Robert W. Kolb and published by SAGE. This book was released on 2008 with total page 2593 pages. Available in PDF, EPUB and Kindle. Book excerpt: This encyclopedia spans the relationships among business, ethics and society, with an emphasis on business ethics and the role of business in society.
Download or read book Harboring Data written by Andrea M. Matwyshyn and published by Stanford University Press. This book was released on 2009-10-06 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: As identity theft and corporate data vulnerability continue to escalate, corporations must protect both the valuable consumer data they collect and their own intangible assets. Both Congress and the states have passed laws to improve practices, but the rate of data loss persists unabated and companies remain slow to invest in information security. Engaged in a bottom-up investigation, Harboring Data reveals the emergent nature of data leakage and vulnerability, as well as some of the areas where our current regulatory frameworks fall short. With insights from leading academics, information security professionals, and other area experts, this original work explores the business, legal, and social dynamics behind corporate information leakage and data breaches. The authors reveal common mistakes companies make, which breaches go unreported despite notification statutes, and surprising weaknesses in the federal laws that regulate financial data privacy, children's data collection, and health data privacy. This forward-looking book will be vital to meeting the increasing information security concerns that new data-intensive business models will have.
Download or read book Media Ethics written by Clifford G. Christians and published by Taylor & Francis. This book was released on 2024-06-26 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through original case studies and analyses of real-life media experiences, Media Ethics challenges readers to think analytically and critically about ethical situations in mediated communication. This textbook provides a comprehensive introduction to the theoretical principles of ethical philosophies, facilitating awareness and critical reflection of ethical issues. In each chapter, the authors examine case studies spanning several continents and geopolitical and cultural contexts. To provide a framework for analyzing the cases and exploring the steps in moral reasoning, the book introduces the Potter Box, a powerful tool for moral analysis. Focusing on a wide range of ethical issues faced by media practitioners and news organizations, the cases in this new twelfth edition include the most prominent concerns in journalism, broadcasting, advertising, public relations, and entertainment today. It explores new topics such as the use of ChatGPT in newsrooms, the privacy implications of biometric technologies, the role of public relations in political campaigns, and advertisers’ approach to sustainability and climate change. This core textbook is ideal for classes in media and communication ethics, journalism, public relations, advertising, entertainment media, and popular culture. Online instructor and student resources, including video introductions to each chapter, PowerPoint slides, sample discussion and exam questions, and links to further resources, are available at www.routledgelearning.com/mediaethics.
