Download or read book Brand new Terrific written by Diana Tuite and published by Prestel. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coming of age as an artist in the 1950s, Alex Katz set out to reinvent representational painting in the wake of Abstract Expressionism. At first, Katz struggled to find an audience, destroying hundreds of canvases. This exhibition surveys the artwork that survived from this momentous decade, one in which he first painted outdoors, innovated with collages and met Ada del Moro, his wife and muse. The author's contextualise Katz's painting, consider how he and his peers looked at one another, mined 19th-century portraiture, and borrowed from television, advertising and cinema. The result is a fascinating study of a young artist laying the groundwork for an astonishingly successful career. Fans of Katz will be astonished by the radicalism of his early work, and those being introduced to the artist will be struck by its freshness and relevance. Published in association with the Colby Museum of Art, Waterville, ME. AUTHOR: Diana Tuite is the Katz Curator at the Colby Museum of Art, Waterville, ME. 150 colour illustrations

Download or read book This Business of Living written by Cesare Pavese and published by Routledge. This book was released on 2017-09-08 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: On June 23rd, 1950, Pavese, Italy's greatest modern writer received the coveted Strega Award for his novel Among Women Only. On August 26th, in a small hotel in his home town of Turin, he took his own life. Shortly before his death, he methodically destroyed all his private papers. His diary is all that remains and for this the contemporary reader can be grateful. Contemporary speculation attributed this tragedy to either an unhappy love aff air with the American film star Constance Dawling or his growing disillusionment with the Italian Communist Party. His Diaries, however, reveal a man whose art was his only means of repressing the specter of suicide which had haunted him since childhood: an obsession that finally overwhelmed him. As John Taylor notes, he possessed something much more precious than a political theory: a natural sensitivity to the plight and dignity of common people, be they bums, priests, grape-pickers, gas station attendants, office workers, or anonymous girls picked up on the street (though to women, the author could--as he admitted--be as misogynous as he was affectionate). Bitter and incisive, This Business of Living, is both moving and painful to read and stands with James Joyce's Letters and Andre Gide's Journals as one of the great literary testaments of the twentieth century.

Download or read book The Brand and Its History written by Patricio Sáiz and published by Routledge. This book was released on 2022-03-16 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European countries to the USA, New Zealand, Canada, Latin America, and the Soviet Union. The first part of the book provides new insights on pre-modern craft marks, on the emergence of trademark legal regimes during the nineteenth century, and on the evolution of trademark and business strategies in distinct regions, sectors, and contexts. As industrialisation and globalisation spread during the twentieth century, trademarking led to modern branding and international marketing, a process driven by new economic, but also cultural factors. The second part of the book explores the cultural side of the brand and offers challenging studies on how luxury, fashion, culture associations, and the consolidation of national identities played a key role in nowadays branding. This edited volume will not only be of great value to scholars, students and policymakers interested in trademark/branding research, but to marketing and legal practitioners as well, aiming to delve into the origins of modern brand strategies. The chapters in this book were originally published as two special issues of the journal, Business History.

Download or read book The Westerners Brand Book written by Westerners. Chicago Corral and published by . This book was released on 1961 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Westerners Brand Book written by and published by . This book was released on 1955 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Westerners brandbook written by Westerners. Chicago Corral and published by . This book was released on 1961 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Brand is a Four Letter Word written by Austin McGhie and published by Advantage Media Group. This book was released on 2012 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this breakthrough book, marketing expert Austin McGhie urges readers to set aside their obsession with "branding" and instead focus on the real work of marketing: positioning. In fact, McGhie believes there's no marketing problem or opportunity that can't be framed as a positioning exercise. He argues that brands are a marketplace response, not a marketer's stimulus; if that response from the audience is simple, clear and on strategy, marketers can build a brand. Drawing on his 30-year career working with some of world's best-known brands, including Disney, ESPN, Nike, Google, Visa, Expedia, Best Buy, Microsoft, Anheuser-Busch, Abbott and YouTube, McGhie tackles the strategic essence of positioning and creating differentiated advantage. He deftly weaves the positioning discussion throughout the book with a series of real-life anecdotes to deliver a crisp, clear view of what it means to build a brand. McGhie has written a practical book that will guide and inspire marketers and in turn help them guide and inspire their audiences.

Download or read book Brand Book written by Westerners. Los Angeles Corral and published by . This book was released on 1961 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The 1950s Scrapbook written by and published by . This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers every facet of the 1950s - from rationing to rock and

Download or read book Brand Book of the Denver Posse of the Westerners written by Westerners. Denver Posse and published by . This book was released on 1956 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Brand New China written by Jing Wang and published by Harvard University Press. This book was released on 2010-04-10 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.

Download or read book Brand NFL written by Michael Oriard and published by Univ of North Carolina Press. This book was released on 2010-09-12 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.

Download or read book Brand Identity Essentials Revised and Expanded written by Kevin Budelmann and published by Rockport Publishers. This book was released on 2019-04-16 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design. Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared. Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.

Download or read book Brand Book Denver Posse of the Westerners written by Westerners. Denver Posse and published by . This book was released on 1973 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Colorado Ghost Towns and Mining Camps written by Sandra Dallas and published by University of Oklahoma Press. This book was released on 1988-01-01 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Depicts the history of more than one hundred Colorado towns abandoned after the end of the mining boom

Download or read book The Brand Book written by Daryl Fielding and published by Laurence King Publishing. This book was released on 2022-10-06 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wonderful book which I couldn't put down. - Charlie Marshall, CEO & Founder, Loaf A healthy blast of brutally honest common sense. - Rory Sutherland, Vice Chairman, Ogilvy UK This needs to be in all marketing/communication colleges. - Malcolm Poynton, Executive Global Chief Creative Officer, Cheil Worldwide The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand. *A number one bestseller in branding and logo design* November 2022

Download or read book Lower East and Upper West written by Jonathan Brand and published by powerHouse Books. This book was released on 2018-01-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The vibrant street life and people of New York City's Lower East Side and Upper West Side in the 1950s and 1960s are presented in this book of black-and-white photographs by Jonathan Brand. A census taker and later an advertising copywriter, Brand chronicled life as he encountered it on his walks through the city.The book offers 104 striking images of New Yorkers engaged in everyday pursuits, from the Bowery to Riverside Park, juice stands and barbershops to Theatre in the Streets.With an introduction by Julia Dolan, The Minor White Curator of Photography at the Portland Art Museum, Oregon, this is the first book from a photographer who developed his art alongside many of the best-known in his discipline. Brand's photographs capture the energy, odd juxtapositions and intimate moments of life in mid-century New York City.