Download or read book Never Lose a Customer Again written by Joey Coleman and published by Penguin. This book was released on 2018-04-03 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences. While new customers experience joy, euphoria, and excitement, these feelings quickly shift to fear, doubt, and uncertainty as buyer's remorse sets in. Across all industries, somewhere between 20%-70% of newly acquired customers will stop doing business with a company with the first 100 days of being a new customer because they feel neglected in the early stages of customer onboarding. In Never Lose a Customer Again, Coleman offers a philosophy and methodology for dramatically increasing customer retention and as a result, the bottom line. He identifies eight distinct emotional phases customers go through in the 100 days following a purchase. From an impulse buy at Starbucks to the thoughtful purchase of a first house, all customers have the potential to experience the eight phases of the customer journey. If you can understand and anticipate the customers' emotions, you can apply a myriad of tools and techniques -- in-person, email, phone, mail, video, and presents -- to cement a long and valuable relationship. Coleman's system is presented through research and case studies showing how best-in-class companies create remarkable customer experiences at each step in the customer lifecycle. In the "Acclimate" stage, customers need you to hold their hand and over-explain how to use your product or service. They're often too embarrassed to admit they're confused. Take a cue from Canadian software company PolicyMedical and their challenge of getting non-technical users to undergo a complex installation and implementation process. They turned a series of project spreadsheets and installation manuals into a beautiful puzzle customers could assemble after completing each milestone. In the "Adopt" stage, customers should be welcomed to the highest tier of tribal membership with both public and private recognitions. For instance, Sephora's VIB Rogue member welcome gift provides a metallic membership card (private recognition) and a members-only shade of lipstick (for public display). In the final stage, "Advocate," loyal customers and raving fans are primed to provide powerful referrals. That's how elite entrepreneurial event MastermindTalks continues to sell-out their conference year after year - with zero dollars spent on marketing. By surprising their loyal fans with amazing referral bonuses (an all-expenses paid safari?!) they guarantee their community will keep providing perfect referrals. Drawing on nearly two decades of consulting and keynoting, Coleman provides strategies and systems to increase customer loyalty. Applicable to companies in any industry and of any size (whether measured in employee count, revenue, or total number of customers), implementing his methods regularly leads to an increase in profits of 25-100%. Working with well-known clients like Hyatt Hotels, Zappos, and NASA, as well as mom-and-pop shops and solo entrepreneurs around the world, Coleman's customer retention system has produced incredible results in dozens of industries. His approach to creating remarkable customer experiences requires minimal financial investment and will be fun for owners, employees, and teams to implement. This book is required reading for business owners, CEOs, and managers - as well as sales and marketing teams, account managers, and customer service representatives looking for easy to implement action steps that result in lasting change, increased profits, and lifelong customer retention.

Download or read book Your First 100 written by Meera Kothand and published by Createspace Independent Publishing Platform. This book was released on 2018-04-02 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you had a pool of repeat customers and loyal, raving fans waiting to buy EVERY SINGLE ONE of your digital products? What if you never had to chase or wonder where the next sale of your digital product is going to come from? What if you knew exactly how to turn first time visitors into subscribers and then loyal customers who stay and buy again and again and again... Nodding YES? Your First 100 will allow you to discover how to take the brand and business you have right now and transform it into one that has the potential to build repeat customers and loyal, raving fans. Brand loyalty isn't just for the big brands. Your First 100 will show you how you can tap into the exact loyalty recipe as an online business and brand selling digital products. Here's what's packed into this how-to guide: How to be TOP OF MIND every single time your ideal customer is ready to buy The 4C formula to writing emails that hook That ONE thing you need to get from your ideal customer (without this, the ASK gets so much harder) A DEAD SIMPLE way to structure your offers so that your customers keep coming back for more How the 5P Touch Framework will help you burn a single brand footprint into all interactions your audience has with your business (and why you need ALL 5!) How you can QUICKLY turn your ideal customer into a buyer and then a loyal, raving fan In Your First 100, you will be introduced to a system of ideas and questions to think about, ask yourself, and apply to your digital product-based business in 5 core areas so that you can turn first time visitors into repeat customers and loyal, raving fans. Imagine for a minute how your business would change if you never had to worry about where the next sale of your digital product is going to come from... Your offers (paid and free) become seductive magnets of YES! that your audience can't resist. Your audience is sold on whatever you put on sale because it's from YOU and they want it. Every core area in your business is intentional and works toward creating a brand experience that attracts your tribe-your repeat customers and loyal, raving fans. That's the power of the process and promise behind Your First 100. Intrigued yet? Then scroll to the top and click or tap "Buy Now."

Download or read book Launching a Business written by Bruce Barringer and published by Business Expert Press. This book was released on 2013-02-15 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the steps a new business owner must take in the first 100 days of starting a business to establish a lasting and successful enterprise. If you’re thinking of opening up your own business, you’ll need this book. This is a hands-on book that focuses on the tasks that you or any new business owner must complete in the first 100 days of launching a business. Think of it this way: Imagine you’ve conceived a business idea, written a business plan, raised seed capital, and are set to launch your business on October 1. Now, what would you actually do on October 1, October 2, October 3, and so forth? How would you set your priorities? How would you know which tasks are the most urgent? Although the answers to these questions vary depending on the business, there are a set of key activities that all businesses must accomplish to get their businesses off to a good (and legally proper) start. This book provides examples that include securing proper business licenses and permits; setting up a bookkeeping system; negotiating a lease; buying insurance; entering into contracts with vendors; recruiting and hiring employees; and making the first sale. Broader issues such as developing a business model and building a brand will also be touched upon, but the primary focus of this book is getting you focused on the practical issues that you’ll need, as a new business owner, to accomplish, and accomplish correctly, and to get your business off to a good start. To help you prioritize and track the activities that must be completed at the onset of a business, this book will teach you how to set up a “First 100 Days Plan,” with the template (titled First 100 Days Plan) included in this book.

Download or read book Big Board First 100 Words written by Roger Priddy and published by Priddy Books US. This book was released on 2005-08-01 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Roger Priddy’s Big Board First 100 Words is a perfect children’s book offering simple everyday words for infants and toddlers to develop their vocabulary. Featuring 100 beautiful color photographs, this tough board book introduces words and phrases of animals, toys, vehicles, and items used for mealtimes, bathtimes, and bedtimes that are ideal for children aged 2 and up to learn how to read and identify objects.

Download or read book Your First 100 Clients written by Chris Dufey and published by . This book was released on 2016-07-17 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your First 100 Clients clears out the confusion and gives you the real world, proven strategies so you can start following the exact steps and build your dream fitness business.Most fitness entrepreneurs struggle with inconsistent income, high stress, and don't have enough time in the day to get everything they want done. Chris shows you the truth in how to launch and build your business in the fastest and most effective ways to maximize your income, get bigger things done in less time, and create your ideal lifestyle. We assure you: This will catapult your coaching and consulting business, but more importantly give you the freedom and lifestyle you really want.If you're already a great trainer or coach, or wanting to start, you already know that your success is capped by the time-for-money trap. You can only see so many clients in a day or week, and your impact and income is limited. Growing your online business to give you the ability to earn the money you want, positively impact more people and share your expertise is the answer.Chris Dufey, who has been labeled the leading authority for high-end coaches and trainers, reveals the exact strategies he uses to get his clients to 6 and 7-figure incomes per year, whilst creating the freedom you want. If you're serious about success, this book will change the game for you, and show you how to have your dream online business.

Download or read book First 100 Board Books First 100 Numbers written by Roger Priddy and published by Priddy Books US. This book was released on 2018-03-01 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your little one to develop their first number and counting skills with this big, bright and bold board book from Roger Priddy, First 100 Board Books First 100 Numbers. Inside, first numbers are represented by crisp, clear photographs of familiar animals, objects, food and more, so that as well as helping children to learn their 123, they will also build their daily vocabulary and start to develop word and picture association skills. With sturdy, durable card pages, this is an essential first numbers book for every child's library.

Download or read book Your First 100 Days written by Niamh O'Keeffe and published by Pearson UK. This book was released on 2019-11-06 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Facts of Business Life written by Bill McBean and published by John Wiley & Sons. This book was released on 2012-10-09 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: IF YOU BELIEVE THAT: Being your own boss can be a great career choice Success is what you decide it is Doing what you have a passion and talent for can be very profitable Monetary risk, hard work, and new ideas should be financially rewarded Understanding the business basics every successful owner focuses on—and in what order—would be beneficial Success works for you only after you’ve worked for it Marketplace battles are won before they are played Knowing what owning a business is really like would make ownership success a lot easier Change can create great opportunities Knowing when to exit a business is as important a life and business decision as becoming an entrepreneur in the first place THEN THE FACTS OF BUSINESS LIFE IS FOR YOU! Written by a successful business owner with four decades of experience, The Facts of Business Life is full of real-world concepts that owners must use and embrace if they want to become and stay successful. This multiple award-winning book has been endorsed by some of America’s top business leaders, like Steve Forbes and Ken Fisher, and has been recognized as “one of the best five business books of the year” and “a must read for entrepreneurs or those wanting to be one.” McBean begins with clear explanations and real-life examples of the seven Facts of Business Life that every successful business owner knows and executes consistently, including exactly what they are as well as how and when to use them. He then goes on to show how those facts impact on the five levels every successful business passes through, from “Ownership and Opportunity” to “Moving On When It’s Time to Go,” explaining that while the facts themselves remain the same, as a business becomes successful and moves through its life cycle, the way they are applied must change to fit changing circumstances. But there are even more reasons why this breakthrough business book is a must read, including: Its principles are based on the author’s own experience in starting and running successful businesses in a variety of industries. It shows that the most successful businesspeople create profitable opportunities rather than wait for them to present themselves. It enables readers to analyze the likelihood of their own success based on the characteristics most successful owners have. It reveals the #1 priority for all owners and their employees, and why every owner needs to continually focus on it (Hint: it’s not being profitable). It emphasizes that becoming successful is no guarantee that success will last, and that success itself can be a trap that eventually leads to failure. It shows that a business’s culture isn’t just a mission statement but also the processes created to operate the business and the employees who implement them. It discusses the steps that must be taken even before a business is started to increase the odds of its becoming a lasting success. It covers every step in a business’ life cycle, including the last one, showing that the best time to exit a business is when you don’t have to, and that unless you pick that time, someone else will. MANY BUSINESS BOOKS INCREASE THEIR READERS’ KNOWLEDGE—THE FACTS OF BUSINESS LIFE NOT ONLY INCREASES THAT KNOWLEDGE, IT SHOWS YOU HOW TO TURN IT INTO PROFITS.

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

Download or read book Clients First written by Joseph Callaway and published by John Wiley & Sons. This book was released on 2012-09-18 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: How honesty, competency, and caring will make you rich Throw out the sales manual. Get off the motivation elevator. Clients First is a two word miracle that can change your life. This book outlines a powerful path to riches that authors Joseph and JoAnn Callaway used to sell a billion dollars in real estate in just ten years—a feat never before achieved. Here, they explain the three keys to putting your clients first that helped them create one of the most successful realty firms in the U.S. Each of the three keys is important and can stand on its own. However, the success you can achieve when following the Clients First program can only be reached when all three keys are used in coordination. Explains how honesty ensures a strong client relationship Details the ways in which competency pervades all aspects of a client's perception of you Shows how being a caring individual can win over a client on a personal level Unlock your potential by putting these to use in your life and your business.

Download or read book How to Punch the Sunday Jitters in the Face written by Tk Kader and published by . This book was released on 2019-05-07 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's Sunday afternoon. You're rounding out your weekend with friends and family, and life is feeling great. But as the hours pass, you start to see Monday approaching and you get that pit in your stomach. Call it the Sunday Scaries, the Sunday Jitters, the Sunday Angst, or the Sunday Existential Crisis of "What am I even doing with my life?" We've all been there.I lived my life trying to escape the Sunday Jitters, dreading Mondays, and holding my breath through the week while counting down to weekends for all too long until I decided enough was enough. I learned (almost too late) in my life that taking a proactive approach to my days led to a calmer me. A less frantic me. This all happened when I developed a simple system to check in on myself every Sunday to get rid of the angst I was feeling. I started calling it my Unstoppable Sundays.In this book, I teach you five actionable steps you can start taking today to get more proactive in your life to become the unstoppable person you have within you.

Download or read book Unlocking the Customer Value Chain written by Thales S. Teixeira and published by Currency. This book was released on 2019-02-19 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about it—while highlighting the specific strategies potential startups use to gain a competitive edge. There is a pattern to digital disruption in an industry, whether the disruptor is Uber, Airbnb, Dollar Shave Club, Pillpack or one of countless other startups that have stolen large portions of market share from industry leaders, often in a matter of a few years. As Teixeira makes clear, the nature of competition has fundamentally changed. Using innovative new business models, startups are stealing customers by breaking the links in how consumers discover, buy and use products and services. By decoupling the customer value chain, these startups, instead of taking on the Unilevers and Nikes, BMW’s and Sephoras of the world head on, peel away a piece of the consumer purchasing process. Birchbox offered women a new way to sample beauty products from a variety of companies from the convenience of their homes, without having to visit a store. Turo doesn't compete with GM. Instead, it offers people the benefit of driving without having to own a car themselves. Illustrated with vivid, indepth and exclusive accounts of both startups, and reigning incumbents like Best Buy and Comcast, as they struggle to respond, Unlocking the Customer Value Chain is an essential guide to demystifying how digital disruption takes place – and what companies can do to defend themselves.

Download or read book Your First 100 Million written by Daniel S. Peña and published by . This book was released on 1999 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The 100 Startup written by Chris Guillebeau and published by Currency. This book was released on 2012-05-08 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lead a life of adventure, meaning and purpose—and earn a good living. “Thoughtful, funny, and compulsively readable, this guide shows how ordinary people can build solid livings, with independence and purpose, on their own terms.”—Gretchen Rubin, author of the #1 New York Times bestseller The Happiness Project Still in his early thirties, Chris Guillebeau completed a tour of every country on earth and yet he’s never held a “real job” or earned a regular paycheck. Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back. Chris identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment (in many cases, $100 or less), and focused on the 50 most intriguing case studies. In nearly all cases, people with no special skills discovered aspects of their personal passions that could be monetized, and were able to restructure their lives in ways that gave them greater freedom and fulfillment. Here, finally, distilled into one easy-to-use guide, are the most valuable lessons from those who’ve learned how to turn what they do into a gateway to self-fulfillment. It’s all about finding the intersection between your “expertise”—even if you don’t consider it such—and what other people will pay for. You don’t need an MBA, a business plan or even employees. All you need is a product or service that springs from what you love to do anyway, people willing to pay, and a way to get paid. Not content to talk in generalities, Chris tells you exactly how many dollars his group of unexpected entrepreneurs required to get their projects up and running; what these individuals did in the first weeks and months to generate significant cash; some of the key mistakes they made along the way, and the crucial insights that made the business stick. Among Chris’s key principles: If you’re good at one thing, you’re probably good at something else; never teach a man to fish—sell him the fish instead; and in the battle between planning and action, action wins. In ancient times, people who were dissatisfied with their lives dreamed of finding magic lamps, buried treasure, or streets paved with gold. Today, we know that it’s up to us to change our lives. And the best part is, if we change our own life, we can help others change theirs. This remarkable book will start you on your way.

Download or read book Lean B2B written by Étienne Garbugli and published by Étienne Garbugli. This book was released on 2022-03-22 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get from Idea to Product/Market Fit in B2B. The world has changed. Nowadays, there are more companies building B2B products than there’s ever been. Products are entering organizations top-down, middle-out, and bottom-up. Teams and managers control their budgets. Buyers have become savvier and more impatient. The case for the value of new innovations no longer needs to be made. Technology products get hired, and fired faster than ever before. The challenges have moved from building and validating products to gaining adoption in increasingly crowded and fragmented markets. This, requires a new playbook. The second edition of Lean B2B is the result of years of research into B2B entrepreneurship. It builds off the unique Lean B2B Methodology, which has already helped thousands of entrepreneurs and innovators around the world build successful businesses. In this new edition, you’ll learn: - Why companies seek out new products, and why they agree to buy from unproven vendors like startups - How to find early adopters, establish your credibility, and convince business stakeholders to work with you - What type of opportunities can increase the likelihood of building a product that finds adoption in businesses - How to learn from stakeholders, identify a great opportunity, and create a compelling value proposition - How to get initial validation, create a minimum viable product, and iterate until you're able to find product/market fit This second edition of Lean B2B will show you how to build the products that businesses need, want, buy, and adopt.

Download or read book Customer Success written by Nick Mehta and published by John Wiley & Sons. This book was released on 2016-02-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses. Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company. From the initial planning stages through execution, you'll have expert guidance to help you: Understand the context that led to the start of the Customer Success movement Build a Customer Success strategy proven by the most competitive companies in the world Implement an action plan for structuring the Customer Success organization, tiering your customers, and developing the right cross-functional playbooks Customers want products that help them achieve their own business outcomes. By enabling your customers to realize value in your products, you're protecting recurring revenue and creating a customer for life. Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term.

Download or read book First Hundred Million written by E. Haldeman-Julius and published by Angelican Press. This book was released on 2008-07-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every publisher dreams of selling 100 million books. E. Haldeman Julius made it happen. Year after year, publishers go under before they even see a fraction of that number. The reason is simple. Few publishers truly know what the American public wants to read. Fewer still know what key words in a title can trigger a buying frenzy. Be different and gain control of your publishing success by applying the results of E. Haldeman Julius's amazing, scientific experiment. He published thousands of books, all with the same cover design, size and price. The only thing that set them apart was the title. He discovered that a change of a single word literally could mean thousands more in sales. Gain an insight into the American public's buying habits without breaking the bank. Apply key words that trigger your buyers' insatiable appetites and be the next publishing success. Don't hesitate, because your competitors sure won't.