Download or read book Your Copy Sucks You Don t written by Carline Anglade-Cole and published by . This book was released on 2021-12-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dating Sucks But You Don t written by Connell Barrett and published by Simon and Schuster. This book was released on 2022-06-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: From an "international dating coach comes [a] ... dating guide for men looking to gain confidence and find lasting love in the #MeToo era"--
Download or read book My Life As a 50 Year Old White Male written by Carline Anglade-Cole and published by . This book was released on 2020-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Adweek Copywriting Handbook written by Joseph Sugarman and published by John Wiley & Sons. This book was released on 2012-06-19 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Download or read book Gwynne s Grammar written by N.M. Gwynne and published by Vintage. This book was released on 2014-09-02 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anxious about apostrophes? In a pickle over your pronouns and prepositions? Fear not—Mr. Gwynne is here with his wonderfully concise and highly enjoyable book of grammar. Within these pages, adults and children alike will find all they need to rediscover this lost science and sharpen up their skills. Mr. Gwynne believes that happiness depends at least partly on good grammar—and Mr. Gwynne is never wrong.
Download or read book Hey Whipple Squeeze This written by Luke Sullivan and published by John Wiley & Sons. This book was released on 2016-01-19 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.
Download or read book Stuff That Sucks written by Ben Sedley and published by New Harbinger Publications. This book was released on 2017-03-01 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sometimes everything sucks. This unique, illustrated guide will help you move past negative thoughts and feelings and discover what truly matters to you. If you struggle with negative thoughts and emotions, you should know that your pain is real. No one should try to diminish it. Sometimes stuff really does suck and we have to acknowledge it. Worry, sadness, loneliness, anger, and shame are big and important, but they can also get in the way of what really matters. What if, instead of fighting your pain, you realized what really matters to you—and put those things first in life? If you did that, maybe your pain wouldn’t feel so big anymore. Isn’t it worth a try? Stuff That Sucks offers a compassionate and validating guide to accepting emotions, rather than struggling against them. With this book as your guide, you’ll learn to prioritize your thoughts, feelings, and values. You’ll figure out what you care about the most, and then start caring some more! The skills you’ll learn are based on acceptance and commitment therapy (ACT). Yes, there are a few written exercises, but this isn’t a workbook. It’s a journey into the stuff that sucks, what makes that sucky stuff suck even more, and how just a few moments each day with the stuff that matters will ultimately transform the stuff that sucks into stuff that is just stuff. Make sense? Maybe you want to be more creative? Or maybe you simply want to do better in school or be a better friend? This book will show you how to focus on what you really care about, so that all that other sucky stuff doesn’t seem so, well, sucky anymore.
Download or read book The Professor Is In written by Karen Kelsky and published by Crown. This book was released on 2015-08-04 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive career guide for grad students, adjuncts, post-docs and anyone else eager to get tenure or turn their Ph.D. into their ideal job Each year tens of thousands of students will, after years of hard work and enormous amounts of money, earn their Ph.D. And each year only a small percentage of them will land a job that justifies and rewards their investment. For every comfortably tenured professor or well-paid former academic, there are countless underpaid and overworked adjuncts, and many more who simply give up in frustration. Those who do make it share an important asset that separates them from the pack: they have a plan. They understand exactly what they need to do to set themselves up for success. They know what really moves the needle in academic job searches, how to avoid the all-too-common mistakes that sink so many of their peers, and how to decide when to point their Ph.D. toward other, non-academic options. Karen Kelsky has made it her mission to help readers join the select few who get the most out of their Ph.D. As a former tenured professor and department head who oversaw numerous academic job searches, she knows from experience exactly what gets an academic applicant a job. And as the creator of the popular and widely respected advice site The Professor is In, she has helped countless Ph.D.’s turn themselves into stronger applicants and land their dream careers. Now, for the first time ever, Karen has poured all her best advice into a single handy guide that addresses the most important issues facing any Ph.D., including: -When, where, and what to publish -Writing a foolproof grant application -Cultivating references and crafting the perfect CV -Acing the job talk and campus interview -Avoiding the adjunct trap -Making the leap to nonacademic work, when the time is right The Professor Is In addresses all of these issues, and many more.
Download or read book Post Card Power written by Larry Mersereau and published by PromoPower Publishing. This book was released on 2004-06 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small businesses and professionals can profit from direct mail...on a shoestring budget. Direct mail is not the exclusive domain of big hitters like Publishers Clearinghouse and Victoria's Secret. Small businesses can tap into the same gold mine without spending thousands of dollars on copy writers, designers, printers and postage. You can place a powerful marketing message directly into the hands of highly qualified prospects for as little as 50 per contact. Larry Mersereau's newest book; Post Card POWER, shows you how to assemble a qualified mailing list, design and write post cards that will hit them between the eyes with your message, and demand response. Mersereau is the author of the small business classic; Shoestring Marketing, and the more recent; How to Create your own POWERFUL Ads and Promo Pieces.
Download or read book The Art of the Click written by Glenn Fisher and published by Harriman House Limited. This book was released on 2018-10-01 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is The Art of the Click? The answer lies in the power of direct-response copywriting. In this entertaining and highly readable guide, copywriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales. You will discover: - The single thing every great writer must do if they want to improve. - How anyone can learn to write a headline that will stop all potential customers in their tracks. - Where to find inspiration and how to feed ideas. - How you can get a customer physically nodding along with every word you write. - How to avoid waffle and make your copy more succinct. - How you can write irresistible offers than no one can refuse. - And much more! Pick up The Art of the Click now to improve your copywriting. You’ll soon be wondering how you ever made a sale without it...
Download or read book How to Cook Like a Top Chef written by Bravo Media and published by Chronicle Books. This book was released on 2011-10-21 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recipes, techniques, photos, and interviews from Bravo’s hit show! The best food show on cable TV presents the ultimate guide to becoming a Top Chef. This combination cookbook and culinary primer features recipes from the show (and from season one of Top Chef: Masters), along with insider techniques from favorite contestants and judges. Covering everything from knife skills to sauces and sous-vide, How to Cook Like a Top Chef teaches aspiring chefs what it takes to be a star in the kitchen. Packed with exclusive content, including a foreword by Top Chef: Masters winner Rick Bayless, original recipes from contestants, behind-the-scenes interviews, juicy trivia, and tons of tips and tricks, this volume is indispensable on the cook’s countertop and essential reading for Top Chef fans.
Download or read book Spin Sucks written by Gini Dietrich and published by Que Publishing. This book was released on 2014-02-20 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications! Most PR books tell you how to “spin” your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically…and truly earn the trust of your customers, stakeholders, investors, and communities. Top PR thought leader and blogger Gini Dietrich runs the number one PR blog in the world, spinsucks.com, where she shares cutting-edge tips and tools for effective, ethical communications. Now, she’s integrated all she’s learned into a complete, actionable guide for every business leader who understands there are new rules to communications, but don’t know what to do. No matter what your organization does, Dietrich will help you: Share your story more powerfully—without sex, extortion, or “truth-stretching” Humanize your organization, even if you don’t have outsized personalities Tell the truth, using the best techniques honed by centuries of storytellers Overcome whisper campaigns, anonymous attackers, and trolls Create fresh, honest content that’s compelling to both humans and Google Systematically prepare yourself to engage more successfully online Clarify and close gaps between your message and your customer’s perception Celebrate your brand ambassadors Master seven steps for handling online criticism, and transforming critics into fans Keep others from stealing your great content Learn actionable lessons from others’ successes (and failures) Develop more positive, productive agency (or client) relationships Converge paid, owned, earned, and shared media—and get more value from all of them spinsucks.com
Download or read book Campus Confidential written by Sid Stark and published by Helia Press. This book was released on 2020-04-26 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Love Kinsey Millhone's grit, Stephanie Plum's humor, or Spenser's wry take on academia? Check out the Doctor Rowena Halley series! "Brilliantly-written and highly entertaining, a must read..." The Prairies Book Review "A charming blend of academic inspection and social commentary that weaves an engrossing personal perspective into a blend of social observation and evolving romance." D. Donovan, Senior Reviewer, Midwest Book Review During one of the worst years on record in the academic job market, newly-minted PhD Rowena Halley has, against all odds, gotten a job. For one semester. At poverty wages. In New Jersey. But with so many of her fellow PhDs bagging groceries--or worse--instead of teaching Russian, this is the best chance she has. New jobs come with a lot of stress, everyone knows that. But Rowena has more problems than just learning her way around a new campus and convincing all these Yankees that yes, she really is from Georgia. Tensions in the department are high, her family wants to know when she’s going to get a decent job and a decent man, and her ex-boyfriend is as usual persona non grata with the Russian government. It’s when students start coming to her for help that she really gets into trouble, though. Rowena got where she is because she wants to help people and save the world, but if she’s not careful, her idealism may get her killed. Witty and suspenseful, Campus Confidential is an insider’s look at the gritty underbelly of academia, where the struggles are so vicious because the stakes are so small. Only sometimes, they’re a matter of life and death. *Content warning: We've got angsty adjunct professors, mouthy undergrads, a cynical Navy vet, and a career Marine all mixing it up in here. The level of adult language is significant.*
Download or read book The Adobe Photoshop Lightroom CC Book for Digital Photographers written by Scott Kelby and published by New Riders. This book was released on 2015-04-25 with total page 1281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since Lightroom 1.0 first launched, Scott’s Kelby’s The Adobe Photoshop Lightroom Book for Digital Photographers has been the world’s #1 bestselling Lightroom book (it has been translated into a dozen different languages), and in this latest version for Lightroom 6, Scott uses his same award-winning, step-by-step, plain-English style and layout to make learning Lightroom easy and fun. Scott doesn’t just show you which sliders do what (every Lightroom book will do that). Instead, by using the following three simple, yet brilliant, techniques that make it just an incredible learning tool, this book shows you how to create your own photography workflow using Lightroom: • Throughout the book, Scott shares his own personal settings and studio-tested techniques. Each year he trains thousands of Lightroom users at his live seminars and through that he’s learned what really works, what doesn’t, and he tells you flat out which techniques work best, which to avoid, and why. • The entire book is laid out in a real workflow order with everything step by step, so you can begin using Lightroom like a pro from the start. • What really sets this book apart is the last chapter. This is where Scott dramatically answers his #1 most-asked Lightroom question, which is: “Exactly what order am I supposed to do things in, and where does Photoshop fit in?” You’ll see Scott’s entire start-to-finish Lightroom 6 workflow and learn how to incorporate it into your own workflow. • Plus, this book includes a downloadable collection of some of the hottest Lightroom Develop module presets to give you a bunch of amazing effects with just one click! Scott knows firsthand the challenges today’s digital photographers are facing, and what they want to learn next to make their workflow faster, easier, and more fun. He has incorporated all of that into this major update for Lightroom 6. It’s the first and only book to bring the whole process together in such a clear, concise, and visual way. Plus, the book includes a special chapter on integrating Adobe Photoshop seamlessly right into your workflow, and you’ll learn some of Scott’s latest Photoshop portrait retouching techniques and special effects, which take this book to a whole new level. There is no faster, more straight to the point, or more fun way to learn Lightroom than with this groundbreaking book.
Download or read book Mason and the Dog Wrangler written by C.L. Etta and published by Totally Entwined Group (USA+CAD). This book was released on 2018-04-24 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sorrow's grip is relentless until a rambunctious ball of fur and a handsome dog wrangler break its hold. Four years after his partner died, leaving him to raise their daughter alone, Mason Ford still grieves his loss. Resigned to devoting his life to their little Nik, Mason goes through his days exhausted by the nightmares that keep him from sleeping. When he and Nik meet Jeremy Coulter, dog wrangler extraordinaire, their cozy world is upended. Mason's attraction to the exuberant man with the teasing smile is unfamiliar and frightening, while Nik's easy camaraderie with Jeremy is instantaneous. When Jeremy saves Nik's life, Mason wonders if he has fallen for the much younger man or are his feelings nothing more than obligation? Is it possible that love at first sight is real?
Download or read book Bad Optics written by Joseph Heywood and published by Rowman & Littlefield. This book was released on 2018-04-01 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the eleventh Woods Cop Mystery, Conservation Officer Grady Service is on unpaid suspension until spring, but—stubborn as ever—continues to patrol the Mosquito Wilderness, along with his complicated past. Service is off-duty through July 4 following a season in which Service and his unofficial partner (lifelong poacher Limpy Allerdyce) cleaned up on deer-law violators and poachers, closing more big cases in two weeks than most officers solve in their careers. His reward? He is summoned to Lansing, told he is on unpaid suspension, his badge, firearms, and truck taken. The rationale for the action is fuzzy, a questioning of his using a lifelong lawbreaker as partner. For the first time, Service has no duties and feels like he has been beached unfairly. But voluntarily on patrol, he begins to sense political shenanigans –an old foe lurking somewhere in the shadows. He could retire, but decides to fight, and enlists help from Allerdyce and fellow game warden and Vietnam Veteran Luticious Treebone. Clues accumulate: It seems someone wants to illegally commercialize the Mosquito. Grady realizes if he doesn’t stop it, the wilderness will be destroyed. The tight story unfolds like a poker game, with one side bluffing and raising, while the other side keeps calling and keeping the game on until there is a final showdown.
