Download or read book The End of Marketing written by Carlos Gil and published by Kogan Page Publishers. This book was released on 2019-10-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.

Download or read book Badass Making Users Awesome written by Kathy Sierra and published by "O'Reilly Media, Inc.". This book was released on 2015-01-29 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. The EPUB format is optimized for iPad. The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle reading apps. Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them. Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams. Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.

Download or read book Girl With No Job written by Claudia Oshry and published by Gallery Books. This book was released on 2021-01-26 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: INSTANT NEW YORK TIMES BESTSELLER A laugh-out-loud funny look at pop culture and social media stardom from one of the most popular funemployed millennials today, perfect for fans of Next Level Basic and The Betches. As the creator of the breakout Instagram account @GirlWithNoJob, Claudia Oshry has turned not wanting an ordinary career into a thriving media company and pop culture-focused podcast and morning show. The origins of her pop culture obsessions can be traced back to household debates over boy bands, and her flair for the dramatic to her young emulation of Blair Waldorf. When she started @GirlWithNoJob, Claudia entered that world herself as a social media influencer, sharing her unbelievable—and unbelievably awkward—encounters with some of her favorite A-listers as she navigates her incredible access. Now, in this juicy, behind-the-scenes look at the life of an Instagram sensation, Claudia leaves nothing out as she contemplates staying true to yourself while hustling in today’s digital culture. Sometimes the best lessons are learned the hard way, and her journey hasn’t been without its punch-in-the-face doses of humility. But, like anyone with a relentless desire to be popular, she dusts herself off and finds a new, better way forward. With humor and unique insights, Claudia examines the nature of social media celebrity, the many sides of fandom, and cancel culture. If there’s one thing she knows for sure, she was born thirsty, and she’s here for another round!

Download or read book People Powered written by Jono Bacon and published by HarperCollins Leadership. This book was released on 2019-11-12 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers? Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven tangible value, and effectively measured their return on investment (ROI) like Salesforce.com, Star Citizen via Kickstarter, and Red Hat. Companies such as PayPal, Facebook, Bosch, Microsoft, CapitalOne, and Google, have also built communities inside their organizations, which have fostered innovation, broken down silos, and helped their organizations to operate more efficiently and collaboratively. People Powered helps C-suite leaders, founders, marketers, customer advocates, and community leaders gain a competitive advantage by answering the following questions: What is the key value proposition of building a community? What kind of community do we need and how do we build and integrate it into our organization? How do we incentivize and encourage people to get involved, build reliable growth, and keep community members engaged? How do we develop authentic, productive relationships with community members both online and in person? How do we get departmental buy-in, hire effectively, and create consistent, reliable community engagement skills in our organization? What are the strategic and tactical pitfalls and roadblocks we need to avoid? How do we make sure that our community continues to grow with us—and more importantly, how do we make sure that we continue to grow with them? People Powered pulls together over 20 years of pragmatic experience into a clear, simple methodology and blueprint to not just answer these questions, but deliver results. Don’t get left behind—become an industry trailblazer and ensure your company’s longevity by tapping into the most dynamic force both outside and inside your organization: the people.

Download or read book No Bullshit Social Media written by Jason Falls and published by Pearson Education. This book was released on 2012 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The In-Your-Face, Results-Focused, No-"Kumbaya" Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency. Specific solutions for brand-building, customer service, R & D, and reputation management. Facts, statistics, real-world case studies, and rock-solid metrics

Download or read book No One Is Talking About This written by Patricia Lockwood and published by Penguin. This book was released on 2021-02-16 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: FINALIST FOR THE 2021 BOOKER PRIZE & A NEW YORK TIMES TOP 10 BOOK OF 2021 WINNER OF THE DYLAN THOMAS PRIZE “A book that reads like a prose poem, at once sublime, profane, intimate, philosophical, witty and, eventually, deeply moving.” —New York Times Book Review, Editors’ Choice “Wow. I can’t remember the last time I laughed so much reading a book. What an inventive and startling writer…I’m so glad I read this. I really think this book is remarkable.” —David Sedaris From "a formidably gifted writer" (The New York Times Book Review), a book that asks: Is there life after the internet? As this urgent, genre-defying book opens, a woman who has recently been elevated to prominence for her social media posts travels around the world to meet her adoring fans. She is overwhelmed by navigating the new language and etiquette of what she terms "the portal," where she grapples with an unshakable conviction that a vast chorus of voices is now dictating her thoughts. When existential threats--from climate change and economic precariousness to the rise of an unnamed dictator and an epidemic of loneliness--begin to loom, she posts her way deeper into the portal's void. An avalanche of images, details, and references accumulate to form a landscape that is post-sense, post-irony, post-everything. "Are we in hell?" the people of the portal ask themselves. "Are we all just going to keep doing this until we die?" Suddenly, two texts from her mother pierce the fray: "Something has gone wrong," and "How soon can you get here?" As real life and its stakes collide with the increasingly absurd antics of the portal, the woman confronts a world that seems to contain both an abundance of proof that there is goodness, empathy, and justice in the universe, and a deluge of evidence to the contrary. Fragmentary and omniscient, incisive and sincere, No One Is Talking About This is at once a love letter to the endless scroll and a profound, modern meditation on love, language, and human connection from a singular voice in American literature.

Download or read book 40 Days of Dating written by Timothy Goodman and published by ABRAMS. This book was released on 2015-01-20 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: “What would happen if Harry met Sally in the age of Tinder and Snapchat? . . . A field guide to Millennial dating in New York City” (New York Daily News). When New York–based graphic designers and long-time friends Timothy Goodman and Jessica Walsh found themselves single at the same time, they decided to try an experiment. The old adage says that it takes forty days to change a habit—could the same be said for love? So they agreed to date each other for forty days, record their experiences in questionnaires, photographs, videos, texts, and artworks, and post the material on a website they would create for this purpose. What began as a small experiment between two friends became an Internet sensation, drawing five million unique (and obsessed) visitors from around the globe to their site and their story. 40 Days of Dating: An Experiment is a beautifully designed, expanded look at the experiment and the results, including a great deal of material that never made it onto the site, such as who they were as friends and individuals before the forty days and who they have become since.

Download or read book Busy Toddler s Guide to Actual Parenting written by Susie Allison and published by . This book was released on 2020-09-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Susie Allison gives the achievable advice she's known around the world for on her million-follower Instagram account, Busy Toddler. From daily life to 'being two is fine' to tantrums and tattling and teaching the ABCs, let Susie give you the stress-free parenting advice you've been looking for. Susie shares real moments from raising her three kids as well as professional knowledge from her years as a kindergarten and first grade teacher. Her simple and doable approach to parenting is both uplifting and empowering ... includes over 50 of Susie's famous kid activities that have helped hundreds of thousands of parents make it to nap time and beyond. This isn't about perfect parenting. This is about actual parenting"--

Download or read book Things Are What You Make of Them written by Adam J. Kurtz and published by Penguin. This book was released on 2017-10-03 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Insights and inspiration for anyone who makes art (or anything else) The Ultimate BuzzFeed Books Gift Guide - Official Selection From the creative mind and heart of designer Adam J. Kurtz comes this upbeat rallying cry for creators of all stripes. Expanding on a series of popular essays, this handwritten and heartfelt book shares wisdom and empathy from one working artist to others. Perforated tear-and-share pages make it easy to display the most crucial reminders or to pass a bit of advice on to someone who needs it. As wry and cheeky as it is empathic and empowering, this deceptively simple, vibrantly full-color book will be a touchstone for writers, artists, entrepreneurs, and anyone else who wants to be more creative--even when it would be easier to give up and act normal.

Download or read book Irresistible written by Adam Alter and published by Penguin. This book was released on 2018-03-06 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Irresistible is a fascinating and much needed exploration of one of the most troubling phenomena of modern times.” —Malcolm Gladwell, author of New York Times bestsellers David and Goliath and Outliers “One of the most mesmerizing and important books I’ve read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.” —Adam Grant, New York Times bestselling author of Originals and Give and Take Welcome to the age of behavioral addiction—an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children. Adam Alter's previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback from Penguin.

Download or read book The Ones We Burn written by Rebecca Mix and published by Simon and Schuster. This book was released on 2022-11 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: A blood-witch's mission to assassinate the prince she is betrothed to is compromised by the discovery of a deadly plague--and the beautiful princess intent on stopping it.

Download or read book People Like Her written by Ellery Lloyd and published by HarperCollins. This book was released on 2021-01-12 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Beyond being a brilliant skewering of social media and influencer culture, People Like Her is, quite simply, a damn good thriller . . . . The novel reads like Gone Girl on steroids in all the best ways.”— BookReporter “Breathlessly fast, brilliantly original. Bravo, Ellery Lloyd!”—Clare Mackintosh, New York Times bestselling author of After the End From the New York Times bestselling author of The Club, a razor-sharp, wickedly smart suspense debut about an ambitious influencer mom whose soaring success threatens her marriage, her morals, and her family’s safety. Followed by Millions, Watched by One To her adoring fans, Emmy Jackson, aka @the_mamabare, is the honest “Instamum” who always tells it like it is. To her skeptical husband, a washed-up novelist who knows just how creative Emmy can be with the truth, she is a breadwinning powerhouse chillingly brilliant at monetizing the intimate details of their family life. To one of Emmy’s dangerously obsessive followers, she’s the woman that has everything—but deserves none of it. As Emmy’s marriage begins to crack under the strain of her growing success and her moral compass veers wildly off course, the more vulnerable she becomes to a very real danger circling ever closer to her family. In this deeply addictive tale of psychological suspense, Ellery Lloyd raises important questions about technology, social media celebrity, and the way we live today. Probing the dark side of influencer culture and the perils of parenting online, People Like Her explores our desperate need to be seen and the lengths we’ll go to be liked by strangers. It asks what—and who—we sacrifice when make our private lives public, and ultimately lose control of who we let in. . . .

Download or read book Deliciously Stella written by Bella Younger and published by National Geographic Books. This book was released on 2016-10-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deliciously Stella is the world's latest Instafoodie to take the chia seed-eating yoga-pant-wearing health world by storm. Here she tells all on how to get that elusive glow without breaking sweat and shares the #cleaneating life hacks she swears by to achieve a #strongnotskinny look and a #blessed outlook on life. Deliciously Stella is not your average superfoodie; she would rather turn her pictures upside down than brave a headstand and she thinks that Fruit Pastilles are one of your five-a-day. She's not a chef or a nutritionist, but in this day and age who needs to be? Anything can be a recipe if you put the right filter on it. Her first book is packed full of recipes, words of inspiration and yoga poses to help you #gettheglow in the time it takes you to massage your kale. This book will leave you feeling energised, happy and ready to hashtag your way to health.

Download or read book The Accidental Influencer How My Need to Get Likes Nearly Ruined My Life written by Bella Younger and published by HarperCollins. This book was released on 2021-05-13 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘STOP scrolling right now and buy this book instead!’ SCARLETT CURTIS ‘I’ve never laughed so hard.’ DAISY BUCHANAN ’Brilliantly funny and bloody brave.’ DAWN O’PORTER

Download or read book The Shitshow written by Steve Lowe and published by Sphere. This book was released on 2019-10-31 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: It was shit. Then the shit hit the fan. Would someone find a way of making it worse? Of course they would! Welcome to THE SHITSHOW...' There's a lot going on these days. Trump, Brexit, Call the Midwife . . . The rise of the robots . . . The rise of Easy Peelers . . . The authors of the bestselling Is It Just Me Or Is Everything Shit? series present an hilarious examination of the new age, asking: ~Is Donald Trump a literary character? ~The AI/robot takeover: has it already happened? ~Are the animals ganging up on us too? ~What is an LGBT sandwich? ~Would you like to make it as an influencer? ~Is Brexit Britain like the 1950s, or the 1930s, or, er, the 780s? ~What is 5G? ~What is consciousness? ~Do you need a smart toilet? ~Are you stronger than clickbait? Just get on with it! Whatever 'it' is.

Download or read book Women Don t Owe You Pretty written by Florence Given and published by Hachette UK. This book was released on 2020-06-11 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'THE BEAUTY MYTH' FOR THE INSTAGRAM GENERATION Women Don't Owe You Pretty is the ultimate book for anyone who wants to challenge the out-dated narratives supplied to us by the patriarchy. Through Florence's story you will learn how to protect your energy, discover that you are the love of your own life, and realise that today is a wonderful day to dump them. Florence Given is here to remind you that you owe men nothing, least of all pretty. WARNING: CONTAINS EXPLICIT CONTENT (AND A LOAD OF UNCOMFORTABLE TRUTHS). THE FEMINIST BOOK EVERYONE IS TALKING ABOUT. 'An incredible mouthpiece for modern intersectional feminism.' - Glamour 'A fearless book.' - Cosmopolitan 'A hugely influential young woman.' - Woman's Hour 'Rallying, radical and pitched perfectly for her generation.' - Evening Standard

Download or read book Business Basics for Musicians written by Bobby Borg and published by Rowman & Littlefield. This book was released on 2024-01-02 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash your music career and conquer the dynamic new music industry! In a high-tech world overflowing with ever-changing information, don’t let the business side of music be your downfall. Business Basics for Musicians is the ultimate layperson’s handbook to mastering the industry. The third edition provides: Cutting-edge insights into AI, NFTs, and the limitless potential of the metaverse Comprehensive knowledge on traditional and emerging music royalties to ensure fair compensation New and captivating pro interviews and compelling anecdotes that ignite inspiration Updated information on social media, including TikTok, Instagram, and YouTube Major-label record, publishing, and merchandising deal updates that can propel your global presence Game-changing DIY strategies that skyrocket your career and bring success on your terms Writing in an engaging tone and easily digestible format, music industry veteran Bobby Borg provides a comprehensive resource that expertly simplifies complex concepts into actionable steps. He addresses five vital areas: pursuing a successful career, building powerful relationships, assembling a winning team, unlocking lucrative deals and dollars, and paving your path to success to 2030 and beyond. Test questions and answers, assignments, and projects are available for instructors. Please email [email protected].