Download or read book Yes Logo written by Jiazhuo George Wang and published by Springer Nature. This book was released on 2023-10-16 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on how to succeed in China, the globe’s largest consumer market, through the branding market strategy. What are the undisclosed recipes that brands can follow to capture the attention and emotion of consumers in China? What’s the magical key to open the locked doors? The answer to these questions would be intriguing for many readers outside China, including but not limited to executives of global brands, owners of medium-and-small-sized businesses aiming for the global market, branding/marketing professionals, financial investors and analysts, business professors and researchers in universities and colleges, graduate and undergraduate students, and readers with an interest on these topics in the general public. In comparison with many case studies that focus on only a single or few cases, or else lean toward being a macro-discussions of China’s consumer market without in-depth analysis of representative cases, this book provides both. Many branding strategies, programs, and activities presented in this book are of the innovative type, which could be very fresh and interesting to readers. Many of the in-depth analyses and specific insights presented in this book are provided by well-recognized business analysts/writers, which may not be available in other publications. Overall, this book provides readers with the opportunity to receive some valuable new knowledge about how to succeed in the globe’s largest consumer market, providing foodstuff for both thought and enjoyment.
Download or read book Yes Logo written by Michael Peters and published by . This book was released on 2008 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make My Logo Bigger: 40 Years of Branding and Design by Michael Peters and Partners chronicles the story of Michael Peters, one of Britain's most significant design luminaries. Still actively lecturing in the fields of graphics and branding, Michael Peters is an inextricable component of the history of commercial design. Michael Peters began his venture into graphic design at London College of Printing, continuing his studies abroad at Yale, where was he tutored by such greats as Paul Rand, Herbert Matter and Alexej Brodovitch; he was also fortunate to work as an assistant to Bauhaus legend, Josef Albers. Peters then worked at CBS in New York, which was at the time a mecca for the creative marketing profession. He returned to London and set up Klein Peters Ltd with Lou Klein in 1968, followed by his own company, Michael Peters and Partners in 1970. More recently, Peters has formed Identica, a branding and creative consultancy with clients such as Vodafone, Nike and Universal Studios. Throughout his career Peters has worked on highly successful campaigns, ranging from Bird's Eye food products to Penhaligon's perfume. His philanthropic and forward thinking philosophy is celebrated by the Royal College of Art award in Peters' name. This attitude has put him firmly at the forefront of the British design renaissance, together with key figures such as Sir Terence Conran, Rodney Fitch and Wally Olins. Make My Logo Bigger chronicles Michael Peters' extraordinary career in its entirety. 400 colour & b/w illustrations
Download or read book Proceedings of the 8th International Conference on Computational Science and Technology written by Rayner Alfred and published by Springer Nature. This book was released on 2022-03-25 with total page 887 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers the proceedings of the Seventh International Conference on Computational Science and Technology (ICCST 2021), held in Labuan, Malaysia, on 28–29 August 2021. The respective contributions offer practitioners and researchers a range of new computational techniques and solutions, identify emerging issues, and outline future research directions, while also showing them how to apply the latest large-scale, high-performance computational methods.
Download or read book Dragon s Dream written by Roger Dean and published by Ilex Press. This book was released on 2008 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first two volumes that chronicled the unique art and design of Roger Dean were met with huge critical and popular success. Views (1975) went straight to number one on the bestseller list and went on to sell more than a million copies, and its successor Magnetic Storm (1984) enjoyed similar success. Dragon's Dream makes up the Roger Dean trilogy. A more ambitious work than its predecessors, it celebrates Roger's work from the last twenty years. This encompasses a panoramic dreamscape of original paintings; album covers, logos, and stage designs for bands including living legends Yes as they celebrate their 40th anniversary; virtual worlds, characters, and logos for computer games companies such as Psygnosis, Bullet-Proof Software, and Tetris; and concepts and designs for both opera and animated movies. Finally, there is a review of Roger's lifelong and prophetic passion for eco-friendly architecture, featuring the visionary prototypes with which he has addressed the topical issue of sustainable living in the twenty-first century. The first published collection of Roger Dean's work in more than twenty years, Dragon's Dream celebrates the enduring vision of one of the most significant artists of our time.
Download or read book Time And a Word written by Martin Popoff and published by Soundcheck Books. This book was released on 2016-02-01 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Story Of Yes – (Largely) In Their Own Words For his landmark 50th book, top rock writer Martin Popoff abandons his metal musings to celebrate the long and legendary life of Yes, a band he has loved since the 1970s. Using a timeline format, Popoff disentangles the convoluted tale of the band’s hirings and firings, their inspired creations, live triumphs and studio victories (as well as the occasional controversial failure.) With original interviews from Anderson, Bruford, Howe, Wakeman, the late Chris Squire and many others, the tale unfolds via an exhaustive chronology designed to satisfy the most knowledgeable of Yes fans. You just might learn what “Close To The Edge” actually means, or why Alan White and Jon Anderson might be seen prowling the junkyard for car parts! Not content with charting the band’s history, Popoff covers the major projects outside the Yes umbrella, such as Asia, GTR and Rick Wakeman’s extravaganzas, to paint a full picture. If you’ve been moved by classic albums like Fragile, Close To The Edge, Relayer, Going For The One, or more recent offerings like Fly From Here and Heaven And Earth, you’ll love this book, which perfectly captures the spirit of progressive rock’s first, biggest, and best band who have made it their mission to widen our perceptions of what music can be.
Download or read book First International Conference on Artificial Intelligence and Cognitive Computing written by Raju Surampudi Bapi and published by Springer. This book was released on 2018-11-04 with total page 716 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents original research works by researchers, engineers and practitioners in the field of artificial intelligence and cognitive computing. The book is divided into two parts, the first of which focuses on artificial intelligence (AI), knowledge representation, planning, learning, scheduling, perception-reactive AI systems, evolutionary computing and other topics related to intelligent systems and computational intelligence. In turn, the second part focuses on cognitive computing, cognitive science and cognitive informatics. It also discusses applications of cognitive computing in medical informatics, structural health monitoring, computational intelligence, intelligent control systems, bio-informatics, smart manufacturing, smart grids, image/video processing, video analytics, medical image and signal processing, and knowledge engineering, as well as related applications.
Download or read book Forms Used In Human Resources written by Loma and published by CRC Press. This book was released on 1997-05-12 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: A lot has changed since 1985, when this landmark collection of human resource forms was last published. New legislation, the ongoing modernization of company practices, and drastic changes in the workplace have led to a slew of new challenges for HR professionals. Forms Used in Human Resources tackles these challenges head on. It is fully revised with up-to-date forms for areas such as domestic partnership, the ethical use of computer software, and requests for translation services. Forms Used in Human Resources is for anyone faced with the difficult task of creating or redesigning human resources forms. It features contributions from over 55 U.S. and Canadian companies and includes 350 commonly used HR forms. It can be used as a source to create new forms or as a standard for evaluating your company's current forms with those used by others. Forms in this book have been designed to meet the needs of the companies using them. They have already been put to use by companies such as the Principal Financial Group, the Southwestern Life Corporation and Mutual of New York, so you know they work well in the workplace. And with so comprehensive a source, there is no longer any need to spend hours doing research or struggling to create a new form. Practical examples are right there at your fingertips-examples that will save you valuable time and money.
Download or read book Marketing Selling Peace of Mind written by and published by . This book was released on 2001 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Prog Rock FAQ written by Will Romano and published by Rowman & Littlefield. This book was released on 2014-11-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: PROG ROCK FAQ: ALL THAT'S LEFT TO KNOW ABOUT ROCK'S MOST PROGRESSIVE MUSIC
Download or read book Beyond and Before Updated and Expanded Edition written by Paul Hegarty and published by Bloomsbury Publishing USA. This book was released on 2021-12-02 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: The original edition of Beyond and Before extends an understanding of “progressive rock” by providing a fuller definition of what progressive rock is, was and can be. Called by Record Collector “the most accomplished critical overview yet” of progressive rock and one of their 2011 books of the year, Beyond and Before moves away from the limited consensus that prog rock is exclusively English in origin and that it was destroyed by the advent of punk in 1976. Instead, by tracing its multiple origins and complex transitions, it argues for the integration of jazz and folk into progressive rock and the extension of prog in Kate Bush, Radiohead, Porcupine Tree and many more. This 10-year anniversary revised edition continues to further unpack definitions of progressive rock and includes a brand new chapter focusing on post-conceptual trends in the 2010s through to the contemporary moment. The new edition discusses the complex creativity of progressive metal and folk in greater depth, as well as new fusions of genre that move across global cultures and that rework the extended form and mission of progressive rock, including in recent pop concept albums. All chapters are revised to keep the process of rethinking progressive rock alive and vibrant as a hybrid, open form.
Download or read book e World 3 written by Anshu Kumar, Shweta Malik and published by Pearson Education India. This book was released on with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book State Constitutions for the Twenty first Century Volume 1 written by G. Alan Tarr and published by SUNY Press. This book was released on 2006-06-01 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first systematic analysis of the obstacles to state constitutional reform.
Download or read book Virtual Reference Training written by Buff Hirko and published by American Library Association. This book was released on 2004-03-29 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides librarians with the resources needed to help their patrons use virtual reference sources, with hands-on learning activities, exercises, and assessment tools.
Download or read book Economic Damages in Intellectual Property written by Daniel Slottje and published by John Wiley & Sons. This book was released on 2006-10-25 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Insider Information at Your Fingertips Determining the worth of intellectual property (IP) is a complicated task. An IP litigator needs to conclude the monetary damage occurring as a result of harm done to an inventor's or a company's reputation as well as the economic damage caused by compromise of an idea or invention due to its unauthorized usage. Edited by litigation expert Daniel Slottje, Economic Damages in Intellectual Property: A Hands-On Guide to Litigation sheds light on how to quantify damages in IP litigation matters with revealing contributions from IP professionals, attorneys, economics professors, certified public accountants and other damages professionals. This essential resource is thoroughly researched with timely insight on quantification of damages; evaluation of damage claims in trade secrets; patent, copyright, and trademark cases; economic damages; and much more. With IP litigation becoming more and more prevalent today, the demand increases for IP professionals and attorneys to understand how economists, accountants, and financial analysts quantify damages in IP matters. Economic Damages in Intellectual Property: A Hands-On Guide to Litigation demystifies this process and provides you with an "at-your-fingertips" resource brimming with current, relevant information in the field of intellectual property litigation.
Download or read book Tobacco Issues California s antismoking advertisements and shareholder attempts to stop cigarette advertising written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Transportation and Hazardous Materials and published by . This book was released on 1990 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Japanese Multinationals Abroad written by Schon Beechler and published by Oxford University Press, USA. This book was released on 1999 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brings together research on the spread of Japanese multinational firms around the World. The authors examine how Japanese managers adapt management styles and manufacturing processes to workers in other countries.
