Download or read book Handbook for Public Relations Writing written by Thomas Harvey Bivins and published by N T C Business Books. This book was released on 1995 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a wealth of illustrations, examples, and practice assignments, this book covers every key PR document needed on the job: press releases, PSAs, annual reports, newsletters, magazines, trade journals, brochures, print ads, and speeches and presentations.
Download or read book Research and Writing in International Relations written by Laura Roselle and published by Routledge. This book was released on 2016-06-03 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research and Writing in International Relations offers the step-by-step guidance and the essential resources needed to compose political science papers that go beyond description and into systematic and sophisticated inquiry. This text focuses on areas where students often need help–finding a topic, developing a question, reviewing the literature, designing research, and last, writing the paper. Including current and detailed coverage on how to start research in the discipline’s major subfields, Research and Writing in International Relations gives students a classroom-tested approach that leads to better research and writing in introductory and advanced courses.
Download or read book Writing for Public Relations and Strategic Communication written by William Thompson and published by . This book was released on 2021-08-03 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing for Public Relations and Strategic Communication equips students with the knowledge, skills, and tools they need to write persuasively. The book underscores the importance of strategic analysis at the beginning of the writing process. Utilizing an audience-centered perspective, it shows how persuasive writing emerges organically after critically assessing the goals of an organization's message in light of its intended audience. Students learn essential strategic thinking and planning skills to create effective and intentional writing. The book presents the theoretical underpinnings of behavior, which students can then employ to generate prose that prioritizes the audience's reasons for attending to the message. The book is unique in presenting a primer on communication, persuasion, and moral theories that provides students a roadmap for constructing effective, ethical arguments. Throughout, anecdotes, examples, quizzes, and assignments help connect theory to practical, real-world applications. Writing for Public Relations and Strategic Communication helps readers build their persuasive writing skills for professional and effective public relations, employing unique strategies and tactics, such as: --A generative writing system that helps students identify and organize important information to produce quality prose, then adapt it to various media, on deadline --Interactive walkthroughs of writing examples that deconstruct prose, offering students insights not just into what to write, but how and why practitioners make strategic choices--down to the word level --Long-form scenario prompts that allow students to hone their persuasive writing, editing, and communication management skills across an array of platforms --Three two-chapter modules where the first chapter demonstrates how to write effective prose for a particular channel and the second offers practical help in delivering those products through message-delivery channels --Detailed case studies demonstrating how to translate research and planning into storytelling that addresses organizational problems --Unique chapters building important analytical literacies, such as search engine optimization tactics, marketing statistics analysis and data-driven audience targeting methods
Download or read book Public Relations Writing Worktext written by Joseph M. Zappala and published by Taylor & Francis. This book was released on 2010 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: A writing and planning resource that is suitable for public relations students and practitioners
Download or read book Strategic Writing written by Charles Marsh and published by Routledge. This book was released on 2015-07-17 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.
Download or read book Global Writing for Public Relations written by Arhlene A. Flowers and published by Routledge. This book was released on 2015-12-07 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques. Global Writing for Public Relations offers the following features: Insight into the evolution of English-language communication in business and public relations, as well as theoretical and political debates on global English and globalization; An understanding of both a global thematic and customized local approach in creating public relations campaigns and written materials; Strategic questions to help writers develop critical thinking skills and understand how to create meaningful communications materials for specific audiences; Storytelling skills that help writers craft compelling content; Real-world global examples from diverse industries that illustrate creative solutions; Step-by-step guidance on writing public relations materials with easy-to-follow templates to reach traditional and online media, consumers, and businesses; Self-evaluation and creative thinking exercises to improve cultural literacy, grammar, punctuation, and editing skills for enhanced clarity; and Supplemental online resources for educators and students. English is the go-to business language across the world, and this book combines the author’s experience training students and seasoned professionals in crafting public relations materials that resonate with global English-language audiences. It will help public relations students and practitioners become proficient and sophisticated writers with the ability to connect with diverse audiences worldwide.
Download or read book Public Relations Writing written by Donald Treadwell and published by SAGE. This book was released on 2005-04-19 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages.
Download or read book Public Relations Writing Worktext written by Joseph M. Zappala and published by Routledge. This book was released on 2010-04-02 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Worktext is a writing and planning resource for public relations students and practitioners.
Download or read book Public Relations Writing written by Valerie Fields and published by SAGE Publications. This book was released on 2024-08-22 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Writing: Essential Skills for Effective Storytelling is a step-by-step "how-to" guide that helps students develop and hone the skills they need to become strong writers and versatile storytellers within the Public Relations field. Author Valerie Fields uses a practical approach, providing students with tips and checklists for producing high-quality content. Sample templates, writing exercises, and case studies in each chapter give students the opportunity to analyze and craft strategic messages for specific audiences. With a focus on storytelling, social media, and socially-conscious content, this text helps students understand the power of words within the larger context of our ever-changing media landscape.
Download or read book Strategic Public Relations Writing written by Jim Eggensperger and published by Taylor & Francis. This book was released on 2022-06-28 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator. The book focuses on the strategic aspect of public relations writing that distinguishes it from other writing, such as journalistic or academic. It highlights the essential types of writing necessary for effective public relations in multiple media channels, demonstrated by contemporary cases direct from practitioners working today. Overviews of the various tactical formats that must be mastered for powerful, strategic public relations—ranging from social media posts and website updates to podcasts, speeches and infographics—prepare students to be effective and up-to-date professionals. Full of examples and exercises, the book’s strength is in its practical utility for career preparation and success. This text is suited to public relations writing courses at the undergraduate and postgraduate level, particularly those with a focus on strategy or that combine strategy and writing into one course. Online resources include chapter outlines; a testbank; sample homework, paper and portfolio-building assignments; and lecture slides. They can be accessed at www.routledge.com/ 9781032163871.
Download or read book Re Writing International Relations written by Zeynep Gülsah Çapan and published by Rowman & Littlefield. This book was released on 2016-09-14 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book presents a possible way of reading and re-writing the Eurocentrism of International Relations. The method proposed to re-write histories of the manifestations and criticisms of Eurocentrism is through ‘connected histories’. The first section of the book focuses on manifestations of Eurocentrism in and through disciplinary formations and geopolitical contexts. This section explores the ‘field of IR’ as a problematic unit that already assumes a coloniality of power. It questions the existence of ‘fields of study’ and the borders between them by examining the permeability between history and IR, and highlighting how Eurocentric assumptions about world politics are reproduced in the different ‘fields’. The second section of the book focuses on criticisms of Eurocentrism in and through disciplines and geopolitical contexts. This setion explores the different ways in which theoretical strategies criticizing Eurocentrism were formulated in conversation with each other across disciplines and geopolitical contexts.
Download or read book Becoming a Public Relations Writer written by Ronald D. Smith and published by Taylor & Francis. This book was released on 2003 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at students of public relations, this second edition provides practical writing instruction for those preparing to enter the public relations profession. It uses a process approach to address a variety of writing formats and circumstances.
Download or read book Writing the Self and Transforming Knowledge in International Relations written by Erzsebet Strausz and published by Routledge. This book was released on 2018-03-19 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book emerges from within the everyday knowledge practices of International Relations (IR) scholarship and explores the potential of experimental writing as an alternative source of ‘knowledge’ and political imagination within the modern university and the contemporary structures of neoliberal government. It unlocks and foregrounds the power of writing as a site of resistance and a vehicle of transformation that is fundamentally grounded in reflexivity, self-crafting and an ethos of care. In an attempt to cultivate new sensibilities to habitual academic practice the project re-appropriates the skill of writing for envisioning and enacting what it might mean to be working in the discipline of IR and inhabiting the usual spaces and scenes of academic life differently. The practice of experimental writing that intuitively unfolds and develops in the book makes an important methodological intervention into conventional social scientific inquiry both regarding the politics of writing and knowledge production as well as the role and position of the researcher. The formal innovations of the book include the actualization and creative remaking of the Foucaultian genre of the ‘experience book,’ which seeks to challenge scholarly routine and offers new experiences and modes of perception as to what it might mean to ‘know’ and to be a ‘knowing subject’ in our times. The book will be of interest to researchers engaged in critical and creative research methods (particularly narrative writing, autobiography, storytelling, experimental and transformational research), Foucault studies and philosophy, as well as critical approaches to contemporary government and studies of resistance.
Download or read book Script and Society written by Philip J. Boyes and published by Oxbow Books. This book was released on 2021-03-15 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: By the 13th century BC, the Syrian city of Ugarit hosted an extremely diverse range of writing practices. As well as two main scripts – alphabetic and logographic cuneiform - the site has also produced inscriptions in a wide range of scripts and languages, including Hurrian, Sumerian, Hittite, Egyptian hieroglyphs, Luwian hieroglyphs and Cypro-Minoan. This variety in script and language is accompanied by writing practices that blend influences from Mesopotamian, Anatolian and Levantine traditions together with what seem to be distinctive local innovations. Script and Society: The Social Context of Writing Practices in Late Bronze Age Ugarit explores the social and cultural context of these complex writing traditions from the perspective of writing as a social practice. It combines archaeology, epigraphy, history and anthropology to present a highly interdisciplinary exploration of social questions relating to writing at the site, including matters of gender, ethnicity, status and other forms of identity, the relationship between writing and place, and the complex relationships between inscribed and uninscribed objects. This forms a case- study for a wider discussion of interdisciplinary approaches to the study of writing practices in the ancient world.
Download or read book Effective Writing Skills for Public Relations written by John Foster and published by Kogan Page Publishers. This book was released on 2005 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'John Foster's book is a 'How To' guide that gives a solid grounding in the writing requirements of the PR business. It covers a lot of ground in a complex but rewarding subject.'Writing MagazineEffective Writing Skills for Public Relations is a valuable reference source on the basis of style and presentation with helpful hints on making the best use of written communication. It advises on how to write concisely using jargon-free language whilst avoiding overused words and phrases. There is guidance on policing house style with emphasis on consistency and advice on punctuation, headlines and captions. As well as this there are tips on what makes a good press release and how to use effective design and layout to produce easy to read text. Readers will also find help on public speaking, pronunciation and the standard writing skills needed in the office.This third edition includes five new chapters covering editing skills, the importance of written tone of voice, what makes a good annual report, the legal issues facing writers and the use of Americanisms. Standard proof correction marks are included together with a glossary of terms.This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.
Download or read book Public Relations Writing written by Michael L. Kent and published by Routledge. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using skill building exercises framed around rhetorical and communication theory, Public Relations Writing: A Rhetorical Approach prepares students to be critical and thoughtful producers of organizational and public messages in a rapidly transforming field. The practice of public relations has become increasingly complex. Students need more than "technical skills" to succeed; they need critical thinking, rhetorical and communication skills to adapt to sophisticated technological and diverse environments. This text shows students that successful communication through any platform, from blogs to brochures, requires compelling prose and the ability to use language effectively. Incorporating chapters that focus both on ideas and communication principles, as well as practical knowledge of an assortment of writing contexts, Public Relations Writing: A Rhetorical Approach prepares students for the dynamic field of public relations.
Download or read book The Public Relations Writer s Handbook written by Whitney Lehmann and published by Routledge. This book was released on 2019-12-06 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Writer’s Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training. Whether you’re a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that’s accessible for PR students and practitioners alike. A dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text. www.routledge.com/9780815365280.
