Download or read book Write Like the Wolf 8 Figure Copywriting Secrets written by Cole W. van and published by Independently Published. This book was released on 2019-01-22 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The real life processes, routines, tips & hacks that helped me generate over 8-Figures for my clients in just 12 months."
Download or read book Copywriting written by Next Money Publishing and published by . This book was released on 2019-10-09 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: ★★★ Buy the Paperback version of this book and get the Kindle eBook version included for FREE ★★★ The importance of having the ability to craft compelling copy CANNOT be understated. Weather you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales you NEED to understand how to get into the mind and heart of your customers and cause them to take action to buy your product or service, or else you will simply not make sales. The good news is that ANYONE can learn how to become a masterful copywriter - you just need to understand the psychology behind creating writing that sells. In this book, you will go from beginner to expert copywriter so you can start generating more success than you thought possible. This book is highly actionable, with step by step instructions and plenty of examples to get you learning these skills as fast as possible. Here's just a tiny fraction of all you will learn in this book: ✔ The only two reasons why people buy ✔ The 11 Psychological Triggers that cause people to make purchases, and how you can leverage them to generate sales ✔ The 8 hard-wired human desires that you NEED to understand if you want to write compelling copy ✔ Bonus marketing Power Words list to supercharge your writing easily ✔ Understanding the sales psychology of crafting phrases that will get customers to take action ✔ How to be more persuasive than you ever thought possible, even if you are an absolute beginner, or think your writing sucks ✔ And much, much more! So what are you waiting for? Pick up a copy of Copywriting Secrets today and learn the secrets of crafting copy that SELLS! Click the BUY NOW button at the top of this page!
Download or read book What Is Copywriting written by Max Wilson and published by . This book was released on 2021-11-24 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: A copywriter is a person who writes the words that appear on the label and the product packaging. In other words, they are in charge of making sure the words of the label and the marketing message are consistent with each other. A good copywriter is someone who can quickly and easily express the message of a product. What is this copywriting book? It will dive you into the process that is involved in writing a book. Also, explore the writing of an outline and then how to turn that outline into the book. There's a lot of talk about copywriting and how it's important for anyone who wants to make a career out of writing. But few people go into any in-depth details about it. Copywriting is a vital part of any marketer's arsenal. What you will learn are: Find out how to write amazing copy! If you want to understand copywriting or write a better copy, this is the book for you. It covers everything you need to know about writing for SEO and social media marketing. It will show you how to write better content and create more engaging copy. And teach you copywriting secrets that will expand your reach and your profits! Many people are deciding to capitalize on copywriting as a profession, but why? It's because of the benefits of writing copy for marketing purposes that many people don't realize. I know because I've been involved in the field for years, and I've seen first-hand how copywriting can benefit your business. You have probably heard the term "copywriting" several times in your life and maybe even used it. But what does it mean? And why should you pay attention to them? The answer to these questions is simple -- copywriting is arguably the most important factor in your quest for success online. It is not only about writing blog posts and articles. It's about writing speeches, sales pitches, press releases, help pages, and anything else you want to put your brand name on.
Download or read book How to Write Copy That Sells written by Vladimir Malyuga and published by Independently Published. This book was released on 2019-02-06 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attention of Businessmen, Entrepreneurs, and Copywriters! As Easily and it is Simple to Write Text That Sells Without Necessity to Apply in Advertising Agencies These Are Techniques Written and Tested by Me and Examples for Creating Selling Texts ●Stop sweating for weeks on texts that don't sell ●Stop wasting money on ads that don't grab the attention of your targeted audience My experience and practice since 2010 in creating sales texts guarantee customers complete satisfaction in increasing sales of goods and services Take All Methodologies and Examples in My Book "How to Write Copy That Sells" The Guide to Copywriting Secrets for Businessmen, Entrepreneurs and Copywriters Table of contents Part 1. How to create a resume copywriter Part 2. How to write the text "About the Company" Part 3. Accepting Copywriting "Problem + Desired Solution" Part 4. 18 Ways to kill advertising text Part 5. 99 Marketing ideas for copywriting Part 6. Commercial suggestion Part 6.1. The formula for writing the heading Part 6.2. Offer Part 6.3. Deadline Part 6.4. Call to action Part 7. Conclusion ● Do you want to learn how to write texts that sell? ● Do you want to increase the sales of goods and services? ● Take all the techniques and examples in my book "How to Write Copy That Sells" Applying my methodologies and examples your sales will grow on 200%-300% Imagine the envious glances and shouts of your competitors! Discover the Secrets of Writing a Marketing Text for Yourself! Click the "ORDER" button at the Top of this Page ! Get Your Book Right Now Avail My by Methodologies and Examples and Already in a Week will Get Explosion of Sales! *** Buy the Paperback version of this book, and Kindle eBook version for FREE ***
Download or read book Copywriting written by Next Money Publishing and published by . This book was released on 2019-12-02 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The importance of having the ability to craft compelling copy CANNOT be understated. Weather you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales you NEED to understand how to get into the mind and heart of your customers and cause them to take action to buy your product or service, or else you will simply not make sales. The good news is that ANYONE can learn how to become a masterful copywriter - you just need to understand the psychology behind creating writing that sells. In this book, you will go from beginner to expert copywriter so you can start generating more success than you thought possible. Don't spend another minute losing money and customers because you don't understand copywriting. Stop wasting time scouring the web and testing different strategies. The best and most proven methods are right here in this book! This book is highly actionable, with step by step instructions and plenty of examples to get you learning these skills as fast as possible. Here's just a tiny fraction of all you will learn in this book: ✔ The only two reasons why people buy ✔ The 11 Psychological Triggers that cause people to make purchases, and how you can leverage them to generate sales ✔ The 8 hard-wired human desires that you NEED to understand if you want to write compelling copy ✔ Bonus marketing Power Words list to supercharge your writing easily ✔ Understanding the sales psychology of crafting phrases that will get customers to take action ✔ How to be more persuasive than you ever thought possible, even if you are an absolute beginner, or think your writing sucks ✔ Why conducting audience research can 10x your advertising results ✔ How to create authority, urgency and exclusivity around your product to get people to buy ✔How to get customers to know, like and trust your brand online ✔ How to use Pattern Interrupts to make your product or service to stick in the customer's mind by breaking expectations ✔ Everything you need to know about cold email marketing - from exactly what to say in the first email, to why you need to follow up 6-10 times to maximize results ✔ 7 types of irresistible, PROVEN email headline formulas you can customize to your product or service ✔ Cold email templates that get massive response ✔ How to use the power of storytelling to captivate your audience and effectively sell your product or service ✔ The four reasons why you lose sales - and exactly how to overcome these obstacles ✔ The 5-step storytelling framework that works every time ✔ Exactly how to use the Problem, Agitate, Solution formula for massive results ✔ Exactly how and when to use the Desire/Hook, Solution formula ✔ And much, much more! So what are you waiting for? Pick up a copy of Copywriting Secrets today and learn the secrets of crafting copy that SELLS! Click the BUY NOW button at the top of this page!
Download or read book Copywriting Secrets for Beginners written by Dan Edwards and published by . This book was released on 2020-11-27 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: WANT TO BE A GOOD CRAZY COPYWRITER? DO you spend hours -- sometimes days - fumbling over your words, then wonder why your copy STILL sounds stilted? LET ME KNOW IF THIS SOUNDS FAMILIAR: You sit down to write but the words don't come. When they do, they sound floppy, dead, flat on the page. Worse, you feel kind of greasy, gloppy - a little bit 'scuzzy' And even though you've researched blog post after blog post. Read a few copywriting books. Fallen down endless You Tube rabbit holes. There's still one issue Your copy isn't working. It's not generating the clicks, shares, downloads and SALES you know you deserve. If that sounds about right, then keep reading. If you've ever been afraid to use words to sell a product, services or even an idea, then this is your BOOK. Dan Edwards is a successful businessman. He has started, built, managed or turned around 22 different businesses with his copywriting skills. He has been able to drive crazy traffic and generate massive sales to his online and physical business using copywriting secrets. Due to popular demand, he has written this book just for you. COPYWRITING SECRETS FOR BEGINNERS is an entertaining, thought provoking, fun, insightful, engaging and easy to read book. It's a very detailed, actionable, practical book where you will learn: What copywriting is and why it's an excellent career opportunity detailed description on the psychology of why people buy Requirement for being a copywriter Secrets to creating an irresistible offer your ideal customers can't resist Difference between content writing and copywriting How to write attention grabbing headline that converts Killer headline templates with practical examples 5 reasons why your sales copy sucks How to start your career as a freelance copywriter and MANY MORE If you have an online business or physical product you're trying to promote, you need to know copywriting. The material covered in this book is a must-know for digital entrepreneurs, founders, marketers, bloggers or anyone else who need to write a copy to reach a larger audience and sell more effectively. With the secrets and nuggets in this book, you will achieve instant copywriting success in only 7days. And if you need to learn how to write good, effective copy, COPYWRITING SECRETS FOR BEGINNERS is a good way to start. Say "Goodbye" to frustrating dreams of becoming your own boss and "Hello" to your new career as a respected copywriter. Reading this book will make you a better sales person. If you don't buy it, you're losing something. I highly recommend the book "COPYWRITING SECRETS FOR BEGINNERS" to anyone who is interested in making money online from home and wants to succeed through copywriting. Scroll up and click on the BUY button
Download or read book Hypnotic Writing written by Joe Vitale and published by John Wiley & Sons. This book was released on 2006-12-22 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion
Download or read book The Copywriter s Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2020-04-07 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
Download or read book Copywriting Secrets written by Jim Edwards and published by . This book was released on 2023-06-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you could sell anything to anyone? Nobody is born knowing how to sell. But the truth is, you can learn how to sell more . . . a LOT more . . . when you discover the right words that make people buy. Copywriting is selling. Whether online, offline, in video, direct mail, on Facebook, or from the stage, copywriting is how you put words together that make people click, call, or pull out their wallets and buy from you. Whether you're a coach, author, ""funnel hacker"", e-commerce seller, or real estate agent, your ability to create sales copy that drives people to buy determines your paycheck, your lifestyle, and your family's future. In the fast-paced, attention-starved, social media-driven world of business today, two facts about your ability to create sales messages (copywriting) stand out: Fact #1: Great Copywriting = Incredible lifestyle, plenty of money, and freedom! Fact #2: Poor Copywriting = Struggle forever and die poor! Putting The Right Words On Paper And Online Is The Single Most Profitable Skill Everyone Can Learn. This book teaches you street-smart copywriting, which means this book teaches youhow to get results today. (Because we all need to make more sales today . . . not tomorrow, not next week!) If you've tried to write ads, emails, and sales letters for your business before and failed, this book is for you. If you need to make more sales -- no matter what you sell or who you sell it to -- this book is for you. Bottom Line: If you want to make a lot more money, have a lot more time off, and enjoy a lot more freedom, this book is for you . . . especially if you're not making as many sales as you want to right now.
Download or read book The Glass Hotel written by Emily St. John Mandel and published by Vintage. This book was released on 2020-03-24 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: INTERNATIONAL BESTSELLER • From the bestselling author of Station Eleven and Sea of Tranquility, an exhilarating novel set at the glittering intersection of two seemingly disparate events—the exposure of a massive criminal enterprise and the mysterious disappearance of a woman from a ship at sea. “The perfect novel ... Freshly mysterious.” —The Washington Post Vincent is a bartender at the Hotel Caiette, a five-star lodging on the northernmost tip of Vancouver Island. On the night she meets Jonathan Alkaitis, a hooded figure scrawls a message on the lobby's glass wall: Why don’t you swallow broken glass. High above Manhattan, a greater crime is committed: Alkaitis's billion-dollar business is really nothing more than a game of smoke and mirrors. When his scheme collapses, it obliterates countless fortunes and devastates lives. Vincent, who had been posing as Jonathan’s wife, walks away into the night. Years later, a victim of the fraud is hired to investigate a strange occurrence: a woman has seemingly vanished from the deck of a container ship between ports of call. In this captivating story of crisis and survival, Emily St. John Mandel takes readers through often hidden landscapes: campgrounds for the near-homeless, underground electronica clubs, service in luxury hotels, and life in a federal prison. Rife with unexpected beauty, The Glass Hotel is a captivating portrait of greed and guilt, love and delusion, ghosts and unintended consequences, and the infinite ways we search for meaning in our lives. Look for Emily St. John Mandel’s bestselling new novel, Sea of Tranquility!
Download or read book Scientific advertising written by Claude C. Hopkins and published by David De Angelis. This book was released on 2022-09-06 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to established fundamentals. If we enter any realms of uncertainty we shall carefully denote them. The present status of advertising is due to many reasons. Much national advertising has long been handled by large organizations known as advertising agencies. Some of these agencies, in their hundreds of campaigns, have tested and compared the thousands of plans and ideas. The results have been watched and recorded, so no lessons have been lost. Such agencies employ a high grade of talent. None but able and experienced men can meet the requirements in national advertising. Working in cooperation, learning from each other and from each new undertaking, some of these men develop into masters. Individuals may come and go, but they leave their records and ideas behind them. These become a part of the organization's equipment, and a guide to all who follow. Thus, in the course of decades, such agencies become storehouses of advertising experiences, proved principles, and methods. The larger agencies also come into intimate contact with experts in every department of business. Their clients are usually dominating concerns. So they see the results of countless methods and polices. They become a clearing house for everything pertaining to merchandising. Nearly every selling question which arises in business is accurately answered by many experiences. Under these conditions, where they long exist, advertising and merchandising become exact sciences. Every course is charted. The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination. We learn the principles and prove them by repeated tests. This is done through keyed advertising, by traced returns, largely by the use of coupons. We compare one way with many others, backward and forward, and record the results. When one method invariably proves best, that method becomes a fixed principle.
Download or read book Songwriting For Dummies written by Dave Austin and published by John Wiley & Sons. This book was released on 2010-07-08 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven techniques for songwriting success This friendly, hands-on guide tackles the new face of the recording industry, guiding you through the shift from traditional sales to downloads and mobile music, as well as how you can harness social media networks to get your music "out there." You get basic songwriting concepts, insider tips and advice, and inspiration for writing — and selling — meaningful, timeless songs. Songwriting 101 — get a grip on everything you need to know to write a song, from learning to listen to your "inner voice" to creating a "mood" and everything in between Jaunt around the genres — discover the variety of musical genres and find your fit, whether it's rock, pop, R&B, gospel, country, or more Let the lyrics out — master the art of writing lyrics, from finding your own voice to penning the actual words to using hooks, verses, choruses, and bridges Make beautiful music — find your rhythm, make melodies, and use chords to put the finishing touches on your song Work the Web — harness online marketing and social networks like Facebook, Twitter, and others to get your music heard by a whole new audience Open the book and find: What you need to know before you write a single note Tips on finding inspiration Ways to use poetic devices in lyrics Computer and Web-based shortcuts and technologies to streamline songwriting A look at famous songwriting collaborators Writing for stage, screen, and television How to make a demo to get your song heard Advice on how to make money from your music Learn to: Develop your songwriting skills with tips and techniques from the pros Use social networking sites to get your music out to the public Break into the industry with helpful, how-to instructions
Download or read book How to Write what You Want and Sell what You Write written by Skip Press and published by Career PressInc. This book was released on 1995 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not loaded with theory, Skip's invaluable book contains concise, easily understood and applied advice for both writing and marketing any kind of book, article, story, play, screen-play, report, proposal or anything else you can think of.How to Write What You Want and Sell What You Write is for every writer or wannabe who needs to sort out his or her desires, capabilities and strengths and, even more importantly, learn the particular formats for the kind of writing in which he or she is interested.
Download or read book The Boron Letters written by Gary Halbert and published by . This book was released on 2013-06-11 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: A series of letters by history's greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond.Once only available as part of a paid monthly premium, The Boron Letters are unique in the marketing universe and now they are a bona fide cult classic among direct response marketers and copywriters around the world.The letters inside are written from a father to a son, in a loving way that goes far beyond a mere sales book or fancy "boardroom" advertising advice...It's more than a Master's Degree in selling & persuasion...it's hands-down the best SPECIFIC and ACTIONABLE training on how to convince people to buy your products or services than I have ever read. The Boron Letters contain knowledge well beyond selling. The letters also explain how to navigate life's hurdles.This marketing classic is personal and easily digestible. Plus... immediately after reading the first chapters, you can go out and make money and a real, noticeable difference in your marketplace. There are very few successful direct response marketers (online or off) who don't owe something to Gary Halbert...and for many of them, The Boron Letters is the crown jewel in their collection.Copywriters and marketers read and re-read The Boron Letters over and over again for a reason.These strategies, secrets and tips are going to be relevant 5, 10, even 100 years from now because they deal honestly with the part of human psychology which never changes, how to convince and convert folks into buyers.Bottom line? Read the first chapter. Get into the flow of Gary's mind. Then read the second. I dare you to NOT finish the entire darn thing. After you put a few of the lessons into practice, you too will find yourself reading The Boron Letters again and again like so many of today's top marketers.If you don't already have your copy get it now. I promise you won't regret it. My best,Lawton Chiles
Download or read book The Copywriter s Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2007-04-01 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
Download or read book Introvert Doodles written by Maureen Marzi Wilson and published by Simon and Schuster. This book was released on 2017-07-25 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: As seen on Happify Daily! "Marzi's charming and irreverent illustrations are exactly what young and old introverts need to approach their temperament with wisdom and self-affirmation." --Susan Cain, author of Quiet Whoever said there's strength in numbers lied. Meet Marzi. She's an introvert who often finds herself in awkward situations. Marzi used to feel strange about her introverted tendencies. Not anymore! Now she knows that there are tons of introverts out there just like her--introverts who enjoy peace and quiet, need time alone to recharge their battery, and who prefer staying in with their pet and a good book to awkward social interactions. Just like Marzi, these introverts can often be found in libraries, at home watching Netflix, brainstorming excuses to miss your next party, or doodling cute cartoons. Being an introvert in an extrovert world isn't always easy, but it certainly is an adventure. In Introvert Doodles, follow Marzi through all of her most uncomfortable, charming, honest, and hilarious moments that everyone--introvert, extrovert, or somewhere in between--can relate to.
Download or read book Invaders and Infidels Book 1 written by Sandeep Balakrishna and published by Bloomsbury Publishing. This book was released on 2020-11-28 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Islamic conquest of India is probably the bloodiest story in history. It is a discouraging tale, for its evident moral is that civilisation is a precious good, whose delicate complex of order and freedom, culture and peace can at any moment be overthrown by barbarians invading from without or multiplying within. ~Will Durant, American historian Invaders and Infidels: From Sindh to Delhi: The 500-Year Journey of Islamic Invasions is a work of gripping history, which tells the story of the origins and trajectory of Islamic invasions into India. It begins with the first Muslim conquest and ends with Babur's invasion of Hindustan, spanning the period of the Delhi Sultanate which was in power for almost 320 years. This epochal story encompasses a vast sweep of events, which changed the history of India forever, and introduced it to an alien faith and a religious despotism such as the country had never experienced before. It comprises major and minor sagas of great heroism, untold savagery, stout resistance, brutal intrigues and epic tragedies. Embedded in this narrative are two major themes, largely overlooked in the inherited Indian historical and cultural memory. For more than three hundred years, alien Muslim invasions into India were largely fleeting, transitory and unstable. However, the lasting legacy of these Muslim invasions is the permanent destruction and disappearance of Classical India. Invaders and Infidels will fascinate anyone interested in the story of pre-Medieval India, a gateway era in the history of this ancient culture and civilisation.
