Download or read book Working Mothers Buying Detergents Only Price Matters written by Vicente Salvador Montaño and published by GRIN Verlag. This book was released on 2016-09-29 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: Despite numerous marketing mix studies of detergents very little academic investigation to determine its significant marketing attributes exists. This paper aims to determine among advertising, branding and pricing attributes, what working mothers significantly consider when buying a detergent. Allowing working mothers to assign values in each attribute, the conjoint analysis method was used to determine the derived importance instead of the stated importance. This enables the generation of a regression model with a variability of 0.70, describing the working mothers’ choice of detergent to reveal that price with a positive coefficient of 4.58, very high, p-value of 0.013, significant is the only attribute that emerge considerable, compared with brand with a positive coefficient of 0.83, very low, p-value of 0.61, not significant. Moreover, there were no significant difference among working mothers when grouped according to their employment status (full-time, part time or self-employed), civil status (single parent or married) and level of income (low, moderate or high). This implies that working mothers remains to be a market niche without any sub niche in the detergent market. Pricing strategy is the key for detergent companies who wanted to enter, maintain or increase their market share.
Download or read book Working Mother written by and published by . This book was released on 2002-06 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: The magazine that helps career moms balance their personal and professional lives.
Download or read book Trade written by and published by . This book was released on 1905 with total page 1522 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Working Mother written by and published by . This book was released on 2004-07 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: The magazine that helps career moms balance their personal and professional lives.
Download or read book Buying and Believing written by Steven Kemper and published by University of Chicago Press. This book was released on 2001-05 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is a central part of the global system of commerce and culture. Every day it exposes consumers around the world to practices associated with the West, urban life, prosperity, and modernity. One consequence of this exposure is that it frees people's imaginations from time and place, and imposes a new and foreign reality. In this book Steven Kemper looks at a parallel trend, arguing that advertising firms in Nairobi, Caracas, and Colombo also domesticate the imagination, insinuating images into people's minds of the traditional as well as the modern, the local as much as the global. Drawing upon fieldwork conducted over thirty years, Kemper examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to "Sri Lankanize" commodities and practices to make them locally desirable, essentially producing new forms of Sri Lankan culture. Addressing many of the most pressing agendas of contemporary anthropology, Buying and Becoming breaks new ground in studies of culture and globalization.
Download or read book Argonaut written by and published by . This book was released on 1903 with total page 912 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handmade for Profit written by Barbara Brabec and published by M. Evans. This book was released on 2002-10-10 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through her books, articles, and periodicals, Barbara Brabec has been showing people how to profit from their creative talents and know-how for over twenty-five years.
Download or read book Consumer Culture and Society written by Wendy Wiedenhoft Murphy and published by SAGE Publications. This book was released on 2016-07-27 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Culture and Society offers an introduction to the study of consumerism and consumption from a sociological perspective. Author Wendy Wiedenhoft Murphy examines what we buy, how and where we consume, the meanings attached to the things we purchase, and the social forces that enable and constrain consumer behavior. Opening chapters provide a theoretical overview and history of consumer society and featured case studies look at mass consumption in familiar contexts, such as tourism, food, and higher education. The book explores ethical and political concerns, including consumer activism, indebtedness, alternative forms of consumption, and dilemmas surrounding the globalization of consumer culture.
Download or read book Son of Sherwood written by Carrie Drury and published by Lulu.com. This book was released on 2014-01-05 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: It was a time of uncertainty and darkness. Feudal England was caught between bloody crusades, and corrupt nobility. No one could predict that an outlaw would be the one to bring a spark of hope to the people of a small region in England. He wished neither fame nor wealth like some outlaws, but his deeds of courage and chivalry would become known throughout the world, as would his name. Nobility called him a wolf's-head. Serfs called him a hero. Historians called him a myth. Legend would know him as Robin Hood.
Download or read book Working Mother written by and published by . This book was released on 1988-03 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: The magazine that helps career moms balance their personal and professional lives.
Download or read book Working Mother written by and published by . This book was released on 2003-03 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: The magazine that helps career moms balance their personal and professional lives.
Download or read book Congressional Record written by United States. Congress and published by . This book was released on 1971 with total page 1218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)
Download or read book Working Mother written by and published by . This book was released on 2002-05 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: The magazine that helps career moms balance their personal and professional lives.
Download or read book Working Mother written by and published by . This book was released on 2002-04 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: The magazine that helps career moms balance their personal and professional lives.
Download or read book The Working Man s Friend and Family Instructor written by and published by . This book was released on 1850 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Soap Gazette and Perfumer written by and published by . This book was released on 1903 with total page 856 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Journalism Series University of Missouri written by University of Missouri and published by . This book was released on 1924 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
