Download or read book Humor in the Advertising Business written by Fred K. Beard and published by Rowman & Littlefield. This book was released on 2008 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, Humor in the Advertising Business surveys the whimsical side of modern advertising. Great as a supplemental text in Advertising Principles, Copywriting, and Advertising Strategy courses.
Download or read book Humor Seriously written by Jennifer Aaker and published by Crown Currency. This book was released on 2021-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: WALL STREET JOURNAL, LOS ANGELES TIMES, AND USA TODAY BESTSELLER • Anyone—even you!—can learn how to harness the power of humor in business (and life), based on the popular class at Stanford’s Graduate School of Business. Don’t miss the authors’ TED Talk, “Why great leaders take humor seriously,” online now. “The ultimate guide to using the magical power of funny as a tool for leadership and a force for good.”—Daniel H. Pink, #1 New York Times bestselling author of When and Drive We are living through a period of unprecedented uncertainty and upheaval in both our personal and professional lives. So it should come as a surprise to exactly no one that trust, human connection, and mental well-being are all on the decline. This may seem like no laughing matter. Yet, the research shows that humor and laughter are among the most valuable tools we have at our disposal for strengthening bonds and relationships, diffusing stress and tension, boosting resilience, and performing when the stakes are high. That’s why Jennifer Aaker and Naomi Bagdonas teach the popular course Humor: Serious Business at the Stanford Graduate School of Business, where they help some of the world’s most hard-driving, blazer-wearing business minds infuse more humor and levity into their work and lives. In Humor, Seriously, they draw on findings by behavioral scientists, world-class comedians, and inspiring business leaders to reveal how humor works and—more important—how you can use more of it, better. Aaker and Bagdonas unpack the theory and application of humor: what makes something funny, how to mine your life for material, and simple ways to identify and leverage your unique humor style. They show how to use humor to rebuild vital connections; appear more confident, competent, and authentic at work; and foster cultures where levity and creativity can thrive. President Dwight David Eisenhower once said, “A sense of humor is part of the art of leadership, of getting along with people, of getting things done.” If Dwight David Eisenhower, the second least naturally funny president (after Franklin Pierce), thought humor was necessary to win wars, build highways, and warn against the military-industrial complex, then you might consider learning it too.
Download or read book The Humor Code written by Peter McGraw and published by Simon and Schuster. This book was released on 2015-04-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part road-trip comedy and part social science experiment, a scientist and a journalist travel the globe to discover the secret behind what makes things funny, questioning countless experts, including Louis C.K., along the way.
Download or read book The Psychology of Humor and Wit written by Donald M. Johnson and published by . This book was released on 1999 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Wit and Humor of Oscar Wilde written by Oscar Wilde and published by Courier Corporation. This book was released on 1959-01-01 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 1,000 ripostes, paradoxes, wisecracks: "Work is the curse of the drinking classes," "I can resist everything except temptation," etc.
Download or read book They Used to Call Me Snow White But I Drifted written by Gina Barreca and published by UPNE. This book was released on 2013 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published by Viking in 1991 and issued as a paperback through Penguin Books in 1992, Snow White became an instant classic for both academic and general audiences interested in how women use humor and what others (men) think about funny women. Barreca, who draws on the work of scholars, writers, and comedians to illuminate a sharp critique of the gender-specific aspects of humor, provides laughs and provokes arguments as she shows how humor helps women break rules and occupy center stage. Barreca's new introduction provides a funny and fierce, up-to-the-minute account of the fate of women's humor over the past twenty years, mapping what has changed in our culture--and questioning what hasn't.
Download or read book Isn t that Clever written by Steven Gimbel and published by Taylor & Francis. This book was released on 2017-06-26 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Isn’t That Clever provides a new account of the nature of humor – the cleverness account – according to which humor is intentional conspicuous acts of playful cleverness. This volume asks whether there are limits to what can be said in dealing with a heckler and how do we determine whether one comedian has stolen jokes from another.
Download or read book Humor 101 written by Mitch Earleywine, PhD and published by Springer Publishing Company. This book was released on 2010-12-15 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Humor is complex, and the author, Mitch Earleywine, does an exceptional job of covering the big bases of humor from a research perspective in a small space with a readable content. When I first picked up this book and began reading it, I was looking for depth. What I found was an overview and at the same time a very exciting way to provide an entrÈe into psychology-a vehicle for students to grab hold of topics central to psychology but studiedand researched in terms of modern themes, and particularly humor." --PsycCRITIQUES "I've just finished reading Humor 101 with great interest and admiration. The book combines psychological research and practicality beautifully and humorously." -- Bob Mankoff Cartoon Editor, The New Yorker Magazine "In lucid, cheerful prose, Earleywine offers up the impossible: an explanation of humor that is as thoughtful, fascinating, and entertaining as humor itself." Elisa Albert Author of ,The Book of Dahliaand How This Night is Different "Dr. Earleywine's witty insight on this topic will make you funny, happy, and wise. Mitch has that rare ability to clearly explain something that is mysterious as it is magical: the power of laughter. Read this book and laugh while you learn." Brett Siddell Sirius/XM Satellite Radio Personality "Dr. Earleywine has written the perfect guide to understanding humor. No one else has the unique combination of witty stage time, outstanding teaching expertise, and impressive scientific background. You'll love this book." Derrick Jackson Winner, Ultimate Laff-Down What makes something funny? How does humor impact health and psychological well-being? How can you incorporate humor into everyday life? A concise, reader-friendly introduction to an important but often underappreciated topic in modern psychology, Humor 101 explains the role of comedy, jokes, and wit in the sciences and discusses why they are so important to understand. Psychology professor Dr. Mitch Earleywine draws from his personal experiences in stand-up comedy to focus on how humor can regulate emotion, reduce anxiety and defuse tense situations, expose pretensions, build personal relationships, and much more. He irreverently debunks the pseudoscience on the topic of humor and leaves readers not only funnier, but better informed. The Psych 101 Series Short, reader-friendly introductions to cutting-edge topics in psychology. With key concepts, controversial topics, and fascinating accounts of up-to-the-minute research, The Psych 101 Series is a valuable resource for all students of psychology and anyone interested in the field.
Download or read book Your Wit Is My Command written by Tony Veale and published by MIT Press. This book was released on 2021-09-07 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: For fans of computers and comedy alike, an accessible and entertaining look into how we can use artificial intelligence to make smart machines funny. Most robots and smart devices are not known for their joke-telling abilities. And yet, as computer scientist Tony Veale explains in Your Wit Is My Command, machines are not inherently unfunny; they are just programmed that way. By examining the mechanisms of humor and jokes--how jokes actually works--Veale shows that computers can be built with a sense of humor, capable not only of producing a joke but also of appreciating one. Along the way, he explores the humor-generating capacities of fictional robots ranging from B-9 in Lost in Space to TARS in Interstellar, maps out possible scenarios for developing witty robots, and investigates such aspects of humor as puns, sarcasm, and offensiveness. In order for robots to be funny, Veale explains, we need to analyze humor computationally. Using artificial intelligence (AI), Veale shows that joke generation is a knowledge-based process--a sense of humor is blend of wit and wisdom. He notes that existing technologies can detect sarcasm in conversation, and explains how some jokes can be pre-scripted while others are generated algorithmically--all while making the technical aspects of AI accessible for the general reader. Of course, there's no single algorithm or technology that we can plug in to make our virtual assistants or GPS voice navigation funny, but Veale provides a computational roadmap for how we might get there.
Download or read book Great Presidential Wit written by Robert J. Dole and published by Simon and Schuster. This book was released on 2001 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The former senator and presidential candidate collects bipartisan presidential humor from famous, and not-so-famous, chief executives, from Washington to Clinton.
Download or read book Design Humor written by Steven Heller and published by Skyhorse Publishing. This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the first satiric cave drawings to the quirky humour of Push Pin studios, Design Humor explores what makes wit and humour such important tools in graphic design. Compiling some of the most clever, ironic, and acerbic pieces from annuals, exhibitions, and designer's drawers, this entertaining sourcebook demonstrates how to communicate effectively through visual puns, type play, and ironic images. It features dozens of classic examples of comical type creations such as Goudy Stout as well as the exuberant playfulness of post-modern design. Full of captivating historical and philosophical references from such humour experts as Groucho Marx, Max Eastman, and Mark Twain, Design Humor is an invaluable resource for designers and design students, as well as a treasured collection of design wit for the enthusiast!
Download or read book Elements of Wit written by Benjamin Errett and published by Penguin. This book was released on 2014-10-07 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Got wit? We’ve all been in that situation where we need to say something clever, but innocuous; smart enough to show some intelligence, without showing off; something funny, but not a joke. What we need in that moment is wit—that sparkling combination of charm, humor, confidence, and most of all, the right words at the right time. Elements of Wit is an engaging book that brings together the greatest wits of our time, and previous ones from Oscar Wilde to Nora Ephron, Winston Churchill to Christopher Hitchens, Mae West to Louis CK, and many in between. With chapters covering the essential ingredients of wit, this primer sheds light on how anyone—introverts, extroverts, wallflowers, and bon vivants—can find the right zinger, quip, parry, or retort…or at least be a little bit more interesting.
Download or read book At Wit s End written by Erma Bombeck and published by Fawcett. This book was released on 2011-02-02 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: "America's irrepressible doyenne of domestic satire." THE BOSTON GLOBE Madcap, bittersweet humor in classic Erma Bombeck-style. You'll laugh until it hurts and love it! "Any mother with half a skull knows that when Daddy's little boy becomes Mommy's little boy, the kid is so wet, he's treading water. What do you mean you're a participle in the school play and you need a costume? Those rotten kids. If only they'd let me wake up in my own way. Why do they have to line up along my bed and stare at me like Moby Dick just washed up onto a beach somewhere?"
Download or read book Inside Jokes written by Matthew M. Hurley and published by MIT Press. This book was released on 2011 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some things are funny -- jokes, puns, sitcoms, Charlie Chaplin, The Far Side, Malvolio with his yellow garters crossed -- but why? Why does humor exist in the first place? Why do we spend so much of our time passing on amusing anecdotes, making wisecracks, watching The Simpsons? In Inside Jokes, Matthew Hurley, Daniel Dennett, and Reginald Adams offer an evolutionary and cognitive perspective. Humor, they propose, evolved out of a computational problem that arose when our long-ago ancestors were furnished with open-ended thinking. Mother Nature -- aka natural selection -- cannot just order the brain to find and fix all our time-pressured misleaps and near-misses. She has to bribe the brain with pleasure. So we find them funny. This wired-in source of pleasure has been tickled relentlessly by humorists over the centuries, and we have become addicted to the endogenous mind candy that is humor.
Download or read book The Game of Humor written by Charles R. Gruner and published by Routledge. This book was released on 2017-07-05 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humor, wit, and laughter surround each person. From everyday quips to the carefully contrived comedy of literature, newspapers, and television we experience humor in many forms, yet the impetus for our laughter is far from innocuous. Misfortune, stupidity, and moral or cultural defects, however faintly revealed in others and ourselves, seem to make us laugh. Although discomforting, such negative terms as superiority, aggression, hostility, ridicule, or degradation can be applied to instances of humor. According to scholars, Thomas Hobbes's "superiority theory"?that humor arises from mischances, infirmities, and indecencies, where there is no wit at all?applies to most humor. With the exception of good-natured play, Charles R. Gruner claims that humor is rarely as innocent as it first appears.Gruner's proposed superiority theory of humor is all-encompassing. In The Game of Humor, he expands the scope of Hobbes's theory to include and explore the contest aspect of "good-natured" play. As such, the author believes all instances of humor can be examined as games, in terms of competition and keeping score?winners and losers. Gruner draws on a broad spectrum of thought-provoking examples. Holocaust jokes, sexual humor, the racialist dialogue of such comic characters as Stepin Fetchit and Archie Bunker, simple puns, and many of the author's own encounters with everyday humor. Gruner challenges the reader to offer a single example of humor that cannot be "de-humorized" by its agonistic nature.The Game of Humor makes intriguing and enjoyable reading for people interested in humor and the aspects of human motivation. This book will also be valuable to professionals in communication and information studies, sociologists, literary critics and linguists, and psychologists concerned with the conflicts and tensions of everyday life.
Download or read book Humor in Advertising written by Marc G. Weinberger and published by Routledge. This book was released on 2021-06-21 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital advertising, everyone is exposed to funny ads, some of which both entertain the audience and help sell a product. Yet, the use of humor in advertising is complex; clearly not all humorous ads are successful. This comprehensive volume both summarizes the cumulative state of knowledge on humor in advertising and provides new cutting-edge research on key topics such as humor’s use in conjunction with emotional and sexual appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability. Special emphasis is placed on defining humorous advertising and types of humor used, as well as outlining what conditions work for advertisers. The chapters examine humor in advertising and add insights on several cutting-edge issues in this stream of research. An overview article summarizing the overall body of literature accumulated over 50 years of research on humorous advertising defines types of humorous appeals. The degree to which humor is effective and the boundary conditions associated with when and how it works best in advertising is discussed. New research articles further contribute to cumulative knowledge by exploring the interaction of humor with other issues and techniques such as whether it travels internationally, gender issues, its use in conjunction with emotional and sexual appeals, and its presence in the digital contexts. The book concludes with an in-depth look at the evolution of humorous appeals over the oldest traditional advertising medium—outdoor advertising. The chapters in this book were originally published in International Journal of Advertising.
Download or read book Humour Seriously written by Jennifer Aaker and published by Portfolio. This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A recent survey of more than 700 CEOs showed that 98% prefer job candidates with a sense of humour and 84% think that funny employees do better work. Psychologist Dr Jennifer Aaker and comedian Naomi Bagdonas' research has shown that humour makes us feel more competent and confident, strengthens relationships and boosts resilience during difficult times. Based on the popular course 'Humour: Serious Business' at Stanford's Graduate School of Business, where Aaker and Bagdonas help some of the world's most hard-driving, blazer-wearing business minds build levity into their organisations and lives, this book will show you how to use humour to: enhance creativity and problem-solving; influence and motivate others; build bonds and defuse tension within teams; create a culture where colleagues feel safe, appreciated and joyful.
