Download or read book Winning Over the Japanese Consumer written by Nick Johnston and published by Alexandra Press. This book was released on 2014-02-28 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: To build a successful business in Japan, you must understand the Japanese consumer. Nick Johnston's "Winning over the Japanese Consumer" tells you everything you need to know to ensure your brand succeeds in Japan. Based on interviews with CEOs and industry leaders and including real-life case studies, this book gives examples of how to establish your products in the world's second largest and arguably most challenging consumer market. Also drawing upon the author's own business success stories as well as insights from marketing experts, this book will teach you how to make your brand a household name in Japan. You will learn: - how to present your brand story successfully, - how to satisfy the world's most demanding consumers, - how to hire people who will lead your business to success, - how to operate within the Japanese distribution network, - how to develop pricing strategies for the Japanese market, - how to develop a unique advertising campaign, - how breaking the rules can be to your advantage - sometimes, - about partnerships that work and why (and how a Japanese partner is no longer essential for success), - who's who of Japanese wholesale and retail outlets, and - how to build your business around current and future demographic trends in Japan. "Winning over the Japanese Consumer" is an essential resource for country managers, entrepreneurs, marketeers, investors, and anyone involved in building a business in Japan.
Download or read book War without Mercy written by John Dower and published by Pantheon. This book was released on 2012-03-28 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER OF THE NATIONAL BOOK CRITICS CIRCLE AWARD • AN AMERICAN BOOK AWARD FINALIST • A monumental history that has been hailed by The New York Times as “one of the most original and important books to be written about the war between Japan and the United States.” In this monumental history, Professor John Dower reveals a hidden, explosive dimension of the Pacific War—race—while writing what John Toland has called “a landmark book ... a powerful, moving, and evenhanded history that is sorely needed in both America and Japan.” Drawing on American and Japanese songs, slogans, cartoons, propaganda films, secret reports, and a wealth of other documents of the time, Dower opens up a whole new way of looking at that bitter struggle of four and a half decades ago and its ramifications in our lives today. As Edwin O. Reischauer, former ambassador to Japan, has pointed out, this book offers “a lesson that the postwar generations need most ... with eloquence, crushing detail, and power.”
Download or read book Japanese Consumer Behaviour written by John McCreery and published by Routledge. This book was released on 2014-04-08 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging population? This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.
Download or read book A War It Was Always Going to Lose written by Jeffrey Record and published by Potomac Books, Inc.. This book was released on 2010-11-30 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jeffrey Record has specialized in investigating the causes of war. In The Specter of Munich: Reconsidering the Lessons of Appeasing Hitler (Potomac Books, Inc., 2006), he contended that Hitler could not have been deterred from going to war by any action the Allies could plausibly have taken. In Beating Goliath: Why Insurgencies Win (Potomac Books, Inc., 2007), Record reviewed eleven insurgencies and evaluated the reasons for their success or failure, including the insurgents' stronger will to prevail. Wanting War: Why the Bush Administration Invaded Iraq (Potomac Books, Inc., 2009) includes one of Record's most cogent explanations of why an often uncritical belief in one's own victory is frequently (but not always) a critical component of the decision to make war. Record incorporates the lessons of these earlier books in his latest, A War It Was Always Going to Lose: Why Japan Attacked America in 1941. The attack on Pearl Harbor is one of the most perplexing cases in living memory of a weaker power seeming to believe that it could vanquish a clearly superior force. On closer inspection, however, Record finds that Japan did not believe it could win; yet, the Japanese imperial command decided to attack the United States anyway. Conventional explanations that Japan's leaders were criminally stupid, wildly deluded, or just plumb crazy don't fully answer all our questions, Record finds. Instead, he argues, the Japanese were driven by an insatiable appetite for national glory and economic security via the conquest of East Asia. The scope of their ambitions and their fear of economic destruction overwhelmed their knowledge that the likelihood of winning was slim and propelled them into a war they were always going to lose.
Download or read book Embracing Defeat written by John W Dower and published by W. W. Norton & Company. This book was released on 2000-07-04 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study of modern Japan traces the impact of defeat and reconstruction on every aspect of Japan's national life. It examines the economic resurgence as well as how the nation as a whole reacted to defeat and the end of a suicidal nationalism.
Download or read book Consumer Politics in Postwar Japan written by Patricia L. Maclachlan and published by Columbia University Press. This book was released on 2001-12-26 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing comparisons to the United States and Britain, this book examines Japan's postwar consumer protection movement. Organized largely by and for housewives and spurred by major cases of price gouging and product contamination, the movement led to the passage of basic consumer protection legislation in 1968. Although much of the story concerns the famous "iron triangle" of big business, national bureaucrats, and conservative party politics, Maclachlan takes a broader perspective. She points to the importance of activity at the local level, the role of minority parties, the limited utility of the courts, and the place of lawyers and academics in providing access to power. These mild social strategies have resulted in a significant amount of consumer protection.
Download or read book Convenience Store Woman written by Sayaka Murata and published by Grove Press. This book was released on 2018-06-12 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: The English-language debut of one of Japan’s most talented contemporary writers, selling over 650,000 copies there, Convenience Store Woman is the heartwarming and surprising story of thirty-six-year-old Tokyo resident Keiko Furukura. Keiko has never fit in, neither in her family, nor in school, but when at the age of eighteen she begins working at the Hiiromachi branch of “Smile Mart,” she finds peace and purpose in her life. In the store, unlike anywhere else, she understands the rules of social interaction—many are laid out line by line in the store’s manual—and she does her best to copy the dress, mannerisms, and speech of her colleagues, playing the part of a “normal” person excellently, more or less. Managers come and go, but Keiko stays at the store for eighteen years. It’s almost hard to tell where the store ends and she begins. Keiko is very happy, but the people close to her, from her family to her coworkers, increasingly pressure her to find a husband, and to start a proper career, prompting her to take desperate action... A brilliant depiction of an unusual psyche and a world hidden from view, Convenience Store Woman is an ironic and sharp-eyed look at contemporary work culture and the pressures to conform, as well as a charming and completely fresh portrait of an unforgettable heroine.
Download or read book J Management written by Parissa Haghirian and published by iUniverse. This book was released on 2009 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following the economic crisis, Japan is on its way to regaining its position as an economic powerhouse. The bubble burst in the 1990s, and a decade of recession led to numerous changes in Japanese society and management. J-Management: Fresh Perspectives on the Japanese Firm in the 21st Century presents a comprehensive overview of the reforms and changes in the Japanese economy and their impact on management processes. J-Management gives insights into the current situation of Japanese firms, explains Japanese views on current developments, and answers questions about contemporary Japanese firms, such as ● How have Japanese firms handled the recession, and how have they reinvented themselves after it? ● Is lifetime employment still relevant in today's Japanese society? ● Does the seniority system still apply? ● How has globalization impacted today's Japanese corporations? ● How advanced is gender equality in the J-firm? ● What challenges do foreign workers face in the J-company? Written by students at Sophia University in Tokyo, J-Management not only contains an overview of relevant sources on the topics, but also includes the personal experiences and opinions of these young, international writers who provide comprehensive, fresh, and insightful commentary from the Japanese perspective.
Download or read book Japanese Consumer Dynamics written by P. Haghirian and published by Springer. This book was released on 2010-11-24 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.
Download or read book Winners Without Losers written by Edward J. Lincoln and published by Cornell University Press. This book was released on 2007 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the two decades since the United States became the world's only superpower, policymakers in Washington have seemingly abandoned many tools of statecraft and instead now rely on U.S. military strength as the key--and sometimes the sole--element of its global strategy. Yet economists see a world in which the salience of military power has been shrinking as greater affluence and deepening interdependence transform the global economy. In Winners without Losers, Edward J. Lincoln, a highly regarded economist, contends that the best chance the United States has of ensuring peace and prosperity--for itself and for the rest of the world--will be found at conference tables rather than on the battlefield. Shining a spotlight on foreign trade policy as an agent for political change, this cogent and well-argued book urges policymakers, the business community, and citizens to find a path to increased stability by forging stronger international economic ties. Interdependence is founded on cooperation with other nations, and in particular on multilateral institutions. Over the past five years, in particular, American policy has moved strongly away from cooperation and, in a single-minded pursuit of the "war against global terror," has largely ignored economic issues. Extending the scope of his previous work, which started with the economic transformations of postwar Japan and more recently considered the evolution of economic linkages and cooperation in East Asia, Lincoln applies regional lessons to the world stage. More than a critique of current policies, Winners without Losers argues for a transformation of American foreign policy that recognizes the new realities of the globalized world-realities that America's leaders ignore at the nation's peril.
Download or read book Bankrupting the Enemy written by Edward S Miller and published by Naval Institute Press. This book was released on 2007-09-10 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: Award-winning author Edward S. Miller contends in this new work that the United States forced Japan into international bankruptcy to deter its aggression. While researching newly declassified records of the Treasury and Federal Reserve, Miller, a retired chief financial executive of a Fortune 500 resources corporation, uncovered just how much money mattered. Washington experts confidently predicted that the war in China would bankrupt Japan, not knowing that the Japanese government had a huge cache of dollars fraudulently hidden in New York. Once discovered, Japan scrambled to extract the money. But, Miller explains, in July 1941 President Roosevelt invoked a long-forgotten clause of the Trading with the Enemy Act of 1917 to freeze Japan s dollars and forbade it to sell its hoard of gold to the U.S. Treasury, the only open gold market after 1939. Roosevelt s temporary gambit to bring Japan to its senses, not its knees, was thwarted, however, by opportunistic bureaucrats. Dean Acheson, his handpicked administrator, slyly maneuvered to deny Japan the dollars needed to buy oil and other resources for war and for economic survival. Miller's lucid writing and thorough understanding of the complexities of international finance enable readers unfamiliar with financial concepts and terminology to grasp his explanation of the impact of U.S. economic policies on Japan. His review of thirty-seven studies of Japan's resource deficiencies begs the question of why no U.S. agency calculated the impact of the freeze on Japan's overall economy. His analysis of a massive OSS-State Department study of prewar Japan clearly demonstrates that the deprivations facing the Japanese people were the country to remain in financial limbo buttressed its choice of war at Pearl Harbor. Such a well-documented study is certain to be recognized for its significant contributions to the historiography of the origins of the Pacific War.
Download or read book Japanese Consumer Dynamics written by P. Haghirian and published by Palgrave Macmillan. This book was released on 2010-11-24 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.
Download or read book Winner Take All written by Richard Elkus and published by Basic Books. This book was released on 2009-06-16 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past thirty years, the United States has lost commanding leads in business after business. We no longer make cameras, TVs, MP3 players, cell phones, or DVD players, and we have become the world's largest debtor nation. Everyone thinks this is because of cheap labor costs, but in fact Asian leaders have a fundamental and different way of thinking about business. They are playing a different game. If the U.S. wants to regain its competitiveness and preserve its global power, it must play the game as it's played in the rest of the world. Winner Take All tells us what it takes to be competitive, and how we need to reform our thinking to regain what we have lost. Richard Elkus isn't't afraid to bring a few sacred cows to the slaughter. This is the essential primer for any policy maker, business leader, or general reader interested in knowing how America can regain the economic clout it once had.
Download or read book Attempting to Win in the Japanese Market written by JETRO Business Support Center and published by . This book was released on 1999 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Gucci on the Ginza written by George Fields and published by Kodansha. This book was released on 1989 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book ADVANCED BRAND MANAGEMENT 3RD EDITION written by Paul Temporal and published by Harriman House Limited. This book was released on 2019-02-25 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers. The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment. But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy? Advanced Brand Management is the indispensable guide that provides all the answers. Paul Temporal addresses every issue related to brand management in the 21st century, providing the background theory and illustrating this with thoughtful case studies from across the business world. In this third edition, all chapters have been updated, and a completely new chapter is included on the growth of the digital world and the use of the Internet. Throughout, there is an increased emphasis on brand strategy and updates to case studies, with entirely new cases being added. If you want to make your own branding a success, you can’t afford to be without Advanced Brand Management.
Download or read book China s Muslims and Japan s Empire written by Kelly A. Hammond and published by UNC Press Books. This book was released on 2020-09-30 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this transnational history of World War II, Kelly A. Hammond places Sino-Muslims at the center of imperial Japan's challenges to Chinese nation-building efforts. Revealing the little-known story of Japan's interest in Islam during its occupation of North China, Hammond shows how imperial Japanese aimed to defeat the Chinese Nationalists in winning the hearts and minds of Sino-Muslims, a vital minority population. Offering programs that presented themselves as protectors of Islam, the Japanese aimed to provide Muslims with a viable alternative—and, at the same time, to create new Muslim consumer markets that would, the Japanese hoped, act to subvert the existing global capitalist world order and destabilize the Soviets. This history can be told only by reinstating agency to Muslims in China who became active participants in the brokering and political jockeying between the Chinese Nationalists and the Japanese Empire. Hammond argues that the competition for their loyalty was central to the creation of the ethnoreligious identity of Muslims living on the Chinese mainland. Their wartime experience ultimately helped shape the formation of Sino-Muslims' religious identities within global Islamic networks, as well as their incorporation into the Chinese state, where the conditions of that incorporation remain unstable and contested to this day.
