Download or read book Winning New Customers in Recession and Recovery written by Rupert M. Hart and published by CreateSpace. This book was released on 2009-03-02 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to win new customers efficiently? You can't chase after every potential customer who moves. You have to think smarter or you will waste a lot of effort. This book will help you win new customers in 3 ways: flooding into near markets, increasing market coverage and presence, and reaching for far markets. Rupert Hart MBA has been an operating manager and marketing executive through several downturns with two decades of hands-on experience in advising companies on recession strategy. He is the author of 5-star-rated "Recession Storming: Thriving in Downturns through Superior Marketing, Pricing and Product Strategies."This "BizBones" book is on a single specific subject (just the "bones") and designed to be read in one hour by a busy manager. Books in the "BizBones" Series cover: Recession 101: Understanding the Business Environment), Winning New Customers, Resisting Pricing Pressure, Advancing with New Product-Offerings. Essential reading for all managers.
Download or read book Maximizing Revenue and Margin from Your Existing Customers in Recession and Recovery written by Rupert M. Hart and published by CreateSpace. This book was released on 2009-02-26 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your Existing Customers are your #1 priority. Because they trust you and have relationships already set up with you. Because you know all about their businesses and don't have to spend money reaching them. This book will show you how to focus on the right customers, reinforce customer loyalty and extract more revenue. Rupert Hart MBA has been an operating manager and marketing executive through several downturns with two decades of hands-on experience in advising companies on recession strategy. He is the author of 5-star-rated "Recession Storming: Thriving in Downturns through Superior Marketing, Pricing and Product Strategies."This "BizBones" book is on a single specific subject (just the "bones") and designed to be read in one hour by a busy manager. Books in the "BizBones" Series cover: Recession 101: Understanding the Business Environment), Winning New Customers, Resisting Pricing Pressure, Advancing with New Product-Offerings. Essential reading for all managers.
Download or read book Advancing with New Product Offerings in Recession and Recovery written by Rupert M. Hart and published by CreateSpace. This book was released on 2009-02-26 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Products are the most powerful business strategy in a recession. Why? Because everyone is selling the same old stuff and the same old stuff isn't selling. This book will get you out of the rut with short-term fixes, recurring revenue products, seeking new ideas, and maximizing the development process.Rupert Hart MBA has been an operating manager and marketing executive through several downturns with two decades of hands-on experience in advising companies on recession strategy. He is the author of 5-star-rated "Recession Storming: Thriving in Downturns through Superior Marketing, Pricing and Product Strategies."This "BizBones" book is on a single specific subject (just the "bones") and designed to be read in one hour by a busy manager. Books in the "BizBones" Series cover: Recession 101: Understanding the Business Environment), Winning New Customers, Resisting Pricing Pressure, Advancing with New Product-Offerings. Essential reading for all managers.
Download or read book Making Acquisitions in Recession and Recovery written by Rupert M. Hart and published by CreateSpace. This book was released on 2009-03-17 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making Acquisitions can be a great opportunity - but how can you avoid critical pitfalls?This book will show you how to understand the causes of cheap companies, discover hidden potential for value creation, and manage the integration process successfully. Can you afford NOT to buy this book? Rupert Hart MBA has been an operating manager and marketing executive through several downturns with hands-on experience in recession strategy. He is the author of 5-star-rated "Recession Storming: Thriving in Downturns through Superior Marketing, Pricing and Product Strategies."This "BizBones" book is on a single specific subject (just the "bones") and designed to be read in one hour by a busy manager. Books in the "BizBones" Series cover: Recession 101, Winning New Customers, Resisting Pricing Pressure, Advancing with New Product-Offerings, Maximizing Revenue & Marin form Existing Customers, Cutting Costs Successfully, Making Acquisitions.Essential reading for all managers.
Download or read book Recession 101 written by Rupert M. Hart and published by CreateSpace. This book was released on 2009-02-27 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes a recession so different from Business-as-usual? It's so hard to figure it all out, isn't it? This book will help put it all together. Starting with the mechanism of business cycles and the economy in recession we can understand what is happening now in your company, your competitors and your customers. Rupert Hart MBA has been an operating manager and marketing executive through several downturns with two decades of hands-on experience in advising companies on recession strategy. He is the author of 5-star-rated "Recession Storming: Thriving in Downturns through Superior Marketing, Pricing and Product Strategies."This "BizBones" book is on a single specific subject (just the "bones") and designed to be read in one hour by a busy manager. Books in the "BizBones" Series cover: Recession 101: Understanding the Business Environment), Winning New Customers, Resisting Pricing Pressure, Advancing with New Product-Offerings. Essential reading for all managers.
Download or read book Recession Storming written by Rupert M. Hart and published by Createspace Independent Publishing Platform. This book was released on 2008-03-03 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 book on Marketing in a Recession on Amazon. com for over 3 years. It was published in early 2008, 9 months before it was announced that we had been in recession since December 2007.So you've cut costs, now what? You just can't cut your way to greatness and "Recession Storming" will get you out into action with new strategies to squeeze more revenue from your customers, increase margin by resisting price pressure, change the game with recession-specific product-offerings, and expand into new markets. There are over 100 marketing strategies from 80 companies from 5 recessions and 40 industry downturns.5 star-rated by reviewers like you: "This book really amazed me for how practical its advice is." "Very practical ...Neat stuff, timely advice." Invaluable for business owners, marketing teams, investors and consultants. Just one idea will repay the price of the book many times over. Also available in extended version (with chapters on costs and acquisitions) as The "Recession Storming" Handbook of Recession & Recovery Strategy (qv). Reach the author at [email protected]
Download or read book Cutting Costs Effectively in Recession and Recovery written by Rupert Hart and published by . This book was released on 2009-03-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sure, you could cut costs 10% across the board. But cutting costs effectively means more...This book will show you how to find the hidden potential for cost-cutting, balance cost-cutting aganist cashflow generation, and help with an efficient implementation strategy.Rupert Hart MBA has been an operating manager and marketing executive through several downturns with two decades of hands-on experience in advising companies on recession strategy. He is the author of 5-star-rated "Recession Storming: Thriving in Downturns through Superior Marketing, Pricing and Product Strategies."This "BizBones" book is on a single specific subject (just the "bones") and designed to be read in one hour by a busy manager. Books in the "BizBones" Series cover: Recession 101, Winning New Customers, Resisting Pricing Pressure, Advancing with New Product-Offerings, Maximizing Revenue & Marin form Existing Customers, Making Acquisitions.Essential reading for all managers.
Download or read book Retail Recovery written by Mark Pilkington and published by Bloomsbury Publishing. This book was released on 2021-08-19 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shortlisted for the Business Book Awards 2022 The world's retail sector has been devastated in recent years by two unstoppable forces: internet shopping and the Covid-19 lockdown. The result: huge numbers of prestigious brands have gone under, or are now a shadow of their former selves, and large parts of the world economy have fallen into a recession, with reduced employment and incomes across large parts of society. High streets and shopping malls lie half-empty, causing a vacuum at the heart of our communities and societies, and many discretionary products have simply become too expensive for people to buy on a regular basis. There is now an urgent need to regenerate our local shopping areas, so how can retailers and brands respond to this crisis? Fortunately, new shoots of recovery are emerging from the wreckage of the old order – new brands, new ways of providing value, and new and innovative methods of creating interest to draw in consumers, all of which have the potential to kick-start the retail economy. Retail Recovery offers a comprehensive analysis of these new forces that are changing the way in which we browse for and buy products, and how we experience and engage with the brands themselves. It includes in-depth interviews with some of the most innovative players in the UK, Europe and North America, in the hope of drawing out key learning points for the rest of the industry. It also provides essential guidelines for governments, as they strive to rebuild and reinforce the retail spaces within our communities, allowing them to create a more effective economic lifeline for retailers, shoppers, retail workers, manufacturers and distributors.
Download or read book Customer Winback written by Jill Griffin and published by Jossey-Bass. This book was released on 2002-02-28 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already working to recapture lost customers and keep them loyal. In today's hyper-competitive marketplace, no customer retention program can be entirely foolproof, but with this guide gives you today's best methods for winning back those customers you simply can't afford to let go.
Download or read book Law and Macroeconomics written by Yair Listokin and published by Harvard University Press. This book was released on 2019-03-11 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: After 2008, private-sector spending took a decade to recover. Yair Listokin thinks we can respond more quickly to the next meltdown by reviving and refashioning a policy approach, used in the New Deal, to harness law’s ability to function as a macroeconomic tool, stimulating or relieving demand as required under certain crisis conditions.
Download or read book Corporate Strategies in Recession and Recovery Routledge Revivals written by Richard Whittington and published by Routledge. This book was released on 2014-06-03 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1989, this book is based on detailed comparative case studies of eight firms’ responses to the recession of the early 1980s, the worst crisis for British manufacturing in the post-war period. Following these companies’ progress from 1979 to 1985, Whittington examines the various recession strategies they adopted and the consequences of these for management change and financial performance in the recovery. Drawing on the Realist social theory of Roy Bhaskar, Whittington argues that the class, gender, generation and ethnicity of the decision-makers involved in the eight case studies collectively made an impact on their strategic choices. This is a timely and practical reissue, which will be of value to students, managers and academics concerned with strategic management, developments in organizational theory, and the current economic climate.
Download or read book After the Great Recession written by Barry Z. Cynamon and published by Cambridge University Press. This book was released on 2013 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of essays about the US Great Recession of 2007 to 2009 and the subsequent stagnation from prominent scholars.
Download or read book Greater Good written by John A. Quelch and published by Harvard Business Press. This book was released on 2007-12-28 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and does so democratically. They maintain that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices. Quelch and Jocz lay out the six fundamental characteristics that marketing and democracy share: (1) exchange of value, such as goods, services, and promises, (2) consumption of goods and services, (3) choice in all decisions, (4) free flow of information, (5) active engagement of a majority of individuals, and (6) inclusion of as many people as possible. Without these six traits, both marketing and democracy would fail, and with them, society. Drawing on current and historical examples from economies around the world, this landmark work illuminates marketing's critical role in the development, growth, and governance of societies. It reveals how good marketing practices improve the political process and--in turn--the practice of democracy itself.
Download or read book Resisting Pricing Pressure in Recession and Recovery written by Rupert M. Hart and published by CreateSpace. This book was released on 2009-02-18 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fastest way to drop profits is to drop prices. So how to resist pricing pressure? This book shows 7 ways: applying key pricing concepts, optimizing your positioning, using game-changing pricing, even raising prices, managing price reductions, marginal pricing, and aggressive lowest cost base pricing. Rupert Hart MBA has been an operating manager and marketing executive through several downturns with two decades of hands-on experience in advising companies on recession strategy. He is the author of 5-star-rated "Recession Storming: Thriving in Downturns through Superior Marketing, Pricing and Product Strategies."This "BizBones" book is on a single specific subject (just the "bones") and designed to be read in one hour by a busy manager. Books in the bizbones series cover: Recession 101: Understanding the Business Environment), Winning New Customers, Resisting Pricing Pressure, Advancing with New Product-Offerings. Essential reading for all managers.
Download or read book Supermaker written by Jaime Schmidt and published by Chronicle Books. This book was released on 2020-09-08 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supermaker is a guide to business and career development by Jaime Schmidt: acclaimed entrepreneur, founder of Schmidt's Naturals, and icon of the Maker Movement. In Supermaker, she shares how you too can start or grow your own business with advice on branding, product development, social media marketing, scaling, PR, and customer engagement, all based on her own hard-won mastery. In just seven years, Jaime Schmidt went from making natural products in her Portland, Oregon, kitchen to turning her brand into a household name and selling her company to Unilever—without sacrificing the integrity of her product or her creative vision. • Readers learn how to get ahead on their own terms and while maintaining their commitment to fair and sustainable principles. • A valuable resource to the ever-growing community of business owners and entrepreneurs who want to go from maker to magnate. • Candid advice from an industry disruptor. Following her growth from farmers' market stand to international brand, Jaime's book is a riveting mix of inspiration, the honest airing of mistakes, and indispensable instruction. Supermaker empowers and unites the next generation of entrepreneurs. • A go-to guide for the passion-to-profit journey. • The perfect read for aspiring entrepreneurs, makers, creatives, and anyone with an interest in natural products, selling your products online, retail strategy, and digital marketing. • Great for anyone who enjoyed Start Something That Matters by Blake Mycoskie, Craft, Inc: Turn Your Creative Hobby into a Business by Meg Mateo Ilasco, and The Girls' Guide to Starting Your Own Business: Candid Advice, Frank Talk, and True Stories for the Successful Entrepreneur by Caitlin Friedman.
Download or read book Retail Recovery written by Mark Pilkington and published by Bloomsbury Publishing. This book was released on 2021-10-19 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating insight into how retailers can recover and thrive in retailing's "new normal." This book offers a comprehensive analysis of new forces which are changing the way in which we buy products and experience brands. It includes in-depth interviews with some of the most innovative players--from John Lewis in the UK, to Nike and Patagonia in the US--in the hope of drawing out key learning points for the rest of the industry, across the globe. It also provides essential guidelines for governments, as they strive to rebuild society in the wake of recent catastrophes. The retail industry, with which we have all grown up, has been devastated by the twin effects of the internet and the Coronavirus lockdown. Huge numbers of prestigious brands have gone under, or are a shadow of their former selves. The world economy has gone into deep recession, with reduced employment and incomes across broad swathes of society. Many discretionary products have simply become too expensive for ordinary people to buy on a regular basis. High streets and shopping malls lie half empty, causing a vacuum at the core of our societies. There is an urgent need to regenerate our local shopping centers, in order to create new hope in depressed areas. So how can retailers and brands respond to this crisis? Fortunately, new shoots of recovery are emerging from the wreckage of the old order--new brands, new technology, new ways of providing value, and new and innovative methods of creating excitement to draw in consumers, all of which have the potential to kick-start the retail economy.
Download or read book Winning in Turbulence written by Darrell Rigby and published by Harvard Business Press. This book was released on 2009-08-24 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current downturn may prove more brutal than most previous recessions. It's already hammering companies in markets around the globe. It will test businesses to their fullest-many won't survive. But downturns present strategic opportunities, too. In fact, many more companies achieve dramatic gains during recessions than in normal times. How to ensure your company emerges successful? In Winning in Turbulence, a new volume in the Memo to the CEO series, Bain & Company downturn strategist Darrell Rigby provides the playbook. He presents a powerful framework and diagnostic tool (available in the book and online) for assessing three dimensions of your situation: Your industry's sensitivity: How hard is it hit by this downturn? Your company's strategic position: Are you an industry leader or follower? Your firm's financial position, including cash reserves. The author then explains how to craft an action plan tailored to the situation you've diagnosed, providing tools for: Cutting costs intelligently-sustaining your margins and brand Boosting revenue by refocusing your sales force on the right customers Channeling resources into your core businesses Preparing for bold moves, such as game-changing acquisitions Timely and practical, this book positions you to survive a downturn and emerge stronger once the recovery begins.
