Download or read book Wine Market Sector Report written by Market Assessment Publications and published by . This book was released on 1988 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Swiss Wine Market Report written by Pierre Spahni and published by Elsevier. This book was released on 1998-01-01 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Swiss wine industry is waking up to a new challenge: to raise the competitiveness of its wines, which has been eroded by the general strength of the country's currency during the first half of the 1990s and is becoming ever more evident as the liberalisation of the country's trade regime is taking hold.This report brings together material on the vital issues shaping the future of the Swiss wine market. After a brief look at the country's socio-economic situation, consumption patterns are reviewed. The market for reds and for whites is then examined. Much of the emphasis is laid on imports, which have hardly been looked at to date. A look at distribution channels shows how wines reach final consumers. A handy who's who of negociants-importers is supplied. Finally, Pierre Spahni provides a review of the most recent policy changes and looks ahead at those planned for up until 2001- and beyond.The report is aimed at a foreign readership primarily - not just exporters seeking to gain a better knowledge of this major market but also for economists, lawyers and civil servants interested in the wine sector and those dealing with Swiss trade issues in general.
Download or read book Wine written by and published by . This book was released on 1991 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book American Wine Economics written by James Thornton and published by Univ of California Press. This book was released on 2013-09-18 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: The U.S. wine industry is growing rapidly and wine consumption is an increasingly important part of American culture. American Wine Economics is intended for students of economics, wine professionals, and general readers who seek to gain a unified and systematic understanding of the economic organization of the wine trade. The wine industry possesses unique characteristics that make it interesting to study from an economic perspective. This volume delivers up-to-date information about complex attributes of wine; grape growing, wine production, and wine distribution activities; wine firms and consumers; grape and wine markets; and wine globalization. Thornton employs economic principles to explain how grape growers, wine producers, distributors, retailers, and consumers interact and influence the wine market. The volume includes a summary of findings and presents insights from the growing body of studies related to wine economics. Economic concepts, supplemented by numerous examples and anecdotes, are used to gain insight into wine firm behavior and the importance of contractual arrangements in the industry. Thornton also provides a detailed analysis of wine consumer behavior and what studies reveal about the factors that dictate wine-buying decisions.
Download or read book Wine Wars II written by Mike Veseth and published by Rowman & Littlefield. This book was released on 2022-07-01 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here’s the inside scoop on the wine world. Globalization has pushed back the borders of the wine world, creating a complex, interconnected market where Old World and New World wines and producers compete head to head. Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market forces that are redrawing the world wine map and the terroirists who resist them. This is the battle for the future of wine—and for its soul. The fight isn't just over bottles bought and sold, however; power and taste are also at stake. Who will call the shots in the wine market of the future? Who will set the price? Whose palate will prevail? Veseth masterfully brings all of these questions together in the only book on the wine business written for all lovers of wine. Wine Wars II begins by exploring wine globalization, where readers follow “Missionaries, Migrants, and Market Reforms” to faraway New Zealand and learn how to unlock the secrets of their local retail “Wine Wall” by mastering the “DaVino Code.” Globalization brings a world of wine to our doorsteps. Commodification helps us make sense of the resulting embarrassment of riches, but at a cost. Readers must decide if they are Martians or Wagnerians, consider why “They Always Buy the Ten Cent Wine,” and then probe the puzzle of “Outlaws, Prisoners, and the Great Escape.” Who stands in the way of the global wine market's assault on wine's very soul? The“Revenge of the Terroirists!” Resistance is not futile, because 'We Are All Terroirists Now,” but that doesn't mean the future of wine is secure. A final section explores “Wine's Triple Crisis,” environmental crisis plus economic crisis, plus identity crisis. Taken together these crises pose the most serious threat to wine as we know and love it. Each section of Wine Wars II ends with a suggested wine tasting that invites readers to experience the book's ideas and arguments with all their senses by sampling a few carefully chosen wines. Can the soul of wine survive – and thrive – in this unfriendly environment? You'll have to read Wine Wars II to find out!
Download or read book Case Study Robert Mondavi and The Wine Industry written by Vita Bataitis and published by GRIN Verlag. This book was released on 2005-09-24 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2004 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A / 1.0, Emerson College (Integrated Marketing Communications), course: Marketing Management, language: English, abstract: The size of the global wine industry ranged from $130-$180 billion in the beginning of the twenty-first century with an average growth rate of 1-2% per year since 1994. In general this market is very fragmented, because no company has reached more than one per cent of global retail sales in 2001. In order to describe this industry it is necessary to separate between two different wine-markets, the ‘New World’ and the ‘Old World’. The international wine industry has been undergoing a significant restructuring. The ‘Old World’ producers such as Italy, France, Spain and Germany no longer dominate the global wine industry as they once did. No longer are the ‘New World’ producers such as Australia, New Zealand, South Africa and USA regarded with disrespect and underestimate. However, there are still great differences between the two worlds regarding consumption, production and innovation. France, Italy and Spain share alone 75 percent of the worldwide wine production and consumption. A significant increase of the ‘New World’ production could be noticed during the last two decades. According to the World Wine Statistics the wine production has increased considerable especially in the ‘New World’ countries, from the average of 1997-2000 and 2001, for example, Australia by 34.77%, China by 57.03% and South Africa by 15.78% (for details please see Appendix, Table 1). Furthermore, we can see an expansion of the vineyard acreage in the ‘New World’ countries. Australia, for instance, has increased its acreage from 1991 to 1999 by 89.23% and the United States by 13.39% (please see Appendix, Table 3). Another significant increase of the wine consumption can be noticed in China with 52.88% in 2001 vs. 1997-2000 (please see Appendix, Table 2). From 2002 to 2003 the Global Wine market has shown a total increase of only 0.2% and has presented 2.45 billion cases. These facts show the enormous growing competition in the wine industry. Especially the ‘New World’ producers were able to establish strong brands as well as to demonstrate a great wine quality through new technologies and intensive marketing. They are now taking market shares away from the ‘Old World’, which leads to the decline of the European wine market. In addition, it becomes harder to differentiate and emphasize this product. It is interesting to see how the table wine market is segmented.
Download or read book Thirst for Wine Inside China s Wine Industry The Success Factors of Marketing Wine in China written by Melanie Bobik and published by diplom.de. This book was released on 2014-04-01 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: China is turning into one of the world’s largest, most lucrative food and beverage markets. Especially wine is in demand and has become fashionable as a symbol of social status. This trend is very likely to continue as wine consumption is closely related to income and China’s emerging middle class offers tremendous potential. The market’s healthy value growth will further encourage newcomers from outside China. But how can a market entrance be successfully managed and what are the main challenges when bringing wine to China? This book is an insiders’ guide to efficiently planning a market entry by taking a thorough look at the wine market of China. It surveys the typical behavior of the Chinese wine consumer and examines the relevant factors for a successful market entry. Distribution channels (off- and online), pricing models and marketing activities are scrutinized. Further, the reader gets insights into the challenges of this dynamic market, such as fierce domestic and foreign competition, policies and regulations as well as entry barriers. The thirst for wine prevails, and this book will leverage your momentum.
Download or read book Report of the Select Committee on Improvement of the Wine Industry written by Cape of Good Hope (Colony). Parliament. House of Assembly. Select Committee on Improvement of the Wine Industry and published by . This book was released on 1884 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Wine Industry Statistical Report written by Wine Institute. Economic Research Department and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book China s Wine Industry A Brief History Facts And Figures written by Melanie Bobik and published by GRIN Verlag. This book was released on 2015-04-22 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: Akademische Arbeit aus dem Jahr 2010 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Hochschule für Wirtschaft und Recht Berlin, Sprache: Deutsch, Abstract: China is turning into one of the world’s largest, most lucrative food and beverage markets. With a growing middle class, the demand for premium lifestyle products is constantly increasing. A new generation of consumers, typically located in urban areas, is emerging, with more disposable income and a greater awareness and willingness to pay for high quality, often imported products – including wine. Wine has become “fashionable” as a symbol of social status and this trend is likely to continue. Further, the health benefits associated with red wine in particular, have convinced some consumers to switch from traditional Chinese alcoholic beverages to grape wine. Although China traditionally is a rice-wine-consuming country and unlike in many Western countries, grape wine is considered a luxury product, the grape wine market has grown rapidly since its emergence in the mid 1990s, with still wine being the most lucrative. According to a recent survey, in 2009 the Chinese wine market generated total revenues of US$ 7,2 billion which constitutes a compound annual growth rate of 5,3% for the period from 2005 to 2009 . As wine consumption in China is closely related to income, there is no end in sight to this positive trend.
Download or read book Wine Markets written by Michael T. Hannan and published by Columbia University Press. This book was released on 2022-02-01 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of wine encompasses endless variety. Consumers want to understand what makes one bottle of wine different from another; vintners need to know how to communicate what makes their product distinctive. Drawing on a decade of fieldwork in Italy and France as well as interviews with critics and analysis of market data, Giacomo Negro, Michael T. Hannan, and Susan Olzak provide an unprecedented sociological account of the dynamics of wine markets. They demonstrate how the concepts of genre and collective identity illuminate producers’ choices, whether they are selling traditional or nonconventional wines. Winemakers face a fundamental choice: produce an existing style and develop an identity as a proponent of tradition or embrace foreign, new, or emerging categories and be seen as an innovator. To explain this dilemma, Negro, Hannan, and Olzak develop the notion of wine genres, or shared understandings among producers and the public. Genres emerge through the social structure of production, including factors such as group solidarity, social cohesion, and collective action, and become key reference points for critics and consumers. Wine Markets features case studies of the creation of a modern wine genre and a countermovement against modernism in Piedmont, the failure of producers of Brunello di Montalcino in Tuscany to define a clear collective identity, and the emergence of the biodynamic wine movement in Alsace. This book not only offers keen sociological insight into the wine world but also sheds new light on the logic of markets and organizations more broadly.
Download or read book Extreme Wine written by Mike Veseth and published by Rowman & Littlefield Publishers. This book was released on 2013-07-17 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Extreme Wine, wine economist and best-selling author Mike Veseth circles the globe searching for the best, worst, cheapest, most expensive, and most over-priced wines. Mike seeks out the most outrageous wine people and places and probes the biggest wine booms and busts. Along the way he applauds celebrity wines, tries to find wine at the movies, and discovers wines that are so scarce that they are almost invisible. Why go to such extremes? Because, Mike argues, the world of wine is growing and changing, and if you want to find out what’s really happening you can’t be afraid to step over the edge. Written with verve and appreciation for all things wine, Extreme Wine will surprise and delight readers.
Download or read book U S Wine Market Report written by and published by . This book was released on 1988 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Wine Industry of South Africa A Sector Report written by Cyril Alias and published by GRIN Verlag. This book was released on 2015-05-07 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2005 in the subject Business economics - General, grade: 1,0, University of Applied Sciences Bielefeld, course: Internationale Wirtschaftsbeziehungen, language: English, abstract: Although South Africa was not very famous for its beverages, esp. its wines, for long times and has gained fame in recent years only, the heritage of its vine-growing culture goes back to the mid of the 17th century. European settlers, predominantly from The Netherlands, started to plant first seedlings in the Cape region. It was Jan van Riebeeck, founder of the Cape colony, who brought the seedlings along from Europe in 1655. Some four years later, the first South African wine was ready to be drunk. However, as the Dutch were not too experienced with viticulture, real development took place only when French Huguenots settled in that region in the end of the 17th century. In the mid of the 18th and the beginning of the 19th century, these wines (e.g. the very sweet Constantia wines) were very popular all around Europe, particularly in the royal houses. But afterwards, the demand shrank to nearly zero. In 1973, viticulture was resumed in the African country. However, the wines were boycotted by the rest of the world due to the Apartheid problems within the country. Only from 1990 onwards, South African wine industry is recovering and nowadays belongs to the so-called “New World wines”, which also include products from Chile, Argentina, Australia, New Zealand and the United States (California).
Download or read book Entering the Wine Industry in China written by Melanie Bobik and published by GRIN Verlag. This book was released on 2012-02 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Berlin School of Economics and Law, language: English, abstract: China is turning into one of the world's largest, most lucrative food and beverage markets. With a growing middle class, the demand for premium lifestyle products is constantly increasing. A new generation of consumers, typically located in urban areas, is emerging, with more disposable income and a greater awareness and willingness to pay for high quality, often imported products - including wine. Wine has become "fashionable" as a symbol of social status and this trend is likely to continue. Further, the health benefits associated with red wine in particular, have convinced some consumers to switch from traditional Chinese alcoholic beverages to grape wine. Although China traditionally is a rice-wine-consuming country and unlike in many Western countries, grape wine is considered a luxury product, the grape wine market1 has grown rapidly since its emergence in the mid 1990s, with still wine being the most lucrative. According to a recent survey, in 2009 the Chinese wine market generated total revenues of US$ 7,2 billion which constitutes a compound annual growth rate of 5,3% for the period from 2005 to 20092. As wine consumption in China is closely related to income, there is no end in sight to this positive trend.
Download or read book KPMG Wine Industry Report written by KPMG Wine Industry Group and published by . This book was released on 2003 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book U S Wine Market Packaging Report written by Beverage Marketing Corporation and published by . This book was released on 1986 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt:
