Download or read book Willingness to pay for Fair Trade products Analysis and implications written by Michaela Gröpel and published by GRIN Verlag. This book was released on 2013-03-06 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Munich University of Applied Sciences (Fakultät für Betriebswirtschaft), language: English, abstract: The aim of the present thesis is to analyze consumers’ willingness to pay for Fair Trade products. Specifically, the thesis asks whether (a) people are willing to pay a premium for Fair Trade products, (b) how much extra they are willing to pay, and (c) which factors influence the consumers’ willingness to pay. To answer these questions, findings of the most recent quantitative research on Fair Trade are studied. A total of 24 separate empirical papers on Fair Trade and willingness to pay are identified and reviewed. The main results are: (1) about 85% participants are willing to pay a price-premium for Fair Trade products; (2) the price-premium people are willing to pay range from 3% to 80%, with the median of 17%; (3) these values are somewhat lower in studies with more controlled research (i.e., experiments) - the prevalence is 70% and the price-premium 10%; (4) the higher price of Fair Trade products has an inconsistent impact on consumers’ willingness to pay - for some it remains a significant barrier to the purchase, for others a sign of product credibility; (5) the level of income is insignificant for FT consumption; (6) demographic variables are rather useless for predicting Fair Trade consumption; (7) ethical and environmental values matter; and (8) positive attitudes toward Fair Trade increase consumers’ buying behavior. Based on these results, implications for marketing are drawn.
Download or read book Fair Trade written by Laura T. Raynolds and published by Routledge. This book was released on 2007-06-11 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the challenges and potential of Fair Trade, one of the world’s most dynamic efforts to enhance global social justice and environmental sustainability through market based social change. Fair Trade links food consumers and agricultural producers across the Global North/ South divide and lies at the heart of key efforts to reshape the global economy. This book reveals the challenges the movement faces in its effort to transform globalization, emphasizing the inherent tensions in working both in, and against, the market. It explores Fair Trade’s recent rapid growth into new production regions, market arenas, and commodity areas through case studies of Europe, North America, Africa, and Latin America undertaken by prominent scholars in each region. The authors draw on, and advance, global commodity and value chain analysis, convention, and social movement approaches through these case studies and a series of synthetic analytical chapters. Pressures for more radical and more moderate approaches intertwine with the movement’s historical vision, reshaping Fair Trade’s priorities and efforts in the Global North and South. Fair Trade will be of strong interest to students and scholars of politics, globalization, sociology, geography, economics and business.
Download or read book Fair Trade written by Alex Nicholls and published by SAGE. This book was released on 2005-06-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′Today, Fair Trade finds itself at a crucial point in its evolution from alternative trading mechanism to a mainstream economic model. As the only certifier in the largest Fair Trade market in the world, TransFair USA has observed the explosive growth in consumer awareness and business interest in Fair Trade certification. New research into the progress of Fair Trade to date and, crucially, its key future directions is urgently needed. Fair Trade is therefore a valuable and timely contribution.The range and depth of the book is considerable. It is international in outlook and engages with a broad spectrum of theory and thinking. Its style is approachable yet rigorous. I would strongly recommend it to industry, academics, students, policy-makers and the interested reader in general′ - Paul Rice, CEO, TransFair USA ′This work - a powerful study of the maelstrom of issues and cross currents in the Fair Trade and Development movements is long overdue. Through case studies, quantative analysis and reasoned arguement, this work makes its case with cogent force′ - Hamish Renton, Product Manager Food You Can Trust, Tesco ′With the fair trade sector growing rapidly, it is vital that the concept is understood properly and the future potential mapped out. Fair Trade provides a comprehensive guide to all aspects of fair trade which make it a "must read" for everyone from casual buyer right through to seasoned producer. Here′s your chance to see how you can easily change the world for the better′ - Mel Young, editor-in-chief, New Consumer, Britain′s only fair trade magazine, www.newconsumer.org. Fair Trade is at a crucial moment in its evolution from alternative trading mechanism to mainstream economic model. This timely and thoughtful book looks at the strategic future for Fair Trade. Each chapter spearheads a key area of Fair Trade thinking and theory and the political, legal and economic context of Fair Trade is given careful scrutiny. Difficult questions are tackled such as `What is the role and value of corporate social responsibility?′ and `What is the brand meaning of Fair Trade?′ Throughout, readers are supported by: - Revealing case studies and useful data analysis; - Concise histories of different Fair Trade organisations; - Chapter summaries and conclusions.
Download or read book The Impact of Social Preferences and Information on the Willingness to Pay for Fairtrade Products written by Robert Hellwig and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fair Trade Coffee written by Gavin Fridell and published by University of Toronto Press. This book was released on 2007-01-01 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using case studies from Mexico and Canada, this book examines the fair trade coffee movement at both the global and local level, assessing its effectiveness and locating it within political and development theory. It provides an analysis of fair trade coffee in the context of global trade.
Download or read book The Role of the Beneficiary in Willingness to Pay for Socially Responsible Products written by Stephanie Tully and published by . This book was released on 2014 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many companies have made significant investments in socially responsible production practices for their products. Environmentally safe cleaning products, fair trade coffee, and sustainable seafood are just a few examples. In this paper, we conduct a meta-analysis of over eighty published and unpublished research papers across a large number of product categories to better understand differences in willingness to pay (WTP) for socially responsible products. In particular, we are interested in whether the beneficiary of the social responsibility program -- humans, animals, or the environment -- affects WTP. We use two dependent variables: the percentage premium people are willing to pay and the proportion of respondents who are willing to pay a positive premium. We find that the mean percentage premium is 16.8% and that, on average, 60% of respondents are willing to pay a positive premium. Importantly, across both dependent measures, we find that WTP is greater for products where the socially responsible element benefits humans (e.g., labor practices) compared to those that benefit the environment. Implications for retailers, manufacturers, and future research are discussed.
Download or read book Global Supply Chains Standards and the Poor written by Johan F. M. Swinnen and published by CABI. This book was released on 2007 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at the restructuring of the agri-food industry and the rise of global retail chains in developing and transition countries, focusing on the implications of these changes for the poor. Part I (chapters 2-7) (i) identifies global changes in food standards and supply chains, (ii) explains their emergence and relevance for today's trade and development debate, and (iii) presents a series of conceptual frameworks necessary to understand the changes and their effects. Part II (chapters 8-18) contains a set of empirical studies, organized by region, which present new quantitative information on the effects of globalization and vertical contracting in modern supply chains in developing, emerging and transition countries. Part III (chapters 19-22) discusses the implications of these developments for the international policy agenda. The book has a subject index.
Download or read book Fair Trade Without the Froth written by Sushil Mohan and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Theory of Fair Trade; Is Fair Trade Free Market?; Benefits & Detriments of Fair Trade; Alternatives to Fair Trade; Fair Trade as a Long-Term Development; Conclusion.
Download or read book Handbook of Research on Fair Trade written by Laura T. Raynolds and published by Edward Elgar Publishing. This book was released on 2015-02-27 with total page 611 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fair trade critiques the historical inequalities inherent in international trade and seeks to promote social justice by creating alternative networks linking marginalized producers (typically in the global South) with progressive consumers (typically i
Download or read book Fair Trade and Organic Agriculture written by Priyanka Parvathi and published by CABI. This book was released on 2017-12-21 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: The markets for organic and fair trade certified commodities are growing rapidly, with environmentally sound and more equitable certification systems likely to offer benefits for both small-scale farmers and society at large. Despite much debate about their contribution to sustainability, there has been little scientific analysis, so it is vital to assess if it is technically and economically feasible to meet growing consumer demands regarding food safety, quality and ethics through smallholder and marginal producers. Overall, there is a need to explore the potential of these certification systems as emerging areas in research and development cooperation. This book is an important read for researchers and students in agricultural and development economics, and it is also a useful resource for policy makers and practitioners involved in organic and fair trade agriculture.
Download or read book The Fair Trade Scandal written by Ndongo Sylla and published by Ohio University Press. This book was released on 2014-02-01 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: This critical account of the fair trade movement explores the vast gap between the rhetoric of fair trade and its practical results for poor countries, particularly those of Africa. In the Global North, fair trade often is described as a revolutionary tool for transforming the lives of millions across the globe. The growth in sales for fair trade products has been dramatic in recent years, but most of the benefit has accrued to the already wealthy merchandisers at the top of the value chain rather than to the poor producers at the bottom. Ndongo Sylla has worked for Fairtrade International and offers an insider’s view of how fair trade improves—or doesn’t—the lot of the world’s poorest. His methodological framework first describes the hypotheses on which the fair trade movement is grounded before going on to examine critically the claims made by its proponents. By distinguishing local impact from global impact, Sylla exposes the inequity built into the system and the resulting misallocation of the fair trade premium paid by consumers. The Fair Trade Scandal is an empirically based critique of both fair trade and traditional free trade; it is the more important for exploring the problems of both from the perspective of the peoples of the Global South, the ostensible beneficiaries of the fair trade system.
Download or read book An Economic Analysis of the Effects of Fair Trade with Rumination on the Popularity of Economists written by J. R. Clark and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: We analyze the effects of fair-trade programs, which allow people to pay extra for products expecting that the premium will improve the lives of poor people in poor countries. We assume these programs are operated exactly as those donating would ideally like them to be. All the money paid in excess of the market price and reasonable administrative costs are transferred to either the workers, or used to improve their communities and working conditions. We demonstrate that these transfers do not help the intended workers, and may harm them and capital owners who hire the workers receive most of the benefit from fair-trade. We end with thoughts on the tendency for many to dismiss economists as aggravating nuisances.
Download or read book The impact of Fair Trade written by Ruerd Ruben and published by BRILL. This book was released on 2023-08-28 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twenty years ago, Fair Trade started as an effort to enable smallholder producers from developing countries to successfully compete in international markets. Better access to market outlets and stable prices are considered key principles for sustainable poverty reduction and stakeholder participation based on 'trade, not aid'. While Fair Trade is primarily conceived as a trading partnership - based on dialogue, transparency and mutual respect - seeking greater equity in international trade, it relies on an organized social movement promoting standards for production practices and delivery procedures, working conditions and labour remuneration, environmental care and social policies in supply chains of certified tropical goods. Over the past two decades, sales of Fair Trade products have considerably increased. After the first shipments of coffee, the range of products has gradually broadened to include fruit (particularly bananas, pineapple and citrus), tea, cocoa, textiles, cosmetics and a whole series of other products. Global Fair Trade sales have steadily grown to approximately EUR 1.6 billion worldwide, covering almost 600 producer organizations in more than 55 developing countries that represent close to a million families of farmers and workers. In recent years, efforts have been made towards mainstreaming of Fair Trade involving large international companies and retail chains. While numerous case studies and descriptive overviews are available to illustrate the importance of Fair Trade for producers and their families in developing countries, little quantitative evidence has been presented to review the socio-economic impact of Fair Trade. This collection of articles provides the first balanced in-depth analysis of the real welfare impact of Fair Trade, paying attention to key dimensions of income, consumption, wealth, environment, empowerment and gender. The core articles are based on extensive field surveys in Peru, Costa Rica, Ecuador, Ghana, Kenya and Mexico, and provide valuable insights in the contributions and constraints for producers’ involvement in Fair Trade. In addition, attention is paid to the broader implications for international trade regimes and the ethical perspectives on Fair Trade.
Download or read book The Handbook of Organic and Fair Trade Food Marketing written by Simon Wright and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The markets for organic and fair trade food are growing rapidly. Although there are some important differences, both seek to address the consumer desire for “better” food: fair trade because it offers economically disadvantaged producers a better financial return; organic because it is perceived to be a more sustainable system delivering better-tasting, healthier and safer food than that produced by non-organic methods. The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case-histories and lessons from companies that have been successful in these areas, including Green & Black's, Yeo Valley and Duchy Originals. It includes a review of the international markets for organic and fair trade food and drink; an analysis of organic and fair trade consumers; a review of successful retailing practice and a section on organic and fair trade divergence and convergence. Chapters are also included on perspectives from the USA, Germany and Italy. The book is written by industry experts, augmented by academic contributions where appropriate, offering for the first time the practical marketing advice required by companies in this sector.
Download or read book Are People Willing to Pay More for Socially Responsible Products written by Stephanie Tully and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Many companies have made significant investments in socially responsible products. Environmentally safe cleaning products, fair trade coffee, and sustainable seafood are just a few examples. In this paper, we conduct a meta-analysis of eighty-three published and unpublished research papers across a large number of product categories and countries and using different data collection methodologies to better understand differences in willingness to pay for socially responsible products. We use two dependent variables: the percentage premium people are willing to pay and the proportion of respondents who are willing to pay a positive premium. We find that the mean premium is 17.3% and that this percentage is lower for durable than for non-durable goods and higher for goods where the behavior benefits humans (e.g., labor practices) than animals (e.g., bigger cages) or the environment. On average, 60% of respondents are willing to pay a positive premium and this does not vary by whether the good is durable. Further, along with products that benefit humans, products that benefit animals are shown to increase the number of people willing to pay a premium compared to environmentally friendly goods. Implications for retailers, manufacturers, and future research are discussed.
Download or read book Handbook of Research on Contemporary Consumerism written by Kaufmann, Hans Ruediger and published by IGI Global. This book was released on 2019-09-20 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation and product development, and provides insights on consumerism and profitability. Featuring research on topics such as circular economy, digital marketing, and social media, this book is ideally designed for practitioners, managers, marketers, academic researchers, and students.
Download or read book Preference Heterogeneity and Willingness To Pay for Organic Food Products in Germany written by Rebecca Illichmann and published by Cuvillier Verlag. This book was released on 2014-03-07 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last decade, the market for organic food products in Germany has grown steadily, as consumers become increasingly aware of credence characteristics of food products. The primary goal of this study is to integrate psychometric data into a choice experiment to examine preference heterogeneity among consumers and their willingness-to-pay for organic products. In particular, the role of trust and gender are considered in analysing both preferences and willingness-to-pay for organic products. The results of the mixed logit models reveal significant heterogeneity in preferences among consumers for the products examined. The second focus of this study is the effect of starting point bias on the willingness-to-pay estimates obtained. The use of different prices in the first choice set results in different distributions of choices and significantly different preferences and willingness-to-pay estimates in two otherwise identical choice set designs. The results of the latent class models indicate that consumers’ trust perceptions tend to significantly influence their preferences for organic food products. The findings of this study indicate that some consumer groups are willing to pay high price premiums for specific organic food products and, to some extent, for locally produced food. As there is consumer segmentation based on varying levels of trust and due to the heterogeneous preferences of the consumers, organic food marketing should increase its use of suitable communication strategies concerning quality attributes.
