Download or read book WIKIBRANDS Reinventing Your Company in a Customer Driven Marketplace written by Sean Moffitt and published by McGraw Hill Professional. This book was released on 2010-12-24 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brands Launched from branding guru Don Tapscott's landmark $10 million research project on the intersection of technology and business models, WikiBrands explain what your business needs to do NOW to embrace the power of p-2-p technologies like word-of-mouth, user generated content, social media, microblogging, crowdsourcing, and customer rating systems to engage customers and enlist them in brand building and value-enhancement. Featuring fascinating case studies of how Microsoft, P&G, Nike, Starbucks, Ford, Best Buy, Zappos, and others, launched, built, expanded, or rebuilt their brands through Wiki-style collaboration with customers, this book is part wake-up call, part action plan-and the total blueprint for how you can drive innovation and growth through technology-based immersive customer interaction. Foreword by Don Tapscott, author of Wikinomics, Digital Capital, and Grown Up Digital Supported by an online tookit including a Wikibrand Hall of Fame, videoblog, and Wikibrand guidebook. Shows how companies like Frito-Lay and Dell use Wiki marketing and social media in ways unimaginable just a few years ago to engage and connect with consumers and drive millions of dollars in sales Inside WikiBrands: The Six Benefits of Wiki Brand Advocacy • Measurement and Metrics • Community Management • The B-to-B Wiki Brand • The Personal Wiki Brand • 25 Things to Know in 25 Minutes
Download or read book The Brand War written by and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: StrongThe Brand War: How to Compete in a Customer-Controlled Marketplace/strong.is a 60-minute session, led by Sean Moffitt, author of Wikibrands: Reinventing Your Company In a Customer-Driven Marketplace will explore what successful brands are really doing to win. Sean Moffitt has led the direction of Canada & rsquo;s best known brands at Molson, Guinness, Labatt, Procter & Gamble and others as a client and agency partner.
Download or read book Information and the Modern Corporation written by James W. Cortada and published by MIT Press. This book was released on 2011-10-07 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to information as the transformative tool of modern business. While we have been preoccupied with the latest i-gadget from Apple and with Google's ongoing expansion, we may have missed something: the fundamental transformation of whole firms and industries into giant information-processing machines. Today, more than eighty percent of workers collect and analyze information (often in digital form) in the course of doing their jobs. This book offers a guide to the role of information in modern business, mapping the use of information within work processes and tracing flows of information across supply-chain management, product development, customer relations, and sales. The emphasis is on information itself, not on information technology. Information, overshadowed for a while by the glamour and novelty of IT, is the fundamental component of the modern corporation. In Information and the Modern Corporation, longtime IBM manager and consultant James Cortada clarifies the differences among data, facts, information, and knowledge and describes how the art of analytics has all but eliminated decision making based on gut feeling, replacing it with fact-based decisions. He describes the working style of “road warriors,” whose offices are anywhere their laptops and cell phones are and whose deep knowledge of a given topic becomes their medium of exchange. Information is the core of the modern enterprise, and the use of information defines the activities of a firm. This essential guide shows managers and employees better ways to leverage information—by design and not by accident.
Download or read book Netnography written by Robert V Kozinets and published by SAGE. This book was released on 2015-05-15 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media and Internet data offer rich opportunities and vexing challenges for sociocultural research. Explaining and extending prior approaches, Netnography: Redefined is an indispensable guide to the understanding and conduct of Internet ethnography. With this volume, netnography is upgraded, updated and renewed with the latest netnographic research from media anthropology, geography, education, library sciences, travel and tourism, linguistics, media and cultural studies, sociology, sexuality, addiction research, gaming studies, and nursing, and multiple examples from the worlds of Facebook, Twitter, LinkedIn, and other social media sites. Like its predecessor, Netnography: Redefined includes full, step-by-step procedural guidelines for the accurate and ethical conduct of netnography. Yet this edition adapts netnography to include big data and social media analytics, as well as further incorporating notions of network analysis. It deepens the practice of netnography through participative engagement, introspection, alternative representation, and a new humanist focus. Netnography: Redefined presents readers with up-to-date guidelines for the most fully realized and distinctive form of online ethnographic research yet developed.
Download or read book The Essential Manager written by James W. Cortada and published by John Wiley & Sons. This book was released on 2015-01-07 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the evolution of management as a profession over the past two decades and how it continues to evolve. It goes on to describe the new style of management and makes recommendations for what today’s and tomorrow’s managers must know and how to work. Offers ways to think about your role as a manager in order to optimize your effectiveness toward uncertain and turbulent changes Discusses current realities in which management currently operates Provides a historical background of managerial practices and how they’ve evolved in the present workplace
Download or read book Journal SEPIKE written by Association 1901 SEPIKE and published by BoD – Books on Demand. This book was released on 2018-12-14 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: The journal was launched on August 12, 2012 in Poitiers (France) at a forum of scientists from Eastern and Western Europe, organized by the non-profit organization Association 1901 SEPIKE. The idea of its foundation belongs to a group of talented scientists from Ukraine, Poland, Bulgaria, Germany and France under the aegis of the German educational center SEPIKE Academy, which specializes in supporting Start-Ups. The journal is a reflection of modern views of scientists, representatives of academic science, education and business, politicians, leaders and participants of public organizations, as well as perspective young people; it is aimed at finding ways to solve the problem of effective interaction of modern science, education and business with the purpose of the innovative development providing, exchange of modern technologies and best practices. The journal of Association 1901 SEPIKE is an innovative platform for studying and successful implementing modern educational and business-technologies. It can be interesting for authors and readers whose professional interests are associated with the search for innovative ways of development of modern society and thereby ensuring its economic security. The journal includes publications of the results of theoretical and applied researches of scientists, who are representatives of educational institutions and research institutes from different countries, as well as representatives of international organizations and stakeholders, who are specialists in above mentioned spheres.
Download or read book Collaborative Intelligence written by Anthony Forsyth and published by Cambridge Scholars Publishing. This book was released on 2014-06-19 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the principles of humanistic management, the present volume intends to describe the steps to be taken to transform a company into a social organization, be it private or public. The book consists of three parts, which are preceded by an introduction to the key concepts of Management 2.0. Part I describes the five steps which are necessary for a strategic and organizational transformation, while Part II shows how the function of HRM must change to adapt management and development processes to the dynamics of collaborative work. Part III presents the most important principles and values on which new behaviors, skills, and styles of leadership 2.0 should be based. Each chapter is supplemented with case studies from a number of managers, which evinces that the processes described are feasible in Italy and have already been implemented by far-sighted employers who were able to foretell change.
Download or read book The Age of Customer Equity Data Driven Strategies to Build a Sustainable Company written by Allison Hartsoe and published by Dataforge Press. This book was released on 2021-10-19 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every Customer Is Unique For many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views and from KPIs to campaign tracking. The biggest problem is not the technical data silos but our inability to hear the humans behind the data, In The Age of Customer Equity, Allison Hartsoe helps you cut through the noise and gives you the tools you need to humanize your data to connect to the right customers at the right time. Interviews with customer-centric data leaders and case studies shine a light on the successes and struggles of data analytics leadership to give you a sense of reality and arm your strategic thinking. Hartsoe teaches you how to: Uncover customer behavior, identify opportunities to amplify marketing ROI, and optimize your opportunity costs Alight your teams to clear hurdles and create long-term 9- and 10-figure gains Spot the largest vulnerabilities in your company, diagnose what you need, and build a journey to a more powerful customer-centric future
Download or read book The Social Media Marketing Book written by Dan Zarrella and published by "O'Reilly Media, Inc.". This book was released on 2009-11-13 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0
Download or read book Dante s Infinite Monkeys written by Mike Dover and published by . This book was released on 2016-10 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A scholarly and humourous examination of how the Seven Deadly Sins can be found and understood through modern online culture."--
Download or read book Make it Happen written by Tony White and published by eBookIt.com. This book was released on 2013-05-22 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Team Leaders, facilitators, managers and anyone that leads teams will appreciate the ease in which this book is organized and written. Checklists, tables and illustrations are interwoven with Tony's practical experiences and observations making this book extremely relevant to the dynamics of team leadership in 2011.
Download or read book Find Your Next Using the Business Genome Approach to Find Your Company s Next Competitive Edge written by Andrea Kates and published by McGraw Hill Professional. This book was released on 2011-11-04 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combat flat sales, capture new markets, and drive innovation using the Business Genome approach The Business Genome is a proprietary database that tracks company data, maps it across data of all industries, detects patterns, and determines precisely how that company should plan for the future. In Find Your Next, Business Genome creator Andrea Kates explains how to ensure growth and prosperity in years to come. She provides the tools you need to create you business “genome,” or DNA—your company’s unique position in today’s market based on strengths, challenges, industry trends, and other factors—match it to that of a successful company in another industry, then model your own decisions on those of the matching company.
Download or read book The Digital Economy written by Don Tapscott and published by McGraw-Hill Companies. This book was released on 1996 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at how the Internet is affecting businesses, education, and government, touching on the twelve themes of the new economy and privacy issues
Download or read book Cyber Republic written by George Zarkadakis and published by MIT Press. This book was released on 2020-09-22 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Science and tech expert George Zarkadakis presents an indispensable guide to making liberal democracies more inclusive, and the digital economy more equitable in the coming Fourth Industrial Revolution. Around the world, liberal democracies are in crisis. Citizens have lost faith in their government; right-wing nationalist movements frame the political debate. At the same time, economic inequality is increasing dramatically; digital technologies have created a new class of super-rich entrepreneurs. Automation threatens to transform the free economy into a zero-sum game in which capital wins and labor loses. But is this digital dystopia inevitable? In Cyber Republic, George Zarkadakis presents an alternative, outlining a plan for using technology to make liberal democracies more inclusive and the digital economy more equitable. Cyber Republic is no less than a guide for the coming Fourth Industrial Revolution.
Download or read book SIGMIS CPR 18 written by Sigmis-Cpr and published by . This book was released on 2018-10-31 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is our great pleasure to welcome you to the Annual Computers and People Research Conference - ACM SIGMIS-CPR 2018. For more than 50 years, ACM SIGMIS CPR has engaged the academic and practitioner communities in understanding the issues related to the interaction of people with computers, what we now broadly refer to as information technology (IT). The theme of this year's conference is Transforming Healthcare through IT'. From transformation of healthcare delivery through the application of new tools to support information sharing and decision making, to transformation of the clinician-patient relationship through vastly increased information for patients through social media and other sources, to applications of data analytics to identify new treatments and new approaches to population health - virtually no area of healthcare is left unchanged by IT. This interdisciplinary topic spans multiple levels of analysis (individual, team, organi-zation, and societal), and draws on a variety of perspectives (healthcare, information systems, opera-tions management, organizational behavior, computer science, economics, sociology, psychology, etc.). Our theme-related papers are similarly diverse in their foci and perspectives, but they share a desire to understand how applications of IT support the transformation of our health and our healthcare organizations. Our other papers address the traditional SIGMIS theme of computers and people. They showcase topics of current theoretical and practical relevance - such as implications of emerging technologies such as social media and gamification for the IT workforce, effects of IT on the workforce such as tech-nostress, workforce development, and IT workforce practices such as agile and crowdsourcing. Of special note this year are two keynote addresses, one by Daniel Porreca, the executive director of HEALTHeLINK the clinical information exchange and HEALTHeNET the administrative data ex-change for Western New York (WNY), on the topic Connecting at the Intersection of Technology and Healthcare, and the other by Viswanath Venkatesh, Distinguished Professor and Billingsley Chair in Information Systems at the Walton College of Business, University of Arkansas and one of the most influential and highly-cited scholar in the IS discipline, on the topic Doing Research That Matters: Reflecting on the Past and Charting a Future for ICT4D. Also of special note this year is an industry-academia panel that will address issues related to the conference theme and that is comprised of two senior industry executives who have shaped and continue to shape the transformation in the healthcare industry, and two professors who are engaged in understanding the digital transformation occurring around us in general, and that occurring in the healthcare arena, and its implications on work in healthcare services and on our individual lives. Last but not the least, the doctoral consortium at the conference provides an opportunity to doctoral students, who are the budding scholars of our discipline, to refine their scholarly ideas through their interactions with faculty mentors, many of whom are and were journal editors, and with fellow students, in addition to growing their professional networks.
Download or read book Discardia written by Dinah Sanders and published by Dinah Sanders. This book was released on 2011 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Let go of everything that doesn't make your life awesome! With three key principles and numerous practical tips, Discardia-a new holiday-helps you solve specific issues, carve away the nonsense of physical objects, habits, or emotional baggage, and uncover what brings you joy. Dinah Sanders, productivity and happiness coach, draws on many years of experience to provide a flexible, iterative method for cutting out distractions and focusing on more fulfilling activities. Join others around the world who use Discardia's inspirational-but not sappy-approach, and put your energy where it counts: toward living the less stressful life of your dreams!
Download or read book Crowdsourcing For Dummies written by David Alan Grier and published by John Wiley & Sons. This book was released on 2013-03-27 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Give your business the edge with crowd-power! Crowdsourcing is an innovative way of outsourcing tasks, problems or requests to a group or community online. There are lots of ways business can use crowdsourcing to their advantage: be it crowdsourcing product ideas and development, design tasks, market research, testing, capturing or analyzing data, and even raising funds. It offers access to a wide pool of talent and ideas, and is an exciting way to engage the public with your business. Crowdsourcing For Dummies is your plain-English guide to making crowdsourcing, crowdfunding and open innovation work for you. It gives step-by-step advice on how to plan, start and manage a crowdsourcing project, where to crowdsource, how to find the perfect audience, how best to motivate your crowd, and tips for troubleshooting.
