Download or read book Why Should Anyone Be Led by You written by Robert Goffee and published by Harvard Business Press. This book was released on 2006-02-07 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Too many companies are managed not by leaders, but by mere role players and faceless bureaucrats. What does it take to be a real leader—one who is confident in who she is and what she stands for, and who truly inspires people to achieve extraordinary results? Rob Goffee and Gareth Jones argue that leaders don’t become great by aspiring to a list of universal character traits. Rather, effective leaders are authentic: they deploy individual strengths to engage followers’ hearts, minds, and souls. They are skillful at consistently being themselves, even as they alter their behaviors to respond effectively in changing contexts. In this lively and practical book, Goffee and Jones draw from extensive research to reveal how to hone and deploy one’s unique leadership assets while managing the inherent tensions at the heart of successful leadership: showing emotion and withholding it, getting close to followers while keeping distance, and maintaining individuality while “conforming enough.” Underscoring the social nature of leadership, the book also explores how leaders can remain attuned to the needs and expectations of followers. Why Should Anyone Be Led By You? will forever change how we view, develop, and practice the art of leadership, wherever we live and work.
Download or read book Why You Should Be a Socialist written by Nathan J. Robinson and published by Macmillan + ORM. This book was released on 2019-12-10 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: A primer on Democratic Socialism for those who are extremely skeptical of it. America is witnessing the rise of a new generation of socialist activists. More young people support socialism now than at any time since the labor movement of the 1920s. The Democratic Socialists of America, a big-tent leftist organization, has just surpassed 50,000 members nationwide. In the fall of 2018, one of the most influential congressmen in the Democratic Party lost a primary to Alexandria Ocasio-Cortez, a 28-year-old socialist who had never held office before. But what does all this mean? Should we be worried about our country, or should we join the march toward our bright socialist future? In Why You Should Be a Socialist, Nathan J. Robinson will give readers a primer on twenty-first-century socialism: what it is, what it isn’t, and why everyone should want to be a part of this exciting new chapter of American politics. From the heyday of Occupy Wall Street through Bernie Sanders’ 2016 presidential campaign and beyond, young progressives have been increasingly drawn to socialist ideas. However, the movement’s goals need to be defined more sharply before it can effect real change on a national scale. Likewise, liberals and conservatives will benefit from a deeper understanding of the true nature of this ideology, whether they agree with it or not. Robinson’s charming, accessible, and well-argued book will convince even the most skeptical readers of the merits of socialist thought.
Download or read book How to Sell Anything to Anybody written by Joe Girard and published by Simon and Schuster. This book was released on 2006-02-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.
Download or read book Do It Marketing written by David Newman and published by AMACOM. This book was released on 2013-06-17 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue. For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen? In Do It! Speaking, nationally-acclaimed marketing expert and host of the The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform? This book is the definitive guide on how to: Develop your speaking-driven revenue streams. Quickly commercialize your knowledge in today’s economy. Bolster your visibility, credibility, and bank account. Become a better messenger of your company’s message and dominate your marketplace. Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.
Download or read book Why Should Anyone Buy from You written by Justin Basini and published by . This book was released on 2011 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: HOW TO WIN TRUST AND INFLUENCE CUSTOMERS This revealing book shows how the only reliable route to sustainable business growth and profit is to build trust in your company. Justin Basini presents an array of surprising insights based on his in-depth research and on exclusive interviews with business leaders. He takes a practical approach that will help you assess the level of trust in your business Ő and help you improve it, offering achievable solutions as well as new frameworks, insights and approaches to marketing.
Download or read book Just Keep Buying written by Nick Maggiulli and published by Harriman House Limited. This book was released on 2022-04-12 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone faces big questions when it comes to money: questions about saving, investing, and whether you’re getting it right with your finances. Unfortunately, many of the answers provided by the financial industry have been based on belief and conjecture rather than data and evidence—until now. In Just Keep Buying, hugely popular finance blogger Nick Maggiulli crunches the numbers to answer the biggest questions in personal finance and investing, while providing you with proven ways to build your wealth right away. You will learn why you need to save less than you think; why saving up cash to buy market dips isn’t a good idea; how to survive (and thrive) during a market crash; and much more. By following the strategies revealed here, you can act smarter and live richer each and every day. It’s time to take the next step in your wealth-building journey. It’s time to Just Keep Buying.
Download or read book The Ones We Choose written by Julie Clark and published by Simon and Schuster. This book was released on 2018-05-08 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lisa Genova meets 23andMe in this exploration of the genetic and emotional ties that bind, as debut author Julie Clark delivers a compelling read about a young boy desperate to find his place in this world, a mother coming to terms with her own past, and the healing power of forgiveness. The powerful forces of science and family collide when geneticist Paige Robson finds her world in upheaval: Her eight-year-old son Miles is struggling to fit in at his new school and begins asking questions about his biological father that Paige can’t answer—until fate thrusts the anonymous donor she used into their lives. Paige’s carefully constructed life begins to unravel as the truth of Miles’s paternity threatens to destroy everything she has grown to cherish. As Paige slowly opens herself up—by befriending an eccentric mother, confronting her own deeply buried vulnerabilities, and trying to make sense of her absent father’s unexpected return—she realizes breakthroughs aren’t only for the lab. But when tragedy strikes, Paige must face the consequences of sharing a secret only she knows. With grace and humor, Julie Clark shows that while the science is fascinating, solving these intimate mysteries of who we are and where we come from unleashes emotions more complex than the strands of DNA that shape us.
Download or read book Buy My Book Not Because You Should But Because I d Like Some Money written by John Marszalkowski and published by Lulu.com. This book was released on 2018-10-07 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: A humorously self-deprecating memoir; This book is a rollercoaster through the ADHD mind of a father trying to time-capsule his brain before a drunk t-bones him off the Hoan Bridge.
Download or read book How to Sell Your Art Online written by Cory Huff and published by HarperCollins. This book was released on 2016-06-28 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential guide for artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art. For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a substantial living doing what they love. How to Sell Your Art Online shows any artist how to make a successful living from their work. Cory Huff dispels the myth of the starving artist and provides the effective business strategies necessary to make artistic creations pay. He helps individual artists find their niche; outlines the elements essential for an effective website; and provides invaluable advice on e-mail marketing, blogging, social media marketing, and paid advertising—explaining how to tie all these online activities into offline success. Most importantly, he shares the secret to overcoming the biggest challenge artists face when self-marketing: learning how to tell their unique stories. Every artist has a reason for making art, but can’t always find the right way to express it. Huff provides exercises artists can use to clarify the intellectual and emotional process behind their art, and teaches them how turn that knowledge into stories they can tell online and in person—and expand their reach through blogs and social media to build their art business. Drawing from the stories of successful artists, thoroughly describing how art is sold today, and providing tips on how to build connections personally and electronically, How to Sell Your Art Online illustrates the countless ways artists can take control of their creative careers—and sell their work without selling out.
Download or read book Why should anyone buy from you PDF eBook written by Justin Basini and published by Pearson UK. This book was released on 2011-11-09 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Giftology written by John Ruhlin and published by . This book was released on 2016-06-20 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does it feel like you work in a "red ocean filled with sharks?" Eat or be eaten. Fierce competition. Continual battling over scarce resources. What if there was another path? What if you could create your own blue oasis where profits are higher, marketing is as natural as breathing, and competition is nearly nonexistent? This nirvana can be a reality when you practice the principles of Giftology. In this unusual un-marketing resource you'll discover... *Why Giftology isn't an expense...it's an investment that can pay off with huge dividends. *How to practice Giftology on a tight budget... it's easy and very effective. *How Giftology turns existing clients into your best salespeople. *Why (and how) gifts with a relatively low value can trump something expensive. *When is the best time to send gifts? (The answer may surprise you.) *How to unleash a "Referral Factory," a small army of influencers vouching for you--no gimmicks, no catches. *Find out how Giftology can transform your supply chain. *The ten worst gifts... definitely avoid these. (This info's available in the expanded bonus resource. Just click the link inside! It's my gift to you.) The average person is hit with at least thirty thousand messages a day, courtesy of that "red ocean filled with sharks." Giftology neutralizes that deadly philosophy and equips you with every tool you need to make your message a priority. Every time. Get your copy today!
Download or read book They Ask You Answer written by Marcus Sheridan and published by John Wiley & Sons. This book was released on 2019-08-06 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.
Download or read book You Should Test That written by Chris Goward and published by John Wiley & Sons. This book was released on 2012-12-21 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how to analyze the results Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.
Download or read book Success Secrets of the Online Marketing Superstars written by Mitch Meyerson and published by Entrepreneur Press. This book was released on 2015-03-04 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eager business owners gain access to the playbooks of 23 of today’s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media brand, build a total online presence, and create a social media strategy that increases traffic. They also discover how to develop and use content that converts visitors into buyers and ultimately loyal customers, succeed with SEO, pay-per-click, and linking strategies that get websites ranked. Also included is information on leveraging social networking apps, including Facebook, online video, and Instagram, and avoiding the mistakes made by new online businesses.
Download or read book How to Win Friends and Influence People written by and published by ببلومانيا للنشر والتوزيع. This book was released on 2024-02-17 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.
Download or read book Start with Why written by Simon Sinek and published by Penguin. This book was released on 2011-12-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Download or read book Most People Don t and Why You Should written by Bart Berkey and published by . This book was released on 2014-01 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Has anyone ever said that they would do something for you and never fulfilled their promise? "I'll call you so we can get together for lunch" or "I'll send you the article that we talked about." Most People Don't (MPD) do what they say they are going to do. MPD follow up. MPD show appreciation. Instead of exploiting negativity in this common human behavior, this book inspires the readers to accomplish meaningful actions based on the things that others don't do. Find out what happens when you follow through, and how it drastically improves and enhances your own life and the lives of those around you. By studying the activities and actions of the successful, Bart has uncovered ways to teach others through real life stories on how to master "doing" because... "Most People Don't." For the past 25 years, Bart has been able to achieve happiness and success by "doing" and applying the lessons of others into his own personal life. From years as a recruiter selecting "the best of the best," to leading part of a domestic global sales team for a highly respected luxury organization, Bart has made a tremendous impact on thousands of individuals. He has been recognized as one of the "Top 25 Most Extraordinary Minds in Sales and Marketing" and continues to energize and inspire others through his writing, speaking engagements, and life coaching. After graduating from Penn State University, Bart climbed the business ranks quickly with Hyatt, StarCite, and other destination organizations. His current role with a luxury hotel company allows him to lead a sales team that represents the brand to its top customers. Bart lives in the Washington, DC area with his wife and two children.
