Download or read book Group Processes written by Rupert Brown and published by John Wiley & Sons. This book was released on 2019-12-05 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of the classic text on group dynamics theory and research—extensively revised, expanded, and updated Offering a critical appraisal of theory and research on groups, Group Processes: Dynamics with and Between Groups is one of the most respected texts in the field. This comprehensive volume covers all the essential dynamics of group processes and intergroup relations, ranging from group formation, norms, social influence and leadership to group aggression, prejudice, solidarity, intergroup contact and collective action. Contemporary examples and plentiful charts, graphs, and illustrations complement discussions of the latest themes and current controversies in group psychology. Now in its third edition, this book has been thoroughly revised with a significant amount of new and updated content. New topics include the contribution of groups to health and wellbeing, group-based emotions, hierarchy and oppression, intergroup helping and solidarity, acculturation and reconciliation. Sections on social influence, crowd behavior, leadership, prejudice, collective action and intergroup contact have been comprehensively revised and updated to reflect two decades of development in these fields. Three inter-linked themes—social identity, social context, and social action—illustrate the influence of groups on self and self-worth, the meaning and consequences of membership in groups, and how groups can be vehicles for members to achieve change in their environments. A key text in the field for over thirty years, Group Processes: Offers broad, balanced coverage of group processes, including in-depth examination of intergroup relations Incorporates theoretical themes inspired by the social identity perspective Includes topical examples drawn from the world of politics, popular culture, and sports Provides up-to-date content on major new developments in the field Integrates modern theory, current research, and classic sources Group Processes: Dynamics with and Between Groups, 3rd Edition is ideal for core reading in undergraduate and postgraduate courses in social psychology, particularly in modules dedicated to group processes and intergroup relations.

Download or read book An Introduction to Online Platforms and Their Role in the Digital Transformation written by OECD and published by OECD Publishing. This book was released on 2019-05-13 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report contains detailed profiles of twelve of the world’s leading platform companies and derives insights from those profiles about what platforms actually do, how they do it, and why they succeed financially.

Download or read book Strategic Sport Marketing written by David Shilbury and published by Routledge. This book was released on 2020-07-25 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of carefully structured planning, creativity and perseverance. Integrating the unique characteristics of sport with traditional marketing theory, Strategic Sport Marketing presents a framework of strategic decision-making. The authors outline the diverse markets for sport: participants, sponsors, spectators and fans. International case studies and 'sportviews' selected from a wide range of sports and media illustrate the unique features of sport marketing. Strategic Sport Marketing is a practical tool and theoretical guide to sport marketing internationally. The fourth edition of this widely used text is fully revised and updated. It includes new material on sports promotion, customer service and social media, as well as new case studies. 'A sport marketing text at the undergraduate level needs to engage both student and teacher. . . I believe Strategic Sport Marketing does this rather well.' - Sport Management Review '. . . a comprehensive illustration of the integration of sport marketing theory with sport marketing practice.' - Journal of Sport Management

Download or read book Marketing 4 0 written by Philip Kotler and published by John Wiley & Sons. This book was released on 2016-11-17 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.

Download or read book Focus Groups written by David W. Stewart and published by SAGE. This book was released on 2007 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher description

Download or read book Philanthrocapitalism written by Matthew Bishop and published by Bloomsbury Publishing USA. This book was released on 2010-06-01 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: For philanthropists of the past, charity was often a matter of simply giving money away. For the philanthrocapitalists-the new generation of billionaires who are reshaping the way they give-it's like business. Largely trained in the corporate world, these "social investors" are using big-business-style strategies and expecting results and accountability to match. Bill Gates, the world's richest man, is leading the way: he has promised his entire fortune to finding a cure for the diseases that kill millions of children in the poorest countries in the world. In Philanthrocapitalism, Matthew Bishop and Michael Green examine this new movement and its implications. Proceeding from interviews with some of the most powerful people on the planet-including Gates, Bill Clinton, Warren Buffett, Oprah Winfrey, and Bono, among others-they show how a web of wealthy, motivated donors has set out to change the world.

Download or read book Real Estate and Globalisation written by Richard Barkham and published by John Wiley & Sons. This book was released on 2012-02-15 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2000 to 2010 was a remarkable decade for real estate. It started with the dot.com bubble and ended with the putative recovery from the Great Financial Crisis. The period in-between featured the world's first coordinated real estate boom and slump. This book is based on a series of briefings on the relationship between macro economic events and real estate markets in the era of globalisation that covered the period. Collectively they offer unique insights, new ideas and practical approaches to real estate economics, grounded in the day-to-day realities of investment, development and fund management operations in a leading international property company. All the briefings are based on research conducted by a sophisticated in-house research team with expertise in macroeconomics, urban economics, financial economics and econometrics, led by a well- known specialist in the field. The topics highlight the relationship between real estate markets and global economic and political events – an area not well covered by academic journals. A compelling introduction considers the dramatic boom and slump in real estate values that led up to the Great Financial Crisis. The briefings are then presented, grouped into broad themes: macro economics and real estate; GDP, recessions and inflation; REITs; construction; Asia; retail, offices and housing markets; the formation of investment yields. A final chapter considers the medium-term future for real estate in the context of the ongoing financial crisis. Topics span the key sectors of office, retail and residential real estate in over 40 countries, with a focus on private sector investment, development and management. The perspective is long term, reflecting Grosvenor's unique position in real estate as a privately owned group. The author provides a commentary on each topic, giving context to the research and the implications for strategy, drawing out two unifying themes: the effect of globalisation; and the importance of macro economics and geo-politics in real estate research. Together, the briefings offer a penetrating analysis of real estate markets in the era of globalisation and financial crises. The era of crises is far from over, and Real Estate and Globalisation provides invaluable insights for property professionals worldwide – developers, occupiers, investment analysts and planners – on the nature of the processes that create such intense property market volatility. The book is also a unique source of guidance on practical property research for final year undergraduates and postgraduates on property courses, as well in geography, planning, architecture, and construction.

Download or read book Small Business Management and Entrepreneurship written by David Stokes and published by Cengage Learning EMEA. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its 5th edition this comprehensive, practically focused and highly accessible text explores the contexts, choices and strategies facing the small business venture, including extensive coverage of planning a new venture. Pedagogical features developed in response to market feedback include running case material to explore the same case situation from a number of different but interrelated angles, annotated further reading, new chapter-end real world case studies, learning objectives and linked chapter summaries – providing a student- and lecturer-friendly learning environment.Students on modules such as Personal Development and Effectiveness, Study Skills, Management Skills, Business Skills, Business Communication, Business Awareness, Managing Oneself and Others at – for example – BABS/BABA, HND/HNC, DMS, MBA levels will all find this a hugely valuable text through study and working life.

Download or read book The Technology Acceptance Model written by Fred D. Davis and published by Springer Nature. This book was released on with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Management Research written by Mark Easterby-Smith and published by SAGE Publications Limited. This book was released on 2002-03-28 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition has been revised to represent changes in both the kind of research problems encountered and in actual research methods.

Download or read book Marketing Management and Strategy written by Peter Doyle and published by Pearson Education. This book was released on 2006 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans.

Download or read book The Burden of Proof written by Scott Turow and published by Farrar, Straus and Giroux. This book was released on 2009-12-28 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Burden of Proof, Scott Turow probes the fascinating and complex character of Alejandro Stern as he tries to uncover the truth about his wife's life. Late one spring afternoon, Alejandro Stern, the brilliant defense lawyer from Presumed Innocent, comes home from a business trip to find that Clara, his wife of thirty years, has committed suicide.

Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2021-03-09 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Download or read book Food and Urbanism written by Susan Parham and published by Bloomsbury Publishing. This book was released on 2015-02-26 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cities are home to over fifty percent of the world's population, a figure which is expected to increase enormously by 2050. Despite the growing demand on urban resources and infrastructure, food is still often overlooked as a key factor in planning and designing cities. Without incorporating food into the design process – how it is grown, transported, and bought, cooked, eaten and disposed of – it is impossible to create truly resilient and convivial urbanism. Moving from the table and home garden to the town, city, and suburbs, Food and Urbanism explores the connections between food and place in past and present design practices. The book also looks to future methods for extending the 'gastronomic' possibilities of urban space. Supported by examples from places across the world, including the UK, Norway, Germany, France, Spain, Portugal, Greece, Romania, Australia and the USA, the book offers insights into how the interplay of physical design and socio-spatial practices centred around food can help to maintain socially rich, productive and sustainable urban space. Susan Parham brings together the latest research from a number of disciplines – urban planning, food studies, sociology, geography, and design – with her own fieldwork on a range of foodscapes to highlight the fundamental role food has to play in shaping the urban future.

Download or read book INVESTIGATION of COMPETITION in DIGITAL MARKETS written by United States House of Representatives and published by . This book was released on 2020-10-06 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jerrold Nadler, Chairman, Committee on the Judiciary David N. Cicilline, Chairman, Subcommittee on Antitrust, Commercial and Administrative LawIn June 2019 the Committee on the Judiciary initiated a bipartisan investigation into the state of competition online, spearheaded by the Subcommittee on Antitrust, Commercial and Administrative Law. As part of a top-to -bottom review of the market, the Subcommittee examined the dominance of Amazon, Apple, Facebook, and Google, and their business practices to determine how their power affects our economy and our democracy. Additionally, the Subcommittee performed a review of existing antitrust laws, competition policies, and current enforcement levels to assess whether they are adequate to market power and anticompetitive conduct in digital markets. Over the course of our investigation, we collected extensive evidence from these companies aswell as from third parties - totaling nearly 1.3 million documents . We held seven hearings to review the effects of market power online including on the free and diverse press, innovation, and privacy and a final hearing to examine potential solutions to concerns identified during the investigation and to inform this Report's recommendations .

Download or read book The Entrepreneurial Personality written by Elizabeth Chell and published by Routledge. This book was released on 1991-01-01 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Management Research written by Mark Easterby-Smith and published by SAGE. This book was released on 2008-03-17 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: A phenomenal success from its first publication, this new edition of the classic Management Research continues to be the definitive word in management research methods. Integrating qualitative and quantitative methods, underpinned by an understanding of philosophy and, crucially, politics, this book succeeds in tackling complex issues in a clear and accessible way. Mark Easterby-Smith, Richard Thorpe, and Paul Jackson, three highly-experienced management researchers, give practical guidance to help students to conduct management research as well as truly understand the logic behind it.