Download or read book Whatever Happened to Madison Avenue written by Martin Mayer and published by Little Brown. This book was released on 1991 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: An analysis of the health and prospects of the advertising industry today.
Download or read book The King of Madison Avenue written by Kenneth Roman and published by St. Martin's Press. This book was released on 2010-06-08 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.
Download or read book Kings of Madison Avenue written by Jesse McLean and published by ECW Press. This book was released on 2009-09 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveling in the consumerist decadence of AMC’s infamous advertising house Sterling Cooper, this complementary volume to the groundbreaking series Mad Men provides behind-the-scenes revelations, episode guides, cast biographies, and rich sidebar content, including “How to Party Like the Mad Men.” Delving beneath the glitz and glamour to highlight the workings of a sophisticated modern classic, this definitive fan guide also offers fascinating sociological context and cultural analysis. The details of historical ad campaigns that are woven into the show’s storylines are provided—such as Volkswagen Beetle’s landmark “Think Small” campaign, the Nixon/Kennedy presidential push, and the creation of Lucky Strike’s “It’s toasted” slogan. This is the ultimate guide to a series that has been praised by the New York Times, Time magazine, and USA Today.
Download or read book The Road to Madison Avenue written by Hal Hart and published by Author House. This book was released on 2012-01-12 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Road to Madison Avenue, a memoir, traces Hal Harts life from an Iowa farm village during the Great Depression to Madison Avenue. The accounts of his life range from humorous to serious, and for business executives, are instructive. His stories about working with corporate clients are textbook examples of how he resolved many public affairs issues. A major story is his successful seat belt promotion while president of a local Safety Council. The 1961 promotion influenced Detroit car makers to install seat belt anchors in new cars and police and highway patrols to include seat belt usage in vehicle accidents. Because of his auto industry background in public relations and publishing, a Madison Avenue public relation agency choose him to head a program that successfully countered proposed federal legislation to control the vast automotive industry. His Peanuts Gang and early life in Elwood, are described poignantly in a manuscript the author found forty-five years after he had written it as a thirteen-year-old. The story of his Yorkshire Terrier, Thatcher, will bring tears to your eyes. The sports story of Frankie Z will amaze you. His marriage into local society produces stories from mother-in-law problems to boxing with the worlds leading violist. More than eighty photographs, dating back to the 1920s, paint a picture of people with whom he grew up, the sports celebrities he followed and interviewed as a radio and TV sports broadcaster, and people he worked with in public relations. He veers away from his business career to include chapters on his dogs, his boats, his family and trips like visiting a Broadway singing star at her Nova Scotia estate.
Download or read book Madison Avenue and the Color Line written by Jason Chambers and published by University of Pennsylvania Press. This book was released on 2011-08-24 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. As the first comprehensive examination of African American participation in the industry, Madison Avenue and the Color Line breaks new ground by examining the history of black advertising employees and agency owners. For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil rights groups, black consumers, government organizations, and black advertising and marketing professionals working outside white agencies. Blacks positioned themselves for jobs within the advertising industry, especially as experts on the black consumer market, and then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional and entrepreneurial class and to challenge the negative portrayals of blacks in American culture. Using an extensive review of advertising trade journals, government documents, and organizational papers, as well as personal interviews and the advertisements themselves, Jason Chambers weaves individual biographies together with broader events in U.S. history to tell how blacks struggled to bring equality to the advertising industry.
Download or read book Whatever Happened to The Gospel of Grace written by James Montgomery Boice and published by Crossway. This book was released on 2009-04-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combines a serious examination of the state of today's church and a powerful solution: reclaiming the gospel of grace found in the confessional truths of the Reformation. Though the Christian church has achieved a worldly sort of success-big numbers, big budgets, big outreaches-these are not good days for evangelicalism. Attendance is down, and it is increasingly difficult to distinguish so-called "believers" from their non-Christian neighbors-all because the gospel of grace has been neglected. In this work, now in paperback, the late James Montgomery Boice identifies what's happened within evangelicalism and suggests how the confessional statements of the Reformation-Scripture alone, Christ alone, grace alone, faith alone, and glory to God alone-can ignite full-scale revival. "A church without these convictions has ceased to be a true church, whatever else it may be," he wrote, but "if we hold to these doctrines, our churches and those we influence will grow strong."
Download or read book Whatever Happened to the General Practitioners written by Ralph Cantafio and published by Nova Publishers. This book was released on 1997 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whatever Happened to the General Practitioners
Download or read book Whatever Happened to Peggy Sue written by Peggy Sue Gerron and published by AuthorHouse. This book was released on 2008 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marriage on Madison Avenue written by Lauren Layne and published by Gallery Books. This book was released on 2020-01-28 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The word charm is pretty much synonymous with Lauren Layne.” —Hypable One of O, The Oprah Magazine's “22 Romance Novels That Are Set to Be the Best of 2020” and one of Goodreads’s “28 of the Hottest Romances of 2020” From New York Times bestselling author Lauren Layne, the “queen of witty dialogue” (Rachel Van Dyken, New York Times bestselling author), comes the final installment of the Central Park Pact series, a heartfelt and laugh-out-loud romantic comedy that’s perfect for fans of Sally Thorne and Christina Lauren. Can guys and girls ever be just friends? According to Audrey Tate and Clarke West, absolutely. After all, they’ve been best friends since childhood without a single romantic entanglement. Clarke is the charming playboy Audrey can always count on, and he knows that the ever-loyal Audrey will never not play along with his strategy for dodging his matchmaking mother—announcing he’s already engaged…to Audrey. But what starts out as a playful game between two best friends turns into something infinitely more complicated, as just-for-show kisses begin to stir up forbidden feelings. As the faux wedding date looms closer, Audrey and Clarke realize that they can never go back to the way things were, but deep down, do they really want to?
Download or read book Madison Avenue USA written by and published by . This book was released on 1961 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book On the Origin of Spin written by Brendan Bruce and published by CreateSpace Independent Publishing Platform. This book was released on 2013-06-29 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book was written to try and answer the question: ‘where and when did political spin originate?’ It deals with the techniques of news management developed and used in those advanced democracies who have laws to protect a free press. such as the United States of America, and to a lesser extent its first cousin, several times removed, the United Kingdom of Great Britain & Northern Ireland, or to be more precise, England, who in 1695 became the first country in the world to enshrine a free press into their constitutional law. This joint history of legal protections of press freedom; governmental toleration of free speech; progressive legislation to widen the franchise; vigorous growth in political parties; pluralism and its consequence, the peaceful coexistence of different interests, convictions and lifestyles; a healthy adherence to Burkean ‘little platoons’ of volunteers; and, most of all, sophisticated developments in mass media technologies and consumer marketing techniques; all of which means that the Anglo-Saxon cousins are, and have always been, in the vanguard of news management. Government and media have been at war from the very beginning. Au fond this is a struggle for allegiance. The media want the allegiance of their readers and viewers, because this brings them the profits they need to remain in business. As Patrick Le Lay, then CEO of the main French private channel TF1 put it: "There are many ways to speak about TV, but in a business perspective, let's be realistic: TF1's job is to help Coca-Cola sell its product. What we sell to Coca-Cola is available human brain time." Government on the other hand wants the allegiance of the voter, to acquire or retain power. The famous Victorian editor of 'The Times', Thomas Barnes, once said that the "newspaper is not an organ through which Government can influence people, but through which people can influence the Government." Politicians would reverse the dictum. And therein lies the causus belli. The politician's strategy for winning this war was stated most succinctly by that arch media manipulator, David Lloyd George: "what you can't square, you squash; and what you can't squash, you square." The media for their part, are determined to be neither squashed nor squared. From 1800 in the US and 1832 in Britain (when Germany and Italy were just a glint in the eye of some petty princes; and France was recovering from yet another pointless 'revolution' leaving behind yet another example of Kafka's bureaucratic slime); competitive, party based elections produced extraordinary outbursts of creativity. Politicians learned that the art of politics is about making and then winning arguments. As each successive cutting edge novelty arrived, the spin doctors quickly adapted and improved their techniques by adroitly exploiting the new medium’s benefits. For two centuries (and even before) the ‘Anglo-Saxons’ have led the world in spin: this is the history of that journey.
Download or read book The Death Of Discourse written by Ronald K L Collins and published by Routledge. This book was released on 2019-09-12 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this innovative book, the authors persuasively argue that the First Amendment to the Constitution has risen in the late twentieth century, like an ill guided individual with knife in hand, to murder a longstanding tradition of fine and meaningful discourse in the United States. We are bombarded with the cacophony of advertisement, the luridity of pornography, and the pointlessness of prime timepoor substitutes for intelligent consideration of ideas. }In this innovative book, the authors persuasively argue that the First Amendment to the Constitution has risen in the late twentieth century, like an ill-guided individual with knife in hand, to murder a long-standing tradition of fine and meaningful discourse in the United States. What has died is the essential kind of political discourse which promotes democracy; informs citizens; enlivens debate; and carries reason, method, and purpose. Instead, we are bombarded with the cacophony of advertisement, the luridity of pornography, and the pointlessness of prime time.With satirical spirit and wityet to a very serious purpose the narrative of this lively study calls upon many of the very tricks it criticizes. The text is augmented by amusing tales, poetry, tv zaps, eyebites, and boxes of aphorisms resonating between high and low culture, between Plato and Geraldo and Madonna and Mahler to make its points, the discussion reveals how discourse in contemporary America has lost its integrity and its soul.
Download or read book Madison s Avenue written by Carla Fowler and published by Xlibris Corporation. This book was released on 2012-10-03 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: The search for intimacy and love always comes with the risk of broken hearts and bitter partings. The pain that comes from ruined relationships can leave one jaded and cynical towards the prospect of romance. Madisons Avenue tells the tale of a young womans struggle to find the love and affection she craves in a world full of disappointment and betrayal. Madison Davis has become fed up by the drama and sorrows of failed relationships. Her frustrations have made her take up celibacy, until she meets a woman named Terry, whose sensual passion sweeps Madison off her feet. Her unexpected lover tenderly romances her and makes her feel pleasures she has never experienced before. But despite the intimate moments they share, deep in her heart, Madison knows that this is not the life for her. After they harshly part ways, Madison encounters Joseph, and falls for him. This time, their love is sincere, and their relationship blossoms, though unbeknownst to Madison, Joseph has secrets he keeps only to himself, and Terry has not given up on her just yet, and intends to continue pursuing her. This love triangle of unbridled emotions and desires sets the stage for a collision course of feelings and desires that will change Madisons life forever.
Download or read book Adcult USA written by James B. Twitchell and published by Columbia University Press. This book was released on 1996 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why advertising has become the dominant meaning-making system in American culture and satisfies our desires in fundamental ways.
Download or read book The Adman s Dilemma written by Paul Rutherford and published by University of Toronto Press. This book was released on 2018-10-11 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Adman’s Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman’s influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman’s Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.
Download or read book Fables Fashions and Facts About Advertising written by John Philip Jones and published by SAGE Publications. This book was released on 2003-11-20 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: John Philip Jones, bestselling author and internationally known advertising scholar, has written a textbook to help evaluate advertising "fables" and "fashions," and also to study the facts. He uses the latest trends and cutting-edge research to illustrate their occasional incompleteness, inadequacy, and in some cases total wrongheadedness. Each chapter then attempts to describe one aspect of how advertising really works. Unlike most other advertising textbooks, Fables, Fashions, and Facts About Advertising is not written as a "how to" text, or as a vehicle for war stories, or as a sales pitch. Instead, it is a book that concentrates solely on describing how advertising works. Written to be accessible to the general public with little or no experience studying advertising, it makes the scholarship of an internationally renowned figure accessible to students taking beginning advertising courses.
Download or read book Madison Avenue Murder written by Liza Bennett and published by Worldwide Library. This book was released on 1988-12-25 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Madison Avenue Murde by Liza Bennett released on Dec 25, 1988 is available now for purchase.
