Download or read book What Were They Thinking written by David Hofstede and published by Watson-Guptill Publications. This book was released on 2004 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: TV is never short of bad ideas, as demonstrated in a guide to one hundred of television's most memorable blunders and bloopers, arranged in a count-down format and including information on each incident that seeks to answer the question of "Why did this happen?" Original.
Download or read book What Were They Thinking written by Jeffrey Pfeffer and published by Harvard Business Press. This book was released on 2007 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The question of how to improve organizational effectiveness through better people management is always top of mind. This book challenges incorrect and oversimplified assumptions and much conventional management wisdom - delivering business commentary that helps business leaders make smarter decisions.
Download or read book What Were They Thinking written by Steve Adubato and published by Rutgers University Press. This book was released on 2008-08-27 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some corporations spend millions of dollars on so-called "crisis communication plans." Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, "Wishful thinking is no substitute for a strategic plan." Nationally recognized communication coach and four-time Emmy Awardûwinning broadcaster Steve Adubato has been teaching, writing, and thinking about comm¡unication, leadership, and crisis communication for nearly two decades. In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public. Among cases and people discussed are: The Johnson & Johnson Tylenol scare: Perhaps the best crisis management ever Don Imus: Sometimes saying "sorry" is too little too late Former Attorney General Alberto Gonzales: Authority does not put you above questioning Bill O'Reilly: Know when to stop defending yourself and save face Former EPA Administrator Christie Whitman: Proof that your written words can come back to haunt you Hurricane Katrina: A natural disaster that led to a larger governmental disaster The Catholic Church's pedophilia scandal: Denial won't get rid of the skeletons in your closet Arranged in short chapters detailing each case individually, the book provides a brief history of the topics and answers the questions: Who got it right? Who got it wrong? What can the rest of us learn from them?
Download or read book What Were We Thinking written by Carlos Lozada and published by Simon & Schuster. This book was released on 2020-10-06 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Washington Post’s Pulitzer Prize–winning book critic uses the books of the Trump era to argue that our response to this presidency reflects the same failures of imagination that made it possible. As a book critic for The Washington Post, Carlos Lozada has read some 150 volumes claiming to diagnose why Trump was elected and what his presidency reveals about our nation. Many of these, he’s found, are more defensive than incisive, more righteous than right. In What Were We Thinking, Lozada uses these books to tell the story of how we understand ourselves in the Trump era, using as his main characters the political ideas and debates at play in America today. He dissects works on the white working class like Hillbilly Elegy; manifestos from the anti-Trump resistance like On Tyranny and No Is Not Enough; books on race, gender, and identity like How to Be an Antiracist and Good and Mad; polemics on the future of the conservative movement like The Corrosion of Conservatism; and of course plenty of books about Trump himself. Lozada’s argument is provocative: that many of these books—whether written by liberals or conservatives, activists or academics, Trump’s true believers or his harshest critics—are vulnerable to the same blind spots, resentments, and failures that gave us his presidency. But Lozada also highlights the books that succeed in illuminating how America is changing in the 21st century. What Were We Thinking is an intellectual history of the Trump era in real time, helping us transcend the battles of the moment and see ourselves for who we really are.
Download or read book What Were They Thinking written by Robert McMath and published by Crown Currency. This book was released on 2011-04-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Those ignorant of the mistakes of the past are bound to lose a lot of money. That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed it. There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry. Their mission: to avoid the misguided, expensive, and occasionally ludicrous mistakes that trip up even top companies. In What Were They Thinking?, McMath shows you how to avoid such mistakes, with more that eighty marketing lessons he's learned from his long experience with clods and clunkers. As People magazine put it "McMath knows his goods--and his uglies, too"--and here he shows you how to: Steer clear of the number one killer of new products (page 129) Develop a marketing campaign based on a "Significant Point of Difference" (page 183) Take advantage of eight "Hot Buttons for Success in the Millennium" (page 101) Keep out of the "Buy-This-If-You're-a-Loser School of Marketing" (page 28) Combat "Corporate Alzheimer's" (page 4) and much more !
Download or read book What Were They Thinking written by Bruce Felton and published by Globe Pequot. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now revised and expanded, this best-selling compendium of some 400 harebrained schemes, fool notions, and misguided obsessions both grandiose and mundane covers bad ideas in politics, science, sports, and more.
Download or read book What Were They Thinking written by and published by Rowman & Littlefield. This book was released on with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book What They Were Thinking written by Bill Haney and published by . This book was released on 2014-10-21 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not all of them set out to change the world, but some of them managed to do just that. Not even legendary announcer Ernie Harwell knew the intrigue that led to his brutal and disastrous dismissal--the full story is presented here for the first time. How did the coolest-of-cool novelist Elmore "Dutch" Leonard find his voice and create those just-off-center bad guys and capture that street-smart dialogue? Haney takes readers inside the minds of these and more than a dozen other notable Michigan figures, people like Dr. Jack Kevorkian, the zealot who elevated the issue of assisted suicide. And Academy Award-winning Sue Marx, automotive genius Ed Cole, the three visionary men who built the Palace and the championship Pistons, and many more men and women who made a difference. Haney reveals the motivations and the passions of people--some prominent, some scarcely known--who made decisions and took actions that had impacts that reverberated far beyond the borders of the state.
Download or read book What Were They Thinking written by James Walter and published by ReadHowYouWant.com. This book was released on 2010-10 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ideas are at the heart of our politics. They are the means by which people are influenced and mobilised. Australian politics have been shaped by distinctive patterns of political thought from the colonial period to the Rudd government. But how have these patterns arisen? And what have been their effects on shaping what we think is politically po...
Download or read book What Were You Thinking written by Bryan Smith and published by Boys Town Press. This book was released on 2018-01-23 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: Third-grader Braden loves to be the center of attention. His comic genius, as he sees it, causes his friends to look at him in awe. But some poor decisions, like ill-timed jokes, forces the adults in Braden's life to teach him about impulse control.
Download or read book Thinking Fast and Slow written by Daniel Kahneman and published by Farrar, Straus and Giroux. This book was released on 2011-10-25 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: *Major New York Times Bestseller *More than 2.6 million copies sold *One of The New York Times Book Review's ten best books of the year *Selected by The Wall Street Journal as one of the best nonfiction books of the year *Presidential Medal of Freedom Recipient *Daniel Kahneman's work with Amos Tversky is the subject of Michael Lewis's best-selling The Undoing Project: A Friendship That Changed Our Minds In his mega bestseller, Thinking, Fast and Slow, Daniel Kahneman, world-famous psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation—each of these can be understood only by knowing how the two systems shape our judgments and decisions. Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Topping bestseller lists for almost ten years, Thinking, Fast and Slow is a contemporary classic, an essential book that has changed the lives of millions of readers.
Download or read book What Were They Thinking written by John D. Beatty and published by Lulu.com. This book was released on 2009 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book AdTalk What Were They Thinking written by Marcy Massura and published by Lulu.com. This book was released on 2010-06-04 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever see a vintage advertisement and ask "What were they thinking?", well humorist Marcy Massura has the answer. Through the use of comedic dialogue and commentary she takes these retro jewels and turns them into entertaining comedy.Perfect gift for vintage and humor lovers alike!
Download or read book Summary What Were They Thinking written by BusinessNews Publishing, and published by Primento. This book was released on 2014-09-29 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Robert McMath and Thom Forbes' book: "What Were They Thinking? Marketing Lessons I've Learned from Over 80,000 New-Product Innovations and Idiocies". This complete summary of the ideas from Robert McMath and Thom Forbes' book "What Were They Thinking?" shows that companies throw away millions of dollars unnecessarily by repeating their marketing mistakes of the past over and over. In their book, the authors state that by studying what has and has not worked in the past, marketers can significantly improve their chances of success. If a marketer tries to emulate the success of previously successful products, there is indeed a lot of money to be made. This summary provides an informative guide for markets, entrepreneurs and advertisers. Added-value of this summary: • Save time • Understand key concepts • Expand your marketing skills To learn more, read "What Were They Thinking?" and improve your chances of success by following in the footsteps of successful products.
Download or read book Holy Cow What Were They Thinking written by Elizabeth Grant and published by Booktango. This book was released on 2015-09-09 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embark on an adventure with two sisters as they are pulled into a world of supernatural creatures, multiple realities and two guys that make their heart race with attraction while simultaneously getting on their nerves. Melody and Kimberly Kiel are two semi-average sisters whose world gets turned upside down one day in a dressing room. Out of nowhere they are thrust into a world of kicking butt and messing up...consistently. Who would've thought that buried deep within their brains was some fancy gene that allowed for them to have information copied in and supernatural powers to boot. Little did they know when accepting this change of life (though they honestly had no choice) that it would come with a smokin' dragon, pun intended, and a super agent who has a soft side.
Download or read book What Were They Thinking Avoid Behaviors and Attitudes That Can Ruin A Job Interview written by Janice R. Jenkins and published by Lulu.com. This book was released on 2018-03-12 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "What Were They Thinking? Avoid Behaviors and Attitudes That Can Ruin A Job Interview," author and workforce development professional Janice R. Jenkins explores some behaviors and attitudes that can derail a candidate's job interview. Learn strategies for giving great job interviews.
Download or read book The Scout Mindset written by Julia Galef and published by Penguin. This book was released on 2021-04-13 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: "...an engaging and enlightening account from which we all can benefit."—The Wall Street Journal A better way to combat knee-jerk biases and make smarter decisions, from Julia Galef, the acclaimed expert on rational decision-making. When it comes to what we believe, humans see what they want to see. In other words, we have what Julia Galef calls a "soldier" mindset. From tribalism and wishful thinking, to rationalizing in our personal lives and everything in between, we are driven to defend the ideas we most want to believe—and shoot down those we don't. But if we want to get things right more often, argues Galef, we should train ourselves to have a "scout" mindset. Unlike the soldier, a scout's goal isn't to defend one side over the other. It's to go out, survey the territory, and come back with as accurate a map as possible. Regardless of what they hope to be the case, above all, the scout wants to know what's actually true. In The Scout Mindset, Galef shows that what makes scouts better at getting things right isn't that they're smarter or more knowledgeable than everyone else. It's a handful of emotional skills, habits, and ways of looking at the world—which anyone can learn. With fascinating examples ranging from how to survive being stranded in the middle of the ocean, to how Jeff Bezos avoids overconfidence, to how superforecasters outperform CIA operatives, to Reddit threads and modern partisan politics, Galef explores why our brains deceive us and what we can do to change the way we think.
