Download or read book Web Business Bootcamp written by Richard Seltzer and published by Seltzer Books. This book was released on 2018-03-01 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2002. The specific examples are dated, because business on the Internet changes rapidly. But the underlying principles and lessons hold true. "You're in basic training for the battle of your life. Your mission is to keep your company alive and to help it move forward quickly in unfamiliar territory. You must master the tools and techniques needed to serve customers and beat the competition into he strange and potentially hostile online business environment. This no-nonsense, tip-driven guide targets key activities that anyone can perform to truly achieve online business success. Internet marketing pioneer Richard Seltzer gets managers out of the boardroom and into the trenches for crucial hands-on Web experience -- which provides insight into how to win on the e-commerce battlefield. He also helps entrepreneurs develop a viable business model without depending on high-priced design services and consultants, as well as gives technology-oriented professionals a broad business perspective for tackling new online responsibilities."

Download or read book Bug Bounty Bootcamp written by Vickie Li and published by No Starch Press. This book was released on 2021-11-16 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bug Bounty Bootcamp teaches you how to hack web applications. You will learn how to perform reconnaissance on a target, how to identify vulnerabilities, and how to exploit them. You’ll also learn how to navigate bug bounty programs set up by companies to reward security professionals for finding bugs in their web applications. Bug bounty programs are company-sponsored programs that invite researchers to search for vulnerabilities on their applications and reward them for their findings. This book is designed to help beginners with little to no security experience learn web hacking, find bugs, and stay competitive in this booming and lucrative industry. You’ll start by learning how to choose a program, write quality bug reports, and maintain professional relationships in the industry. Then you’ll learn how to set up a web hacking lab and use a proxy to capture traffic. In Part 3 of the book, you’ll explore the mechanisms of common web vulnerabilities, like XSS, SQL injection, and template injection, and receive detailed advice on how to find them and bypass common protections. You’ll also learn how to chain multiple bugs to maximize the impact of your vulnerabilities. Finally, the book touches on advanced techniques rarely covered in introductory hacking books but that are crucial to understand to hack web applications. You’ll learn how to hack mobile apps, review an application’s source code for security issues, find vulnerabilities in APIs, and automate your hacking process. By the end of the book, you’ll have learned the tools and techniques necessary to be a competent web hacker and find bugs on a bug bounty program.

Download or read book Lucky by Design written by Beth Goldstein and published by Dog Ear Publishing. This book was released on 2011-11 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beth Goldstein has taken her years of real world business experience and created a practical guide to help entrepreneurs navigate a lucky path to success. This book is a must-read if you want to accelerate growth at your company. Brian Moran, Executive Director/Sales Development - The Wall Street Journal This book is a must read for any entrepreneur who has wondered why some people seem to consistently benefit from lucky breaks while others seem to just miss. There are a number of things that an entrepreneur can do to improve their odds of success and in this book, Beth provides a clear and easy-to-follow process for any small business. Peter R. Russo, Director, Entrepreneurship Programs - Boston University School of Management This book shows that anyone can create luck in business with the right tools and effort. I feel lucky just to have read it! Barbara Weltman, Publisher - Big Ideas for Small Business Why Do Some Business Owners Appear To Have An Abundance Of Luck While Others Can't Get a Break? What Are Their Secrets? In her latest book, Lucky By Design, Beth Goldstein (author of The Ultimate Small Business Marketing Toolkit) exposes the fallacies and dangers of underestimating your own ability to create powerful 'lucky' business opportunities. Working with thousands of entrepreneurs around the world, Goldstein reveals solid evidence that it's simply not enough to work hard, but you have to work smart and perform key growth activities that impact your business's success. Packed with proven tools, tactics and strategies that you can use to create a solid business roadmap, Goldstein demonstrates how you can prepare for, recognize and take advantage of lucky opportunities. Whether you've just launched a company or have been running one for years, Lucky By Design will give you the insight and knowledge to navigate a path to success. Author, consultant, educator and founder of Marketing Edge Consulting Group, Beth Goldstein has empowered hundreds of entrepreneurs to successfully grow their companies. She helps companies gain an understanding of how their customers think and what influences their purchasing decisions, then applies this knowledge to create targeted business growth initiatives that drive revenue and fundamental growth while increasing profitability and customer loyalty. Her first book, The Ultimate Small Business Marketing Toolkit (McGraw-Hill) is used in 30+ cities around the U.S. to teach business owners the critical skills they need to accelerate growth. In addition, Beth conducts small business growth workshops around the U.S. and abroad, teaches Entrepreneurial Sales and Marketing at the Boston University School of Management and runs the university's $50K New Venture Competition. Beth has over 25 years of direct industry experience and holds an MBA from Boston University and a BA in economics and sociology from Brandeis University.

Download or read book Breakup Bootcamp written by Amy Chan and published by HarperCollins. This book was released on 2020-12-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A relationship expert whose work is like that of a scientific Carrie Bradshaw.” —THE OBSERVER A self-affirming, holistic guide for everyone—single or married, divorced or dating—to transforming heartbreak into healing by the founder of the innovative and revolutionary Renew Breakup Bootcamp Amy Chan hit rock bottom when she discovered that her boyfriend cheated on her. Although she was angry and broken-hearted, Chan soon came to realize that the breakup was the shakeup she needed to redirect her life. Instead of descending into darkness, she used the pain of the breakup as a bridge to self-actualization. She devoted herself to learning various healing modalities from the ancient to the scientific, and dived into the psychology of love. It worked. Fast forward years later, Amy completely transformed her life, her relationships and founded a breakup bootcamp helping countless women heal their hearts. In Breakup Bootcamp, Amy Chan directs her experience as a relationship columnist and as the creator of Renew Breakup Bootcamp into a practical, thoughtful guide to turning broken hearts into an opportunity to break out of complacency and destructive habits. Dubbed "the Chief Heart Hacker," Amy Chan grounds her practical advice and tried and tested methods rooted in cutting-edge psychology and research, helping first her bootcamp attendees and now her readers most effectively heal and reclaim their self-love. Breakup Bootcamp comes at the perfect time, when many are feeling the intensity of being in or out of a relationship, lonely or suffocated, and flirting with old toxic relationships they’ve outgrown. Relatable, life-changing, and backed by sound scientific research, Breakup Bootcamp can help anyone turn their greatest heartbreak into a powerful tool for growth.

Download or read book Business Basics BootCamp written by Mitche Graf and published by . This book was released on 2021-02-16 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are thinking about starting a business, have a new business, or have been around the block a few times, this comprehensive book will give you the tools needed to not only succeed in the daily battle but also to winning the war!"Business Basics BootCamp - The Ultimate Crash Course" will give you the 30,000-foot view of not only how to put together a vibrant business, but to create the lifestyle of your dreams.

Download or read book The Social Web written by Richard Seltzer and published by Seltzer Books. This book was released on 2018-03-01 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: This pioneering book, first published in 1997, details the process to empower businesses and individuals to build websites based on common interests and social interaction. It provides insights that are as relevant now as they were when the book was written.

Download or read book The Way of the Web written by Richard Seltzer and published by Seltzer Books. This book was released on 2018-03-01 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet emerged and evolved so rapidly, that companies were faced with the need to adapt to a new environment.This early book focuses upon building communities on the Internet. It further provides information on establishing identity, motivation to succeed, and community. First published in 1995, many of the principals explained here still ring true.

Download or read book Smartups written by Rob Ryan and published by Cornell University Press. This book was released on 2002 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ryan focuses on methods he has developed over the years for building a sustainable business that makes money. He shows how to turn an idea into real product.

Download or read book 625 Easy Digital Product Ideas For Earning Passive Income While You Sleep written by Om Prakash Saini and published by Om Prakash Saini. This book was released on 2024-02-16 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embark on a journey of endless possibilities with "625+ Easy Digital Product Ideas For Earning Passive Income While You Sleep." This book is your ultimate guide to unlocking the world of online entrepreneurship without breaking a sweat. Packed with over 625 simple and lucrative digital product ideas, it covers a wide range of categories like Ebooks and Written Content, Online Courses, Printables, Stock Photos, Videos, Audio Products, Software, 3D Models, Web Development Resources, and more. Whether you're a seasoned digital entrepreneur or a newbie looking to make money while you snooze, this book has something for everyone. Dive into the realm of passive income and discover how to turn your creativity into cash. From crafting engaging Ebooks to developing user-friendly applications, the book is a treasure trove of inspiration. With clear and accessible language, it breaks down complex ideas, making it perfect for anyone ready to take the leap into the world of online income. Don't just dream about financial freedom – make it a reality with "625+ Easy Digital Product Ideas For Earning Passive Income While You Sleep." Your journey to success starts now!

Download or read book Blindsight written by Matt Johnson and published by BenBella Books. This book was released on 2020-05-19 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they've been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that. With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more. We like to think of ourselves as independent actors in control of our decisions, but the truth is far more complicated. Blindsight will give you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you'll find a sharper image of your psychology, reflected in your consumer behavior. This book will change the way you view not just branding, but yourself, too.

Download or read book We Have a Deal written by Natalie Reynolds and published by Icon Books Ltd. This book was released on 2016-03-03 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: SHORTLISTED FOR 'BEST COMMUTER READ', CMI MANAGEMENT BOOK OF THE YEAR 2017 How do you ask for a promotion, deliver tough news to clients, or secure investment for your new business? The answer is negotiation. It is the most important skill you can develop to get what you want in business and life. No matter how much experience you’ve got, We Have a Deal can help you to improve your negotiation skill – developing an awareness of your habits and abilities, recognising what’s really going on in a deal, and building a flexible approach that is confident and appropriate to each situation. Negotiation expert Natalie Reynolds moves beyond the old-fashioned rules of deal making to explore why people react the way they do in certain situations and how can we use that knowledge to get a good deal. Her five-step DEALS method has helped individuals and organisations to excel at all kinds of negotiation, from clinching a pay rise to resolving disputes, from developing partnerships to shaking hands on multi-million dollar deals. We Have a Deal will help you to overcome obstacles, work with different personalities and in varied cultures, and develop an intelligent and flexible approach will empower you to get the best deal, every time.

Download or read book Digital Marketing That Actually Works the Ultimate Guide written by Melissa Byers and published by That Actually Works. This book was released on 2019-02 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing That Actually Works is your roadmap to understanding and implementing digital marketing that gets results. This book takes you from digital marketing strategy to channels to tactics to tools to measurement to prioritization - giving you a strong foundation in how to use digital marketing to grow your business, brand or organization. This book is for business professionals and marketers who want a strong grasp of the core concepts in digital marketing - what they are, how they work and how to implement them for growth. Covering strategy, best practices and implementation, this is The Ultimate Guide with no hype - just solid strategies, tactics and tools that actually work. Who can benefit from this book? - MARKETERS AND AGENCIES - Wanting to implement digital marketing best practices and round out their digital knowledge. - CEOS AND EXECUTIVES - Needing a solid understanding of how to strategically use digital to fuel their growth. - ENTREPRENEURS AND STARTUPS - Wanting to harness the power of digital marketing to grow their business. - BRAND MANAGERS - Needing to understand how to best use digital marketing strategically and drive better results. - AGENCIES - Wanting to provide lasting value for their clients with a comprehensive approach to digital. - BUSINESS PROFESSIONALS - Wanting to have a solid understanding of the fastest growing area of marketing and business growth. - DIGITAL TRANSFORMATION TEAMS - Looking to be sure that core areas of digital are used strategically to fuel business growth. This book covers the core aspects of digital marketing: - How to build a plan - Creating a digital marketing strategy - Assessing the digital landscape - Defining your target audience for digital - Digital content strategy and optimization - Social Media Marketing - Digital Advertising - SEO (Search Engine Optimization) - Websites - Conversational marketing (reviews, influencers, advocates and more) - Email marketing - CRM - Mobile marketing (including Messenger and Chatbots) - Digital marketing measurement - Digital marketing analytics and optimization - Digital ROI (return on investment) - Prioritizing digital marketing - Building your digital marketing plan. If you want to take your digital marketing knowledge and results to the next level read this book! Based on over 10 years of working with businesses on digital marketing, Digital Marketing that Actually Works is a comprehensive guide to everything a savvy business professional or marketer should understand about digital marketing. There is no hype. No gimmicks. Just clear, practical, actionable content based on what actually works to grow businesses. As a BONUS this book includes a FREE DOWNLOAD action planner and additional resources to help you implement what you learn.

Download or read book Web Wonder Women written by Lynne Klippel and published by Femme Osage Publishing. This book was released on 2005 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Name of Hero written by Richard Seltzer and published by Seltzer Book. This book was released on 2018-03-01 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: An historical novel based on the life of Alexander Bulatovich, a Russian who was an explorer in Ethiopia, a cavalry officer during Russia's conquest of Manchuria in 1900, and later, as a monk at Mount Athos, led a group of "heretics" who challenged the hierarchy of the Russian Orthodox Church, asserting the divinity of the Name of God. (Originally published by Tarcher/Houghton Mifflin.) Set in early 20th century Manchuria, the Boxer Rebellion raging throughout the country, the Name of Hero involves readers in the strange career of Alexander Xavierevich Bulatovich of His Majesty's Life Guard Hussar Regiment. Plotted in the panoramic tradition of James Michener, this historical novel blends fact, fiction, and adventure. It tells of women and war, of turbulent events sparked off by religion and railroads, and the tension between facts and faith.

Download or read book The Secret Online Business written by Christine M Myers and published by Independently Published. This book was released on 2021-09-09 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: 4 of 5 Businesses Fail in the First Five Years 4% Reach $1,000,000 in Revenue 0.4% Reach $10 million in sales The statistics are grim for a potential entrepreneur looking at everyone else to determine their future success. NEVER COMPARE YOURSELF TO OTHERS! You CAN be the 4% of business winners! IF YOU FOLLOW THE SECRETS OF SUCCESSFUL ENTREPRENEURS... Even if you have absolutely no skills or college education, "The Secret Online Business" is your ultimate path to discover how to start a business from home ...or anywhere you can imagine, for that matter! Discover Your Own Unique Blueprint for Success Find the Right Industry for Massive Profits Build a Sustainable and Enjoyable Business Become a Leader in your Industry As a seasoned entrepreneur and marketing expert for over 20 years, Christine Myers partnered with her husband in 2014 to increase the revenue of his 12-year-old commercial custom awning and shade company. Together they expanded his company across the southeast region of the U.S. in just one year. And now she wants to show you how easy it can be to start your own outsourcing company with low overhead and minimal investment. The Perfect Storm for Success is NOW Many industries are currently experiencing a paradigm shift, especially the awning industry. Younger generations are not continuing the heritage of their parents' businesses. This shift leaves many industries open for grabs to the hungry entrepreneur and your ticket to freedom! The worldwide pandemic of Covid-19 has changed history forever, such as low or no-contact client/business relations. You may never have to shake hands or even meet with a potential client or supplier! Another effect is the influx of independent contractors into various markets laid off from work in 2020. Many of them are new entrepreneurs with minimal marketing experience but excellent labor skills. They need your help! And lastly, Big Corp. America has severely lowered the standard in customer satisfaction for the last 20 years. Can you see how these circumstances could be the perfect opportunity for you? The successes and failures I share in this book can teach you to become a leader in your industry while keeping overhead low and profits high. We HAD to make changes in our business to survive the economic ebbs and flows, and I can teach YOU beyond just surviving, but succeeding in any industry by following the guidelines of this book! Get started with minimal investment Set up your office with just a computer, internet, and phone Establish credibility in record time Develop a research method for huge success Add multiple opportunities for growth and profits The stars are aligning in your favor to begin living a lifestyle of wealth and ownership!!! You can live the life you always dreamed of: Work a schedule around YOUR lifestyle Enjoy living by YOUR rules Spending time with YOUR family and friends If you want to discover the secrets to starting and operating your own outsourcing company, then scroll up and click the "add to cart" button now! ... and change your life forever!

Download or read book Now Then written by Richard Seltzer and published by Seltzer Books. This book was released on 2018-03-01 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: 30 black-and-white illustrations. Boston Globe -- "A highly original collection of short stories -- sometimes humorous, sometimes profound." Philadelphia Daily News -- "Seltzer has produced four charming stories for, he suggests, children around the age of nine. Adults will find the book has its appeal too: My favorite story is the one about the little princess who had a nice mother and was very happy and therefore very unhappy because how could Prince Charming come and rescue her if there was nothing to rescue her from?"

Download or read book The Lizard of Oz written by Richard Seltzer and published by Seltzer Books. This book was released on 2018-03-01 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: When an elementary class sets out on a quest to save the world from disenchantment, their adventures reveal paradoxes of the human mind and ways of awakening the magic within us. Library Journal -- "An intriguing and very entertaining little novel" Aspect -- "Carroll and Tolkien have a new companion" Lancaster (PA) Independent Press -- "a work so saturated that the mind is both stoned with pleasure and alive with wonder" Philadelphia Bulletin -- "A commentary on our times done delightfully"