Download or read book War in the Boardroom written by Al Ries and published by Harper Collins. This book was released on 2009-10-06 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think There's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion. Management minds are not on the same wavelength as marketing minds. What makes a good chief executive? A person who is highly verbal, logical, and analytical. Typical characteristics of a left brainer. What makes a good marketing executive? A person who is highly visual, intuitive, and holistic. Typical characteristics of a right brainer. These different mind-sets often result in conflicting approaches to branding, and the Ries' thought-provoking observations—culled from years on the front lines—support this conclusion, including: Management deals in reality. Marketing deals in perception. Management demands better products. Marketing demands different products. Management deals in verbal abstractions. Marketing deals in visual hammers. Using some of the world's most famous brands and products to illustrate their argument, the authors convincingly show why some brands succeed (Nokia, Nintendo, and Red Bull) while others decline (Saturn, Sony, and Motorola). In doing so, they sound a clarion call: to survive in today's media-saturated society, managers must understand how to think like marketers—and vice versa. Featuring the engaging, no-holds-barred writing that readers have come to expect from Al and Laura Ries, War in the Boardroom offers a fresh look at a perennial problem and provides a game plan for companies that want to break through the deadlock and start reaping the rewards.
Download or read book WAR ROOM to BOARDROOM written by Patrick O'Farrell and published by Fulton Books, Inc.. This book was released on 2020-12-07 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: War room to Board room is a well-organized collection containing over 50 leadership techniques used by West Pointers who developed their leadership skills as top officers in the military and now apply these same techniques in business. Now as Chairman’s and CEOs, Medical Executive Doctors, Business Executives, Inventors and Founders of Companies built on Innovation, Combat Aviators, and current senior public executives offer their leadership lessons that helped them along the way. Each lesson told as a story when they learned it, then captured again at the end of the chapter with all lessons summarized at the end of the book for easy reference. A useful leader handbook to keep nearby on every business leader’s desk. “Very useful for leaders in any environment: business, military, church group efforts, sports, volunteer projects... Any place there is a group to be led, universal lessons that apply from war room to boardroom.” (Alex Gorsky, Chairman and Chief Executive Officer, Johnson & Johnson, West Point–Warrior Class) “Several war room to boardroom leadership examples included—a great read.” (Mike Durant, President and Founder, Pinnacle Solutions Inc., Author of In the Company of Heroes, Combat Aviator—Black Hawk Down) “Excellent Leadership Lessons inside. War Room to Boardroom gets my vote!” (Delvin Sullivan, Entrepreneur and Philanthropist, Author, of The Wealthy Child, Iraqi Freedom Veteran [2X]) “O’Farrell and Hegarty offer many hands-on tips to use when leading organizations to victory. Well done!” (Nick Logan, Founder and Chairman of Cornerstone Payment Systems, Author and Screenwriter, Owner, College Hula Bowl)
Download or read book Wargaming for Leaders Strategic Decision Making from the Battlefield to the Boardroom written by Mark L. Herman and published by McGraw Hill Professional. This book was released on 2008-12-01 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you had the opportunity to probe the future, make strategic choices, and view their consequences before making expensive and irretrievable decisions, wouldn't you take advantage of it? Of course you would. And in a world of asymmetrical conflict, security threats, intense global competition, and economic uncertainty, there is an even higher premium on road-testing plans and strategies--whether they're spearheaded by government organizations, transnational corporations, or emerging megacommunities. Wargaming for Leaders provides a methodology to get at the issues that one leader, no matter how visionary, cannot grasp on his or her own. How? By bringing together the real experts on the topic at hand to wage “cognitive warfare.” Through tapping the collective wisdom surrounding an issue, experts can experience the future in a risk-free environment and find answers to questions that had not been on their radar--often with unexpected and startling results. With examples from the fields of military, corporate, and public policy, three wargaming developers from Booz Allen Hamilton deliver compelling insights on this problem-solving method, including fascinating details on how A large equipment manufacturer determined whether making a merger was strategically right for its business growth, as well as which technology investments it needed to drop A four-star U.S. general tested his war plan for Iraq and uncovered specific fixes that might have prevented a prolonged conflict An increasingly clogged air-traffic system faced a security-versus-convenience issue determined whether military airspace could be used during peak demand periods Wargaming allows organizations of every type and every size to organize information, plot out scenarios, and tap into the collective expertise of participants. The results allow everyone to identify and tackle obstacles, solve problems, and find new ways to innovate and further performance goals. Get ready for the battle of your organizational life--and prepare to reap the spoils of victory.
Download or read book War in the Boardroom written by Al Ries and published by Harper Collins. This book was released on 2009-10-06 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think There's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion. Management minds are not on the same wavelength as marketing minds. What makes a good chief executive? A person who is highly verbal, logical, and analytical. Typical characteristics of a left brainer. What makes a good marketing executive? A person who is highly visual, intuitive, and holistic. Typical characteristics of a right brainer. These different mind-sets often result in conflicting approaches to branding, and the Ries' thought-provoking observations—culled from years on the front lines—support this conclusion, including: Management deals in reality. Marketing deals in perception. Management demands better products. Marketing demands different products. Management deals in verbal abstractions. Marketing deals in visual hammers. Using some of the world's most famous brands and products to illustrate their argument, the authors convincingly show why some brands succeed (Nokia, Nintendo, and Red Bull) while others decline (Saturn, Sony, and Motorola). In doing so, they sound a clarion call: to survive in today's media-saturated society, managers must understand how to think like marketers—and vice versa. Featuring the engaging, no-holds-barred writing that readers have come to expect from Al and Laura Ries, War in the Boardroom offers a fresh look at a perennial problem and provides a game plan for companies that want to break through the deadlock and start reaping the rewards.
Download or read book The Fall of Advertising and the Rise of PR written by Al Ries and published by Harper Collins. This book was released on 2009-03-17 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; advertising should only be used to maintain brands once they have been established through publicity. Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.
Download or read book Mao in the Boardroom written by Gabriel Stricker and published by St. Martin's Griffin. This book was released on 2003-06-28 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Steve Jobs, Richard Branson, and Ben and Jerry may think they were the first guerrilla marketers, but Mao beat them to the punch years ago. Get ready for the lessons of success from the original "Chairman" of the board. Mao in the Boardroom is the new Little Red Book for a capitalist world. "A curious amalgam of humor and business advice, Stricker's book should appeal to little guys thinking about going up against the big dogs." - Publishers Weekly
Download or read book 101 Boardroom Problems and how to Solve Them written by Eli Mina and published by AMACOM/American Management Association. This book was released on 2009 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: A renowned meeting mentor and author offes a proactive guide to preventing conflict in even the toughest boardroom situations.
Download or read book Einstein in the Boardroom written by Suzanne S. Harrison and published by John Wiley & Sons. This book was released on 2006-04-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Capitalize on Your Company's Intangible Assets... Leading Companies Show You How "Einstein in the Boardroom makes a great sequel to Edison in the Boardroom. Those readers who found the examples and war stories of Edison to be useful in their own IP-management activities will find the same qualities in Einstein. This resource will help anyone in the intangibles management community who seeks to go beyond intellectual property and understand and capitalize on the full range of a firm's intellectual capital." --Julie Davis, coauthor, Edison in the Boardroom "Harrison and Sullivan continue to elevate understanding of the value of intellectual assets and, more importantly, provide a 'clinic' on the practical steps necessary to turn theory into bottom-line results." --Jeff Weedman, Vice President, External Business Development The Procter & Gamble Company "Einstein in the Boardroom is a valuable guide for business managers considering how to leverage intangible assets for profit." --Joe Beyers, Vice President, Intellectual Property Licensing, Hewlett-Packard Company "Going deeper into value creation for companies, Einstein in the Boardroom describes new ways to extract value from 'I-stuff' on knowledge, a tremendous asset that is too rarely exploited and could be leveraged by all readers of this great book." --Beatrix de Russe, Executive Vice President, Licensing and Intellectual Property, Thomson "Einstein in the Boardroom is a must-read for CEOs, CFOs, and board chairs facing the financial governance issues of share price, wealth creation, and value realization. When today's financial management systems may only deal with 20 percent of the value of the firm, Harrison and Sullivan offer a look at what a company can do to successfully create and extract value from the 'other' 80 percent, and they show you how other companies have done it!" --Bill Swirsky, Vice President, Knowledge Development The Canadian Institute of Chartered Accountants "Identifying, managing, and leveraging knowledge and intangible assets has enabled Cargill to differentiate itself from its competitors and increase its profitability. Harrison and Sullivan provide a clear perspective on how intangible assets fit within the corporate landscape and how to manage them to increase value for the organization." --Harry J. Gwinnell, Vice President and Chief IP Counsel, Cargill
Download or read book Dear Chairman written by Jeff Gramm and published by HarperCollins. This book was released on 2016-02-23 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: A sharp and illuminating history of one of capitalism’s longest running tensions—the conflicts of interest among public company directors, managers, and shareholders—told through entertaining case studies and original letters from some of our most legendary and controversial investors and activists. Recent disputes between shareholders and major corporations, including Apple and DuPont, have made headlines. But the struggle between management and those who own stock has been going on for nearly a century. Mixing never-before-published and rare, original letters from Wall Street icons—including Benjamin Graham, Warren Buffett, Ross Perot, Carl Icahn, and Daniel Loeb—with masterful scholarship and professional insight, Dear Chairman traces the rise in shareholder activism from the 1920s to today, and provides an invaluable and unprecedented perspective on what it means to be a public company, including how they work and who is really in control. Jeff Gramm analyzes different eras and pivotal boardroom battles from the last century to understand the factors that have caused shareholders and management to collide. Throughout, he uses the letters to show how investors interact with directors and managers, how they think about their target companies, and how they plan to profit. Each is a fascinating example of capitalism at work told through the voices of its most colorful, influential participants. A hedge fund manager and an adjunct professor at Columbia Business School, Gramm has spent as much time evaluating CEOs and directors as he has trying to understand and value businesses. He has seen public companies that are poorly run, and some that willfully disenfranchise their shareholders. While he pays tribute to the ingenuity of public company investors, Gramm also exposes examples of shareholder activism at its very worst, when hedge funds engineer stealthy land-grabs at the expense of a company’s long term prospects. Ultimately, he provides a thorough, much-needed understanding of the public company/shareholder relationship for investors, managers, and everyone concerned with the future of capitalism.
Download or read book Strategy Winning Wars in The Boardroom Beyond written by Muhammad Fataar and published by BookRix. This book was released on 2019-09-05 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Description: The book, Strategy - Winning Wars in The Boardroom & Beyond, is a humble attempt to take strategy, which is implemented from the boardrooms down to the laymen on the floor, and to clear up the aura surrounding the phrase quoted by many a manager, and to give it simple context so that it can be taken home by all levels of employment, even the cleaners, and to understand it to the degree that they could own it and implement it in their daily lives. I am also trying to inculcate who I am, my background, my journey through life, and my Creator, into this system and thus looking at various faculties in Islam that could aid in our endeavor to continuously improve ourselves. My journey covers some aspects of my life and thus mostly the stories would be personal to try to make the laymen understand and to show how I was guided through my journey. Lastly, I am also trying to prevent others from making the mistakes I have made and for this reason I have included some sort of guide that could be followed, whether you are corporate or medium or small enterprises or whether you are a merchant or a trader, that would take you, should you follow it religiously and God Willing, to certain success. Alhamdu Lillaah for the Creator of all who have sent us our beloved Prophet (May Peace and Blessings be upon him and his family), to show us how to live and how to be with others.
Download or read book From the Bench to the Boardroom written by Michael C. MacDonald and published by Post Hill Press. This book was released on 2021-05-25 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: “From the Bench to the Boardroom, Michael MacDonald shares his journey from his college basketball career at Rutgers to executive positions at Xerox and Medifast. His leadership, work ethic, and persistence, which were on display every step of the way, have made him a valued member of our board at the Jimmy V Foundation.” —Mike Krzyzewski, Naismith Hall of Fame coach, Duke University “Mike holds a deep reverence and appreciation for his time at Rutgers, as well as for the opportunities that Rutgers has provided him. As a letterwinner on the Rutgers men’s basketball teams in the 1970s, Mike took his student-athlete experience and translated these learned lessons to successes in his career…. His time as a Rutgers student-athlete, alumnus, board member, donor, and father/father-in-law of three Rutgers alumni continues to leave an indelible legacy on our alma mater. I am proud to call him not only a great teammate, but an even better friend.” —Marco Battaglia, Rutgers Football All-American and Cincinnati Bengals Player “I believe the combination of an excellent education and participation in highly competitive sports programs provides invaluable preparation for life after school is over. The best sources of knowledge about the benefits of such a background are people who have been there. Mike MacDonald fits the bill. And he is particularly well suited to write about his experiences because of an amazing ability to recollect the details of his formative years. A student athlete at Rutgers, he was part of the school's then outstanding basketball team. He went on to use this and similar pre-college experiences to build an exceptional business career. That’s part of his story but those of us who know him well would add that he is the epitome of a ‘good man.’ I have seen him close up with family, friends, and others for years. He is a great husband, dad, and grandfather, kind and generous, enthusiastic, and always on the go. You will enjoy what he has to say.” —Gene Renna, Retired Senior Executive, Exxon Mobil “Mike MacDonald represents the absolute best of Rutgers University and is an inspiration to everyone on campus. From the day I met Mike, he has always made himself available to mentor, guide, and motivate both our student-athletes and our coaching staff. As an alumnus, he has given back generously and led the charge in ensuring that Rutgers continues to be a beacon of higher education. I’ve always admired his ability to juggle the roles of family man, businessman, and leader in the Rutgers community. His path from Rutgers is a shining example for student-athletes of the future. He has succeeded in every aspect of life and continues to give back to the community that molded him. To give Mike MacDonald the ultimate compliment a coach can give, simply put, he is a winner.” —Steve Pikiell, Head Men’s Basketball Coach, Rutgers University
Download or read book Art of War written by Stephen F. Kaufman and published by Tuttle Publishing. This book was released on 2012-04-17 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sun Tzu's The Art of War is still one of the world's most influential treatises on strategic thought. Applicable everywhere from the boardroom to the bedroom, from the playing field to the battlefield, its wisdom has never been more highly regarded. Now available in its complete form, including the Chinese characters and English text, this essential examination of the art of strategic thinking features extensive commentary and an insightful historical introduction written by Lionel Giles, its original translator. This new edition includes an all-new introduction by the scholar of ancient Chinese literature, John Minford.
Download or read book War of Shadows written by Gershom Gorenberg and published by PublicAffairs. This book was released on 2021-01-19 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this World War II military history, Rommel's army is a day from Cairo, a week from Tel Aviv, and the SS is ready for action. Espionage brought the Nazis this far, but espionage can stop them—if Washington wakes up to the danger. As World War II raged in North Africa, General Erwin Rommel was guided by an uncanny sense of his enemies' plans and weaknesses. In the summer of 1942, he led his Axis army swiftly and terrifyingly toward Alexandria, with the goal of overrunning the entire Middle East. Each step was informed by detailed updates on British positions. The Nazis, somehow, had a source for the Allies' greatest secrets. Yet the Axis powers were not the only ones with intelligence. Brilliant Allied cryptographers worked relentlessly at Bletchley Park, breaking down the extraordinarily complex Nazi code Enigma. From decoded German messages, they discovered that the enemy had a wealth of inside information. On the brink of disaster, a fevered and high-stakes search for the source began. War of Shadows is the cinematic story of the race for information in the North African theater of World War II, set against intrigues that spanned the Middle East. Years in the making, this book is a feat of historical research and storytelling, and a rethinking of the popular narrative of the war. It portrays the conflict not as an inevitable clash of heroes and villains but a spiraling series of failures, accidents, and desperate triumphs that decided the fate of the Middle East and quite possibly the outcome of the war.
Download or read book Disneywar written by James B. Stewart and published by Simon and Schuster. This book was released on 2008-12-09 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you wish upon a star', 'Whistle While You Work', 'The Happiest Place on Earth' - these are lyrics indelibly linked to Disney, one of the most admired and best-known companies in the world. So when Roy Disney, chairman of Disney animation, abruptly resigned in November 2003 and declared war on chairman and chief executive Michael Eisner, he sent shock waves throughout the world. DISNEYWAR is the dramatic inside story of what drove this iconic entertainment company to civil war, told by one of America's most acclaimed journalists. Drawing on unprecedented access to both Eisner and Roy Disney, current and former Disney executives and board members, as well as hundreds of pages of never-before-seen letters and memos, James B. Stewart gets to the bottom of mysteries that have enveloped Disney for years. In riveting detail, Stewart also lays bare the creative process that lies at the heart of Disney. Even as the executive suite has been engulfed in turmoil, Disney has worked - and sometimes clashed - with a glittering array of Hollywood players, many of who tell their stories here for the first time.
Download or read book The Star Principle written by Richard Koch and published by Piatkus. This book was released on 2010-03-04 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Richard Koch has made over £100 million from spotting 'Star' businesses. In his new book, he shares the secrets of his success - and shows how you too can identify and enrich yourself from 'Stars'. Star businesses are ventures operating in a high-growth sector - and are the leaders in their niche of the market. Stars are rare. But with the help of this book and a little patience, you can find one, or create one yourself. THE STAR PRINCIPLE is a vital book for any budding entrepreneur or investor (of grand or modest means). It is also invaluable for any ambitious employee who realises the benefits of working for a Star venture - real responsibility, fast personal development, better pay, great bonuses and valuable share options. Whoever your are, identifying and investing in Stars will make your life much sweeter and richer in every way.
Download or read book War Room Bible Study Bible Study Book written by Stephen Kendrick and published by B&H Books. This book was released on 2015-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: War Room Bible Study Book includes 5 scriptural lessons and inspiring movie clips found in the new Kendrick Brothers' movie War Room. This short series provides a variety of heart-felt and/or humorous movie scenes and Bible study sessions that can be used in a corporate church message series or a small group Bible study setting. Session topics include: Dealing with Spiritual Lukewarmness, Christian Accountability, Grasping Grace and the Gospel, Engaging in Spiritual Warfare, and Trusting God in Prayer.
Download or read book Tractor Wars written by Neil Dahlstrom and published by BenBella Books. This book was released on 2022-01-11 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mr. Dahlstrom...has written a superb history of the tractor and this long-forgotten period of capitalism in U.S. agriculture. We now know the whole story of when farming, business and the free-market economy diverged, divided and conquered." —Wall Street Journal Discover the untold story of the “tractor wars,” the twenty-year period that introduced power farming—the most fundamental change in world agriculture in hundreds of years. Before John Deere, Ford, and International Harvester became icons of American business, they were competitors in a forgotten battle for the farm. From 1908-1928, against the backdrop of a world war and economic depression, these brands were engaged in a race to introduce the tractor and revolutionize farming. By the turn of the twentieth century, four million people had left rural America and moved to cities, leaving the nation’s farms shorthanded for the work of plowing, planting, cultivating, harvesting, and threshing. That’s why the introduction of the tractor is an innovation story as essential as man’s landing on the moon or the advent of the internet—after all, with the tractor, a shrinking farm population could still feed a growing world. But getting the tractor from the boardroom to the drafting table, then from factory and the farm, was a technological and competitive battle that until now, has never been fully told. A researcher, historian, and writer, Neil Dahlstrom has spent decades in the corporate archives at John Deere. In Tractor Wars, Dahlstrom offers an insider’s view of a story that entwines a myriad of brands and characters, stakes and plots: the Reverend Daniel Hartsough, a pastor turned tractor designer; Alexander Legge, the eventual president of International Harvester, a former cowboy who took on Henry Ford; William Butterworth and the oft-at-odds leadership team at John Deere that partnered with the enigmatic Ford but planned for his ultimate failure. With all the bitterness and drama of the race between Ford, Dodge, and General Motors, Tractor Wars is the untold story of industry stalwarts and disruptors, inventors, and administrators racing to invent modern agriculture—a power farming revolution that would usher in a whole new world.
