Download or read book VW Beetle The Car of the 20th Century written by Richard Copping and published by David and Charles. This book was released on 2014-04-29 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Beetle’s full story, from concept in pre-war Germany through 55 years of production & 22-million sales around the world. Colour features on 21 milestone models. Includes many sidebars & panels detailing Beetle facts, figures, feats, advertising, & more. The complete book of the Beetle.
Download or read book The Volkswagen Beetle written by Richard Copping and published by Veloce. This book was released on 2001 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between 1945 and 2000 almost 22 million Beetles were sold worldwide. Richard Copping explores 55 years of automotive evolution in words and photographs of one of the most important motor cars of the 20th century.
Download or read book The Volkswagen Beetle written by Ed Carlow and published by Hamilton-Vale Publishing. This book was released on 2019-04-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some cars are loved by the public. The Beetle is one of those cars. It became a part of our lives and that is why it is an important car. This is an amazing story that goes from the time of the most evil period in the 20th Century in Europe and the role of Adolf Hitler in the design of this car and how a Jewish designer had to be 'airbrushed' out of the story. We see how Czech car maker Tatra fought back against the Nazis with some incredible results. We read how the Americans and the Europeans made a mistake with Volkswagen and how a British officer rescued the company and got them making cars again. This car is witness to the darkest days in Europe and the skill and determination to rise from those ashes. In this car's lifetime, Europe went from a smouldering war torn ruin of a continent to a place where all can prosper. During this car's lifetime, Europe saw the establishment of close ties and a new way of living and working so that all could move forward together. This car is testament to our lives in the twentieth century and that is why it is so iconic. sbn 9781842855089 Ed Carlow Price £6.99 7.99 PUB DATE Sept 30 th 2021 A5 landscape 40pgs
Download or read book The People s Car written by Bernhard Rieger and published by Harvard University Press. This book was released on 2013-04-16 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile—the Volkswagen Beetle—was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola. Beyond its quality and low cost, the Beetle’s success hinged on its uncanny ability to capture the imaginations of people across nations and cultures. In West Germany, it came to stand for the postwar “economic miracle” and helped propel Europe into the age of mass motorization. In the United States, it was embraced in the suburbs, and then prized by the hippie counterculture as an antidote to suburban conformity. As its popularity waned in the First World, the Beetle crawled across Mexico and Latin America, where it symbolized a sturdy toughness necessary to thrive amid economic instability. Drawing from a wealth of sources in multiple languages, The People’s Car presents an international cast of characters—executives and engineers, journalists and advertisers, assembly line workers and car collectors, and everyday drivers—who made the Beetle into a global icon. The Beetle’s improbable story as a failed prestige project of the Third Reich which became a world-renowned brand illuminates the multiple origins, creative adaptations, and persisting inequalities that characterized twentieth-century globalization.
Download or read book Volkswagen Beetle written by J. T. Garwood and published by . This book was released on 1986 with total page 1185 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The VW Beetle written by Ryan Lee Price and published by Penguin. This book was released on 2003 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's most popular car, Volkswagen-or "the People's Car"-has earned its place in history. The VW Beetle chronicles the development and rise to worldwide popularity of the famed "punch-buggy," invented in Germany in the 1930s. This peculiar history includes the makings of all models, engines, and body styles through 1967-and the key people responsible for its development.
Download or read book The Complete Book of Classic Volkswagens written by John Gunnell and published by Motorbooks. This book was released on 2017-06-20 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volkswagens are some of the most iconic and easily recognizable cars on the road, and The Complete Book of Classic Volkswagens is your definitive visual encyclopedia. The classic air-cooled Volkswagen Beetle, officially the Volkswagen Type 1, is regarded as one of the most important and well-engineered vehicles of the twentieth century. It was the most popular imported car in America in the 1960s, and before that it enjoyed a humble beginning as "the people's car" in its native Germany. The Complete Book of Classic Volkswagens encompasses the evolution of the popular Beetle as well as other variations of Volkswagen's air-cooled cars, vans, and trucks. Thoroughly illustrated, this is an invaluable reference to Volkswagen's collectible and iconic cars. The history of VW automobiles is just as colorful as the hues they were manufactured in, and this book illustrates the full story. German automakers originally sought to supply their countrymen with an automobile that was easy to mass produce. By 1938, they finalized the design for the VW "Bug"--the first rear-engined, rear-wheel-drive configured car. In its heyday, the rounded Beetle was produced at a rate of more than one million per year. Today, with more than 23 million cars built, the Beetle holds the record as the most-produced passenger car of all time. But the Beetle is only one part of The Complete Book of Classic Volkswagens. The rest--from Type 2 vans, pick-ups, and campers to the Type 113 "Super Beetle"--is included here. If you're the owner of a Volkswagen or if you just love their iconic look and you're interested in their evolution, this book deserves a place on your bookshelf.
Download or read book The New VW Beetle written by Jonathan Wood and published by . This book was released on 1998 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Thinking Small written by Andrea Hiott and published by Ballantine Books. This book was released on 2012-01-17 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world. Andrea Hiott’s wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today’s automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford’s Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler’s concept of “the people’s car” would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world’s most huggable automobile. Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler’s monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon. Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility—a triumph not of the will but of the imagination.
Download or read book Beetle Mania or How I Learned to Stop Worrying and Love the Bug written by Alessandro Pasi and published by Thomas Dunne Books. This book was released on 2000-11-10 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volkswagen. The name means "people's car" in German, which would certainly be just another bit of trivia, barely capable of arousing even a passing interest, except for its absolute accuracy, remarkable in the modern marketing lexicon of dazzling product names and slogans for its simple, irrefutable truth. For if any car is truly of the people, it's the Volkswagen Beetle. On the whole, the car resembles nothing more than a great, eager-to-please pet, and yet it owes its existence to Adolf Hitler, who dreamed of an affordable, mass-produced car for the German worker. Happily, this was the extent of the little Beetle's association with the dictator, as production of the car was immediately turned over to the brilliant automotive engineer, Ferdinand Porsche. Porsche's original design was inspired by an egg; obviously, he "got" the Beetle. Still, the road from Porsche's early designs, through World War II, American liberation and British occupation was a long one, and the Beetle that first captured the hearts of drivers all over the world wouldn't appear until 1951. Even then, the car that would eventually become the official car of the revolution and a genuine 20th-century icon took a while to catch on. It wasn't until VW's legendarily clever and unconventional advertising campaigns that the car really became synonymous with the vibrant, unrestrained generation that made it their hallmark. But even that doesn't explain the enormous popularity of the car, or the fondness it inspired in its owners, or the simple way that just the sight of it could lift your spirits. The secret is this: the Beetle was the first car with a soul. Engagingly and authoritatively written, deliciously designed and featuring more than 300 gorgeous color and black & white photos, this is the long-awaited record of the Volkswagen Beetle, from its earliest beginnings to its latest rebirth. Along the way you'll find examples of the priceless ad campaigns, a chronicle of the growing subculture of Beetle restorers and modifiers, and a complete timeline of the creation of the new Beetle. Like the car itself, this book is not only the history and celebration of an automobile, it's also a vital record of our society's changing image of itself.
Download or read book Volkswagen Beetle Car Care Guide written by Louis C. Forier and published by Hearst Books. This book was released on 1978 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book VW Beetle written by Richard Copping and published by Amberley Publishing Limited. This book was released on 2023-03-15 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accompanied by colour illustrations, this is the inside story of the legendary people’s car - VW Beetle.
Download or read book Volkswagen Beetle Cabriolet written by Malcolm Bobbitt and published by David and Charles. This book was released on 2022-01-20 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Karmann Ghia built the majority of the original VW Beetle Cabriolets between 1948 and 1980. Today, these convertible Beetles are much sought after as practical, durable and very attractive classics. Altogether, over 330,000 Volkswagen Beetle Cabriolets were built and the quality of their engineering has ensured a very high survival rate. This book is THE essential guide to Beetle Cabriolets, now in an updated and revised new edition. The book also includes a chapter on the New Beetle.
Download or read book VW Beetle written by Keith Seume and published by Motorbooks International. This book was released on 1997 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive illustrated history of a true world beater. Discover the full story of the amazing VW Beetle--from pre-war KdF-Wagen to today's New Beetle. The book features a color technical appendix illustrating chronologically the major design modifications made during the Beetle's lifetime. Full-color studio photography of 26 milestone models.
Download or read book Karmann Ghia Coup and Cabriolet written by Malcolm Bobbitt and published by David and Charles. This book was released on 2012-11-22 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of these wonderfully stylish cars, built on the ultra-dependable VW Beetle chassis and running gear. Produced between 1955 and 1974, these timeless models are now classics. Here is the essential guide to the curvy and collectible VW-based Karmann Ghias.
Download or read book The book of the Volkswagen Type 3 written by Simon Glen and published by David and Charles. This book was released on 2021-11-02 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tells the definitive international story of the Volkswagen Type 3. Simon Glen writes from first-hand experience, having owned seven Type 3s - five Variants, a 1500 Notchback and a 1500S Karmann·Ghia - which have been driven through Africa, Europe, Australia and New Zealand.
Download or read book Introduction to Strategic Public Relations written by Janis Teruggi Page and published by SAGE Publications. This book was released on 2017-11-30 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical introductory text presents the comprehensive field of public relations as it is today and as it will be tomorrow, exploring how public relations can play an active role in the betterment of society.
